1. April
Issue : 07
2023
Empowering
Independence
The Growing
Importance of Home
Care in Aging Popula ons
HERPEL
Revolu onizing Drug Discovery Through
Ar ficial Intelligence
Top
Pioneering
Healthcare
Leaders
in 2023
Kurt Herpel
CEO
Delta 4 GmbH
Quality Care in the
Comfort of Home
Exploring the Advantages
and Benefits of Home
Care Services

2. Where Caring
Comes to You

4. Note
Ed tor ’
s

5. Empowering the health leaders of tomorrow necessitates
cultivating a culture of continuous learning and innovation.
n the ever-progressing realm of healthcare, the demand
Ifor adept and empathetic leaders has reached a
pinnacle. These individuals, the frontlines of
healthcare's future, wield the ability to shape the destiny of
medical practices, revolutionize patient care and propel
innovation. Equipping these leaders with indispensable
tools, knowledge and unwavering support is paramount,
ensuring a robust and efficient healthcare system for
generations.
Becoming a healthcare leader encompasses a multifaceted
journey, necessitating a fusion of proficiency, enthusiasm
and visionary ideation. In acknowledging this reality,
educational institutions, healthcare establishments and
policymakers must prioritize initiatives that empower
aspiring healthcare trailblazers to flourish. By providing all-
encompassing training programs, opportunities for
mentorship, and exposure to real-world hurdles, we can
cultivate well-rounded leaders capable of deftly navigating
the intricacies of modern healthcare.
Education lays the cornerstone for nurturing the healthcare
leaders of tomorrow. Medical schools, nursing programs,
and other healthcare training institutions are pivotal in
imparting the essential knowledge and skills. However,
transcending a purely theoretical approach and embracing
experiential learning becomes imperative. Hands-on clinical
experiences, simulation-based training and interdisciplinary
collaborations facilitate the cultivation of a comprehensive
comprehension of patient care, bolstering critical thinking
capacities.
Mentorship emerges as another invaluable facet in
empowering the future torchbearers of healthcare. By
pairing aspiring health heroes with seasoned professionals
who can offer guidance, sagacity and unwavering support,
transformative change becomes attainable. Mentors can
assist in traversing career pathways, instilling ethical
values, and igniting a profound commitment to patient-
centric care. Through fostering these mentor-mentee
relationships, we foster a culture of perpetual learning and
growth, wherein the wisdom of experienced leaders is
passed down to the next generation.
Moreover, exposing expanding healthcare leaders to the
expansive healthcare ecosystem assumes paramount
importance. This entails providing opportunities for
engaging with policymakers, researchers and industry
luminaries. By partaking in conferences, workshops and
research endeavors, aspiring health heroes attain a holistic
understanding of the challenges and prospects that lie
ahead. They can contribute to shaping healthcare policies,
advocating evidence-based practices, and driving
innovation.
Insights Care's latest edition Top 5 Pioneering Healthcare
Leaders in 2023, walks you through the critical leaders for
sustainable development and progression of healthcare. Let
us unite in investing in and supporting these aspiring health
leaders, empowering them to become catalysts for positive
change and ultimately enhancing the well-being of
individuals and communities worldwide.
-Pooja Shah
Pja Sh
Leaders of Tomorrow's
Fostering the
Healthcare

6. Kurt
Herpel
Revolu onizing Drug
Discovery Through
Ar ficial Intelligence
08
Cover
Story

7. 20
28
Mr. John Sunil
Accelera ng Healthcare
Transforma ons through Key
Opera onal & Strategic Ini a ves
Amine Staali
Empowering Be er
Health for All
CONTENTS
The Growing Importance
of Home Care in Aging
Popula ons
Empowering
Independence
16
24
Exploring the Advantages and
Benefits of Home Care Services
Quality Care in the
Comfort of Home
Articles

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April, 2023
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9. Description
Company
Featuring Person
Amine Staali
Co-founder & CEO
ProvenMed
provenmed.com
Amine Staali is driven by new challenges and
is a critical thinker who delivers his best when
facing challenging issues and situations.
Jay Rebbeck
CEO
Rebbeck
rebbeckconsulting.com
Jay has extensive experience in reshaping
international health systems and public services to
deliver sustainable improvements in population
outcomes by applying commissioning techniques.
Dan Schmitz
CEO
Petal Technology
petal.tech
Dan Schmitz is a future-oriented prototyper
of innovative products, business models and
new ventures.
John Sunil
CEO
Burjeel Holding
burjeelholdings.com
John Sunil has strong orientation in finance
and exemplary skills in revenue-building
strategies that helped him consistently deliver
mission-critical results
Kurt Herpel
CEO
Delta 4 GmbH
delta4.ai
Kurt Herpel (CEO) is a pharma executive with
vast experience in leading organizations.
Top
Pioneering
Healthcare
Leaders
in 2023

