Telling your story
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What is your story? How do you tell your story? Where do you start? How do you make it relevant for your audience?
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Telling your story
- 3. How do I tell the story? What is my story? The Iceberg Principle in play!
- 4. Making your story relevant! • Think your audience • Why should they be interested?
- 5. What is the challenge/issue/problem/ threat/fear? Why does that matter and why is it important? How do you solve and address this issue?
- 6. 1. The slideshow is not your presentation 2. Humanise it 3. Be vulnerable 4. Make data memorable 5. Show them 6. Cut the details 7. Follow 10/20/30 rule
- 7. And what ultimately matters is… 1. Are you clear about YOUR STORY? 2. Are you clear about what SUCCESS LOOKS LIKE? 3. Have you been able to CONVINCE YOURSELF with the story? 4. Are you enthused about your story of CHANGE?
- 8. If your answer is ‘Yes’, project that vigour in your presentation…
Editor's Notes
- Think audience What are their interests? What do you want them to know, feel and do after hearing your story? Why should they be interested? Is what you are saying new? Does it connect to important trends and themes? Why should they care – what benefit, solution or value does it offer? Will people find it interesting and talk about it?
- Map out the future - Set the stage by describing where you are now and where you want to be in the future Describe the challenge - Describe what needs to be overcome and highlight why this will be difficult Paint a picture of success - Emotionally invest your audience in the outcome (define what success looks like) Invest in the struggle - Emotionally invest your audience in the struggle (define failure or the status quo)
- Humanise it – focus on character ask yourself “who” is directly involved in your topic that you can use as the focal point of your story Be vulnerable - Create a warm fuzzy feeling by sharing a personal or vulnerable experience Make data memorable - Collect the important numbers for your presentation, turn your data into something interesting and memorable Show them - Show your audience exactly what you are talking about Cut the details - Look through your presentation and highlight your most important details and points, evaluate the other details in your story and remove the unnecessary ones Ten slides, last not more than twenty minutes and contain no font smaller than thirty points