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Top Social Networks of
      Physicians
  Analysis, August 20, 2012
Participants
Registered Users*
  Site                                   Country       Users       №
  Dxy.cn                                 China         2 700 000   1
  Haoyisheng.com                         China         1 800 000   2
  DocCheck.com                           Europe        288 000     3
  M3.com                                 Japan         200 000     4
  Doctors.net.uk                         UK            194 000     5
  Sermo.com                              USA           125 000
  Doximity.com                           USA           115 000
  DoktorNaRabote.ru                      Russia        94 000
  Medigate.net                           South Korea   75 000
  Coliquio.de                            Germany       66 000
  iVrach.com                             Russia        60 000
  VrachiRF.ru                            Russia        60 000
  MirVracha.ru                           Russia        40 000
  Medtusovka.ru                          Russia        35 000
  Konsylium24.pl                         Poland        33 000
  Evrika.ru                              Russia        29 000
  MedPro.ru                              Russia        3 000
*According to the information provided on the sites
Monthly Active Users*
  Site                                                   Reach      MAU      №
  DoktorNaRabote.ru                                      0,01500%   60 000   1
  Dxy.cn                                                 0,01180%   48 000   2
  M3.com                                                 0,00640%   26 000   3
  DocCheck.com                                           0,00540%   22 000   4
  iVrach.com                                             0,00220%   9 000    5
  Haoyisheng.com                                         0,00170%   7 000
  VrachiRF.ru                                            0,00160%   7 000
  Doctors.net.uk                                         0,00121%   5 000
  Evrika.ru                                              0,00103%   5 000
  MirVracha.ru                                           0,00080%   4 000
  Doximity.com                                           0,00075%   3 000
  Sermo.com                                              0,00073%   3 000
  Medtusovka.ru                                          0,00064%   3 000
  MedPro.ru                                              0,00030%   2 000
  Coliquio.de                                            0,00029%   2 000
  Konsylium24.pl                                         0,00024%   1 000
  Medigate.net                                           0,00002%   100
*According to Alexa.com, Google Analytics, Comcon, TNS
Time on Site*
  Site                       User time per month, min.   №
  iVrach.com                919                          1
  DoktorNaRabote.ru         450                          2
  Konsylium24.pl            289                          3
  Medigate.net              285                          4
  MirVracha.ru              243                          5
  Dxy.cn                    203
  Doctors.net.uk            189
  VrachiRF.ru               173
  Sermo.com                 164
  M3.com                    160
  Haoyisheng.com            138
  DocCheck.com              114
  Doximity.com              90
  Coliquio.de               78
  Medtusovka.ru             74
  MedPro.ru                 62
  Evrika.ru                 51
*According to Alexa.com
Demographics*
  Site                    Average Age   Average Education   Average Income
  Coliquio.de             45+           College             Very High
  DocCheck.com            45+           M.D.                High
  Doctors.net.uk          35+           M.D.                Very High
  DoktorNaRabote.ru       35+           M.D.                Low
  Doximity.com            55+           M.D.                Very High
  Dxy.cn                  25+           College             Low
  Evrika.ru               35+           M.D.                Very Low
  Haoyisheng.com          25+           No college          Low
  iVrach.com              45+           No college          Very Low
  Konsylium24.pl          35+           M.D.                Very Low
  M3.com                  35+           M.D.                Very High
  Medigate.net            25+           M.D.                Very High
  MedPro.ru               18+           College             Very Low
  Medtusovka.ru           25+           M.D.                Low
  MirVracha.ru            18+           College             Very Low
  Sermo.com               25+           M.D.                Very High
  VrachiRF.ru             55+           M.D.                Very Low
*According to Alexa.com
Typical User
Site                Country
Coliqiou.de         Patient or nurse, middle age, very high income, rare and short visits

DocCheck.com        Physician, experienced, middle age, high income, often but short visits

Doctors.net.uk      Physician, experienced, young and middle age, very high income, often but short visits

DoktorNaRabote.ru   Physician, experienced, young, middle age and elderly, low income, very often and very long visits

Doximity.com        Physician, experienced, elderly, very high income, rare and short visits

