1. January
Issue 05
2023
A Novel Perspective
How Transformational
Leadership Approach is
Reshaping the Future of
Europe's Healthcare Niche
Technical Aspects
Influence of Technologies
in Healthcare Leaders
Qasim
Bata Revolutionizing Home Care with
the Blend of Artificial Intelligence
& Emotional Intelligence
Europe's Top
in Healthcare Qasim Bata
Founder
PBL Care

2. Be er Health and
a better way of life.

4. Editor’s
Note
n essence, leadership requires taking chances. Effective
Ileadership is a key component for the healthcare sector
to execute reforms and change its corporate culture.
The idea of health management and leadership has been
developing for decades in several nations, including the
UK, America, Australia and Canada. The growing interest
in the sector is another sign of how crucial direction and
advice are to healthcare administration.
Effective communication with stakeholders, management,
and staff is critical for the institute to succeed and realize its
objectives. No matter how strict or capable the hospital's
managers are, nothing will change. The capacity to
motivate and inspire healthcare workers to put up their best
effort is what counts. Because of this, the effectiveness of
healthcare organizations depends on their leaders’ capacity
to succeed. The best level of safety and care can generally
be provided in a healthcare setting. Collaboration among
the team members to assist the hospital or clinic in
achieving its goals becomes simple when the healthcare
leaders are aware of the hospital's shared aim. Healthcare
professionals, like management employees, must develop
into successful leaders in order for a facility to provide
Aiding Change in
Healthcare

5. satisfactory health services. A healthcare leader should have
measurable objectives and excellent communication
abilities.
The capacity to recognize and unlock the potential of the
workforce is a second crucial trait of healthcare leaders.
When leaders are able to maximize the potential of their
healthcare staff, confidence levels improve. Under incisive
leadership, employees naturally improve their working
connections as they go up the corporate ladder. In the end,
they improve as team players, which increases job
satisfaction and lowers turnover. However, one can improve
these skills by receiving the appropriate training in the field.
One of the best ways to develop these skills is to earn a
healthcare leadership diploma. Leadership is
unquestionably important in the healthcare industry, but
many people lack and undervalue it.
Last but not least, leaders are the only ones who can foster a
sense of acceptance and belong within the healthcare
system. If the healthcare leaders assist one another, the
environment may help and look out for one another.
Because their managers cherish and recognize their
diversity, employees from different backgrounds feel
appreciated. Additionally, it promotes innovative thought
and the development of unique ideas for boosting hospital
culture.
The present issue of Insights Care, "Europe's Top 5
Influential Leaders in Healthcare," will introduce you to
those executives who have accomplished this goal by
setting up a welcoming and accepting work atmosphere for
both patients and employees. In addition, they have attained
a competitive edge within the healthcare sector through the
means of innovation in order to best serve the health needs
of patients. They are the tools of the current age for
embracing change in the healthcare sector.
Have a happy read!
- Saloni Agrawal

6. Michael Harty
Changing the Carer Dynamics
36
Influence of Technologies on
Healthcare Leaders
Technical Aspects
32
How the Transformational
Leadership Approach Reshape the
Future of Europe's Healthcare Niche
A Novel Perspective
24
Aicl
Aicl
Aicl
Lisa Jones
Building a Better World with
Peace, Safety and Security
20
Louise Hampton
An Empathetic Leader Focused
on Providing Quality Care
28
Intview
with
Insights
Ce
Intview
with
Insights
Ce
Intview
with
Insights
Ce

7. Ctts
Ctts
Ctts
Qasim Bata
Revolutionizing Home Care
with the Blend of Artificial
Intelligence & Emotional
Intelligence
08
Cov Sty
Cov Sty
Cov Sty

8. Editor-in-Chief
Pooja Bansal
Senior Editor
Anish Miller
Managing Editor
Pooja Shah
Assisting Editors
Saloni Agrawal
Visualiser
David King
Art & Design Head
Mrunalinee Deshmukh
Co-designer
Paul Belin
Art & Picture Editor
Sonia Raizada
Business Development
Manager
Amy Jones
Marketing Manager
John Smith
Business Development
Executives
Sarah Wilson, John Smith,
Alex Vincent
Sales Executives
Kelli, Bill, Anna
Technical Head
Jacob Smile
Assistant Technical Head
Prachi Mokashi
Technical Consultants
David, Robert
Digital Marketing
Manager
Alina Sege
Assistant Digital
Marketing Manager
Renuka Kulkarni
SME-SMO Executives
Gemson
Research Analyst
Eric Smith
Circulation Manager
Tanaji Fartade
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January, 2023
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9. Description
Company
Featuring Person
Lisa Jones
CEO | President |
Co-Founder | Board
of Directors 501c3
Global Goodwill
Ambassadors
Foundation
(GGAF)
Lisa Jones is committed to regaining world
peace and drawing lengths to eliminate
poverty and human deprivation.
Louise Hampton
Owner
Attend2health
Attend2health.co.uk
Louise is on a mission to empower the
health industry on a larger scale through
her patient-centric approach.
Luciano Grottola
CEO
Ecupharma Srl
Ecupharma.it
Luciano is commited to making available the
treatment of neurological and psychiatric
disorders, to improve the quality of life of patients
suffering from Central Nervous System diseases.
Michael Harty
Director
Home Care Direct
Homecaredirect.ie
Micheal is an enthusiast of social care playing
greater role in health care continuim through
innovation and truly valuing people.
Qasim Bata
Founder
PBL Care
Pblcare.com
Bata is committed to bringing the
highest quality homecare to those in
need of it.
Europe's Top
in Healthcare

