SlideShare a Scribd company logo

Market Intelligence System Role and Web 2.0 Tools

โ€ขDownload as PPT, PDFโ€ข
โ€ข
Paul Schumann
Paul Schumann

The document discusses the application of Web 2.0 technologies to market intelligence systems. It describes how a market intelligence system can collect data through RSS feeds, blogs, and web content. It then evaluates and organizes the data through tagging, rating, summarizing, and discussions. The system provides tactical reports, market summaries, strategy analyses and special topic reports to aid in strategic decision making.

BusinessTechnology
1 of 10
Market Intelligence System Paul Schumann Glocal Vantage, Inc.
Hierarchy of Information Noise Data Knowledge Wisdom Creativity & Innovation Glocal Vantage, Inc.
Market Intelligence System Glocal Vantage, Inc. Extract Analyze Synthesize Facts Interpretation Strategy
Strategy Tactical Information Requests Preliminary Market Survey Competitor Information Market Information Industry/ Environment Information Data Evaluation Data Organization Market Evaluation Market Strategy Analysis Data Collection Data Needs Market Intelligence Organization Tactical Reports Market Summary Files Market Strategy Report Special Topics Reports Input Output A profile of the role of Market Intelligence Market Summary Application of Web 2.0 Technology Glocal Vantage, Inc.
Market Intelligence System (Data Collection) Web Browsing Book marks Manager RSS Feed Key Bogs & Web Pages RSS Reader Research Blog Content Analysis Review & Selection RSS Feed Keyword Selection RSS Feed Personal Contact Report Repor t RSS Feed Subscribe Glocal Vantage, Inc.
Market Intelligence System (Data Evaluation/Organization) Tag & Rate Data Glocal Vantage, Inc. Data Knowledge Wisdom Ask & Answer Questions Abstract & Provide Access Summarize & Report Blog & Discuss Dialog & Conversation Rate & Report Ask & Answer Questions Blog & Discuss Synthesize & Report
Typical Layout โ€“ Framework for MI 2.0 Glocal Vantage, Inc. News Content Ads Blog Forum Video RSS Feed RSS Feed, etc. Photos, Audio, Text, RSS Feeds, etc Members RSS Feed RSS Feeds, Text, etc. Member Pages Optional Notices New Content Brought to Home Page Home Page
Glocal Vantage, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Glocal Vantage, Inc.
Paul Schumann ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Glocal Vantage, Inc.
This work is licensed under the Creative Commons Attribution license. You may distribute, remix, tweak, and build upon this work, even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage Inc, www.glocalvantage.com. Glocal Vantage, Inc.

Recommended

Market intelligence
Market intelligenceMarket intelligence
Market intelligenceKavi Priya J
ย 
Marketing intelligence
Marketing intelligenceMarketing intelligence
Marketing intelligenceKrishna Jaiswal
ย 
consumer behavior model
consumer behavior model consumer behavior model
consumer behavior model Kritika Handoo
ย 
Lecture 8 - Analyzing International Opportunities and Selecting Entry Modes
Lecture 8 - Analyzing International Opportunities and Selecting Entry ModesLecture 8 - Analyzing International Opportunities and Selecting Entry Modes
Lecture 8 - Analyzing International Opportunities and Selecting Entry ModesChormvirak Moulsem
ย 
Competitive analysis
Competitive analysisCompetitive analysis
Competitive analysisTribhuvan University
ย 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer BehaviourVijyata Singh
ย 
Marketing Information System
Marketing Information SystemMarketing Information System
Marketing Information SystemTribhuvan University
ย 
Introduction to Marketing Analytics
Introduction to Marketing AnalyticsIntroduction to Marketing Analytics
Introduction to Marketing AnalyticsAshish Awasthi
ย 

