1.
Capt. Shaji Sebastian
Founder & Mentor
International STEAM
Research (ISR)
Dr George Panicker
Founder and CEO
International STEAM
Research (ISR)
Vol. 11 | Issue 05 | 2022
Education 4.0 through Happy Zones
Tech Insights
Disruptive Technologies
Enabling Advanced Start-ups
to Innovate and Succeed
Adept Vision
How the Start-up
Ecosystem in India
is evolving?

2.
When everything seems to be going against you,
Wremember that the airplane takes off against the
wind and not with it.” – Henry Ford
As rightly quoted by the revolutionary industrialist and car
maker, Henry Ford, most opportunities are discovered or
created in diverse conditions.
The diverse conditions of the pandemic saw a surprising
surge of new-age resilient, dynamic and innovative
entrepreneurs who took challenges and emerged successful.
Modern entrepreneurs have learned and identified the
challenges in the industry. The first one was to secure the
business from unpredictable external factors. In doing so,
the business leaders carefully and consciously developed a
robust business model that strengthened the business
architecture through the thoughtful application of smart
systems and practices across the departments that enabled
building control, flexibility, and scalability.
The second one was the development and enhancement of
business potential through the adoption of modern
Editor’s Note
RISE OF
RESILIENCE:
THE START-UP
DIMENSION
“

3.
technologies, business integrations, and collaborations that
can propel the business upward toward its central
objectives. This included expanding the business scope,
strengthening the marketing efforts, and implementing
CRM practices that helped in building a loyal customer
base and accelerated the process of new business
development.
The third factor is innovation in business offerings. The
recent growth of Indian startups has demonstrated the fact
that businesses have gone beyond the conventional
paradigms of the industry, but have been creative in their
approach, methodology, and quality of offerings. The
customer-centric approach was an important aspect of the
innovative business strategies implemented by the surging
start-ups.
Modern entrepreneurs have successfully established
effective business models that are based on the
fundamentals of holistic business logic. Backed by
government initiatives, technological advancements, and
systematic planning, the Indian start-ups have risen like a
champion growing from uncertainties, and emerging strong,
powerful, and successful.
In our latest edition of The Rising Start-ups in India, we
have identified some of the dynamic start-ups which have
carved their niche in the respective business sectors and
have contributed to the developments of the industry as
well as the country.
An interesting and inspiring journey energizes you as you
read on about every start-up inside.
So, go on and have a delightful reading experience.

4.
Education 4.0 through Happy Zones

5.
C O N T E N T
22
A
R
T
I
C
L
E
S
18 Bluwage
Enhancement that
Ensured Reliability
26 Bonphul Health
Bringing Transparent
Homogeneity via Zemidi App
30
38
42
34
Haritima Food Products
Bringing the Best Brew
for Your Taste Buds
S-Sence Beauty Products
Ushering You into Natural
Care and Sustainable Living
Wasper Tech
Your Fastest Growth Accelerator
on the eCommerce Drive
Tech Insights
Disruptive Technologies
Enabling Advanced Start-ups
to Innovate and Succeed
Adept Vision
How the Start-up
Ecosystem in India
is evolving?

6.
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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NOVEMBER, 2022
We are also available on

7.
Featuring Brief
Company
S-Sence Beauty Products offers high-quality beauty and personal
care products for body, face, and dental care products.
Haritima food products Pvt Ltd was established in the year 2015 and aims
to provide the best-brewed variety of tea, coffee at affordable prices.
Contributing towards the Sustainable Development Goals of the United
Nations, International STEAM Research provides programmes based on
Science and Technology through the use of Engineering and Artistic
processes, based on the principles of Mathematics called STEAM.
S-Sence Beauty
Products
Haritima Food
Products Pvt Ltd
International
STEAM Research
Suchitra Kathuri,
Founder,
and Soujanya Reddy,
Co-founder
Aarin Ratnesh
Sorathiya,
Director
George Panicker,
Founder and CEO
and
Capt. Shaji Sebastian
Founder & Mentor
International STEAM
Research (ISR)
Bluwage is a mess chain company that aims to resolve the
challenges of several local messes based in India.
Bluwage
Manish Sharma,
Founder and CEO
Bonphul Health offers a unique and vital online
aggregator—Zemidi, aiming to bring homogeneity and
transparency to healthcare services.
Bonphul Health Deepankar Bhattacharjya,
Chief Operating Officer
Wasper Tech is a modern marketing, research and tech consulting
start-up offering innovative solutions that strengthen business
organizations.
Wasper Tech Rahul Krishna Nanda,
CEO and Founder

8.
Capt. Shaji Sebastian
Founder & Mentor
International STEAM
Research (ISR)

9.
Dr George Panicker
Founder and CEO
International STEAM Research (ISR)

10.
To build a successful company, one needs to get
funding from venture capitalists or angel investors,
is what most Entrepreneurs believe. However, in
reality we see some of the best start-ups in business were
self-financed by its founders when they began and
eventually VCs started investing into them when these start-
ups attained greater success.
Here is an insight into one such self-funded extraordinary
and compelling start-up 'International S.T.E.A.M Research'
(ISR), which has achieved great success so far in India. Not
only is ISR the best service provider in S.T.E.A.M
Experiential Learning empowering schools pan India but it
is the only S.T.E.A.M Research Company in India that
offers their services at the most affordable cost in the world.
Riding on the constantly evolving dynamics of changing
times, the world has come full circle. It began with the
ancient wisdom of the oldest civilizations suggesting that
‘To learn is to live, and to live, we must educate ourselves
with a holistic worldview.’
Then somewhere in the sands of time, the timeless wisdom
got buried. We kept differentiating the holistic worldview
into tedious, monotonous, and un-evolving subjects and
isolating education in individual mind boxes. We adopted a
static formal educational system to produce an industrial
labour force. We kept resisting the much-needed change far
too long.
‘International S.T.E.A.M Research’s Founders Dr. George
Panicker and Capt. Shaji Sebastian, believe that since the
dawn of the industrial revolution, formal education has
remained mostly static. In lecture halls around the globe,
students still sit in rows of desks gazing at their teachers
lecturing in front of the classroom delivering content that
they’re expected to memorise, be tested, and be rewarded.
In order to bring in a paradigm shift from traditional
education philosophy based on standardised test scores, to a
modern ideal which focuses on valuing the learning process
The Rising Startups in India