Dxy.cn              Student, young, low income, rare but long visits

Evrika.ru           Physician, experienced, middle age, needs money, rare but long visits

Haoyisheng.com      Patient or nurse, young, low income, very rare and short visits

iVrach.com          Patient or nurse, middle age and elderly, needs money, often and very long visits

Konsylium24.pl      Physician, experienced, middle age, needs money, very rare and short visits

M3.com              Physician, experienced, middle age, very high income, rare and short visits

Medigate.net        Physician, little experience, young, very rare but very long visits

MedPro.ru           Student, young, needs money, often but short visits

Medtusovka.ru       Physician, little experience, young, low income, rare and very short visits

MirVracha.ru        Student, young, rare and short visits, very low income, often and long visits

Sermo.com           Physician, little experience, young, very high income, often but short visits

VrachiRF.ru         Physician, experienced, elderly, needs money, often but short visits
Channel Efficiency
Site                Physicians audience?   Significant reach?   Are they involved?   Overall
Coliqiou.de                                                                              
DocCheck.com                                                                             
Doctors.net.uk                                                                           
DoktorNaRabote.ru                                                                        
Doximity.com                                                                             
Dxy.cn                                                                                   
Evrika.ru                                                                                
Haoyisheng.com                                                                           
iVrach.com                                                                               
Konsylium24.pl                                                                           
M3.com                                                                                   
Medigate.net                                                                             
MedPro.ru                                                                                
Medtusovka.ru                                                                            
MirVracha.ru                                                                             
Sermo.com                                                                                
VrachiRF.ru                                                                              
Customer Focus
Site                Management   Open statistics?   Information about    Overall
                    contacts?                       clients and cases?
Coliqiou.de                                                                  
DocCheck.com                                                                 
Doctors.net.uk                                                               
DoktorNaRabote.ru                                                            
Doximity.com                                                                 
Dxy.cn                                                                       
Evrika.ru                                                                    
Haoyisheng.com                                                               
iVrach.com                                                                   
Konsylium24.pl                                                               
M3.com                                                                       
Medigate.net                                                                 
MedPro.ru                                                                    
Medtusovka.ru                                                                
MirVracha.ru                                                                 
Sermo.com                                                                    
VrachiRF.ru                                                                  
Conclusions
Only 5 of 17 physicians communities meet the key criteria for effective
communications with physicians:

 Significant number of physicians with higher medical education, who often visit
  the site and involved in it’s life.
 Transparent company, international standards consideration.
 Clear products and client offers, open cases and analytics.




                                                                         insies@gmail.com

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Top social networks of physicians en