Recommended

Market intelligence
Market intelligenceMarket intelligence
Market intelligenceKavi Priya J
ย 
Marketing intelligence
Marketing intelligenceMarketing intelligence
Marketing intelligenceKrishna Jaiswal
ย 
consumer behavior model
consumer behavior model consumer behavior model
consumer behavior model Kritika Handoo
ย 
Lecture 8 - Analyzing International Opportunities and Selecting Entry Modes
Lecture 8 - Analyzing International Opportunities and Selecting Entry ModesLecture 8 - Analyzing International Opportunities and Selecting Entry Modes
Lecture 8 - Analyzing International Opportunities and Selecting Entry ModesChormvirak Moulsem
ย 
Competitive analysis
Competitive analysisCompetitive analysis
Competitive analysisTribhuvan University
ย 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer BehaviourVijyata Singh
ย 
Marketing Information System
Marketing Information SystemMarketing Information System
Marketing Information SystemTribhuvan University
ย 
Introduction to Marketing Analytics
Introduction to Marketing AnalyticsIntroduction to Marketing Analytics
Introduction to Marketing AnalyticsAshish Awasthi
ย 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchNarendra Kumar Jangid
ย 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarSIDDHARTH PATNAIK
ย 
Market research
Market researchMarket research
Market researchInova LLC
ย 
Chapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraChapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraAADITYA TANTIA
ย 
Marketing Research Methods
Marketing Research MethodsMarketing Research Methods
Marketing Research MethodsHugo Guyader
ย 
Chap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing CommunicationsChap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing CommunicationsPhoenix media & event
ย 
Communication and Consumer Behavior
Communication and Consumer BehaviorCommunication and Consumer Behavior
Communication and Consumer BehaviorACCA Global
ย 
NEW PRODUCT ADOPTION AND DIFFUSION PROCESS
NEW PRODUCT ADOPTION AND DIFFUSION PROCESSNEW PRODUCT ADOPTION AND DIFFUSION PROCESS
NEW PRODUCT ADOPTION AND DIFFUSION PROCESSBabasab Patil
ย 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing ProcessRahul Barwe
ย 
Opinion Leadership Edited
Opinion Leadership EditedOpinion Leadership Edited
Opinion Leadership EditedGOEL'S WORLD
ย 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer MarketsNishant Agrawal
ย 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing ResearchAsia Pacific Marketing Institute
ย 
Market intelligence - an infographic
Market intelligence - an infographicMarket intelligence - an infographic
Market intelligence - an infographicIntellspot
ย 
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandSameer Mathur
ย 
Organizational buying-behavior
Organizational buying-behaviorOrganizational buying-behavior
Organizational buying-behaviorAnil Talanki
ย 
Chap12 Evaluation Of Print Media
Chap12 Evaluation Of Print MediaChap12 Evaluation Of Print Media
Chap12 Evaluation Of Print MediaPhoenix media & event
ย 
Marketing Communication
Marketing CommunicationMarketing Communication
Marketing CommunicationShahzad Khan
ย 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourPandidurai P
ย 
Concept Of Agricultural Marketing
Concept Of Agricultural MarketingConcept Of Agricultural Marketing
Concept Of Agricultural MarketingFazlul Hoque
ย 
Rural Products
Rural ProductsRural Products
Rural ProductsVIRENDRA111
ย 
TrendsByte Presentation
TrendsByte PresentationTrendsByte Presentation
TrendsByte PresentationIndalytics Advisors
ย 
How Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart CompetitionHow Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart Competitionatul411
ย 