10. Kurt
HERPEL
Kurt Herpel
CEO
Delta 4 GmbH

11. KurtHERPEL
AI IS TRANSFORMING THE DRUG
DISCOVERY PROCESS BY
ENABLING SCIENTISTS TO QUICKLY
AND ACCURATELY IDENTIFY DRUG
COMPOUNDS WITH POTENTIAL
THERAPEUTIC VALUE. AI CAN
REVIEW VAST QUANTITIES OF
DATA, UNCOVER SUBTLE
RELATIONSHIPS, GENERATE
MODELS AND ITERATIVELY TEST
VARIATIONS, HIGHLIGHT SAFETY
ISSUES, AND DO MORE IN A FEW
WEEKS THAN A HUMAN TEAM
COULD DO IN A LIFETIME.
Revolu onizing Drug Discovery Through
Ar ficial Intelligence
Top 5 Pioneering Healthcare Leaders in 2023

12. A
I has unraveled unlimited possibilities in the way
drugs are being discovered due to its ability to
analyze vast reams of data, uncover patterns and
relationships, and predict effects; helping
scientists to develop viable drug targets faster, efficiently, and
cost-effectively. Unlike the traditionally time-consuming
methods that involve many different grueling stages and
series of actions from Early Drug Discovery, Pre-Clinical
Phase, Clinical Phases and Regulatory Approval –that could
take more than ten (10) years to develop a new drug from
discovery to approval–, AI is promising a future that is full of
actionablehope,withincreasedprobabilityof success.
Today, the science and art of drug discovery have advanced
beyond one’s expectations as a result of the implementation of
Artificial Intelligence techniques—to not only discover new
drugs—but also identify new indications for existing drugs
with potential therapeutic values, that could help scientists
develop better medicines faster, optimize cost, and human
resources—andthusimprovemillionsof people'slives.
While there are several diseases with little to no treatment
cure options, Kurt Herpel, the CEO of Delta 4 GmbH is
dedicated to accelerating new treatment options and
improving the health of patients through the use of AI
proprietary computational analytics platform to identify
breakthrough drug candidates. In partnership with healthcare
institutions, he offers the opportunity to combine their
technology with the client’s knowledge to develop treatments
faster.
Using expert R&D and unique methodology to the core, Kurt
Herpel has led Delta 4 GmbH, anAI drug discovery biotech
company that utilizes Hyper-C, an AI-powered platform—to
discover the undetected relationship between drugs with
known safety profiles and diseases—and identify new
indications. By operating the platform with a team of highly
skilled medical and computational biologists, they can
analyze and produce insights and opportunities for new
therapy options that are cost-effective and time-saving for
improvedpatienttreatment.
Let’s learn more about Kurt’s AI measures in supporting
drug discovery at Delta 4 GmbH.
Kurt’s Inspiration for AI in Drug Development
It all started with a spark of curiosity that gradually grew
into a love for technology and a deep passion to help
people. Kurt has spent the majority of his career in the
pharmaceutical industry, a large part of it with Merck &
Co/MSD. The whole time, his goal has always been to help
patients, particularly those afflicted with orphan diseases
because it’s a very under-served segment.
As he puts it, Kurt was around long before AI was as
capable as it is today, but the prospect of using AI to
improve the development of treatments was an exciting
one. Initially, for Kurt, it was a very abstract concept,
almost like science fiction. But this was several years ago.
Over time, as his career evolved, and technology improved,
it became more and more concrete.
Although Kurt was involved with several other jobs and
initiatives—but to make a long story short—they eventually
led him to Delta4. There, Kurt and his team worked hard to
combine the best of AI and the talent of the team to
discover new drugs and indications for existing drugs for
rare diseases. “As you can imagine, I'm quite happy to have
aligned my professional mission so closely with my
personal one,” adds Kurt.
The Need for Developing Effective Treatments
As the healthcare industry continues to evolve, the quality
of care for patients is also improving, thanks in part to
advances in drug discovery and development. From more
effective treatments to improved delivery systems, the
healthcare industry is making strides to deliver more
targeted and effective treatments for its patients.
Developing effective treatments is immensely difficult and
very expensive. “Recently, all of us had some experience
with this as we saw, and are still seeing, how difficult
COVID has been to corral. Despite teams dedicated to it
around the world, it still required a considerable amount of
time, funding, and resources to create a vaccine. It was a
nearly unprecedented achievement to have created it so
quickly, which puts into context just how challenging the
process is,” adds Kurt.
A relatively recent development that is changing the game
in this regard is the advancement and implementation of
artificial intelligence to not only discover new drugs but
also identify new indications for existing drugs.
Role of AI in the Drug Discovery Process
Kurt believes that Artificial intelligence (AI) is one of the
most promising areas of innovation, offering the potential to
revolutionize the way drugs are discovered and developed.
In the traditional drug discovery process, scientists use a

13. A RELATIVELY RECENT
DEVELOPMENT THAT IS
CHANGING THE GAME IN THIS
REGARD IS THE ADVANCEMENT
AND IMPLEMENTATION OF
ARTIFICIAL INTELLIGENCE TO NOT
ONLY DISCOVER NEW DRUGS BUT
ALSO IDENTIFY NEW INDICATIONS
FOR EXISTING DRUGS.