11.
as much as the results, both George & Shaji have designed
the ISR teaching and learning ecosystem model to promote
invention literacy through innovative collaboration and
cooperation between various institutions, organizations,
communities, networks and thought leaders which is key to
develop mindful life-long learners and problem-solvers for
a sustainable world.
ISR STEAM Experiential Learning & NEP-2020
Dr Panicker, being a highly committed and passionate
educationist and a fervent proponent of Heutagogy says,
“We are living in a world where content is copiously
ubiquitous and easily accessible making memorizing
obsolete; hence the ISR STEAM Experiential Learning is
context-based and not just content based.”
According to Dr Panicker, it is high time to pull out our
educational system trapped in a bygone era and revitalize it
to match the needs of modern times. Traditional aspects of
education, like reading, memorizing, writing, and doing
arithmetic, are insufficient to meet future demands. He adds
that it is our responsibility to make our students proficient
in the 4 C's of education of the 21st century, Critical
thinking, Creativity, Communication and Collaboration.
Today, instead of college degrees, employers ask for
qualities like creativity, ingenuity, innovation, agility and
adaptability, critical thinking, complex problem-solving
ability, people management skills, emotional intelligence,
and cognitive flexibility.
Fast-advancing digitalization and the Fourth Industrial
Revolution are transforming our reality with exponential
technological advancements. Disruption of old trends–be it
how we learn, perform our jobs and even the skills required
to succeed in our personal and professional life–is the
present inevitable truth. Several studies, surveys, and
research conducted globally predict that in the imminent
future, automation will replace almost half of the human
function performed today.
A holistic approach to developing teachers’ and learners’
capabilities, with learning as an active and proactive
process, Heutagogy, is an extraordinary form of self-
determined learning with practices and principles rooted in
pedagogy and andragogy.
ISR partners with schools/institutions to empower their
students with integrated Science, Technology, Engineering,
Arts and Mathematics (STEAM) Experiential Learning
Labs equipped with futuristic technologies like Robotics,
Drones, AI, AR, VR, IoT, Applied Coding etc aligned to the
various stages as per NEP-2020 guidelines.
World education in general, and Indian education in
particular, are already in the revamp mode. In the Indian
case, a revamp has already begun with the implementation
of National Education Policy - 2020.
A Futuristic Ecosystem of Learning
In fact, according to Dr Panicker, the NEP2020 is a
revolutionary document and it shows the way India can be
Education 4.0 ready and encompasses all stakeholders of
the educational ecosystem. It encourages teachers to go
beyond the traditional selective and limited curriculum-
based teaching by enabling them to leverage futuristic
assistive technologies. This way, they can improve student
engagement by fostering personalized learning. Out-of-the-
box thinking is a crucial aspect of Education 4.0.
“The future of education lies in integrating Experiential
learning with practical, research-based activities into the
schools’core pedagogy so that students can develop their
Metacognitive Skills,” says Dr Panicker.
He adds, to develop a scientific mentality in students,
S.T.E.A.M (Science, Technology, Engineering, Arts and
Mathematics) Experiential learning hands-on activities is

12.
proving to be the perfect methodology where students learn
having fun without the fear of failure.
The significance and the relevance of the textbooks or
content can never be overruled. However, there is always a
need for innovation and re-invention with the context and
the challenges that we face due to rapid changes in and
around us. To bridge this gap, experiential learning comes
handy as it connects content to the leaner’s real-world
making it more relevant, applicable and easier to imbibe.
Affordable, Reliable & Sustainable
Since ISR STEAM Experiential Learning is not a fixed
curriculum-based subject but continuously evolving,
dynamic and organic. Integrating it into daily students’
routines is quite challenging. It demands teachers to be on
their toes all the time and constantly upskill themselves
with new standards and novel technologies. That is why it is
imperative for educational institutes to collaborate with
experts who can guide them in seamlessly integrating
STEAM Experiential Learning activities within their
existing infrastructure without having to make large scale
financial investments. “We partner with schools to provide
their students, Experiential Learning through hands-on
STEAM activities with the use of futuristic technologies
maintaining the highest ethical standards at the most
affordable cost.” says Dr Panicker.
Designed on the ISR 7E methodology and CRM XP 360
frameworks, ISR activities in a STEAM Lab, which is
commonly known as ‘Happy Zone,’ encourages students to
collaborate by forming small groups and finding solutions
to real-world problems through critical thinking, research-
based inquiry, and open-ended exploration, incorporating
multiple subjects through a holistic design-thinking process.
While learning by themselves in collaboration and having
fun, students arrive at the result by failing multiple times.
“This process allows them to develop and hone their
Heutagogical skills,” assures Dr Panicker.
He furthers that “Our intention is not to make anyone an
expert in all of what is mentioned, but to harness the
essential transferable skills behind them, which are vital for
a thriving economy and a safe, sustainable society,”
To facilitate students to do so within the schools, the
management of the schools must make sure such initiatives
are affordable, scalable, inclusive, and sustainable in the
long term. All schools that have partnered with ISR in India
extremely appreciative of the high-quality international
standard service ISR has been providing them.
STEAM Experiential Learning is not about just
Robotics or Coding
Schools in Kerala, Karnataka, Tamil Nadu, Gujarat,
Rajasthan, Madhya Pradesh, Uttar Pradesh, Delhi,
Meghalaya, and West Bengal are leveraging ISR’s STEAM
Experiential Learning services.
Dr Panicker says that there is a misconception that isolated
studying of subjects or coding, AI, robotics, app creation,
etc., or developing individual skills among students would
be enough to prepare students as future-ready global
citizens. Often the terms such as ‘S.T.E.M’, ‘S.T.E.A.M’
are thrown around like a catchphrase or buzzword when
one refers to Robotics, Coding, A.I etc. These terms might
be interrelated, but it doesn’t mean they’re the same.
Instead, they are different subjects with some interlinked
concepts. Dr Panicker requests, “For the sake of our
students and quality education, it is high time these
misconceptions are eliminated sooner than later.” ISR
STEAM Experiential Learning is holistic and is rooted in
David Kolb’s theory of experiential learning cycle.
Understanding ISR Happy Zone
The learning environment in a HAPPY ZONE / STEAM
Lab is student-centric that lets students control their own

13.
learning and enables them to think critically, evaluate, make
decisions and construct knowledge, make learning
experience cooperative, collaborative and independent
resulting in bridging the gap between theory and practice. It
is not simply doing too many activities in a class, taking
students out visiting places without any specific learning
aim, utilizing expensive resources for learning or watching
videos in a smart class.
It is also very important to note that any and every hands-on
activity cannot be considered as experiential learning. Just
because the activities may be hands-on, it does not mean it
is mind-on. Many projects, field trips, situation do not yield
lasting outcomes because too little or negligible time is
given to assimilate and conceptualize the experience in the
true STEAM Experiential learning framework.
ISR STEAM Experiential learning is designed for school
education in line with the curricular and pedagogical
structure of the National Education Policy consisting of 4
stages: Foundational, Preparatory, Middle and Secondary
Stage.
Experiential Learning enables and empowers learners to
connect learning on the basis of their prior knowledge,
reflect on it, and then conceptualize it before applying to
new situations, makes learning meaningful. Also, learning
is meaningful and authentic when learners engage in real-
world experiences through multisensory approaches rather
than passively absorbing text from text- books.
Teachers in a school can plan learning experiences by
creatively engaging students with resources that are
available locally. However, in order to realistically plan and
execute the STEAM activities in a sustainable and inclusive
manner within the classroom within a specific time and
space, the ISR XP Kit is provided to the learners by the ISR
trained facilitators. This makes the life of teachers in the
school easier.

14.
As experiential learning encourages independent reflection
and observation, it allows the classroom to cater to
diversified learning styles of learners. In case of classrooms
with learners from different background and cultural
contexts, the ISR facilitators are trained to customize the
learning experiences to address the diversity effectively.
Through ISR STEAM experiential learning, the learner
absorbs, applies and then reflects upon the knowledge,
gained through his/her experience.
Experiential learning gives an opportunity to the learners to
take ownership and pride in the concrete result after their
hands-on activities. As a result, the learning process
accelerates, and the acquisition of knowledge becomes
interesting and enjoyable, thereby, comprehending and
retaining the knowledge lifelong.
ISR STEAM Experiential Education is education board and
curriculum agnostic. Hence any school following any
education board can provide the ISR STEAM Experiential
learning to its learners and add value to its existing
curriculum.