More Related Content

What's hot

Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchNarendra Kumar Jangid
ย 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarSIDDHARTH PATNAIK
ย 
Market research
Market researchMarket research
Market researchInova LLC
ย 
Chapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraChapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraAADITYA TANTIA
ย 
Marketing Research Methods
Marketing Research MethodsMarketing Research Methods
Marketing Research MethodsHugo Guyader
ย 
Chap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing CommunicationsChap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing CommunicationsPhoenix media & event
ย 
Communication and Consumer Behavior
Communication and Consumer BehaviorCommunication and Consumer Behavior
Communication and Consumer BehaviorACCA Global
ย 
NEW PRODUCT ADOPTION AND DIFFUSION PROCESS
NEW PRODUCT ADOPTION AND DIFFUSION PROCESSNEW PRODUCT ADOPTION AND DIFFUSION PROCESS
NEW PRODUCT ADOPTION AND DIFFUSION PROCESSBabasab Patil
ย 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing ProcessRahul Barwe
ย 
Opinion Leadership Edited
Opinion Leadership EditedOpinion Leadership Edited
Opinion Leadership EditedGOEL'S WORLD
ย 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer MarketsNishant Agrawal
ย 
Market intelligence - an infographic
Market intelligence - an infographicMarket intelligence - an infographic
Market intelligence - an infographicIntellspot
ย 
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandSameer Mathur
ย 
Organizational buying-behavior
Organizational buying-behaviorOrganizational buying-behavior
Organizational buying-behaviorAnil Talanki
ย 
Chap12 Evaluation Of Print Media
Chap12 Evaluation Of Print MediaChap12 Evaluation Of Print Media
Chap12 Evaluation Of Print MediaPhoenix media & event
ย 
Marketing Communication
Marketing CommunicationMarketing Communication
Marketing CommunicationShahzad Khan
ย 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourPandidurai P
ย 
Concept Of Agricultural Marketing
Concept Of Agricultural MarketingConcept Of Agricultural Marketing
Concept Of Agricultural MarketingFazlul Hoque
ย 
Rural Products
Rural ProductsRural Products
Rural ProductsVIRENDRA111
ย 

What's hot (20)

Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing Research
ย 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha Kar
ย 
Market research
Market researchMarket research
Market research
ย 
Chapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research MalhotraChapter 1 Marketing Research Malhotra
Chapter 1 Marketing Research Malhotra
ย 
Marketing Research Methods
Marketing Research MethodsMarketing Research Methods
Marketing Research Methods
ย 
Chap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing CommunicationsChap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing Communications
ย 
Communication and Consumer Behavior
Communication and Consumer BehaviorCommunication and Consumer Behavior
Communication and Consumer Behavior
ย 
NEW PRODUCT ADOPTION AND DIFFUSION PROCESS
NEW PRODUCT ADOPTION AND DIFFUSION PROCESSNEW PRODUCT ADOPTION AND DIFFUSION PROCESS
NEW PRODUCT ADOPTION AND DIFFUSION PROCESS
ย 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing Process
ย 
Opinion Leadership Edited
Opinion Leadership EditedOpinion Leadership Edited
Opinion Leadership Edited
ย 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer Markets
ย 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
ย 
Market intelligence - an infographic
Market intelligence - an infographicMarket intelligence - an infographic
Market intelligence - an infographic
ย 
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
ย 
Organizational buying-behavior
Organizational buying-behaviorOrganizational buying-behavior
Organizational buying-behavior
ย 
Chap12 Evaluation Of Print Media
Chap12 Evaluation Of Print MediaChap12 Evaluation Of Print Media
Chap12 Evaluation Of Print Media
ย 
Marketing Communication
Marketing CommunicationMarketing Communication
Marketing Communication
ย 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
ย 
Concept Of Agricultural Marketing
Concept Of Agricultural MarketingConcept Of Agricultural Marketing
Concept Of Agricultural Marketing
ย 
Rural Products
Rural ProductsRural Products
Rural Products
ย 