14. WE’RE ALWAYS TRYING
TO ADVANCE OUR
PLATFORM HYPER-C, SO
THAT WE CAN OFFER
MORE APPLICATIONS,
REPOSITIONING
APPROACHES, AND DO
EACH BETTER, FASTER AND
MORE ACCURATELY.
IT’S THE ONLY WAY TO
STAY AT THE FOREFRONT
OF THIS SPACE.

15. About the
In His Own Words
“It’s truly a privilege to get to be the CEO of such a talented team. I
think for most CEOs, there is a large list of func ons and ac vi es that
fall into the role, but in general, my most important func on is to help
define our mission and strategy and then ensure that all of our
ini a ves, efforts and ac vi es are in alignment.
My background in business and the experience that I have in the
industry makes me a bit unique in the field. Many of the leaders in this
space are scien sts or come from a technological background. Of
course, each background, including mine, has its pros and cons. One
benefit of coming from a business background is that I tend to have a
sharper focus on driving the assets we’re developing to clinical tes ng
as soon as safely possible, so we can get them to market faster.
Fortunately, I can take that approach because of the vast amount of
scien fic and technological exper se my team brings to the table. I am
truly surrounded by a wealth of highly intelligent and capable people.
It helps make my job a lot easier.”

16. trial-and-error approach to identify potential drug compounds
that show therapeutic potential. The process is guided by
extraordinary amounts of research, experience, and brilliant
minds, and to this point has yielded great advancements.
However, it’s still very time-consuming, and in the case of
diseases that are devastating but don’t affect a large portion of
thepopulation,prohibitivelyexpensive.
But AI is transforming the drug discovery process by
enabling scientists to quickly and accurately identify drug
compounds with potential therapeutic value. AI can review
vast quantities of data, uncover subtle relationships,
generate models and iteratively test variations, highlight
safety issues, and do more in a few weeks than a human
team could do in a lifetime.
“However, we’re not yet to the point where AI can reliably
do this on its own. The process still requires human intellect
to verify results and guide the process and outcomes. It’s
something we do uniquely well at Delta4, we marry the best
of AI and human ingenuity to produce uncommon results,”
adds Kurt.
R&D Operations at the Company
When most of the company’s activities stem from an AI-
powered drug discovery platform, R&D is pretty much a
constant aspect of its operation. “We’re always trying to
advance our platform Hyper-C, so that we can offer more
applications, repositioning approaches, and do each better,
faster and more accurately. It’s the only way to stay at the
forefront of this space. However, all of this is just what
happens within the platform. That’s an invaluable piece of
the process but it’s still only a piece,” says Kurt.
Kurt and his team have also invested in partnerships with
university clinics in Austria and Germany to move forward
with preclinical and clinical programs. “These are important
to us and we’re always on the lookout for potential partners
who are as committed to quality and precision as we are,”
adds Kurt. “We have programs in focal segmental
glomerulosclerosis (FSGS) and COVID-induced anosmia
that have already begun their clinical phases, thanks to
strong cooperation with clinics and Contract Research
Organizations (CROs).”
Hyper-C—a Key Instrument to Drug Discovery
Delta4’s platform, Hyper-C, is a key instrument in
pioneering AI to revolutionize the healthcare industry. “In
more concrete terms, you’ll see this as we develop new
drugs faster, identify new indications for existing drugs
while also increasing their effectiveness, and most
importantly, achieve this while improving drug safety by
providing more information on potential drug interactions,
side effects, and risks,” adds Kurt.
“Everything I mentioned, we are already doing. But we
continue to improve Hyper-C to make it faster, more
efficient, and more effective. At Delta4 we’re aggressively
moving toward a future where we can help all patients,
including ones with rare diseases.”
The Challenge of Access to Resources
One of the challenges of science, and not just in biotech,
but in general, is access to resources. In many areas, the
industry has advanced to a point where to further research,
one needs very expensive equipment—supercomputers,
particle accelerators, quantum computers, and related.
“In varying degrees, our field is no different. So for us, it’s
important to give others access to our AI platform to further
their initiatives,” highlights Kurt. He thus partners with
pharmaceutical companies and universities so that other
brilliant minds can leverage the power of his AI platform.
“This is something that we’re quite proud of as it helps
accelerate the progress of new research, discoveries,
treatments, and, ultimately, the advancement of the
healthcare sector.”
Opportunities for Growth
Delta4’s biggest challenge has also been the source of much
of Kurt’s innovation and has brought the company more
opportunities. Thankfully, building up the company has
been a very smooth process. Kurt and his team have been
able to combine people, processes, and technology
effectively and seamlessly.