15.
The fine line between Experience and Experiential must be
kept in mind by educators at all time. Experience or
Experiencing, refers to learning by doing which may or
may not involve reflection. ISR STEAM Experiential
learning 7E methodology however is more specific, planned
and involves learning by self-reflection. Hence it makes the
learner responsible for his/her own learning.
ISR STEAM Experiential learning requires lot of planning
on the part of the facilitator. She/he has to check how to
make the learning engagements connect to real-life
situations and are meaningful to the learner. For this the
facilitator must have a fair amount of background
information as well. What works for one school/classroom
setting may or may not work in another. So, local context
and resources have to be connected to the lesson plans so
that the experience can be imbibed and the learner is not
disengaged. If not, any activity may turn out to be simply a
teacher-led classroom activity. A dedicated and highly
skilled Research & Development team of STEAM Experts
at the ISR R&D centre facilitates the planning of dynamic
and customized lesson plans for the ISR facilitators of
individual ISR partner schools.
It would be rather difficult for a non ISR STEAM skilled
teacher/facilitator to develop lesson plans for a classroom
following the ISR 7E cycle. Hence, it is of utmost
importance that a teacher/facilitator is STEAM Skilled
through regular ISR capacity building trainings and is in
sync with the ISR R&D team.
Developing Lifelong Learners and Problem Solvers
There is a growing demand for STEAM-skilled personnel
across the globe. STEAM Jobs are growing three times
faster in the US compared to Non-STEAM jobs.
STEAM jobs are often in the most innovative fields and
progressive companies, leading to exciting and challenging
work. Globally, 75% of the fastest-growing occupations
require STEAM skills.
ISR STEAM Experiential Learning service, aligned to the
NEP-2020 provided to schools by ISR, is outcome-based
and imparted to students using futuristic technologies.
Students becoming future-proof and versatile is of
paramount importance. However, it goes far beyond; by
helping students to become lifelong learners and problem
solvers through a combination of skills without ignoring to
be good human beings and constructive law-abiding
citizens of the world.
“Exponential technological development is inevitable, and
a drastic change in how we work and the type of jobs we do
in the near future is what awaits us. None of us can do this
singularly. So it is of paramount importance that all
stakeholders work together and help one and all be future-
ready,” says Dr Panicker, who has been a part of numerous
major educational projects in various countries. With his
rich experience of over 20 years, having worked and
interacted with various thought leaders and educationists
from across the globe, Dr Panicker concludes that the only
way to be prepared for the future of work is to embrace the
idea of helping all learners to be future-ready mindful
problem-solvers.
ISR is awarded
Ÿ ‘The Best Company to Work For 2022,’
by Prime Insights Magazine
Ÿ ‘Brand of The Year 2022,’ by Business
Outreach Magazine
Ÿ ‘Most Innovative Business 2022’ MSME
Indian Business Award
Ÿ ‘Atmanirbhar Bharat Award 2022’
Ÿ ‘Best S.T.E.A.M Education Company
2022’
Dr George Panicker & Capt. Shaji
Sebastian are featured as
Ÿ ‘Most Dynamic Personalities 2022,’ in
Fortune India Magazine
Dr George Panicker is featured as
Ÿ ‘Entrepreneur of the Year 2022,’ in
Business Outreach Magazine

16.
Manish Sharma
Founder and CEO
Bluwage
Enhancement that Ensured Reliability
18 | November 2022 | www.insightssuccess.in

17.
ood, clothing, and shelter are the necessities of
Fevery human being. In today's fast-paced world,
where everyone is busy on the run to catch up with
their tight timelines. Many people struggle to get good daily
meals due to various challenging scenarios.
The regular hotels and eateries are costly and unfeasible for
daily routine. Students and working professionals often opt
for the mess service for their daily requirements in a hope
of getting fresh, healthy, cost-effective food. However, it is
challenging to find a good mess that meets the
requirements, and the mess business is unorganized and
person-driven or family-run domestic ventures.
Looking into this big vacuum of need for resource disparity,
was thoughtfully developed with the objective of bridging
the gap and offering a wide variety of options prevailing in
the market. This unique online platform opens a vast scope
in terms of exposure, information resource, and inquiry
generation model for the mess owners spread across various
locations of the city.
On identifying the wide gap between the needy people and
the mess owners, Manish Sharma, Founder and CEO,
began this unique business platform, . A
www.bluwage.in
successful founder and CEO of Pingaroo, a new-age start-
up that offers business start-up consultancy, leadership,
marketing, and HR management functions, Manish decided
to bridge the gap with a common symbiotic ground and
began the venture of Bluwage.
The Insights Success team interviewed Manish Sharma, in
which he overwhelmingly shared the journey of Bluwage,
their objectives and inspirations, the challenges faced, and
the vision on which he has planned the business model. He
revealed his motivation behind the establishment of
Bluwage, a tech-enabled web and app dedicated to foodies
of India and owners of the mess. He sees great
opportunities in these segments, which excites him to solve
this problem.
Below are the excerpts from the interview
Manish, please tell us about the saga of Bluwage since
its inception.
Bluwage offers smart mess infrastructure, web, and app that
allows students, professionals, and Urban People to take
high-hygiene food and to owners maximize their revenue
and customers. An unbranded mess is providing low-
hygiene food and no ease of experience in Mess, and on the
other hand, consumers have daily only one choice of mess
with fixed one menu.
As a Serial Entrepreneur after Pingarooo, I was very clear
that I had to solve a problem that is faced by our people,
myself, and friends. I want to tell you a story about when I
was in Kota for my preparation. I and my friends come late
at night from coaching and go to the unbranded mess. And
we are likely touchers in mess with bad quality food and
service at that time we didn't have any option.
My many friends left their studies due to only food
problems. They are got admitted for months and months
due to unhygienic food in, mess and service. And after
joining college, I was an Executive Mess member in my
college. I faced and analysed these problems very closely,
so we decide to build a mess aggregator platform Bluwage.
We are not firing unbranded mess employees; instead of
firing, we launched A Launchpad program where we train
unbranded mess employees to give world-class service in
mess. We also provide access to up to seven messes to our
customers so that they can choose any mess according to
their choice of food menu near to their home, office, or any
city.
Bluwage provides an
important pla orm that
brings together the mess-owners,
students, working professionals, etc.
towards sa sfying the daily meal
requirements through a mutually
beneficial collabora on, thereby
enhancing business, offering
convenience and good health.
19 | November 2022 | www.insightssuccess.in
The Rising Startups in India

18.
What was your inspiration behind venturing into the
business arena?
People say inspiration, and I am always saying it's not
inspiration; it's a real problem that we faced in the past. I
want to tell you a story about when I was preparing for IIT
JEE in Kota with one of my friends Mridul, we came at
9:30 at night daily from coaching, and we are so far from
our home. We are not able to make our Daily meals. So, we
decided to use a Mess for daily meals.
But Mess food is unhygienic, no easy experience, poor
Water quality, check-in problems and after a week we start
facing lots of health problems. My friend Mridul Suffered
from a big health issue, and he gets admitted to the hospital
for one month; not only Mridul, but there are also many of
my friend who suffered from this problem, one of my
friends Manish Kumar from Bihar, left their preparation
from Kota due to meal problem.
So, I decided to solve this problem by connecting each
unbranded mess with Bluwage and providing an asset-light
model of mess to the customer with ease of experience,
multiple menus, world-class service, high hygienic food,
and easy check-in and checkout.
What were the initial challenges that you had to
surmount to ensure your start-up's success rate reached
greater heights?
In early 2020, when we were interviewing students and
working on PMR, We got to know that Kota students don't
use a smartphone; they mainly prefer Black and white
phone. This comes in as a major challenge for us to
digitalize them.
Secondly, in COVID, our consumer in the home industry
shut down, but this recession digitalizes the students. We
faced challenges in Team stability, Financial Management,
and consumer acquisition.
What professional values and qualities do you think
your clients value in you and your firm the most?
High Hygiene food, World class service, Responsibility,
Our Asset light model, Access of up to seven mess food,
Customer support, Creating a cultural value, Luxurious
service, Repeatable service, Accountability.
What are the USPs that highlight your brand/company's
uniqueness in the industry?
Our USP- 'Thinking Out of the BOX’
We provide quality training to our employees to serve
world-class service with high hygiene food in mess. It's
very necessary to know whether your solution is really
solving a customer's problem or not. As per data and review
which we have, tells us our USP, no. of customers
increasing day by day and the percentage of our repeatable
customers is more than 90% which too much excites us.
One more survey tells us more than 70% of our customers
will be disturbed and have no other such options if we shut
down our company.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the
business world?
Ÿ Start Early- Fail Early
Ÿ Have Patience
Ÿ Take Risk
Ÿ Build Network
Ÿ Know well your consumer and customer
20 | November 2022 | www.insightssuccess.in