Similar to Market Intelligence System Role and Web 2.0 Tools

TrendsByte Presentation
TrendsByte PresentationTrendsByte Presentation
TrendsByte PresentationIndalytics Advisors
ย 
How Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart CompetitionHow Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart Competitionatul411
ย 
Logic fin - company analisis example -alteryx 2014-11
Logic fin - company analisis example -alteryx 2014-11Logic fin - company analisis example -alteryx 2014-11
Logic fin - company analisis example -alteryx 2014-11Diego Gutierrez
ย 
News Hq
News HqNews Hq
News Hqheidimayer
ย 
CCNSP - Google Analytics
CCNSP - Google AnalyticsCCNSP - Google Analytics
CCNSP - Google AnalyticsAlan K'necht
ย 
Is Your Company Compliant? Process Manufacturing
Is Your Company Compliant? Process ManufacturingIs Your Company Compliant? Process Manufacturing
Is Your Company Compliant? Process ManufacturingSBS Group
ย 
Aspectx Prsa08dy1
Aspectx Prsa08dy1Aspectx Prsa08dy1
Aspectx Prsa08dy1Dawn Yankeelov
ย 
Marketsand Markets Corporate Presentation
Marketsand Markets Corporate PresentationMarketsand Markets Corporate Presentation
Marketsand Markets Corporate Presentationrakhivig
ย 
Marketsand markets corporate presentation 2011
Marketsand markets corporate presentation 2011Marketsand markets corporate presentation 2011
Marketsand markets corporate presentation 2011vigrakhi
ย 
Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...
Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...
Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...MongoDB
ย 
Gartner For Product Management And Marketing
Gartner For Product Management And MarketingGartner For Product Management And Marketing
Gartner For Product Management And Marketingtmannes
ย 
The Road to Innovation
The Road to InnovationThe Road to Innovation
The Road to InnovationPaul Schumann
ย 
Better Business From Exploring Ideas - AWS Summit Sydney 2018
Better Business From Exploring Ideas - AWS Summit Sydney 2018Better Business From Exploring Ideas - AWS Summit Sydney 2018
Better Business From Exploring Ideas - AWS Summit Sydney 2018Amazon Web Services
ย 
Smartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone RisingSmartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone RisingRobin Thieu
ย 
Marketline Brochure Corporate
Marketline Brochure CorporateMarketline Brochure Corporate
Marketline Brochure Corporatehealy200
ย 
Pentaho Analytics for MongoDB - presentation from MongoDB World 2014
Pentaho Analytics for MongoDB - presentation from MongoDB World 2014Pentaho Analytics for MongoDB - presentation from MongoDB World 2014
Pentaho Analytics for MongoDB - presentation from MongoDB World 2014Pentaho
ย 
Blockchain ai market worth $703 million by 2025
Blockchain ai market worth $703 million by 2025Blockchain ai market worth $703 million by 2025
Blockchain ai market worth $703 million by 2025DheerajPawar4
ย 
๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ
๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ
๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌVINCI Digital - Industrial IoT (IIoT) Strategic Advisory
ย 
Analytic Excellence - Saying Goodbye to Old Constraints
Analytic Excellence - Saying Goodbye to Old ConstraintsAnalytic Excellence - Saying Goodbye to Old Constraints
Analytic Excellence - Saying Goodbye to Old ConstraintsInside Analysis
ย 

Similar to Market Intelligence System Role and Web 2.0 Tools (20)