10. Bata
Qim
Revolu onizing Home Care with
the Blend of Ar ficial Intelligence
& Emo onal Intelligence
Story
We're basically using
data as a form of telling
pa ents how their life is
ge ng be er all the
me

11. Qasim Bata
Founder
PBL Care

12. f one opined about what are the common traits that all
Ileaders possess, a conventional answer to this would be
empathy, consistency and credibility.
The skills a leader possesses are key to the success of their
vision which also entails calculated governing decisions,
but also knows how to see the world from other's
perspective. They recognize others issues as their own and
seek a lasting resolution. This rare empathetic quality
makes them stand out from the crowd.
One such leader is, Mr Qasim Bata Founder and Director
of PBL Care, a man of many virtues, who practises the
fundamental principles of humanity and exhibits the
characteristics of a true leader, provides genuine care rather
than monetary care.
His venture started from a simple question he asked himself
"Am I still passionate about what I am doing
professionally? If not, in what areas do I have a passion
for?" when he was in the finance profession.
Mr Bata who studied ACCA excelled in his numbers game,
but it was his passion and empathy towards others that
made him change his career vision.
Mr. Bata a true leader who is a rare combination of
benevolence, credibility and innovation, used his empathy
to quickly identify his passion in Healthcare and took steps
towards realizing it by venturing into the Homecare
services.
Mr. Bata and his business partner established PBL Care
Ltd, a domiciliary care provider, in 2015 in Birmingham.
As a Founder and Director of the firm, Mr. Bata is
committed to bringing the highest quality homecare to those
in need of it. To fulfil his mission, Mr Bata is a believer in
setting up robust controls and investing in innovative ways
to move forward with time. Mr Bata has been making the
best use of technological advances and data analysis, which
he already has expertise in from his career in the financial
world.
Through this story, we will get to know more about Mr.
Qasim Bata and his mission to transform the way homecare
is provided.
Sharing the Vision Behind PBL Care
Worldwide, the old age population has been rising rapidly
and PBL Care has a different approach to deal with the
transformation required in the healthcare industry, a method
that expands the focus from care and cure to vitality and
wellbeing.
With age, the human body doesn't always perform tasks
independently. Such individuals need dedicated health and
personal care services from the comfort of their home.
Additionally, home care is demanded by other age groups
too, for various reasons, among which the major one is that
everyone likes their home space better and are more
comfortable there than anywhere else. And Mr. Qasim Bata,
through PBL Care, is determined to meet these needs by
offering the best possible solutions.
Mr. Bata shares how he got inspired to venture into the
homecare industry saying, "I studied accounting and
finance, and then I did my ACCA. I'm a chartered
accountant by profession. I used to work in investment
banking at Deutsche Bank. About six years ago, I decided
with my business partner to open a healthcare firm, which I
did.
Mr. Bata built his business around an industry that he loved
and one that he noticed required reform. The systems,
policies, infrastructure, and lack of training given to carers
was something that had been missing, when I entered into
this field, I recognised the importance of such and how to
add value and create robust innovative technologies.
Technologies help organisations become more innovative,
competitive and differentiated which leads to the output of
more useful data that benefits the industry.
Furthermore, describing the strengths of PBL Care
over the other market players, he says, "I wanted to
be unique. What I did is I added technology as well as
worked with other universities. I created bespoke
systems which allowed us to make sure that the staff
and the patients were looked after at all times."
"Now, you may or may not be aware, but the way
the contracts works here, you're only allowed to go
in at a set time. But, what do you do if the patient is
alone all night and there's nobody there, and they've
got dementia? If my caregiver was going at 10:00
o'clock tonight, in the morning s/he would arrive next
morning at 7:00. But what is going to happen in those
nine hours? What we will do is add sensors to the
house. So, if they were to fall on the floor, we would
know straight away, and we would alert ambulance
services. This is all bespoke technology, which has been
created by me and with other universities and staff."
Using Data as Motivation
Data is a vital part to the success of any business. It
allows organisations to establish baseline, benchmarks
and goals to continue to develop and grow with the
current market.
Europe's Top 5 Influen al Leaders in Healthcare

14. With his expertise in numbers and acumen for technology,
he started maximizing the use of it through different means,
with the end goal of improving patients' health. He says, "I
started connecting and partnering with universities and data
analysts with one objective: if we get all this data, how can
we analyze it to see what we can do and how we can
improve the patient's life?"
PBL Care keeps track of every possible data point about the
patient's health so that later analysis can be done on the
patient's condition and work on improving it if there is any
lack. "They say we have more data than Google," jokes Mr.
Bata. He continues, "But the point is, having data records is
really useful. Our system will tell me, for example, if the
patient has not emptied their bowels. If they haven't, then I
will know the cause using data points like if they have
taken the medication or not, or because they have not slept
properly at night, or because they have not had the right
food. And it goes on."
"We're not just providing a care service; we're providing a
full holistic service."
Additionally, to make better use of technology and data,
PBL Care provided patients with a Fitbit. "We gave our
patients Fitbits where we would set them targets and say:
This month you walked 1,000 steps; next month we want
you to walk 1,200 steps. This is how we're giving them the
motivation."
"We're basically using data as a form of telling patients how
their life is getting better all the time," adds, Mr. Bata.
Utilizing the Expertise from Finance in Healthcare
Mr. Bata, being from the finance profession, knows how to
best utilize data and numbers. It is exactly the kind of
knowledge he is implementing at PBL Care. Upon asking
about the benefits of his former profession in finance in his
current sector, he says, "I think what it means is that when
you come from numbers, you understand how you need to
set targets. You understand that you need to hit a certain
target, or you want to make sure that you get the best out of
the individual."
"Now how can you get the best out of an individual? By
sitting with them, setting targets with them and slowly, with
time, they become so independent. We set realistic
achievable targets, that motivate them and encourages them
to strive towards their ultimate potential.
We are clear in our communication, we encourage a
positive mindset, we invest in their development."
From his experience in banking, one thing Mr. Bata has
realized is, "it's all about creating new systems." He
explains, "What we did is we created a bespoke system
which basically allowed us to plug in straight with the other
emergency services. So, when somebody has a fall, trip,
etc., even though our carers are not there, our sensors are
there, collecting data, which triggers us if something is
going to happen, something will happen, or something has
happened."
Real-Time Update
Mr. Bata explains how PBL Care has approached reform to
create more innovative and effective ways to deliver
services in aging societies
Care services improve when health professionals and care
workers have immediate access to information on the
patients they serve to coordinate delivery. PBL Care
continuously develops IT systems that support personalised
service delivery. The needs of each of the patients must be
identified. The system must work horizontally as well as
vertically. Patients have different requirements depending
on their progression and improvement which need to be
monitored to ensure the right treatments are given at the
present time. The information contained within the system
must also be accurate, instantaneously updated, and
available.
"Innovation is key in healthcare and technology because if
you could put them together, literally, you could save
people's lives," says Mr. Bata.
Mr. Bata is committed to drawing every possible advantage
from the current digitization trend at PBL Care. The focus
is given to implementing technology solutions that provide
real-time updates.
When you are young
and dynamic, you want
to change the system.
You want the system to
work in a be er way.