19.
Ÿ Underestimate Yourself
Ÿ Focus on Mission
Ÿ Make a Finance Road map
How do you envision your company's operations with
the emerging technologies and automated tools that are
revolutionizing the business world by enabling
innovations?
Emerging technology can enable enterprise goals—but only
if properly implemented. We are going with a flow.
Properly implemented, emerging technologies can be
powerful in helping companies solve business problems,
scale on demand, improve resiliency, and deploy
technology solutions rapidly and securely. Companies
should conduct a digital maturity assessment and determine
areas where emerging technology could provide the greatest
value or enable the organization to deliver on its strategies
with greater certainty or at a faster pace.
It's also critical to have effective change management
during the transition; otherwise, any technology program
will never truly reap the intended benefits.
What is the fallacy of the Perfect Business Plan?
According to conventional wisdom, the first thing every
founder must do is create a business plan-at static document
that describes the size of an opportunity, the problem to be
solved, and the solution that the new venture will provide.
Typically, it includes a five-year forecast for income,
profits, and cash flow.
A business plan is essentially a research exercise written in
an isolation at a desk before an entrepreneur has even begun
to build a product. The assumption is that it's possible to
figure out most of the unknowns of a business in advance
before you raise money and execute the idea.
Once an entrepreneur with a convincing business c plan
obtains money from investors, he or she begins b
developing the product in a similarly insular fashion. Our
developers invest thousands of man-hours to get it ready for
launch, with little, if any, customer input. Only after
building and launching the product does the venture get
substantial feedback from customers-when the sales force
attempts to sell it. And too often, after months or even years
of development, t entrepreneurs learn the hard way that
customers do not need or want most of the product's
features. After decades of watching thousands of start-ups
follow this standard regimen, we've now learned at least
three things:
Ÿ Business plans rarely survive first contact with
customers. As the boxer Mike Tyson once said about his
opponents' pre-flight strategies: "Everybody has a plan
until they get punched in the mouth."
Ÿ No one besides venture capitalists and the late Soviet
Union requires five-year plans to forecast complete
unknowns. These plans are generally fiction, and
dreaming them up is almost always a waste of time.
Ÿ Start-ups are not smaller versions of large companies.
They do not unfold in accordance with master plans.
The ones that ultimately succeed go quickly from failure
to failure, all the while adapting, iterating on, and
improving their initial ideas as they continually learn
from customers.
One of the critical differences is that while existing
companies execute a business model, start-ups look for one.
This distinction is at the heart of the lean start-up approach.
It shapes the lean definition of a start-up: a temporary
organization designed to search for a repeatable and
scalable business model.
21 | November 2022 | www.insightssuccess.in

20.
oing business in a sustainable way and growing it often demands that modern
Dentrepreneurs stay abreast with the latest industry trends which include
technology primarily. In general, most the progressive business leaders are
always on the lookout for new technologies and systems that will improve business
quality, and service efficiency and enhance market reach.
Modern start-up entrepreneurs are focused on upskilling their teams and strengthening
their business models through the implementation and application of modern
technologies.
Let us identify the latest technology trends that are playing a pivotal role in fortifying
the enterprise.
Machine Learning Technology
Machine learning identifies the client through the minute analysis of the client during
the conversation and assists the business development teams in understanding the
prospects better and offering them the right solutions resulting in satisfactorily
becoming a customer. AI and machine learning have revolutionized the process of
modern business development to work in hyper-focused in closing deals. The
Technologies Enabling
Advanced Start-ups
Disruptive
to
Innovate
and
Succeed
22 | November 2022 | www.insightssuccess.in

21.
Tech Insights
23 | November 2022 | www.insightssuccess.in

22.
technology is helping access intelligent data that enables
through the predictive analysis in generating of strong
insights into various market aspects thereby converting the
functional data into productive propositions.
Artificial Intelligence (AI)
The artificial intelligence applications in modern business
have helped in numerous repetitive tasks, analysis and
providing quick inference that is suitable for making smart
decisions and planning the further strategies. It also works
efficiently in a smart and feasible method of lead generation
by filtering the genuine and productive prospects thereby
optimizing the marketing efforts. AI applications help save
valuable time and build a beeline of genuine prospects and
multiplies the business opportunities. The start-ups that
implement it will be able to stay ahead of their competitors
while others will suffer from not upgrading to the modern
trends.
Blockchain Technology
The modern start-ups have been greatly enhanced with the
applications of the latest Blockchain technology that has
helped in streamlining the data management and data
process in a secure and safe ecosystem. Furthermore, the
blockchain technology has a lot of implications for business
development. Although a lot of its applications have been
limited, recent developments in oracle technology are
making it easier to track and organize different forms of
data on the blockchain. This has helped in quick analysis
and interpretation of the business data that is well
synchronized in the system.
Cloud Management
Businesses are going beyond typical data management and
storage systems. The modern Cloud applications have
emerged as phenomenal game-changer with its real-time
fast and diverse applications have empowered the start-ups
to do the business easily, directly and more securely. The
cloud management will be the most efficient and boosting
business technologies that are supporting and enhancing the
impact of the start-ups in todays world.
Embedded Business Intelligence
In the modern age of fast-paced competition, modern
entrepreneurs have to remain adept and pre-informed as
their core daily development skill that could be about any
movement in market changes, dynamics and challenges
customers are facing. The advanced Business Intelligence
(BI) applications enable to fetch the relevant data, process it
and provide suitable suggestions about the current business
trends, market behaviour and opportunities that can be
noticed from the recent responses received from the
customer feedbacks. To get the best-qualified indications
earlier than the change itself, the start-up entrepreneurs
need predictions powered by integrated BI, applied AI and
embedded big data that can constantly feed them with the
most logical and relevant business data.
Intelligent Communication
The fast-growing start-ups have been smart and ahead in
their communication methodologies. The modern
technology of Conversation intelligence is changing and
enhancing the pace and depth of customer relationship It
aims to deliver value to the customers by analysing what is
said on sales calls and translates it into real-time guidance.
The conversation data reveals how to adapt interactions to
meet customers’ needs and drive the most revenue. The
insight surfaces coachable moments across teams that need
the most attention, thereby equips the modern start-up
entrepreneurs to build better control and maximize the
outcome from the customer interactions.
Appealing Visual Presentations
The modern world of business is moving very fast. Fast in
every way. The business scalability, customer expectations,
market competitions, options and alternatives and the new
concepts emerging everyday. The start-up entrepreneurs
always are prepared to connect the customers at the right
time and put forth the business ideas through smart,
appealing and dynamic visual presentations. There are
equipped with the relevant data, infographics, analysis,
market study, and the opportunities on implementation. The
higher the preparation of the start-up team the higher are the
chances of it bagging the deals. The recent applications of
animation and web-links has empowered the presentations
to the next level.
Accelerating on the Full Throttle
Empowered with the modern technological applications and
smart tools, the ambitious start-up leaders have zoomed
ahead in offering the best possible quality, prompt services,
continuous communication and enhancing value additions.
Be it data management, business development, appealing
presentations, to offering a satisfying quality service, the
start-ups have supported the modern industry with a greater
level of standards and satisfaction.
- Kedar Borgaonkar
24 | November, 2022 | www.insightssuccess.in
24 | November 2022 | www.insightssuccess.in

