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Technology Essentials for  Your Small Business Andy Halko Web.  Marketing.  Software.
Introduction Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Software Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design
Introduction Technology Essentials For  Your Small Business Next Wave In Tools For Small Business Software As A Service Online Accessible Easy-to-use Low-Cost or Free Types of Software We’ll Discuss Marketing Sales Productivity Collaboration Communication
Google Analytics Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Web Site Optimizer Your logo
Google Web Site Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate.  But try to determine a goal for the test.  Is it a color scheme, the message, the layout, the position of actions or navigation?
PipelineDeals.com Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user
Google Apps Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Apps Your logo Cool, Easy Web-based Interfaces
OpenOffice.org Your logo ,[object Object],[object Object],[object Object],[object Object]
Audacity Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.
Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?
GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space
ActiveCollab Your logo Affordable, open-source project management –  Manage projects, time tracking, and invoicing in one application –  Allow your staff and your clients to work together
ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones,  checklists, and timelines - Time-tracking and  invoicing - File-sharing, storage,  and versioning
MailChimp Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MailChimp Your logo ,[object Object],[object Object],[object Object],[object Object]
Skype Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object]
Skype Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GoToMeeting Your logo ,[object Object],[object Object],[object Object],[object Object]
Mint.com Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research Social Media
Your logo Great Social Media Interface - Multiple Twitter  Accounts - Facebook - Searches TweetDeck
Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EventBrite
Your logo Free, extendable content management system –  Manage your website and blog with an easy editing tool –  Create multiple users and permission levels –  Extend with 7000 free and cheap plugins  WordPress
Your logo Simple office file sharing –  Connect to your network –  Setup security –  Store up to 3TB  Network Storage
Your logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Iphone Apps
Your logo Easy Large File Transfers or  File Storage System Use drop.io to privately share your files and collaborate in real time by web, email, phone, mobile, and more. Create each drop in two clicks and share what you want, how you want, with whom you want.   Drop.io
Your logo Reinventing E-Mail - E-Mail + Chat - Gadgets - Robots - Integration Google Wave
Your logo ,[object Object],[object Object],[object Object],Accounting Software
Your logo   Your primary marketing tool - Simple & Easy - Visually Professional - Convert! - Optimize for search    & conversion Website
www.insivia.com Call Andy at 216-373-1080 Go ahead, drop in your card to get  our AskInsivia.com Blog Newsletter

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Technology Essentials for Small Business

  • 1. Technology Essentials for Your Small Business Andy Halko Web. Marketing. Software.
  • 2. Introduction Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Software Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design
  • 3. Introduction Technology Essentials For Your Small Business Next Wave In Tools For Small Business Software As A Service Online Accessible Easy-to-use Low-Cost or Free Types of Software We’ll Discuss Marketing Sales Productivity Collaboration Communication
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  • 6. Google Web Site Optimizer Your logo
  • 7. Google Web Site Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?
  • 8. PipelineDeals.com Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user
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  • 10. Google Apps Your logo Cool, Easy Web-based Interfaces
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  • 13. Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.
  • 14. Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?
  • 15. GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space
  • 16. ActiveCollab Your logo Affordable, open-source project management – Manage projects, time tracking, and invoicing in one application – Allow your staff and your clients to work together
  • 17. ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones, checklists, and timelines - Time-tracking and invoicing - File-sharing, storage, and versioning
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  • 24. Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research Social Media
  • 25. Your logo Great Social Media Interface - Multiple Twitter Accounts - Facebook - Searches TweetDeck
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  • 27. Your logo Free, extendable content management system – Manage your website and blog with an easy editing tool – Create multiple users and permission levels – Extend with 7000 free and cheap plugins WordPress
  • 28. Your logo Simple office file sharing – Connect to your network – Setup security – Store up to 3TB Network Storage
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  • 30. Your logo Easy Large File Transfers or File Storage System Use drop.io to privately share your files and collaborate in real time by web, email, phone, mobile, and more. Create each drop in two clicks and share what you want, how you want, with whom you want. Drop.io
  • 31. Your logo Reinventing E-Mail - E-Mail + Chat - Gadgets - Robots - Integration Google Wave
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  • 33. Your logo Your primary marketing tool - Simple & Easy - Visually Professional - Convert! - Optimize for search & conversion Website
  • 34. www.insivia.com Call Andy at 216-373-1080 Go ahead, drop in your card to get our AskInsivia.com Blog Newsletter