16. Mr. Bata mentions, "If I wanted someone to look after my
mother, but I was living somewhere abroad, I could still
track the progress of my mother's healthcare."
He adds, "Our digital system will allow the next of kin, to
be in another country but also to know what their loved one
has eaten in the day, how the morning call went, how their
afternoon went. Which carer attended the visits? What was
their mood? Everything is digitally one-time shared."
Mr. Bata explains the technology solution further and says,
“It's an app that has a GPS connection. And if you go to a
patient's house, they will have a barcode. So, what the care
staff have to do is scan the barcode using their phone. It will
tell me in the office that they've logged in. So, they are at
the patient's house."
"Because usually, what used to happen with a lot of patients
— the carers wouldn't go on time, and then the patients
would call and say: 'Staff hasn't turned up.' That's not good
service. We wanted to provide a service where we could get
real-time updates about our caregiver's locations and
provide the same update to our patients."
Prioritizing Quality Over Quantity
For Mr. Bata, when it comes to introducing new services,
managing the increasing market demands, or gaining
profits—one thing that truly counts is improving quality at
all times. PBL Care is open-minded, with young,
enthusiastic people at its core. It gladly shares information
and data insights with other industry players with the goal
of improving the industry as much as possible.
Mr. Bata says, "If we could work in partnership, we could
overcome the whole hurdle of ensuring that the other
person is safe. Because our end goal is not a financial goal,
our end goal is to make sure we can make someone's life
better."
He adds, "For PBL Care, quality service matters over
quantity. I could go for quantity right now. There's no
problem with that. But then that will make our services less
efficient."
"We have a five-star rating almost everywhere. I don't want
that five-star to become less because we're picking quantity
over quality. I think the most important thing is that—the
patient should always be treated with dignity and the
highest quality of care should always be provided to them.
This is the foundation of homecare services," explains Mr.
Bata.
On PBL Care's revenue-earning model, Mr. Bata mentions,
"Our innovative care service packages help us gain our
revenues. We reinvest as much as possible in upgrading
ourselves to improve our business and recognition for
quality."
Furthering his inputs, he shares, "Once you are content,
then it's not money that drives you; it's legacy, quality, it's
what can I do differently? People are driven by different
things. I'm driven by how PBL provides stand-out solutions.
What can we do differently? How can we use technology
and data to improve our healthcare industry."
Rising Above The Challenges
Mr. Bata feels the healthcare sector needs
proactive leadership. He feels that without
it, the system would not make significant
progress. He says, "In order to progress
and be the best, one always has to be a
proactive leader. In my opinion,
healthcare leaders need to be more
proactive. I'll be honest with you. We
need more networking sessions, and
rather than working as competitors, we
need to be working as partners."
"When you are young and dynamic, you
want to change the system. You want the
system to work in a better way," he
expresses.
Mr. Bata's passion for changing systems
helped him to find the best possible solution
that would maximize technology integration
and data analysis. He elaborates, "We created a
unique system, which was programmed via
Microsoft PowerBi, which allowed us to analyse
Innova on is
key in healthcare and
technology because if
you could put them together,
literally, you could save
people's lives.