23.
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24.
BONPHUL
Health
Bringing Transparent Homogeneity via Zemidi App
The Healthcare industry is a very important field that
has steadily evolved over a period. When it comes
to health services, there comes a factor of a speedy
recovery. This includes the crucial role of doctors, special-
ists, diagnostic centers, pathological laboratories, hospitals,
clinics, pharmacies, ambulance services, etc.
At times, it becomes challenging for the healthcare
professionals as well as the patients in locating the right
resource and moving further in the procedure. There arises
a need for quick information about local healthcare
facilities and professionals, reachability, accessibility, and
the ability to communicate swiftly in booking appointments
or procuring medicines. The dependability of indirect
sources of information can be catastrophic.
The advancements in digital technology have transformed
the healthcare industry like many other sectors. The online
platforms that connect major healthcare service providers
along with doctors and professionals play an important role
in bridging the industry needs with the healthcare resources,
thereby streamlining the entire process chain.
Zemidi is an online aggregator of small and medium
private hospitals, standardizing medical and surgical
interventions into packages. It offers valuable support
through its advanced mobile application that offers services
like accessing the data of nearby healthcare facilities, fixing
doctor’s appointments, ambulance services, homecare and
nursing, pharmacies, physiotherapies, critical illness care,
health clinics, and more.
In a country like India, where newer technologies are
welcomed openly, pizzas are delivered quickly, and so
should the healthcare industry too. Identifying the need of
connecting medical services together in one single platform,
Deepankar Bhattacharjya, Chief Operating Officer of
Bonphul Health Pvt Ltd, developed this unique and vital
online aggregator—Zemidi, aiming to bring homogeneity
and transparency to healthcare services. It boosted the
communication, connectivity, and knowledge of the
services equipping the healthcare businesses and profes-
sionals in rightly connecting to the other services and
patients.
Headquartered in Guwahati, Assam, Zemidi is connected to
all the leading hospitals, doctors, physicians, diagnostic
centers, pathological laboratories, chemists, pharmacies,
and other medical resources. It has major health categories
of general surgery, pediatric surgery, ophthalmology, ENT,
Interventional cardiology, orthopedics, urology, gynecol-
ogy, general cardiology, etc.
Humble Beginning
Deepankar briefed on the beginning with the idea of solving
healthcare challenges common people faced. Until recently,
as quality healthcare became a luxury, he precisely aimed in
breaking the pattern. The company believes that access to
quality healthcare is everyone’s right and so it focused on
bringing about transparency in the whole system. It was
observed that from the time of entry into the hospital, until
the exit, there were a lot of apprehensions of the common
people about the amount that must be paid for the hospital-
ization.
Apart from that people used to fall prey to the malpractices
followed by private hospitals which subsequently resulted
in incurring huge expenses to the patients. So, the manage-
ment thought of bringing about fixed-price comparative
healthcare with the hospitals providing clarity, transparency,
and trust, and becoming the bridge between the genuine
26 | November 2022 | www.insightssuccess.in

25.
healthcare providers and the patients. The patients can
compare, choose and book as per their budget and geo-
graphical proximity. Hospitals had the option of putting
their price corresponding to the packages listed by Zemidi.
Starting from listing packages and onboarding hospitals, it
looks forward to becoming the mall for healthcare needs
from doctor consultations, and surgeries to ancillary
services like ambulance services, medicine to blood bank
services.
Zemidi operations started three years ago, COVID-19
pandemic brought a big halt. However, it went beyond the
challenges and finally launched the application on
9th’July’22 in Assam. The management is proud to be a
startup from Assam and would spread across the nation to
help enough people. Since its launch, Zemidi has onboarded
more than ten hospitals and has more than 350+ live
packages to choose from.
It has listed all basic healthcare services from primary
doctor consultation, secondary and tertiary care, diagnostic
services, ambulance service, medicine delivery, and
Physiotherapy to cancer care assistance. Zemidi App is
available in the Google play store and has had more than
one thousand downloads since its launch.
Early Inspirations
Deepankar believes that entrepreneurship is all about
solving different problems. Since the days he was in
training, he had been with the students for about seven
years. He has been into training and capacity building for
the last ten years as training always has been his passion.
Whenever he interacted with students on “Entrepreneur-
ship”, Deepankar always spoke about life skills like critical
and creative thinking, problem-solving, thinking out-of-the-
box, etc.
So, one day while he was discussing this idea along with
the other co-founders, he thought of doing something which
he had been teaching his students and it all began from
there. The idea of bringing in a fixed price for healthcare
facilities using an app was a great idea to be involved in.
The team also felt the need for such a process as it also
Technology acts just as
medium and Bonphul
professionals ensure
that the human
element in healthcare
will always be Zemidi’s
primary ingredient.
Deepankar Bhattacharjya
Chief Operating Officer
Bonphul Health Pvt Ltd
27 | November 2022 | www.insightssuccess.in
The Rising Startups in India

