1. 50
gamechanger
brands
Peter Fisk
peterfisk@peterfisk.com
@geniusworks
www.theGeniusWorks.com +genius

2. Welcome to the
Future of
MARKETING

3. a world of
Incredible
change

5. Welcome to your
customer’s
World

6. A world of
unlimited
possibilities

7. and extraordinary
results

9. 50 businesses that are
Changing our world

10. Air Asia ... “Bottom of the pyramid” takes off

11. Alibaba… china’s platform for gloBal Business

12. Apple ... The apps revolution is just beginning

13. Aravind … new Business models cure Blindness

14. Baidu … the next generation of social networks

15. Better Place … charge points for clean cars

16. BYD ... warren Buffett’s chinese electric dream

17. CitizenM ... Hotels for a mobile generation

18. Current TV … user-generated programming

19. E-Cloth ... Performs better without pollutants

20. El Bulli … world’s Best restaurant (chemistry laB)

21. Fiat 500 ... Fun and funky for times of crisis

22. First Solar ... leaders in alternative energy

23. Golla ... bags dedicated to electronic devices

24. Grameen ... Microcredits to escape poverty

25. Guggenheim ... inspiring the rebirth of Bilbao

26. Huawei ... making the world’s BEST mobile phones

27. Iberdrola ... Harnessing the wind and waves

28. IBM ... Creating visions for a smarter planet

29. ILLY ISSIMO ... CANNING A PASSION FOR ESPRESSO

30. Lego … from Bricks to communities

31. Li & Fung… enaBling anyBody to do anything

32. Live Nation … redefining live music

33. M-Pesa … a new currency for africa

34. METHOD … caring and cleaner

35. Nike ... Open and sustainable innovation

36. Nintendo … Miyamoto makes games sociable

37. Le Pain Quotitien … Recreating Authentic experiences

38. Patients Like Me … genetic codes change priorities

39. PINTEREST … EXPRESSING MYSELF LIKE NEVER BEFORE

40. PIXAR ... TECHNOLOGY TO BE EMOTIONAL

41. P&G Pur … purified water doing good

42. (RED) Auction … engaging people’s desire to help

43. Samsung … yin and yang of technological design

44. Schenzen Stock Exchange … the neW Wall Street

45. SPOTIFY … product free, relationship fees

46. SUPERDRY … from market stall to gloBal fashion

47. Tata … caring capitalism and frugal innovation

48. Tesla ... Better, faster and sexier than a Ferrari

49. Threadless … t-shirts designed by the crowd

50. Umpqua Bank … inspired By starBucks and gap

51. UNIQLO … Global Fashion DESIGNED TO COST LESS

52. Virgin Galactic … inter-continental travel

53. VOXIVA … Better health anywhere, anytime

54. WUXI … doing what others do cheaper and faster

55. Zappos ... Delivering happiness
zappos

56. zYNGA … FROM GAMing TO COMMUNITY TO LIFESTYLE

57. Could you change the world too?
zappos

58. THE FUTURE IS IN THE
CUSTOMER WORLD

59. MAKING LIFE BETTER

61. What will you do?

62. What will you
enable people to do?

63. Which they have never
Done before?

64. +geniusme
How can you be a genius
in the Middle East?
Inspiring ideas
• Bolder brands
• Smarter innovation
• Better marketing
Accelerating growth
• Gamechanger
• Innolab
• Brandoptima
Developing people
• CEO mentoring
• Leaders XT
• Cambridge Academy
Contact Peter Fisk and
Hany Mwafy at
hanymwafy@me.com
www.GeniusMe.net
+genius

65. +genius