17. His attention is now on scaling up to aggressively develop
Delta4’s pipeline. However, doing so requires securing
additional funding and with a global recession looming, this is
abitmorechallengingthanusual.
At the same time, this temporary dearth of resources has
motivated him to think outside the box and find innovative
strategies to streamline Delta4’s processes so that Kurt and
his team are uncompromisingly geared toward bringing
shortlisted compounds into clinical testing.
The company has also been able to leverage grant
opportunities and use this time to get laser-focused on
driving higher quality and differentiating its offering to
attract clients. It’s been a very successful approach and Kurt
has been very pleased with the results.
Advice to the Budding Enthusiasts
The healthcare sector is a big space with a lot of different
opportunities and work. It’s also a very difficult space. In
that, the challenges are large and rife with complexity. “The
setbacks are painful because we’re dealing with people,
often in sensitive conditions, and in many cases, hefty
hopes are hanging on the outcomes,” mentions Kurt.
“So, my advice would be to make sure that you are
passionate about helping people. At our company, we have
people from many different backgrounds, with experience
in varying fields. But if there is one thing we all have in
common it’s that—every day we come into work excited
that today could be the day we make a breakthrough that
improves the quality of patients’ lives around the world.
And if it doesn’t happen today, we’re excited that we’re a
bit closer to helping them tomorrow.”
Looking Ahead
Kurt believes that the year 2023 is an exciting one for the
company. “We have a planned Series-B investment that we
will utilize to zealously advance our in-silico pipeline into
the clinical phase. We have several fascinating assets in our
pipeline that we’re certain will yield wonderful and
lucrative opportunities,” highlights Kurt.
“We are also ramping up our sales effort to grow our work
with pharmaceutical companies. Pharma companies are
interested in leveraging our platform, Hyper-C, for a variety
of different objectives. During these projects, our team uses
the platform to conduct research and/or asset development
on behalf of a client. For us, they are beneficial because
they allow us to continue to refine our process and
algorithms and yield revenue that we can reinvest into our
pipeline.”
“Between these two initiatives, we’re very excited about
everything we will accomplish in 2023 and how it will
position us for continued success next year,” he concludes.

18. ome
Importance of
The Growing
Care in Aging
Populations
ith age, the several body functions are affected
Wwith their eyesight, and physical movement is
slower and weaker. In such cases of senior
citizens, there is a rising need for nursing and medical
treatment to be provided at their residences itself. With the
increasing number of senior citizens who need these
medical services regularly at their residences. Looking into
the need, modern medical professionals have started
providing home care to senior citizens addressing their
individual needs.
Senior people staying alone or whose close relatives away
need support in their primary activities. They are provided
dedicated support and care by professionally trained
caregivers, nurses and medical professionals. Home care is
critical as it offers various benefits and merits.
Physical Support
A nurse or caregiver gives good physical support through
his continuous presence with the senior citizen. These
strong individuals can physically support and guide the
elderly to move quickly within the house. Several older
adults cannot visit the washrooms and are given in-bed
service by immediately cleaning their faeces and disposing
of them. The basic requirements of regularly changing
mattresses, bedsheets, and clothes are essential for the
person's health.
Great Convenience
Several senior citizens must visit the doctors for minor
checkups, which puts them in a lot of inconvenience and
Empowering Independence
April 2023
16

19. 17
April 2023

20. tension. Regardless of the support, they prefer having the
doctor visit them instead. The doctors have a hectic and
volatile schedule making it difficult to visit the patients for
the checkup. They require some supporting assistance who
can undertake the tasks diligently. Modern home care
providers are qualified and experienced professionals who
can carry out all these procedures and communicate with
the doctor accordingly. The doctor talks to the senior citizen
over the phone or video call and understands the conditions.
Understanding the Challenges of the Aging Population
The world is experiencing a significant demographic shift,
with the number of older adults aged 60 and above
projected to reach 2.1 billion by 2050. This demographic
transition poses several challenges, including an increased
burden on healthcare systems and limited availability of
institutional care facilities. Moreover, studies consistently
show that seniors prefer to age in their homes, surrounded
by familiar environments and loved ones. The slower
movements, and depletion in their hearing, remembering
and digesting capacities make them feel helpless. They
prefer the convenience of their homes where they are aware
of everything.
The Role of Home Care
Home care services today play a pivotal role in meeting the
needs of aging populations. These services encompass a
range of personalized assistance, including help with daily
activities, medication management, companionship, and
healthcare support. Home care promotes independence,
autonomy, and a higher quality of life by enabling older
adults to remain in their own homes.
Empowering Independence
One of the key benefits of home care is its ability to
empower independence in aging populations. By providing
personalized care in the familiar surroundings of the home,
seniors can maintain control over their lives and decision-
making processes. Home care services are intended to be
flexible, allowing seniors to receive assistance based on
their individual needs and preferences. This approach
fosters a sense of empowerment and self-determination.
Professional caregivers also emphasize encouraging and
supporting seniors' active participation in daily routines.
Home care enhances their overall well-being by involving
older adults in activities such as meal preparation, light
household chores, and social engagement. This engagement
fosters a sense of purpose, preventing social isolation and
promoting mental and emotional well-being.
The best part is that these services can be tailored to address
specific health conditions and mobility challenges that
seniors may face. These services, from skilled nursing care
to physical therapy, ensure that older adults receive the
necessary support to manage their health effectively and
prevent unnecessary hospitalizations.
Relief to Families
The importance of home care extends beyond the
individual. Family members and communities benefit
greatly from these services. Home care alleviates the
burden on family caregivers, who often juggle multiple
responsibilities while caring for their aging loved ones. By
entrusting the care of seniors to trained professionals,
families can find peace of mind, knowing their loved ones
are in capable hands. The caregivers enable communities to
support aging populations while promoting social cohesion.
By keeping older adults in their homes, communities can
preserve intergenerational connections and tap into the
wisdom and experiences of their senior members. This
fosters a sense of inclusivity and strengthens community
bonds.
Making Life Worthwhile
Home care services are becoming increasingly vital as the
world's population ages. By empowering independence and
enabling seniors to age in place, home care contributes to
the overall well-being of older adults. The personalized
support and healthcare services offered by home care
providers benefit seniors and alleviate the strain on families
and communities. Embracing the growing importance of
home care in aging populations is crucial for creating a
society that values and supports the well-being of its senior
members.
-Kedar Borgaonkar
18
April 2023