26.
gives the consumer the platform to choose the best service
for themselves.
The Zemidi team believes that it can improve the lives of
individuals and provide them with better services and make
a positive impact.
Rising from Challenges
Zemidi went through similar problems as any other start-up
like raising funds, onboarding hospitals, developing the
complete ecosystem, and the crippling pandemic, where
they lost two years. Still, the team had plenty of time to
learn, adapt and improvise to come out with a more people-
centric approach for a better user experience. One specific
problem that the Zemidi management is still targeting on
bringing about a behavioral change.
People might order food from an app, but nobody will
eagerly book a medical package through an app, as it takes
time to build that trust. It is a behavioral change that Zemidi
is still trying to achieve, and it is sure in due course of time
that the shift will soon be there. Ten years ago, parents
would not have been comfortable sending their near and
dear ones with an unknown driver. Now people comfortably
book an Ola or Uber without a second thought, and this is
because they trust the brand more than the driver, for the
brand ensures reliability, trust, and safety. This is exactly
what the company is trying to achieve by making Zemidi a
trustworthy brand as far as healthcare is concerned.
Foundations of Values and Principles
Zemidi developed trust in the patients for the reliability of
the database, the promising effects of the applications, and
the advantages it offers in saving time, cost, effort, and
process of recovery. On the other hand, the medical
industry has lauded the efforts of Deepankar and his team
for providing an important resource platform that has
enhanced their business growth, and resource potential and
has helped their end-customers in locating and reaching
them easily. Zemidi is proving to be the best technological
interface that equips and strengthens the healthcare industry
toward efficient functioning.
Ÿ Quality and Affordable Healthcare Services
Ÿ Transparency, Clarity, and Trust
Ÿ Best Hospitalization Experience
One and Only
Zemidi in its simplified structure is a unique support
platform for the healthcare industry. This all-around
versatility is the USP which is also identified as ‘Fixed
Price Comparative Health Care Shopping.’
Reflections of Wisdom
As advice to the budding professionals in the healthcare
industry, Deepankar points out that they should observe the
industry and how it functions. Identify the grey areas,
problems, and needs of the process. Think of creating
solutions that are different and that will enhance the
process-chain efficacy. He states, “Be ready to be
uncomfortable. Develop strong visualization of your
solution and work towards developing it consistently. Trust
the process for you will be successful, sooner or later. The
result of your business innovation will then be priceless. I
always believe, the Larva, Pupa, and then the Butterfly.”
Envisaging a Dynamic Future
The age is of the Platform revolution and the revolution will
be more intense in the coming years as technology plays a
very important role. From four Unicorns in 2014 to 100 +
Unicorns in India is nothing but a paradigm shift in the way
start-up operates. Be it service to products, technology rules
the market now and it has a major role to play. However,
Deepankar strongly feels that although living in the age of
5G, AI, and IQ, the Human element of EQ cannot be
undermined. Technology acts just as medium and Bonphul
professionals ensure that the human element in healthcare
will always be Zemidi’s primary ingredient.
Through the Human Element
In a way to bring in the human element, Zemidi has
recently launched an Initiative ‘Healthcare Mitra’ where
one would be able to connect/book a Healthcare Mitra for
any Healthcare related information and assistance through
our App or directly. “Through this initiative, we are
empowering the local youths through employment and plan
to spread this initiative PAN India in the coming years. As
of now we have 150 + Healthcare Mitras registered with us
and the number is growing every single day,” concludes
Deepankar.
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27.
HARITIMA
Food Products
From the day the British introduced us Indians to that
hot and steaming cup of tea, its taste went straight to
our hearts, and our craving for a cup of tea remained
forever in our taste buds. You may believe it or not, but tea
remains the best morning, noon, evening, and night
refreshment drunk by billions not only in India but the
world over.
And further, it might sound unbelievable but tea remains
the best thoughts, ideas, discussions, memories, innova-
tions, discoveries, relationships, employment, and even
entrepreneurship generator in a nation with 100 billion
growing minds. Entrepreneurship in the form of tea stalls
everywhere and of every size and type offering tea to the
craving hearts and fuzzy minds for their rejuvenation.
Everyone drinking and reliving over a cup of tea might be
getting inspiringly innovative, but Haritima Food Prod-
ucts’ Director, Aarin Ratnesh Sorathiya went beyond
them all and innovated the tea itself by brewing ‘Chaiwala
Ki Chaipatti (Tea Seller’s Tea Leaves)’ bringing the best
brew for your taste buds in such a wide range of varieties
that the tea lover in you will say with aplomb: this is
indeed…
Indigenously Ingenious Tea-Innovation
Retelling his mesmerizing tale over a cup of Masala Tea,
Aarin regales his brand Chaiwala Ki Chaipatti by sharing
that the story of how he started HFP as an FMCG is rather
funny. “I have been a passionate tea-lover for as long as I
can remember. In my youthful zest, I wanted to come up
with a restaurant that would serve tea of all kinds, most
importantly, the finest blend from the gardens of Assam.”
And when everything was just about set, another idea came
to his mind. Rather than limiting the finest tea blends to one
restaurant, wouldn’t it be far better if those tea leaves
reached every Chaiwala across the nation? That was the
moment Chaiwala Ki Chaipatti was truly born. The idea
had sublimated from a restaurant to an FMCG within no
time. But even then, it wasn’t easy. There were a lot of
challenges that rose on the way, and it was only after a
prolonged series of struggles that it went on to become an
enterprise, a brand.
Tale of the Travelling Kettle
Aarin adds, “We, at Chaiwala Ki Chaipatti, also love
travelling. It rather comes to us naturally.” Their most
enthusiastic traveler is a green kettle, which loves to go
places and flaunt. This kettle and its journey symbolize their
brand and its struggle to reach each nook and corner of the
nation and connect with all the Chaiwalas to provide them
with the best Chaipatti. In a way, this is, therefore, also a
long struggle to eventually make sure that each person
sipping tea around the nation gets only the best that is
available and nothing less.
Bringing the Best Brew for Your Taste Buds
To establish a business, you
need to sustain yourself and
this sustenance will eventually
turn into success one day.
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28.
“And if you’re thinking why chai, why not tea? Let me in
you on a secret: In our hearts, we are all a desi lot. Chai
appeals to us. Chaiwalas comfort us,” he believes.
Every great enterprise rises with a great idea, and Aarin
says that they had the idea already. “So, what is left for us to
do now is, go on an endless quest to improve ourselves
continuously and win your hearts. And we believe, with
good tea, that mustn’t be difficult,” he feels.
A Sustenance to Success Story…
Speaking about his inspirations, Aarin again breaks
stereotypes and says that when it comes to inspiration, he
does not get inspired from famous successful personalities,
but rather from people connected to the grassroots that
haven't gained fame. He finds so many people like that
around him–the local Chaiwalas around us, are a real
inspiration to him.
…of Incredible Inspirations!
Here, he reminisces about a very unique experience of his.
When he worked as an HR in Mumbai, he used to have a
30-minute lunch break. During it, he mostly used to go out
of his campus and visit a local Chaiwala. “I learned from
them how they used to survive in Mumbai, how they
successfully ran their businesses in India's most expensive
city, and much more. I have heard their stories while having
tea with them and learned one of the biggest lessons: To
establish a business, you need to sustain yourself and this
sustenance will eventually turn into success one day. This
process of survival in any condition, come what may, can't
be learned from any famous personalities. Due to this I am
into the tea business and I have learned it from Chaiwalas,
the way they open a small tea stall, with a low budget and
sell a ₹6-to-₹10 cup of tea and at the end of the day, they
take enough money home to sustain their family and also
for the next day's operation. Believe me, I haven't seen any
tea stall shut down in Mumbai, on my way from Andheri to
Malad between 2013-2017. Whatever I have learned, has
come to me due to my research on Chaiwalas, and they
were the real inspiration behind my brand, ‘Chaiwala Ki
Chaipatti’to provide them with good quality tea leaves
based on their requirement at the lowest possible prices.
Aarin Ratnesh
Sorathiya
Director
Haritima Food
Products Pvt Ltd
31 | November 2022 | www.insightssuccess.in
The Rising Startups in India