TrendsByte Presentation
TrendsByte PresentationTrendsByte Presentation
TrendsByte Presentation
ย 
How Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart CompetitionHow Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart Competition
ย 
Logic fin - company analisis example -alteryx 2014-11
Logic fin - company analisis example -alteryx 2014-11Logic fin - company analisis example -alteryx 2014-11
Logic fin - company analisis example -alteryx 2014-11
ย 
News Hq
News HqNews Hq
News Hq
ย 
CCNSP - Google Analytics
CCNSP - Google AnalyticsCCNSP - Google Analytics
CCNSP - Google Analytics
ย 
Is Your Company Compliant? Process Manufacturing
Is Your Company Compliant? Process ManufacturingIs Your Company Compliant? Process Manufacturing
Is Your Company Compliant? Process Manufacturing
ย 
Aspectx Prsa08dy1
Aspectx Prsa08dy1Aspectx Prsa08dy1
Aspectx Prsa08dy1
ย 
Marketsand Markets Corporate Presentation
Marketsand Markets Corporate PresentationMarketsand Markets Corporate Presentation
Marketsand Markets Corporate Presentation
ย 
Marketsand markets corporate presentation 2011
Marketsand markets corporate presentation 2011Marketsand markets corporate presentation 2011
Marketsand markets corporate presentation 2011
ย 
Ovum
OvumOvum
Ovum
ย 
Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...
Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...
Data Integration and Advanced Analytics for MongoDB: Blend, Enrich and Analyz...
ย 
Gartner For Product Management And Marketing
Gartner For Product Management And MarketingGartner For Product Management And Marketing
Gartner For Product Management And Marketing
ย 
The Road to Innovation
The Road to InnovationThe Road to Innovation
The Road to Innovation
ย 
Better Business From Exploring Ideas - AWS Summit Sydney 2018
Better Business From Exploring Ideas - AWS Summit Sydney 2018Better Business From Exploring Ideas - AWS Summit Sydney 2018
Better Business From Exploring Ideas - AWS Summit Sydney 2018
ย 
Smartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone RisingSmartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone Rising
ย 
Marketline Brochure Corporate
Marketline Brochure CorporateMarketline Brochure Corporate
Marketline Brochure Corporate
ย 
Pentaho Analytics for MongoDB - presentation from MongoDB World 2014
Pentaho Analytics for MongoDB - presentation from MongoDB World 2014Pentaho Analytics for MongoDB - presentation from MongoDB World 2014
Pentaho Analytics for MongoDB - presentation from MongoDB World 2014
ย 
Blockchain ai market worth $703 million by 2025
Blockchain ai market worth $703 million by 2025Blockchain ai market worth $703 million by 2025
Blockchain ai market worth $703 million by 2025
ย 
๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ
๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ
๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ: ๐‚๐ก๐š๐ง๐ ๐ข๐ง๐  ๐‡๐จ๐ฐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ž๐ฌ
ย 
Analytic Excellence - Saying Goodbye to Old Constraints
Analytic Excellence - Saying Goodbye to Old ConstraintsAnalytic Excellence - Saying Goodbye to Old Constraints
Analytic Excellence - Saying Goodbye to Old Constraints
ย 