22. Amine Staali
Co-Founder & CEO
ProvenMed
20
April 2023

23. Amine Staali
Empowering Be er Health for All
As the healthcare industry continues to evolve and
adapt to new technologies and methodologies, there
are certain leaders who stand out for their
innovation, vision and dedication to improving patient
outcomes. Amine Staali, the Co-Founder & CEO of
ProvenMed, is one such leader whose journey in healthcare
began over a decade ago. His passion has always been
reflected in his experience working in a variety of roles,
including as a healthcare consultant and as the co-founder
of a medical device startup.
In 2017, Staali co-founded ProvenMed intending to create
a platform that could help healthcare providers improve
patient outcomes and reduce costs. ProvenMed uses AI and
machine learning to analyze patient data and provide
personalized treatment recommendations to healthcare
providers. This innovative approach to healthcare has
already garnered recognition, including being named one
of the Top 10 AI-Powered Healthcare Solution
Providers by Healthcare Tech Outlook in 2022.
Under Staali's leadership, ProvenMed has
continued to grow and expand, helping more and
more healthcare providers improve patient
outcomes and reduce costs. His vision and
dedication have earned him a reputation as a
pioneering healthcare leader, and his insights
into the future of healthcare are highly sought
after.
Staali is a true innovator and visionary. As the
healthcare industry continues to evolve, we
can expect to see Staali and ProvenMed at the
forefront of the field, driving innovation and
improving patient outcomes with their cutting-
edge technology and patient-centered approach.
In an interview with Insights Care, he talks more
about his work at ProvenMed which is making a
real difference in the lives of patients and healthcare
providers alike.
Following are the highlights of the interview:
Brief us about yourself and shed some light on your
journey so far. What inspires you to serve the healthcare
industry?
Several years ago, a friend of mine suffered from prostate
cancer. He was a respected man, a friend of many. But after
his diagnosis, he virtually disappeared from our social
circles. When I spoke to him, I learned that he suffers from
urinary incontinence. And he was embarrassed to be in
public.
He cannot live the active lifestyle he once had. He was
embarrassed to go in public with adult diapers. And, it was
too painful and uncomfortable for him to use catheters. So
he stayed at home.
That time I realized that it is a blessing to have full control
of our bladder. Imagine, would you leave your house if you
are scared to wet yourself? It is a fear and stress that haunts
millions. And what can we do about it? Wear a diaper? That
must be hard on self-esteem.
For those of you who don't know, urinary incontinence is
the loss of bladder control. It means you can't control when
you urinate. It's a common and often embarrassing problem
that affects more than 423 million people around the world.
I tried to help my friend but there was no solution in the
market.
As a friend, I knew that I had to do something. I'm a fixer, a
product nerd. But most importantly, I'm a human. I stayed
with my friend, empathized with him, and closely
understood his daily struggles. And I set off to create a
humane solution.
This led me to design our first product for the marketplace.
A product fuelled and inspired by compassionate empathy
and designed completely from the patient's perspective. A
solution to help him not only to manage leakage but also to
have his confidence and dignity back so he can enjoy his
active life to the fullest. That's when ProvenMed was born,
with the first solution of its kind ActivGo® to help all those
people who suffer from this problem in silence.
Top 5 Pioneering Healthcare Leaders in 2023
21
April 2023

