This document provides tips and strategies for creating effective content marketing that drives leads and sales. It emphasizes focusing content on specific target personas and their needs, challenges, and interests. Content should be valuable, unique, and relevant to solving problems or providing useful information. Both owned media and distribution channels like social media, email lists, and affiliates can help spread content and engage audiences. The goal is to move audiences through a buying cycle with helpful, educational content.
9. VALUE IS KING
Help me solve a problem!
!
Teach me something new
!
Tell me a story!
!
Show me something I’ve never seen before
!
Make me laugh, or cry, or cheer
11. Seriously, I can’t read another article.
2 Million blog posts
are created everyday.
You are littering the internet.
12.
13. LOW RISK
easy
quick
cheap
LOW REWARD
Struggle to get reach &
low conversions.
PLEASE
MAKE BIGGER, BOLDER BETS
HIGH RISK
hard
time consuming
expensive
HIGH REWARD
If it is good, it can have high
reach and big impact.
14. BUILD A WEB APP
Target: Interior Designers
Tool: Personal Product Library
Offer: Free + Cheap Version
Cost: $50,000
ROI: High-volume of targeted leads
29. OWNED
MEDIA
Present
the
right
informa/on
at
the
right
/me.
Integrate
sharing
tools.
Op/mize
for
the
search
engines.
Op/mize
for
mobile.
Try
building
a
focused
microsite
for
lead
genera/on
31. GET
SOCIAL
Build
your
reach
with
your
own
content,
curated
and
interac/on.
Follow
and
engage
with
influencers.
Ask
employees
to
par/cipate.
Use
hashtags.
Make
your
posts
en/cing
for
clicks,
shares
and
likes.
32. 44% of email
recipients made at
least one purchase
last year based on a
promotional email.
USE
LISTS
You
MUST
use
segmen/ng
in
your
e-‐mail
blasts.
U/lize
marke/ng
automa/on
and
ensure
focused.
Follow
good
e-‐mail
prac/ces
with
subject
lines,
type
of
content
and
limited
ac/ons.