More from Paul Schumann

Liberty, Freedom and Rights
Liberty, Freedom and RightsLiberty, Freedom and Rights
Liberty, Freedom and RightsPaul Schumann
ย 
An Overview of CodeNext
An Overview of CodeNextAn Overview of CodeNext
An Overview of CodeNextPaul Schumann
ย 
CodeNext v3 Resolution
CodeNext v3 ResolutionCodeNext v3 Resolution
CodeNext v3 ResolutionPaul Schumann
ย 
Lost Creek Blvd Proposed Speed Mitigation
Lost Creek Blvd Proposed Speed MitigationLost Creek Blvd Proposed Speed Mitigation
Lost Creek Blvd Proposed Speed MitigationPaul Schumann
ย 
Lost Creek Wildfire Adapted Community Plan
Lost Creek Wildfire Adapted Community PlanLost Creek Wildfire Adapted Community Plan
Lost Creek Wildfire Adapted Community PlanPaul Schumann
ย 
LCCO General Meeting 010418
LCCO General Meeting 010418LCCO General Meeting 010418
LCCO General Meeting 010418Paul Schumann
ย 
What Goes In?
What Goes In?What Goes In?
What Goes In?Paul Schumann
ย 
Household Affordability Code Prescription
Household Affordability Code PrescriptionHousehold Affordability Code Prescription
Household Affordability Code PrescriptionPaul Schumann
ย 
ALDC Transect Matrix (Draft_092515)
ALDC Transect Matrix (Draft_092515)ALDC Transect Matrix (Draft_092515)
ALDC Transect Matrix (Draft_092515)Paul Schumann
ย 
A Tale of Two Cities (Austin and Seattle)
A Tale of Two Cities (Austin and Seattle)A Tale of Two Cities (Austin and Seattle)
A Tale of Two Cities (Austin and Seattle)Paul Schumann
ย 
They Want Our Land
They Want Our LandThey Want Our Land
They Want Our LandPaul Schumann
ย 
Fact Sheets on Fencing for Wildfire Mitigation
Fact Sheets on Fencing for Wildfire MitigationFact Sheets on Fencing for Wildfire Mitigation
Fact Sheets on Fencing for Wildfire MitigationPaul Schumann
ย 
Austin Resource Recovery: Lost Creek
Austin Resource Recovery: Lost CreekAustin Resource Recovery: Lost Creek
Austin Resource Recovery: Lost CreekPaul Schumann
ย 
Future Of Austin's Transportation
Future Of Austin's TransportationFuture Of Austin's Transportation
Future Of Austin's TransportationPaul Schumann
ย 
Wildfire Adapted Community Plan
Wildfire Adapted Community PlanWildfire Adapted Community Plan
Wildfire Adapted Community PlanPaul Schumann
ย 
Lost Creek Wildfire Assessment
Lost Creek Wildfire AssessmentLost Creek Wildfire Assessment
Lost Creek Wildfire AssessmentPaul Schumann
ย 
Ready, Set, Go!
Ready, Set, Go!Ready, Set, Go!
Ready, Set, Go!Paul Schumann
ย 
Be Embers Aware
Be Embers AwareBe Embers Aware
Be Embers AwarePaul Schumann
ย 
Fire Resistant Materials
Fire Resistant MaterialsFire Resistant Materials
Fire Resistant MaterialsPaul Schumann
ย 
Firewise Landscaping in Texas
Firewise Landscaping in TexasFirewise Landscaping in Texas
Firewise Landscaping in TexasPaul Schumann
ย 

More from Paul Schumann (20)

Liberty, Freedom and Rights
Liberty, Freedom and RightsLiberty, Freedom and Rights
Liberty, Freedom and Rights
ย 
An Overview of CodeNext
An Overview of CodeNextAn Overview of CodeNext
An Overview of CodeNext
ย 
CodeNext v3 Resolution
CodeNext v3 ResolutionCodeNext v3 Resolution
CodeNext v3 Resolution
ย 
Lost Creek Blvd Proposed Speed Mitigation
Lost Creek Blvd Proposed Speed MitigationLost Creek Blvd Proposed Speed Mitigation
Lost Creek Blvd Proposed Speed Mitigation
ย 
Lost Creek Wildfire Adapted Community Plan
Lost Creek Wildfire Adapted Community PlanLost Creek Wildfire Adapted Community Plan
Lost Creek Wildfire Adapted Community Plan
ย 
LCCO General Meeting 010418
LCCO General Meeting 010418LCCO General Meeting 010418
LCCO General Meeting 010418
ย 
What Goes In?
What Goes In?What Goes In?
What Goes In?
ย 
Household Affordability Code Prescription
Household Affordability Code PrescriptionHousehold Affordability Code Prescription
Household Affordability Code Prescription
ย 
ALDC Transect Matrix (Draft_092515)
ALDC Transect Matrix (Draft_092515)ALDC Transect Matrix (Draft_092515)
ALDC Transect Matrix (Draft_092515)
ย 
A Tale of Two Cities (Austin and Seattle)
A Tale of Two Cities (Austin and Seattle)A Tale of Two Cities (Austin and Seattle)
A Tale of Two Cities (Austin and Seattle)
ย 
They Want Our Land
They Want Our LandThey Want Our Land
They Want Our Land
ย 
Fact Sheets on Fencing for Wildfire Mitigation
Fact Sheets on Fencing for Wildfire MitigationFact Sheets on Fencing for Wildfire Mitigation
Fact Sheets on Fencing for Wildfire Mitigation
ย 
Austin Resource Recovery: Lost Creek
Austin Resource Recovery: Lost CreekAustin Resource Recovery: Lost Creek
Austin Resource Recovery: Lost Creek
ย 
Future Of Austin's Transportation
Future Of Austin's TransportationFuture Of Austin's Transportation
Future Of Austin's Transportation
ย 
Wildfire Adapted Community Plan
Wildfire Adapted Community PlanWildfire Adapted Community Plan
Wildfire Adapted Community Plan
ย 
Lost Creek Wildfire Assessment
Lost Creek Wildfire AssessmentLost Creek Wildfire Assessment
Lost Creek Wildfire Assessment
ย 
Ready, Set, Go!
Ready, Set, Go!Ready, Set, Go!
Ready, Set, Go!
ย 
Be Embers Aware
Be Embers AwareBe Embers Aware
Be Embers Aware
ย 
Fire Resistant Materials
Fire Resistant MaterialsFire Resistant Materials
Fire Resistant Materials
ย 
Firewise Landscaping in Texas
Firewise Landscaping in TexasFirewise Landscaping in Texas
Firewise Landscaping in Texas
ย 