24. Can you elaborate upon the core values, vision, and
mission based on which your services are aligned with
ProvenMed?
All our Values are:
Ÿ Empathy & compassion
Ÿ Promote self-management
Ÿ Integrity
Ÿ Inclusion
Ÿ Sustainability
Mission: We exist to innovate smart medical devices
through compassionate empathy that empower people and
improve their lives
Vision: We strive to be a trusted and leading innovator of
life-transforming smart medical wearable devices
What areas in your opinion, does the health system
struggles with, when it comes to caring for patients?
In our today's world, patients have just become numbers.
The protocols of receiving care are being standardized till
losing their human touch. The same thing when it comes to
making products that help patients. Those products are
made to help companies make more money but not elevate
the quality of life of patients. Empathy is needed in every
piece of the journey of care. Sometimes, patients feel better
by just having someone to listen to and talk to with a
positive attitude. I believe the whole healthcare system
needs to be redesigned with empathy at its core.
Please highlight your roles and responsibilities at
ProvenMed.
I'm Co-founder and CEO of . My
ProvenMed
responsibility is to make sure my team are inspired and
motivated to go to the next level and make the best
technology and solutions for patients to feel better, and
confident and can live their life to the fullest.
In what way do you consider the company/hospital's
technological advances to be a pathway in conducting
care and treatment services effectively?
At ProvenMed, we have redefined the incontinence care
practice. With our products, we have created a new
category of solutions that didn't exist before and we aim to
make it mainstream for all people who suffer from urinary
incontinence in the world.
What endeavors are you currently pursuing to improve
the care measures for your patients?
We are working on a disruptive solution for ladies who
suffer from stress incontinence. The solution will be the first
of its kind to help women be active, and comfortable and
avoid all UTI's risks. We are also working on a smart patch
that predicts strokes, kidney failure and dehydration to save
lives.
What are some of the challenges you face when
conducting projects and how do you turn them into
opportunities for growth?
We are dealing with a taboo problem. People who suffer
from the problem feel very embarrassed to talk about it.
Studies show that 50% of those people don't even visit a
doctor. We need more awareness and inclusive channels to
support patients and change the status quo.
Share with us some of the strategies that have helped
you in your position as a leader. How do you keep up
with specific responsibilities at ?
ProvenMed
My strategy is simple, focus on making the best product
that changes lives for the better. Rest will follow.
What advice would you like to give to budding
entrepreneurs and enthusiasts who desire to venture
into the healthcare sector?
Be genuine, seek help from the right mentors, and focus on
making the best product.
How do you envision scaling your services and
operations in 2023 and beyond?
We have recently signed large distribution contracts in
Canada and Saudi Arabia, and we are in the process of
signing UK, Germany, Switzerland, Austria and Australia.
Empathy is needed in
every piece of the journey of care.
Sometimes, patients feel be er
by just having someone to listen
to and talk to with a positive a itude.
I believe the whole healthcare
system needs to be redesigned
with empathy at its core."
22
April 2023

25. Stay in touch.
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26. s the global population ages, the demand for
Aquality care for older adults is rising. While many
seniors prefer to age in the comfort of their homes,
they often require assistance with daily activities and
healthcare needs. Home care services have emerged as a
crucial solution, providing personalized support to seniors
while empowering them to maintain their independence.
Let us explore the advantages of home care services and the
benefits they provide in making the lives of senior citizens
comfortable.
Highly Trained and Experienced
Most caregivers are well qualified with nursing degrees and
courses from theoretical, practical and social perspectives.
Being adept with the elder care procedures, needs and
requirements, the caregivers are professionals with a high
degree of patience and understanding about these people.
Generally offering services in fixed time slots of 12 hours of
the night or full day, they are extremely flexible and
adaptable, prioritizing the health and convenience of the
senior citizen they are deputed to.
Knowledgeable Professionals
The professional nurse studies the senior citizen for their
health condition, food and diet, observes the senior person
to be looked after and offers the right and timely service.
Working with focus, these caregivers are experts in time
management. They understand the patient's routine,
medicine doses, and all food and eating habits and then give
their highest dedicated service to the senior citizen. The
nurses communicate with the doctor for their observations
and seek advice in giving the best and most effective
service.
ome Care
Exploring the
Advantages and
Benefits of
Services
24
April 2023