18. data and the system in such a way that gave us a full
analysis of the patient's condition."
Another thing where PBL Care is looking for progress is
going into more contracts and different healthcare services.
In order to expand into more contracts, the firm is
struggling to find the right staff. To overcome this
challenge, Mr. Bata says, "We've started to employ nurses
and healthcare staff from abroad and bring them here on
a full-time basis. What this means is that they have a five-
year visa. Once they have a five-year visa, after the fifth
year they can apply for residency. What we do is provide a
full support system, so, we'd provide them with a place to
live, pay for their visas, and make sure they have all their
necessities ensuring a smooth transition for them."
Moreover, the challenges of the COVID-19 pandemic did
not stop PBL Care from progressing. In fact, it effectively
added more services under its umbrella. "We were calling
all patients. We weren't getting paid by the contract
provider. But what we would still do is call our patients; we
would provide them with extra food if their next of kin was
unavailable. If their groceries were running low, we would
take that into our own hands. There's a lot of support we
provided during this time that other companies learnt from.
We had hospitals that would use us as a rapid discharge
line," expresses Mr. Bata.
Driven By Passion
Changing professions, launching a new venture, or diving
into something completely different is no simple task. Like
every other entrepreneur, Mr. Bata too had to make choices
and tough decisions during the early days of the firm.
He found support from his parents. They did ask him the
usual questions every concerned parent would ask, like,
'Are you sure about this? Are you sure you want to quit a
good job?' However, they also gave me much-needed
motivation and trust by saying, 'Look, at the end of the day,
it's up to you'" asserts Mr. Bata.
The next person who played a major supporting role in
realizing Mr. Bata's vision was none other than his business
partner in the firm, Mr. Mohammed Lalji. "He was there
throughout, and he always believed in me and encouraged
me throughout."
"He always said to me: 'Look, if you think it is right, we
will do it.' And I think sometimes it's so important just to
have somebody that's backing you, that makes you think:
Actually, you know what? I've got somebody here that's
really supportive towards my visions for the firm,"
expresses Mr. Bata.
Additionally, staying true to his passion helped Mr. Bata
gain inner satisfaction. "This was a big jump for me. It was
a big leap for me. But at the same time, I knew my heart
was in this, my inner satisfaction was more important."
explains Mr. Bata.
Sharing the Beneficial Advice
When asked what advice he would like to share with
budding entrepreneurs in the industry, Mr. Bata
advises—always know their passion and then follow it
truthfully. He says, "Because when you have a passion for
something, your mindset works in a way of quickly
establishing your identity in the market. Without passion,
the path will be very difficult."
The second piece of advice for young aspirants from Mr.
Bata is to have a never-give-up attitude. According to him,
this attitude helps against all the odds and naysayers. It
helps entrepreneurs combine their passions with their
determination to put negativity behind them and keep on
progressing.
And lastly, his third piece of advice for them is to "talk
about your services, talk about your branding, always talk
about it, because you are your brand, you are your
company. An entrepreneur is the brand, if that makes
sense."
"Make people aware. Talk positively. Attend networking
sessions. Make sure people know who you are, what you do,
and why you're different. I think that's another thing.
Connect, networking, working partnerships," he adds.
Towards a Bright Future
Speaking about the future growth plans of PBL Care, Mr.
Bata says, "We have a five-star NHS rating as well. We
work in different contracts. We're spread out nationwide.
We're spreading as we go."
We're not just
providing a care service;
we're providing a full
holis c service.

20. Stay in touch.
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22. Lisa Jones
Building a Better World with Peace, Safety and Security
The era of the twenty-first century has redefined the
idea of "world peace." Despite being in the midst of
geostrategic uncertainties, international
governments face challenges of satisfying basic needs
which should be addressed with grave attention.
"True peace can only be achieved when people have enough
to eat and live decently," as per the World Affairs report.
For eliminating human deprivation and poverty, the issue
must go hand-in-hand with attempts to improve health, seek
economic growth, and reduce inequality.
In alignment with the United Nations' 17 Sustainable
Development Goals (SDGs), the Global Goodwill
Ambassadors Foundation (GGAF), a non-profit
humanitarian organization strives to change the lives of
people globally and attain world peace. With the support of
its global humanitarians, GGAF addresses real-life
problems, serving several disadvantaged parts of the world.
Lisa Jones, the CEO, President, Co-founder, and Board
of Directors 501(c3) at GGAF, redirects its operations in
accordance with attaining world peace.
Below are the highlights of the interview.
Lisa, kindly brief us about yourself and your
professional milestones so far.
As the CEO & Co-Founder of Global Goodwill
Ambassadors Foundation, a non-profit 501(c3)
humanitarian organization with over 19,000 people in over
215 nations and territories, I have been advocating
solidarity and growth for a better world for all.
My belief is strongly uprooted in education for all, to help
with sustainable careers, end gender bias and help end
domestic violence. At present, I have been volunteering at
domestic violence shelters, mentoring students, and helping
to feed the homeless. In addition, as part of my
humanitarian work, I'm also a member of UN Women and
UN-USA, working on the most pressing issues our world is
faced with.
What has been your source of motivation in climbing
the ladder of success?
Being a self-motivated leader, getting my job done is what
motivates me. Working with and training others is also an
inspiration, as I believe in learning something new every
day and passing my knowledge onto others.
Through my non-profit role, helping people in need is one
of the strongest motivations for me. In times of challenges
when one has to walk away from things and/or set
boundaries, I have learnt to never quit. With this mindset,
I'm able to lead the organization towards success each day.
Please tell us about the Global Goodwill Ambassadors
Foundation. What were the ideas and developments that
led to its inception?
Global Goodwill Ambassadors were originally founded by
Richard DiPilla as a means for people to meet others with
Right now, the world
is going through a hunger
crisis or food insecurity. This is
a worldwide issue, and we are
helping keep food on the shelves
at foodbanks and shelters.
We drive this to success
by actively listening to one
another and through
teamwork.
January 2023|20|www.insightscare.com
Interview With Insights Care