29.
Clearing the Menace
Speaking about the initial challenges Aarin had to surmount
to ensure his startup's success rate reached greater heights,
he says when he initially started this business, he went
about it in a conventional way and formed a chain of
dealers and distributors which turned out to be a real
disaster. “I had to incur a lot of losses. There were moments
I wanted to take a step back but somehow I held on and
introspected where did I go wrong. In our society, when you
start a business, everything and everyone is either against
you or after you, so this makes it even harder to pave a path
with all the financial constraints you already have. This
period either makes you or breaks you. Managing capital,
allotment of funds, and setting priorities helped my
company a lot,” he conveys.
Other than this, he ditched the conventional business model
and started fresh. He chose digital platforms for marketing
and set up a dedicated team that would directly contact their
prospective customers. This helped clear the menace
created by dealers and distributors and also helped them
improve their products. “Since we were directly in contact
with our customers and got their valuable reviews which
helped us improve a lot,” he reveals.
A Transparently Tasty Taste
According to Aarin, their professional values and qualities
further helped them in establishing trustworthy credentials
among their clientele. They are honest towards their work
and don’t shy away from calling a spade, a spade. “Since I
am a certified tea taster myself, we taste every batch before
It’s ready for dispatch and also expects our customers to
order and taste our samples before making any big pur-
chase,” he informs. This assures clients about the quality
and makes them know what HFPs products actually taste
like. This process makes sure no one has any false assump-
tions and also that people don’t rely on others’ reviews.
“Also, if our customers are satisfied with the taste of our
products, they automatically get the confidence to further
sell it to their customers,” states Aarin.
Other than this, they also provide clients with customization
options and assist them in every possible way, right from
setting up a cafe or tea stall to providing them with training
on how to operate it.
Tea Sellers’ Tea Leaves
Sharing brand ‘Chaiwala Ki Chaipatti’s USPs Aarin says
that first of all, being in the food industry, where they
cannot sustain if their products are substandard or lacking
on the taste front. Their products are high-end luxury
products prepared specifically for commercial use, priced so
as to suit even the smallest of Chaiwalas. They use the best
ingredients and maintain quality not easy for anyone to
match. “Our per kg prices may be slightly on the higher end
from the rest of our competitors but our yield per kg is
almost double compared to them which makes our per cup
prices much lower than theirs,” he assures.
Other than this, they keep updating their products, and
every now and then new products are added to their list
which helps their customer serve new exciting flavours to
their customers.
A Rejuvenating Wisdom Drink
As an experienced professional, Aarin’s advice to budding
aspirants willing to enter the business world is exceptional.
He recommends that listen to everything people have to say
“But only rely on your research. It’s definitely important to
follow your dreams but at the same time, don't forget to
keep a constant eye on your pocket. Accept change. Don’t
be afraid of competition as it is a sign that your chosen
venture is both, profitable and scalable. Just with a little
out-of-the-box thinking and a lot of hardwork, it can give
you the desired result. You just need to be consistent.”
Offering an Array of Tealeaves for Your Cup of Tea on
an App
Envisioning his brand’s operation with the emerging
technologies and automated tools that are revolutionizing
the business world by enabling innovations, Aarin shares
that their company's manufacturing process is currently
manual as it provides jobs but in the long run if needed,
they can easily move towards automation.
“Also, we are currently working on our own mobile
application with which we will be able to connect with our
over 10k customers with more ease and it will increase our
efficiency as well as provide our customers with a platform
to connect with each other. This way they can share their
experience which can help new customers to grow,” he
concludes.
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30.
34 | November 2022 | www.insightssuccess.in

31.
How the Start-up
in India is
evolving?
Adept Vision
Ecosystem
The business scenario has undergone a
sea change in the recent couple of
decades. The start-ups came into
existence for their systematic planning and
logical business model. Equipped with a good
domain knowledge and experience of the core
industry several entrepreneurs came up with
their businesses which ere scrutinized and
supported by the Start-up India Initiative.
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32.
In recent years, start-ups have been receiving increased
attention everywhere for their stable model and logical
perspective. In India, the number of start-ups has increased
rapidly, and a decent support has become available in all
dimensions. Indian start-up ecosystem has developed into
an accountable and responsible business entity as compared
to the traditional businesses that were unclear,
unpredictable, and vulnerable.
With an estimated year-on-year growth of 12-15%, Indian
start-up ecosystem has evolved as the third largest in the
world. The fast-growing business field of the Indian
economy, approximately two to three tech start-ups are
formed every day. A recent study revealed that in 2018 from
the 50,000 start-ups that were formed, approximately 8900
to 9300 start-ups were from the technology segment alone.
The Growth Scenario
With the government providing strong boost and several
private investors lobbying to invest, the pace of growth in
the start-up ecosystem has surged to an impressive 15%
year-on-year in 2018. The growth of the number of
incubators (plug and play simple one-seater to 300 sized)
and accelerators (bigger office ready-to-use infrastructure
thar facilitated the functioning of bigger companies) has
expanded to 11% annually. The prime reason was the small
businesses didn’t had the modern infrastructure but easily
got it on feasible lease. This served their three purposes of
setting up of their business in a modern location, offered an
impressive identity to their start-up and offered a good
platform for scaling their business.
There was a significant rise in the number of women
entrepreneurs from 11% to 14%, in the past few years. The
recent list of successful women entrepreneurs includes
Falguni Nayar of Naykaa, Radhika Ghai Aggarwal of
Shopclues, Suchi Mukherjee heading Limeroad, Divya
Gokulnath managing Biju’s, Upasana Taku in MobiKwik
and more.
The Start-ups have been able instrumental in creating
employment opportunities through an estimated 40,000 new
jobs annually, scaling the total jobs in the start-up
ecosystem to approximately 1.7 lakh. This contribution of
the start-ups has been a great uplifting factor especially in
the economy that was struggling to rise from the pandemic
uncertainty.
The capital city of Karnataka state, Bengaluru has been
counted within the world’s 20 leading start-up cities in the
2019 according to the Start-up Genome Project ranking.
Bengaluru has also ranked as one of the world’s five fastest
growing start-up cities in the world.
The Fundraising Factor
The Indian start-ups have shown excellence on fundraising
sizeable ticket sizes from various domestic as well as global
investors. They demonstrated most funds being harnessed
on the basis of the depth of the business model, deal quality,
and long-term vision of the entrepreneurs that reflected
through the top 15 deals constituted about 40% of total deal
value.
The new trend showed a surge in the private equity deal
volume in India for the second consecutive year, while the
total value of $26.3 billion that was achieved in 2018 was
the second highest of the last decade. The deals of more
than $50 million increased steadily from the earlier year.
Key Catalysts in Start-up ecosystem
Big MNCs, conglomerates and third-party investors, and
foreign enterprises have identified the disruptive potential
of start-ups, thus, have been instrumental in investing /
collaborating / partnering in the start-ups.
The world’s most popular social media MNC Facebook
partnered in the Startup India initiative to invest $50,000 in
each of the top leading five exclusive start-ups.
Goldman Sachs through the ‘10000 Women program’ is
offering women entrepreneurs all around the world a
business and management education, mentoring and
networking and access to capital.
After analysing 16 start-ups that have been recently picked
up by Microsoft Ventures Accelerator Program in India for
its funding and development initiatives.
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33.
Government Mobilization
Identifying the progress and robust structure of the Indian
start-ups, the Government of India is has identified the
value of working with dynamic innovators across the value
chain and has their innovations towards the improvement of
public service and development initiatives. The start-up
policies have been widely implemented across 26 states
across the country.
The small and medium businesses which need capital for
their growth objectives are now empowered by the special
assistance scheme launched by the Small Industries
Development Bank of India. A grand challenge in
association with Startup India was conducted by Animal
Husbandary and Dairying which awards top start-ups in five
categories with the amount of 10 Lakh INR.
A Positive and Encouraging Scenario
The economic development of the country happens not just
through government initiatives but through the
entrepreneurial mindset of the people. From the growth
perspective, the economic environment is greatly conducive
for the start-ups, and the people and a win-win situation for
the investors to benefit in the long term.
- Kedar Borgaonkar
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34.
Suchitra Kathuri, Founder,
and Soujanya Reddy, Co-founder
S-Sence Beauty Products
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35.
Ushering You into Natural Care and
Sustainable Living
S-SENCE MAKES HANDCRAFTED NATU
RAL PRODUCTS WHICH HELP IN SKIN
CARE AND NOURISHMENT, ADOPTING
‘ZERO CHEMICAL PRODUCTS AND ZERO
WASTE PACKAGING’ POLICY WITH NO
PRODUCT TESTED ON ANIMALS.
It is the ugly phase of the beauty and skincare industry
where in products are branded by companies in the
guise of beauty and skincare products with beauty and
skin-harming chemicals like Parabens, Phthalates, SLES,
Mineral Oil, Formaldehyde, Sulfates, Synthetic colors,
Triclosan, Toluene, BHT, Lead, etc., stuffed to make them.
These chemically induced products do more harm than
good to the beauty they claim of enhancing. In such a
contrastingly devastating scenario, consumers had no
choice before S-Sence Beauty Products’ Founder
Suchitra Kathuri, and Co-founder Soujanya Reddy said
enough is enough. Women’s skin will now be protected and
given proper care; those seeking premium quality, original,
herbal, and natural skin, beauty, and healthcare products at
affordable prices for their beauty, money, joy, happiness,
and health.
An Endeavour of Sustainable Living
Suchitra shares, “The hard facts of using the chemical full
beauty products just blew up our minds, and continuous
research on finding the ways to avoid those products yet
enhance the skin gave birth to S-Sence.”
Adding to it, Soujanya says, “The glow in the woman's
face when we talk about chemical-free skin care products
gives us the inspiration to do more and make much better
products for the women around us.”
The changes in the skin both Suchitra and Soujanya saw on
their daughters and mothers, inspired them to make more
products for the girls who can save their skin before it gets
damaged with chemical-filled soaps and bath products.
‘S-Sence is a 100% women-owned Hyderabad-based
company that commenced its journey in July 2021,’ with
Suchitra and Soujanya deciding to chase their dreams of
making their own identities. While there are so many routes
and paths to earn money, they chose sustainable living as
the best course to travel. The duo chose to make beauty
products that are 100% chemical free, in a company that is
completely plastic-free. S-Sence makes handcrafted natural
soaps that help in skin care and nourishment. The company
adopts a ‘Zero Chemical Products and Zero Waste Packag-
ing’ policy and no product is tested on animals.
The raw material used is of the highest quality, hence
getting the best possible soaps and body scrubs as output.
The products cater to a niche segment who aspire to
enhance their skin through products that don’t harass the
skin and does not age the skin faster than desired. S-Sence
products not only protects your skin but also slows down
the skin ageing.
Organically Sponsored Picturesque Beauty
Suchitra holds a Post Graduate degree in Business Adminis-
tration and was a homemaker for 13 years before she kick-
started her entrepreneurial journey. A multi-tasker taking
care of her home, kids, and production at the firm, Suchitra
represents the first ‘S’ in S-Sence. She is keen on making
quality products with utmost care. As a woman, a mother,
and a daughter she understands the importance of chemical-
free soaps, body scrubs and other products for the skin. She,
from her bad experiences using products with chemicals,
came up with the idea of developing soaps in a company
using NO Chemicals. Her dream is to make S-Sence a
successful enterprise that inspires other women to take up
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The Rising Startups in India