27. Quality Care in the Comfort of Home
25
April 2023

28. Offer Interesting Company
The caregivers and nurses offering the home care services
are trained in one-to-one interpersonal skills. They are
positive people with an open mindset who easily befriend
the patient and talk with them, listen patiently and offer
good engaging company. They sit next to them, read out the
newspaper and books and help them operate mobile phones.
Due to age limitations, many things that are difficult to do
are made easier and possible with these professionals.
Adept with Emergency
The stay-in nurses know the rules and protocols in patient
care. They regularly observe the patient's health and update
the relatives and doctors regarding the developments.
Keeping track of the patient, they are always on their toes to
take precautionary measures whatever and whenever are
required. Trained from first aid to critical care, the
caregivers are certified and experienced professionals who
can handle any emergency with smart actions and quick
decisions.
Act as Doctor's Support
The caregivers know the basic medical responsibilities
while caring for the senior citizen. Keep track of the
medicine, maintain hygiene, observe the patient's condition,
understand the patient's requirements and serve as a
technical bridge for monitoring the patient's health status.
Checking the temperature, oxygen level, blood pressure,
sugar level, observing appetite, checking urine and stools,
water consumption, etc.
Personal Care and Attention
Home care professionals develop individualized plans
tailored to clients' needs and preferences. Whether it's
assistance with daily activities, medication management, or
specialized healthcare services, home care providers ensure
seniors receive the personalized support they require.
Being cared for in one's own home allows for a more
focused and dedicated approach to caregiving. Home care
professionals can build strong one-on-one relationships
with their clients, fostering trust, companionship, and
emotional well-being. This approach ensures seniors
receive the attention and support they need to thrive
physically, emotionally, and mentally.
Enhanced Safety and Well-being
Professional home care providers are trained to identify
potential hazards within the home environment and
implement appropriate measures to mitigate them. This
includes fall prevention strategies, medication management,
and assistance with mobility, reducing the risk of accidents
and injuries.
They can provide valuable peace of mind to family
members concerned about the safety and well-being of their
aging loved ones. With regular visits and check-ins, home
care professionals can monitor the senior's condition,
identify any potential health issues or changes, and address
them promptly. This proactive approach to healthcare
reduces the likelihood of emergencies and hospitalizations.
Cost-effectiveness and Customization
Nowadays, receiving care at home is more affordable than
moving into a home or assisted living facility. Home care
services allow older adults to access the specific care and
support they need, avoiding the costs associated with full-
time institutional care.
Going forward, the home care services can be customized
to address the specific needs of each individual. Home care
providers can tailor their services accordingly if a senior
requires assistance for a few hours a day or round-the-clock
care. This customized approach ensures that seniors receive
the right level.
Friends Indeed
Home care services provide numerous advantages and
benefits for seniors who wish to age in place. The
personalized care, maintenance of independence, enhanced
safety, and cost-effectiveness make home care an attractive
option for older adults and their families. By providing
quality care in the convenience of home, these services
promote well-being, improve quality of life, and foster a
sense of familiarity. As the aging population continues to
grow, the importance of home care services in supporting
seniors and enabling them to age gracefully in their own
homes cannot be overstated.
-Kedar Borgaonkar
26
April 2023

30. Mr. John
Sunil Accelera ng Healthcare
Transforma ons through Key
Opera onal & Strategic Ini a ves
t is not the destination but the journey that matters. As
Ithe CEO of Burjeel Holdings (one of the UAE's
leading private healthcare service providers), Mr. John
Sunil is an accomplished business leader with 28+ years of
experience creating value for stakeholders.
In his position, Mr. Sunil is accelerating healthcare
transformation in emerging markets and beyond, through
key operational and strategic initiatives. His strong
orientation in finance and revenue-building has helped him
consistently deliver mission-critical results in terms of
growth, revenue, operational performance, and profitability.
In an interview with Insights Care, Mr. Sunil shares his
leadership journey in making high-stake decisions relying
on experience-based judgment, pursuing a solid work ethic
and leading with irreproachable integrity, which makes him
an inimitable leader in the healthcare industry.
Following are the excerpts from the interview.
Brief us about yourself and shed some light on your
journey so far. What inspires you to serve the healthcare
industry?
In a career spanning more than 28 years, I have worked in
various capacities in the finance and operations domains in
India and the UAE. In 2012, I joined Burjeel Hospital as
Finance Manager and made my way up the organization
through roles including Financial Controller, Chief
Operations Officer, Regional CEO of Burjeel brands, and
finally the CEO of Burjeel Holdings. Today, as the Chief
Executive Officer of Burjeel Holdings, one of the UAE's
leading private healthcare services providers with a
growing presence in Oman and the GCC, I am fortunate to
be at the forefront of cutting-edge healthcare innovation and
delivery.
I draw inspiration from the visionary leadership of Dr.
Shamsheer Vayalil, Founder and Chairman of Burjeel
Holdings, who has blazed a trail of success in the region's
healthcare industry. Working in healthcare is rewarding as it
offers the opportunity to positively impact people's lives.
With new technology and treatments emerging, this is an
exciting time to be in the industry. I am thrilled to work
alongside dedicated and compassionate healthcare
professionals in advancing healthcare and finding
innovative solutions to complex healthcare problems.
Can you elaborate on the core values, vision and mission
based on which your services are aligned?
As one of the leading healthcare providers in the MENA
region, Burjeel Holdings works to deliver exemplary
medical care by combining state-of-the-art technology with
highly skilled medical experts. We strive to treat every
human life in our hands with the utmost care as we work to
raise healthcare standards every day.
As the CEO, my work is to translate the Group's vision and
purpose into actionable priorities. I consider this role an
opportunity to lead with purpose while openly and
continually communicating our values of balance, unity,
respect, justice, efficiency, empowerment, and leadership
with my colleagues. I feel a shared sense of values drives
our performance, helps us cement our presence, and even
navigates change more successfully.
Top 5 Pioneering Healthcare Leaders in 2023
28
April 2023