23. Lisa Jones
CEO | President | Co-Founder |
Board of Directors 501c3
Global Goodwill Ambassadors
Foundation (GGAF)

24. the same humanitarian cause and hopefully find a way to
work together. When I joined there, I became the first USA
Chair and quickly rose to become a President.
In 2019, Richard and I felt the need to register for non-
profit status so we could help people with funding. Hence, I
decided to register us in the state of Minnesota, USA, where
I am currently residing. At this point, I became co-founder
of GGAF, CEO, COO, Publisher, and Co-Founder of our
learning institute.
From helping people meet others with similar causes,
GGAF as a non-profit can help others collaborate and we
do. But we now have the ability to make a bigger impact by
funding orphanages, menstrual campaigns, printing for
Chrissy Sykes' child abuse prevention program —My Body
is My Body — and more.
What are its core values? How are you driving it to
achieve its mission and vision statement?
Our mission is to utilize our family of global humanitarians
to solve real-life problems in the most disadvantaged parts
of the world. We are hands-on at the grassroots level to
assist women, children, the hungry, the homeless, and
disadvantaged people.
Our vision is that, through our programs, we can help to
reduce disparities in access to education, alleviate hunger
and poverty, end homelessness and increase sustainability
in many areas, such as preventing child abuse, climate
change, taking care of our environment, helping those in
need to find a way to make a sustainable living, all while
addressing the entire 17 United Nations SDGs.
What are its key offerings? How are you driving it
towards the organization's success?
Our key offerings include funding; free education;
collaboration on projects around the world; and the
Ambassador magazine, which is open to GGAs to showcase
their work. We also work with Chrissy Sykes' child abuse
prevention program, which has been taught to more than a
million children around the world.
Right now, the world is going through a hunger crisis or
food insecurity. This is a worldwide issue and we are
helping keep food on the shelves at foodbanks and shelters.
We drive this to success by actively listening to one another
and through teamwork.
Could you elaborate on the GGAF Learning Institute
and how it is empowering the youth.
In many countries, either college is an expensive
involvement that is cost-prohibitive or there is no school
nearby. We offer a way for individuals to take courses
through our GGAF Learning Institute that are vital to any of
the work they do, including critical thinking, business
ethics, and more.
This empowers everyone by showing their 'continued
education' on their resume while they learn new material or
freshen up in areas, they may be educated in. It also lifts the
person's spirits when taking our classes and gives them a
sense of self-worth.
What strived you towards creating a global impact and
changing the lives of many others?
The outcome we hope for is "world peace." We feel that
teaching others about different cultures helps them
understand and accept others for who they are. We are one
world, and it's something we try to teach in GGAF. We
believe in "being the change we want to see."
We believe in human rights and work toward the UN SDGs
on a daily basis. Education is the key to spreading our arms
around the world and taking in the beauty that every
country has to offer.
We also have a "Youth Leadership" program running where
students have taken three classes and are now working on
projects of their choice in the areas of community, children,
and the environment. This is a long program and we want
this to be one of the first that gets youth excited and
involved, and they will pass what they have learned to other
youth in their community.
What are the future goals for your foundation? How do
you envision upscaling its operations and reach in 2022
and beyond?
The GGAF Learning Institute will continue to grow as
more classes are added. The Ambassador helps with
funding as we allow advertising for a donation rate. I see
both of these areas being the keys to our growth in 2023.
Our goal is to keep helping as many people as possible. We
will be extending our reach for donations beyond LinkedIn
and using other methods for fundraising. We have set new
goals for fundraising and now that the COVID-19 concerns
are settling, GGAF will be planning more in-person
fundraisers.
January 2023|22|www.insightscare.com

26. Transformational
How the
Leadership Approach
Reshape the of
Future
Europe's Healthcare
Niche
A Novel Perspective
The transformational leadership approach promotes a
culture of continuous improvement and innovation
in Europe's healthcare sector, which leads to the
creation of new and more effective ways of delivering care.
This approach encourages leaders to challenge the status
quo and seek out new and better ways of doing things,
helping to drive the adoption of new technologies and best
practices in the industry.
This is particularly important in the healthcare sector, where
staff is often under significant stress and demands, and
burnout rates are high. By fostering a positive work
environment and providing opportunities for the team to
grow and develop, transformational leaders are helping to
increase employee engagement, motivation and job
satisfaction, which ultimately leads to improved patient
outcomes.
Transformational leaders also recognize the importance of
creating a shared vision and a sense of purpose, which is
essential in building a strong and cohesive healthcare team.
By aligning the goals and objectives of everyone in the
organization, transformational leaders can foster a sense of
unity and collaboration and promote a culture of continuous
improvement.
Underlying Structal Strengths
and Weaknesses
Europe has many strengths to
build on to succeed. It has a
large set of vital incumbent
industries; many companies and
SMEs are leaders in their field,
and Europe enjoys an increasingly
vibrant start-up scene. Its economy
is innovation and knowledge-
based24, with high-quality education
and research, firm public services, the
world's largest single market area, and an
overall predictable framework of rule.
For technologies that require large-scale investments,
either for the technology to mature or for adoption at the
company level to be worthwhile, acting at the Member
State level could be detrimental to cross-border roll-out.
At the same time, the funds attracted could be insufficient.
Furthermore, a skills gap is widening across Europe,
between the emerging demands of the future, the digital
labor market and the presentation skills of workers, and
January 2023|24|www.insightscare.com

