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The Do’s and Don’tsfor Your Facebook Business Page,[object Object]
DO,[object Object],Use Pages instead of Profiles for Businesses,[object Object]
WHY?,[object Object]
Pages provide analytics,[object Object]
Pages provide analytics,[object Object],Update fans on upcoming events or product releases,[object Object]
Pages provide analytics,[object Object],Update fans on upcoming events or product releases,[object Object],Pages allow custom landing tabs,[object Object]
Pages provide analytics,[object Object],Update fans on upcoming events or product releases,[object Object],Pages allow custom landing tabs,[object Object],Run contests,[object Object]
Pages provide analytics,[object Object],Update fans on upcoming events or product releases,[object Object],Pages allow custom landing tabs,[object Object],Run contests,[object Object],Create Facebook Ads for your business Page,[object Object]
DO,[object Object],Track your Facebook activity and analytics,[object Object]
WHY?,[object Object]
SET A GOAL,[object Object]
SET A GOAL,[object Object],“Let’s increase our fan base to over 1,000 by the next quarter.” ,[object Object],“Have 2-5 wall posts everyday and continue to engage with fans.”,[object Object],“Run 3 contests this month.”,[object Object]
Track the success of your campaigns,[object Object]
Track the success of your campaigns,[object Object]
Track the success of your campaigns,[object Object],Which days were successful?,[object Object]
Track the success of your campaigns,[object Object],Which days were successful?,[object Object],Which days were not?,[object Object]
See who is listening ,[object Object],&,[object Object],Discover your,[object Object],target audiences ,[object Object]
The Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business Page
DO,[object Object],Post daily but with YOUR own voice,[object Object]
Taken from Social Media Examiner,[object Object]
Wall Post Checklist,[object Object],Post 2-5 times a day,[object Object],Post 80 characters or less,[object Object],Thursdaysand Fridaysare the best engagement days – more people are on social media towards the end of the week,[object Object],Post FULLlinks (no bitly, owly, etc.),[object Object]
Highest Traffic Window,[object Object],10am – 4pm (eastern time),[object Object],7am – 1pm (western time),[object Object]
DON’T,[object Object],Flip on a social media feed and expect positive results,[object Object]
Example of what NOT to do,[object Object]
Example of what NOT to do,[object Object],Otherwise you will get this,[object Object]
Example of what NOT to do,[object Object],And this,[object Object],Otherwise you will get this,[object Object]
DON’T,[object Object],Be sloppy! Fill in everything ,[object Object]
The Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business Page
DON’T,[object Object],Post the following…,[object Object]
Personal Information ,[object Object],Refrain from posting phone numbers, email addresses, addresses, or other personal information. ,[object Object],Draw a distinct line between personaland business,[object Object],This happens more than you may think!!  ,[object Object]
Only links,[object Object],Don’t just post links of sites or blog posts. Mix it up!,[object Object],Engage with fans, don’t be a machine…they’re not only there for information,[object Object],Post quotes, photos, videos, contest promotions, or engage with fans,[object Object]
Sales Pitches,[object Object],Do NOTbe this guy on Facebook,[object Object],Sales posts are           annoying– let your              fans’ interactions drive the sales,[object Object],Post deals respectfully without clichés,[object Object]
If you post any of these…,[object Object]
If you post any of these…,[object Object],Your Facebook business page will NOTdo well ,[object Object]
If you post any of these…,[object Object],Your Facebook business page will NOTdo well ,[object Object],…and you will be hunted ,[object Object],down by cat police,[object Object]
The Do's and Don'ts for Your Facebook Business Page
Check us out on our website:,[object Object],www.insideview.com,[object Object],Or: ,[object Object],@InsideView,[object Object]
Thank you  for joining us. Good night!,[object Object],Share with your friends!,[object Object]

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The Do's and Don'ts for Your Facebook Business Page

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