Recently uploaded

Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...lizamodels9
ย 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
ย 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
ย 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
ย 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
ย 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
ย 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc...lizamodels9
ย 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
ย 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
ย 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
ย 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
ย 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
ย 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
ย 
Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...lizamodels9
ย 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
ย 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
ย 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
ย 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
ย 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
ย 

Recently uploaded (20)

Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida โค๏ธ8860477959 Escorts 100% Genuine Servi...
ย 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
ย 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
ย 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
ย 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
ย 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
ย 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi โžฅ9990211544 Top Esc...
ย 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
ย 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
ย 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
ย 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
ย 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
ย 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
ย 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
ย 
Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi โค๏ธ8860477959 Escorts 100% Genuine Ser...
ย 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
ย 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
ย 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
ย 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
ย 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
ย 

Market Intelligence System Role and Web 2.0 Tools

  • 1. Market Intelligence System Paul Schumann Glocal Vantage, Inc.
  • 2. Hierarchy of Information Noise Data Knowledge Wisdom Creativity & Innovation Glocal Vantage, Inc.
  • 3. Market Intelligence System Glocal Vantage, Inc. Extract Analyze Synthesize Facts Interpretation Strategy
  • 4. Strategy Tactical Information Requests Preliminary Market Survey Competitor Information Market Information Industry/ Environment Information Data Evaluation Data Organization Market Evaluation Market Strategy Analysis Data Collection Data Needs Market Intelligence Organization Tactical Reports Market Summary Files Market Strategy Report Special Topics Reports Input Output A profile of the role of Market Intelligence Market Summary Application of Web 2.0 Technology Glocal Vantage, Inc.
  • 5. Market Intelligence System (Data Collection) Web Browsing Book marks Manager RSS Feed Key Bogs & Web Pages RSS Reader Research Blog Content Analysis Review & Selection RSS Feed Keyword Selection RSS Feed Personal Contact Report Repor t RSS Feed Subscribe Glocal Vantage, Inc.
  • 6. Market Intelligence System (Data Evaluation/Organization) Tag & Rate Data Glocal Vantage, Inc. Data Knowledge Wisdom Ask & Answer Questions Abstract & Provide Access Summarize & Report Blog & Discuss Dialog & Conversation Rate & Report Ask & Answer Questions Blog & Discuss Synthesize & Report
  • 7. Typical Layout โ€“ Framework for MI 2.0 Glocal Vantage, Inc. News Content Ads Blog Forum Video RSS Feed RSS Feed, etc. Photos, Audio, Text, RSS Feeds, etc Members RSS Feed RSS Feeds, Text, etc. Member Pages Optional Notices New Content Brought to Home Page Home Page
  • 8.
  • 9.
  • 10. This work is licensed under the Creative Commons Attribution license. You may distribute, remix, tweak, and build upon this work, even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage Inc, www.glocalvantage.com. Glocal Vantage, Inc.