27. January 2023|25|www.insightscare.com

28. between workers with and without the proper education and
skill set.
Identifying the Gaps in Digital Market
Despite its achievements, if the EU is to achieve its
ambitious targets for the digital economy and society,
several gaps remain to be addressed, as identified in a
comprehensive review of the Digital Single Market strategy
performed within the scope of this study.
It will remain a priority to accelerate market integration and
harmonization, continuing with a strong focus on creating a
level playing field, building a genuine single market for
digital products and services, and building on existing
policies.
Firstly, there is a lack of common standards for data and
interoperability, as well as a lag in next-generation digital
infrastructure. Secondly, regulation of the digital sector is
not fully harmonized across the Member States (especially
for emerging, high-impact technologies), which risks
hindering the Digital Single Market in the EU. Some pieces
of regulation can risk stifling early innovation if not adapted
to the specific technology context.
Thirdly, the EU is facing a skills gap for citizens (basic
skills for the general population and workforce) and
advanced digital practitioners, particularly in digital skills.
Fourthly and finally, Europe is behind on innovation for
new high-impact technologies, both in terms of funding and
in terms of worldwide centers of excellence (CoEs) around
specific technologies
Global Position of Europe in Digital Solutions
Digital solutions are inherently borderless, the market is
global, and the competition is intense. Even more than
traditional goods and services, many digital business
models, such as platforms or cloud services, benefit from or
require a critical mass of users and operate at a large scale
that they are global 'winner-takes-all' business models.
Capturing the total value of the digital transformation hence
requires adopting and implementing digital solutions and
establishing a strong international position in the digital
value chain through world-leading digital research and
companies.
Europe has a strong starting point in many areas. Still, it is
also lagging behind other regions, notably the world's two
largest national economies, the US and China, which both
heavily invest in their digital future. The two economies
appear to have a head start in digital uptake and investment.
Europe only attracted 13 percent of global venture capital
and corporate funding in 2019.
Digital Policy of Europe
Recognizing the crucial importance of the digital economy
and the need for action at the European level to strengthen
the position of the Union on a wide range of digital
dimensions. As of 2015, the Commission put forward an
ambitious digital policy to break down digital barriers
within Europe and establish Europe as a world leader in the
digital economy.
The 2015 Digital Single Market strategy was structured
around three objectives:
- Better access for consumers and businesses to online
goods;
- The right environment for digital networks and services
to flourish; and
- Maximising the growth potential of the digital economy.
The 2020 Shaping Europe's Digital Future strategy's
vision further states that
- People must have the opportunity to develop personally,
to choose freely and safely, to engage in society,
regardless of their age, gender, or professional
background;
- Businesses need a framework that allows them to start up,
scale up, pool and use data, innovate and compete or
cooperate on fair terms; and
- Europe must choose to pursue digital transformation in its
way.
To sum it up,
The transformational leadership approach is reshaping the
future of Europe's healthcare sector by promoting a more
patient-centered, innovative and efficient healthcare system.
This approach is helping to drive continuous improvement,
increase employee engagement and satisfaction, and
ultimately improve patient outcomes.
- Shreyasi Shelke
January 2023|26|www.insightscare.com

30. One of the main areas that Attend2Health
addresses is musculoskeletal pain. By having
Chiropractors, Osteopaths and Physiothera
pists, there is a wealth of knowledge to use to
help the patient. In addition, Attend2Health
also conducts several wellness interventions
such as Pilates, Yoga, Indian Head Massage, Tai
Chi, Fitness and Rehabilitation. Once a patient
is in less pain and is improving, part of their
rehabilitation could include going to a pilates
class or learning Tai Chi.
Louise Hampton
Chiropractor and Owner
Attend2Health
January 2023|28|www.insightscare.com

31. Louise Hampton
An Empathetic Leader Focused on Providing Quality Care
nspired by the cause to help people by providing the
Ibest possible care to patients through an evidence-
based practice emphasizing quality care. Louise
Hampton, the Chiropractor and Owner of
Attend2Health, leads an entire team of Nutritional
Therapist, Hypnotherapists, Chiropractors,
Physiotherapists, and related professionals with the aim of
providing the best possible care to patients.
At Attend2Health, Louise firmly promotes evidence-based
practice while emphasizing quality care. Alongside
treatment programs, her company also indulges in activities
such as yoga, tai chi, and Indian head massage, promoting
wellness and supporting relaxation amidst pain.
Let’s dive in to learn more about Louise's journey to
wellness.
Briefly tell us about yourself and shed some light on
your journey as a Chiropractor and Owner of
Attend2Health.
After graduating from the University of South Wales in
2004, I started a clinic with a friend in Birmingham.
Simultaneously, I also held a chair at the British
Chiropractic Association's (BCA) Council and became a
Fellow of the BCA.
A few years later, I had relocated to Buntingford with my
husband, Dominic. I found a shop up for rent on
Buntingford High Street in 2007 and thought it would make
a good clinic. Gradually, the number of practitioners that I
had at the clinic grew. In September 2020, I was struck by
an opportunity to relocate the clinic to more extensive
premises, but it was a scary time as the global tragedy hit
the ground. However, I decided to move to the newer
location as more space meant more practitioners could work
together.
Tell us about the core services that you provide at
Attend2Health. What is the perspective behind
considering these services as part of Attend2Health?
How do you ensure that you follow an evidence-based
approach when serving patients?
One of the main areas that Attend2Health addresses is
musculoskeletal pain. By having Chiropractors, Osteopaths
and Physiotherapists there is a wealth of knowledge to use
to help the patient. We can also address their mental health
with a Counsellor and Hypnotherapist. It is a one-stop shop
for healthcare.
In addition, Attend2Health also conducts several wellness
interventions such as Pilates, Yoga, Indian Head Massage,
Tai Chi, Fitness and Rehabilitation. Once a patient is in less
pain and is improving, part of their rehabilitation could
include going to a pilates class or learning Tai Chi. Tai Chi
is very good at helping someone relax and is a very gentle
exercise.
In what way do you consider technological advances to
be a pathway in conducting your operations?
Attend2Health allows patients to book online with quite a
few of the practitioners. Its private GP uses a lot of
technology, including PRP to help with hair loss and
Therma Vein to get rid of blemishes on the face.
What endeavors are you currently pursuing to improve
your service measures for healthcare clients?
We are currently expanding the number of treatment rooms
we have by doing up one of the rooms upstairs and are
looking at the possibility of taking on more practitioners,
such as a speech and language therapist. We are also
looking at doing more courses at the clinic.
Europe's Top 5 Influential Leaders in Healthcare
January 2023|29|www.insightscare.com