36.
entrepreneurship and also make a place for her products in a
very niche market.
Original Splendor of Grandma’s Recipe
Soujanya, a Commerce Graduate is a beauty enthusiast. She
loves being ready for herself. Always keen on looking
good but tired of using products with chemicals. In her
,
pursuit of chemical-free skin care products, she sowed
seeds for S-Sence and yes, she is the second ‘S’ in the brand
name.
Soujanya takes care of R&D and Product Development at
S-Sence. Her love for ‘Plastic Free World,’ passion for
sustainable living, and organic products laid a path for the
company whose basic principle is ‘Zero Chemical products
and Zero Waste packing. It is her brainchild to give life to
her grandma’s recipes and present it to the modern world
and she is out to bring back the ancient Indian recipes
which have taken a back seat for a long.
Both founders laid down a clear path to take their share of
the multi-million-dollar beauty products market across the
globe. “Branding our company and its products take an
important position in our growth strategy and future
planning,” reveals Soujanya.
From Homemakers to Brand-Makers
Sharing challenges successfully encountered by them,
Suchitra says that the biggest challenge was adjusting their
daily life schedules to accommodate production. “Having
been homemakers for more than a decade, we cannot afford
to compromise on our time for kids and family,” she
expresses. Going through the same routine and responsibili-
ties and doing research and test batches within the same 24
hours which they had earlier was a great challenge.
“Though our strength is to create unique recipes with
completely natural ingredients, the initial challenge was the
‘Go to Market’strategy,” accepts Soujanya.
But with the help of their mentor Kaushik, who helped with
the initial funding and ‘go to market’ strategy, they could
solve a lot of knots and finally launch their products in the
market and now, “We enjoy the production. We now have
streamlined the production and steady with the sales and
ready for a takeoff to the next level” informs Suchitra.
Natural Essence of Handmade Process
Presently, their process is thorough. Before it is brought to
the market, each and every product first gets a draft
formulation. This formulation goes into a number of tests
under different conditions. Many test batches are made,
some are used, and some are given time to test the shelf life
to make sure, they react well when used by our customers.
It took 15 months for the company to launch its first
product–Natural Soaps. All through these 15 months, the
soaps were tested with different formulations, until we got
the perfect recipe as per company standards. Likewise, each
product goes through the same process. Four months after
the launch of its first product, S-Sence now makes and
markets six products–Natural Soaps, Lip Balms, Body
Scrub, Foot Salt, Hair Oil, and Pain Relief Oil–all
handmade and completely natural.
Zero Chemical Products Commitment
Speaking about their professional values and qualities
admired greatly by their clients, Soujanya says, “Our
commitment to ‘Zero Chemical Products and Zero Wastage
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37.
Packaging’ stands out of all.” She adds, “We use the raw
materials of the highest quality and get them from all parts
of India and customers admire the quality of the products.”
“Another value we wish to proudly say is that ‘S-Sence is a
plastic-free company,” asserts Suchitra.
Revealing their USPs highlighting brand S-Sence’s
uniqueness in their niche, Suchitra says that they use
absolutely no artificial colours and no artificial or synthetic
fragrances in any of their products. The colours and
fragrances which the products have are from the natural
quality of the ingredients. “We use only earthen clay so
that it is completely natural and healthy for the skin,”
insists Soujanya.
Zero Wastage Packaging Policy
In their advice as experienced professionals, both Suchitra
and Soujanya share pragmatic wisdom earned from their
own journeys. Suchitra suggests, “First, stick to your
principle and core idea–why you have started your
business. Secondly, mark your market segment. Thirdly,
understand the customers’needs and then address them.
Finally, invest in your branding.”
While Soujanya adds her counsel, “Remember, you are the
first brand ambassador for your company. Next, every
resource should be managed well for optimum use. And
ultimately, financial planning and budgeting are keys to
success.”
On envisioning brand S-Sence’s operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
both the founders believe that since they are in product
manufacturing and niche space, “The emerging technolo-
gies in marketing, will help us immensely in creating and a
good market for the products and establish the brand of the
company.”
Channeling the Strategic Future Expansion
The company’s vision is to market the products completely
on social media and technology platforms like marketplace
eCommerce websites. The company will adapt to the
present trends in social media marketing and also needs to
adapt to the fast-changing digital platforms. Digital media
is the key to creating branding for the company.
“In just 100 days of our initial launch, we added 500
customers with 60% repeat customers’ month on month.
Now we are ready with our expansion strategy” informs
Soujanya.
Team S-Sence now wishes to grow through its channel
partners. Suchitra says they believe that the perfect channel
partners are the organic stores and stores which are
committed to selling niche and natural skin care products.
“We wish to cater to all parts of India and establish a
global brand one day,” she concludes.
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The Rising Startups in India

40.
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www.insightssuccess.in