Starting with developing a marketing strategy and personas we dive into the process of driving leads and sales. Topics such as SEO, PPC, E-Mail and Content are touched on with quick tips to help improve results.
14. BRAND
AWARENESS
NEW CUSTOMER
ATTRACTION
CLIENT EXPANSION
+ REFERRALS
NEW PRODUCT
LAUNCH
PPC + ADVERTISING
PUBLIC RELATIONS
SPONSORSHIP
SOCIAL MEDIA
PPC + SEO
ADVERTISING
SOCIAL MEDIA
TRADITIONAL
E-MAIL MARKETING
RETARGETING
AUTOMATION
SOCIAL MEDIA
PPC + ADVERTISING
MICROSITES
SOCIAL MEDIA
AUTOMATION
15. The best place to hide
a dead body is page 2
of search results
21. SUBJECT LINE
Tell, don’t sell.
IMPROVING EMAIL OPEN RATE
40% OF B2B MARKETERS RATED
THE LEADS GENERATED BY EMAIL
MARKETING AS HIGH QUALITY.
SENDER
Familiarity.
HISTORY
Don’t burn bridges.
22. Limit the Actions
Use Images
Relevant, Engaging + Valuable
Segment & Target Information
Include Social Sharing
Test & Measure
CLICK-
THROUGH
RATES
AVERAGE IS
1% – 4%
E-MAILS THAT INCLUDE
SOCIAL SHARING BUTTONS HAVE
158% HIGHER CLICK-THROUGH RATES.
23. Buy – Beg – Bug à Earn!
Shouting your message !
out, and hoping your !
customers hear it.!
Creating something that !
draws the customer to you.!
The shift from outbound to inbound!
24. VALUE IS KING
Help me solve a problem!
!
Teach me something new!
!
Tell me a story!
!
Show me something I’ve never seen before!
!
Make me laugh, or cry, or cheer!
27. NURTURE LEADS!
50% of leads are qualified
but are not ready to buy.!
95%
Of prospects visiting your
website are there to research.!
Today’s prospects are !
unlikely to buy until the last!
1/3
the
purchasing
process.