32. What are some of the challenges you face when
conducting your day-to-day responsibilities at
Attend2Health? How do you turn them into
opportunities for growth?
By running such a large building, we do have the challenge
of high heating costs. Each radiator has a thermostat on it,
so the radiators are only on when someone is in the room.
We are also putting in some secondary glazing at the front
to limit heat loss.
What advice would you like to give to budding
entrepreneurs and enthusiasts who desire to venture
into the healthcare sector?
A piece of advice that I’d like to give to budding
entrepreneurs and enthusiasts who desire to venture into the
healthcare sector is—as with any business—it is essential to
research and have a business plan. This ensures that you
can afford the rent and other costs associated with running a
business, as it is surprising how they all add up.
What are some of the testimonials or recognition that
accurately highlight your position in the market? (If
available/permissible).
"I went to see a chiropractor for back pain. The staff were
lovely and very attentive. I was made to feel welcome and
at ease right away. Very thorough, and as I required a
second appointment within a week, the lovely, helpful staff
squeezed me in at the end of the day and stayed a little later.
I would recommend it."
- Krystle
"Hurt back and a hectic week coming up and didn't need
backache; Louise saw me very promptly, and then by
Rhiannon, they both got me upright and walking very
quickly, very prompt first appointment and lots of advice."
- Joanne
January 2023|30|www.insightscare.com

35. Hlthre
Leaders
Technologies on
Influce of
During the era of global uncertainty, the
healthcare industry, despite facing numerous
challenges and overcoming colossal obstacles,
has paved its way through collaboration accompanied
by innovation.
The influence of technology on healthcare leaders is
significant. Integrating technology into the healthcare
system has led to many benefits, including improved
patient outcomes, more efficient use of resources, and
better access to information.
However, healthcare leaders must also be prepared to
address the challenges that arise from the use of
technology, such as data privacy and security concerns,
resource allocation, and workforce development. To
effectively lead in a rapidly evolving healthcare landscape,
leaders must have a strong understanding of the current
state of technology and be able to anticipate future trends
and innovations.
Tenil Aes
Technology integration into the healthcare industry has
profoundly impacted healthcare leaders, affecting how they
make decisions, manage resources, and provide care to
patients.
So, without further ado, let's delve right in and learn more!
Access Costs and Effectiveness
A science that is constantly evolving, medicine is based on
both tradition and discoveries. In addition, this industry has
a much more significant impact on people's lives than most
other corporate sectors. When asked about their health,
most people may think of a recent knee injury or a long-
term health issue, but they are more likely to mention their
health insurance and healthcare expenses.
There is no denying the size of the healthcare sector. By
2028, the global healthcare market is expected to reach
$665.37 billion, predicts Verified Market Research. The
January 2023|33|www.insightscare.com

36. Centers for Medicare and Medicaid Services predict that
national healthcare spending in the United States will reach
$6.2 trillion by 2028, or $4.1 trillion in 2020, or $12,530
per person. And technological advancement is the main
factor driving the increase in current healthcare spending.
Rise to the Challenge
Medical advancements create additional areas of
responsibility for healthcare leaders and administration in
addition to chances to streamline or make healthcare
delivery more efficient.
In the wake of the coronavirus pandemic, two areas of
healthcare innovation have drawn considerable attention.
These two areas are:
Accelerating digital adoption - The healthcare industry has
traditionally lagged in this area, but the epidemic has
pushed it to adopt new tools and technologies. Using virtual
appointments, providers quickly expanded their offerings
and saw 50 to 175 times as many patients. They have also
improved their digital communication proactivity.
Future-oriented workplace - The pandemic has highlighted
how much healthcare can be provided virtually, including
virtual treatment, remote patient monitoring, and virtual
teamwork for workers in the med-tech and pharmaceutical
sectors.
Costs of Innovation and Collaboration
Healthcare industry leaders may be more aware than most
that COVID-19 created a need for speed. Still, they also
understand that maintaining an environment that values
innovation and change requires resources like time, money,
patience and brilliance. Business transformations never
occur all at once. Creating a great industry, organization, or
team takes more than one good innovation or a lucky break.
Innovative growth is a gradual process requiring patience,
effort, teamwork, and purposeful action to reach the desired
outcome.
High-caliber executives emphasizing their company's
fundamental strengths can help organizations get through
any crisis and ultimately realize their full potential by
placing the right people in the appropriate places.
A Wave of Possibilities
The healthcare sector is experiencing rapid innovation and
transformation, which presents a rare opportunity to make
significant strategic advancements. Given how quickly
things have changed lately, the healthcare ecosystem's
various components will likely function substantially
different in the coming years.
Training personnel to utilize the new tools and use them in
ways that keep the needs of patients and carers in mind will
become more and more crucial in the healthcare industry.
Even while you must be able to activate the cameras, it may
be more vital to support healthcare professionals as they
guide patients through a novel and occasionally challenging
ways to interact with medical professionals.
It will be critical for healthcare managers in a post-crisis
environment to evaluate how innovation can not only fix
problems but can also do so in ways that produce a more
effective, efficient, and fair healthcare system.
Examples of innovative healthcare thinking
Cloud-based CPAP monitoring: To better serve patients
during the pandemic, ventilation device manufacturer
ResMed accelerated the European release of their patient
data management program AirView. Data is sent to
healthcare workers through the cloud by AirView using
cellular chips in CPAP machines and ventilation equipment.
3D Printed Nasal Swabs: To alleviate a global testing
supply shortfall, AI (artificial intelligence) software startup
Axial3D 3D printed nasal swabs for COVID-19 tests. This
method preserved samples more thoroughly than
conventional swabs while being practical and quick to
create.
To conclude,
Technology has profoundly impacted healthcare leaders,
providing them with new tools to improve patient care and
streamline operations but also requiring them to navigate
new challenges and responsibilities.
- Shreyasi Shelke
January 2023|34|www.insightscare.com