  • 1. Top Social Networks of Physicians Analysis, August 20, 2012
  • 3. Registered Users* Site Country Users № Dxy.cn China 2 700 000 1 Haoyisheng.com China 1 800 000 2 DocCheck.com Europe 288 000 3 M3.com Japan 200 000 4 Doctors.net.uk UK 194 000 5 Sermo.com USA 125 000 Doximity.com USA 115 000 DoktorNaRabote.ru Russia 94 000 Medigate.net South Korea 75 000 Coliquio.de Germany 66 000 iVrach.com Russia 60 000 VrachiRF.ru Russia 60 000 MirVracha.ru Russia 40 000 Medtusovka.ru Russia 35 000 Konsylium24.pl Poland 33 000 Evrika.ru Russia 29 000 MedPro.ru Russia 3 000 *According to the information provided on the sites
  • 4. Monthly Active Users* Site Reach MAU № DoktorNaRabote.ru 0,01500% 60 000 1 Dxy.cn 0,01180% 48 000 2 M3.com 0,00640% 26 000 3 DocCheck.com 0,00540% 22 000 4 iVrach.com 0,00220% 9 000 5 Haoyisheng.com 0,00170% 7 000 VrachiRF.ru 0,00160% 7 000 Doctors.net.uk 0,00121% 5 000 Evrika.ru 0,00103% 5 000 MirVracha.ru 0,00080% 4 000 Doximity.com 0,00075% 3 000 Sermo.com 0,00073% 3 000 Medtusovka.ru 0,00064% 3 000 MedPro.ru 0,00030% 2 000 Coliquio.de 0,00029% 2 000 Konsylium24.pl 0,00024% 1 000 Medigate.net 0,00002% 100 *According to Alexa.com, Google Analytics, Comcon, TNS
  • 5. Time on Site* Site User time per month, min. № iVrach.com 919 1 DoktorNaRabote.ru 450 2 Konsylium24.pl 289 3 Medigate.net 285 4 MirVracha.ru 243 5 Dxy.cn 203 Doctors.net.uk 189 VrachiRF.ru 173 Sermo.com 164 M3.com 160 Haoyisheng.com 138 DocCheck.com 114 Doximity.com 90 Coliquio.de 78 Medtusovka.ru 74 MedPro.ru 62 Evrika.ru 51 *According to Alexa.com
  • 6. Demographics* Site Average Age Average Education Average Income Coliquio.de 45+ College Very High DocCheck.com 45+ M.D. High Doctors.net.uk 35+ M.D. Very High DoktorNaRabote.ru 35+ M.D. Low Doximity.com 55+ M.D. Very High Dxy.cn 25+ College Low Evrika.ru 35+ M.D. Very Low Haoyisheng.com 25+ No college Low iVrach.com 45+ No college Very Low Konsylium24.pl 35+ M.D. Very Low M3.com 35+ M.D. Very High Medigate.net 25+ M.D. Very High MedPro.ru 18+ College Very Low Medtusovka.ru 25+ M.D. Low MirVracha.ru 18+ College Very Low Sermo.com 25+ M.D. Very High VrachiRF.ru 55+ M.D. Very Low *According to Alexa.com
  • 7. Typical User Site Country Coliqiou.de Patient or nurse, middle age, very high income, rare and short visits DocCheck.com Physician, experienced, middle age, high income, often but short visits Doctors.net.uk Physician, experienced, young and middle age, very high income, often but short visits DoktorNaRabote.ru Physician, experienced, young, middle age and elderly, low income, very often and very long visits Doximity.com Physician, experienced, elderly, very high income, rare and short visits Dxy.cn Student, young, low income, rare but long visits Evrika.ru Physician, experienced, middle age, needs money, rare but long visits Haoyisheng.com Patient or nurse, young, low income, very rare and short visits iVrach.com Patient or nurse, middle age and elderly, needs money, often and very long visits Konsylium24.pl Physician, experienced, middle age, needs money, very rare and short visits M3.com Physician, experienced, middle age, very high income, rare and short visits Medigate.net Physician, little experience, young, very rare but very long visits MedPro.ru Student, young, needs money, often but short visits Medtusovka.ru Physician, little experience, young, low income, rare and very short visits MirVracha.ru Student, young, rare and short visits, very low income, often and long visits Sermo.com Physician, little experience, young, very high income, often but short visits VrachiRF.ru Physician, experienced, elderly, needs money, often but short visits
  • 8. Channel Efficiency Site Physicians audience? Significant reach? Are they involved? Overall Coliqiou.de  DocCheck.com  Doctors.net.uk  DoktorNaRabote.ru  Doximity.com  Dxy.cn  Evrika.ru  Haoyisheng.com  iVrach.com  Konsylium24.pl  M3.com  Medigate.net  MedPro.ru  Medtusovka.ru  MirVracha.ru  Sermo.com  VrachiRF.ru 
  • 9. Customer Focus Site Management Open statistics? Information about Overall contacts? clients and cases? Coliqiou.de  DocCheck.com  Doctors.net.uk  DoktorNaRabote.ru  Doximity.com  Dxy.cn  Evrika.ru  Haoyisheng.com  iVrach.com  Konsylium24.pl  M3.com  Medigate.net  MedPro.ru  Medtusovka.ru  MirVracha.ru  Sermo.com  VrachiRF.ru 
  • 10. Conclusions Only 5 of 17 physicians communities meet the key criteria for effective communications with physicians:  Significant number of physicians with higher medical education, who often visit the site and involved in it’s life.  Transparent company, international standards consideration.  Clear products and client offers, open cases and analytics. insies@gmail.com