31. Mr. John Sunil
CEO
Burjeel Holdings
As the CEO, my work is
to translate the Group's vision and
purpose into ac onable priori es.
I consider this role an opportunity
to lead with purpose while openly
and con nually communica ng
our values of balance, unity, respect,
jus ce, efficiency, empowerment,
and leadership with my
colleagues.
29
April 2023

32. What role does compassion play in caring for patients in
need? In what ways do you ensure that the
company/hospital delivers it?
Compassion is the foundation of the patient-centered care
we practice at Burjeel Holdings. We strive to create a
compassionate care environment in our hospital that fosters
healing, comfort and hope for our patients in need. The
philosophy of compassionate care guides every touch point
from the call center to registration, reception, clinic, and
billing. You will often find members of the senior
leadership team on the floor interacting with patients and
ensuring they get the best possible care and attention.
We prioritize compassionate care at our facilities by
practicing empathy and active listening, offering holistic
care that addresses each aspect of the patient's needs, and
providing support and training for our staff so they can cope
with the challenges of caring for patients in need. Through
our service Burjeel Darak, a one-of-its-kind long-term care
and rehabilitation facility, we place equal emphasis on
offering compassionate care to patients at every stage of the
recovery process and patients with end-of-life conditions
and terminal illnesses.
30
April 2023

33. What are some of the challenges you face when
conducting projects and how do you turn them into
opportunities for growth?
The COVID-19 pandemic jolted the entire healthcare
system. Under the guidance of wise leadership in the UAE,
we were able to quickly swing into action through
significant testing, early detection, and dedicated facilities
and wings for patients. We were at the forefront of
supporting the UAE government in the battle against the
COVID-19 pandemic from the beginning. The group
conducted over 2 million PCR tests, administered over half
a million vaccines, and treated over 10,000 in-patients
across the UAE and Oman for COVID-19.
Another challenge was developing and implementing
ground-level plans to successfully manage bio-secure
bubbles for the first time for several international sporting
events. We developed unparalleled expertise in the medical
management of international sporting events, including the
Indian Premier League, T20 Cricket World Cup, Formula 1
Abu Dhabi Grand Prix and UFC, to provide highly
integrated medical services and bio-secure bubble
management. Each project was evaluated on various
parameters, with swift action taken to drive improvement
and growth opportunities.
How do you envision scaling your services and
operations in 2023 and beyond?
Elevating utilization across our world-class assets and
adding to our service portfolio are our priorities. We have
adopted a unique hub-and-spoke model to lift patient yield
by expanding our focus area of high-value complex
medicine. We look forward to geographic expansion across
key markets in the region and beyond that will enable us to
offer specialized and highly personalized medical care to
more patients. To this end, we have stated our intention to
invest up to USD 1 billion to establish and expand
healthcare offerings in the Kingdom of Saudi Arabia. We
are also focused on achieving asset growth, driving patient
yield, and elevating operational efficiency through
centralization and digitalization. Our key areas of focus are
oncology, nuclear medicine, orthopedics and spine,
women's care, fetal medicine and pediatric specialties,
organ transplant, bone marrow transplant, and stem cell
therapy, which allow us to ensure a higher reach and build
on our expertise in complex care to address unmet medical
needs.
What are some of the testimonials or recognition that
accurately highlight your position in the market?
In 2021, Burjeel Medical City became the first private
hospital in the UAE to perform a kidney transplant. The
procedure was conducted on a patient from Kazakhstan
with end-stage kidney failure.
In 2022, Burjeel Medical City's bone marrow transplant
unit successfully performed the very first bone marrow
transplant from a donor to a child in the UAE. The highly
advanced, matched sibling transplant treatment was
successfully carried out on a five-year-old girl from Uganda
whose donor was her 10-year-old sister. To date, the
hospital has performed 59 Bone Marrow Transplants
including 24 pediatric and 35 adult transplants.
In 2022, as part of a collaboration between the renowned
Prof. Kypros Nicolaides and Burjeel Medical City's fetal
medicine department, the Kyrpos Nicolaides Fetal
Medicine and Therapy Center were opened.
In 2022, in collaboration with the renowned orthopedic
surgeon Dr. Dror Paley, The Paley Middle East Clinic was
opened at Burjeel Medical City to offer complex orthopedic
procedures to patients in the region.
In 2023, Burjeel Holdings partnered with IFEM Endo to set
up a specialized clinic for endometriosis and offer highly
advanced minimally invasive surgeries for endometriosis.
In 2023, Burjeel Holdings partnered with OncoHelix Inc. to
establish a cutting-edge laboratory in Abu Dhabi to provide
advanced molecular genetics, cellular and immunological
profile testing to patients in the country.
Over the years, Burjeel Medical City has developed into a
regional hub for oncology care that offers the most
advanced services through world-class doctors. The hospital
has a track record of treating the most complex cases,
including a patient with SCID or 'bubble boy disease'.
31

34. Helping Seniors
Lead Comfortable Lives
Lead Comfortable Lives

35. A passion for putting patients first