38. Changing the Carer Dynamics
HARTY
In an individual’s endeavors to lead a successful life, it
is important to note that, it is not only the ship that is
helping to sail but also the other factors at play
supporting this journey. This is true not just for personal
growth but also in the world based on its social
relationships. In this setup, if one is the consumer, the other
is the benefactor.
While the facilitator is often supported in various forms, the
other party’s needs are frequently neglected. To live in
harmony and continue to run the wheels of progression, the
issues of the provider have to be addressed diligently,
especially in the healthcare industry where contemporary
times are requiring the market to provide quality medical
staff.
To ensure this quality in the trending world of home-based
solutions and care, various leaders have come up with
avenues for professionals to enable the benefactor’s welfare
as well as to enhance the efficient supply in a residential
setup.
One such leader is Founder and Director – Michael
Harty, who is collaborating with unique technology
solutions and delivering them through his
company – Home Care Direct, empowering the
industry with happy, well-rewarded and
proactive carers while establishing continuity of
care.
This is helping both sides of the economic chain,
where the worker gets the opportunity to
experience more than what the traditional setup
offered and also the beneficiaries, who have access to
quality medical facilities while enjoying their comfort at
home without the want of having a middleman for this
purpose.
Let us read more about his inspiriting journey in the
interview highlights below!
Michael Harty
Founder and Director
Home Care Direct
January 2023|36|www.insightscare.com

39. Michael, kindly brief us about yourself and your
journey so far.
I have been involved in the home care sector since 2009,
when I set up my traditional agency. I was the Chairperson
of Home and Community care Ireland (www.hcci.ie) – a
trade organization for private providers in Ireland for four
years.
In 2019, I sold my traditional agency because of the
changes I saw coming down the tracks in the sector,
specifically around the recruitment and retention of carers.
I subsequently set up an online platform to enable and
empower carers and families to work directly in a safe and
tax-compliant manner, without the need for an agency in
between.
Could you please tell us about the inception of Home
Care Direct?
I set up Home Care Direct not only because of the huge
issues involved with the recruitment and retention of carers
but also because we saw that, in our traditional agency that
many people and families were well able to self-manage
their care.
We developed our IP from the in-depth knowledge we had
of the market and its needs, thereby building the platform
from scratch.
Please elaborate on the core values, mission, and vision
of the company.
I set up Home Care Direct with three aims.
Firstly, to make caring a more attractive career. Secondly, to
provide better value for money for people needing care, and
thirdly, to improve the quality of home care provision.
We achieve these aims by removing, wherever appropriate,
the costs of a middleman and redistributing those costs into
carer’s pockets and savings for families.
Why, in your opinion, is a skilled carer important for
the service of the senile population? How is your
company engaging with carers to provide quality elder
care?
For us, in Home Care Direct, the two principal pillars of
quality home care are having happy, well-rewarded, and
proactive carers and having continuity of care.
Our platform delivers on both of these aspects by turning
carers into mini entrepreneurs who take real ownership of
their work. Carers get significantly better rewards compared
to working with a traditional agency and they have much
more control over their career.
We feel this makes for a motivated and quality
conscientious workforce.
Becoming Ireland’s premier Home Care Agency
wouldn’t have been easy. How did you, as a leader, turn
these challenges into opportunities to reach this position
in the industry?
Home care is a sector that has seen little change over the
past 30 years, but with technology and demographics now
bringing significant change, we have tried to use technology
as a means to address the sector’s issues and help home care
play a more important role in our health sector.
We took the view that was possible to come at the sector’s
problems from a different angle, specifically that of the
carer and that the key was to make caring an attractive
career able to compete with other sectors.
We developed our
IP from the in-depth
knowledge we had of the
market and its needs,
thereby building the
pla orm from scratch.
““
Europe's Top 5 Influen al Leaders in Healthcare
January 2023|37|www.insightscare.com

40. Why do you believe that risk aversion is a huge barrier
to progress? Which is the biggest risk you have taken in
the professional career that has helped you grow
personally and professionally?
I have never been afraid of taking a risk, but I firmly
believe that risk can be mitigated by surrounding yourself
with great people and never thinking you have all the
answers.
As an experienced leader, what advice would you like to
give to aspiring entrepreneurs and enthusiasts who wish
to venture into the competitive industry that you are
serving?
It’s a people-driven sector, and the key is having greatly
motivated carers. That can only be achieved by treating
carers correctly and empowering them to turn caring into a
great career option.
What are the future goals of the company? How does it
envision scaling up its operations and reach in 2022 and
beyond?
Our immediate aim is to further increase our presence in the
Irish market where we see huge opportunities, and then
possibly to look at the UK, where the 2014 Care Act has
fostered the growth of personal budgets and self-managing
care.
Give us a few testimonials from your clients or
customers, and awards or recognition that accurately
highlight your company’s position in the market. (If
available/permissible)
Roxana (carer) – “Home Care Direct has made caring an
attractive career for me and enabled me to build my own
small business.”
Mary (Client) – “I can see the different attitude carers from
Home Care Direct have as opposed to agency carers. They
are so much more motivated and never let me down.”
January 2023|38|www.insightscare.com