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Balance Canvas - Design Thinking

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Balance Canvas: De lo deseable a lo posible. Se trata de una herramienta basada en la metodología Design Thinking para medir la distancia que hay entre lo que el cliente (la persona) puede desear como solución ideal a sus problemas y aquello que nosotros realmente podemos ofrecer según nuestros recursos y conocimientos.

Veröffentlicht in: Design
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Balance Canvas - Design Thinking

  1. 1. El design thinking es un camino que comienza por lo deseable (lo que desean conseguir los clientes, lo que deseamos construir) y termina por lo posible (lo que pueden conseguir los clientes, lo que podemos construir). Este ejercicio ayuda a tener una visión más adecuada de esa relación y cómo conseguir la conexión entre lo deseable y lo posible.
  2. 2. Imprimimos el “BalanceCanvas” en un tamaño A3 o superior. Luego ponemos en la parte de arriba un post-it con lo que consideramos deseable y en la parte de abajo otro post-it con lo que creemos que es posible
  3. 3. Rellenamos los cuadrados de Lo Inalcanzable y Lo Irrenunciable.Aquí marcaremos qué es aquello que no podemos crear o construir por mucho que queramos, o qué es a lo que el cliente no está dispuesto a renunciar en el producto final. Puede ser un elemento, características del producto, un beneficio emocional… aquello que hayamos descubierto en nuestros análisis previos y que marcan los límites de nuestra reflexión. Lo inalcanzable Lo irrenunciable
  4. 4. Vamos analizando los post-its y vamos tratando de ir acercando la realidad a los deseos. Si vemos que podemos bajar en algo las expectativas ponemos otro post-it debajo del primero de lo deseable. Si vemos que podemos aumentar los recursos ponemos otro post-it encima de lo posible Deseable Posible
  5. 5. Deseable 1 Deseable 2 Posible 2 Posible 1
  6. 6. Es interesante que vayamos analizando cada post-it nuevo que ponemos porque nos puede ir informando de cambios en el proyecto: En lo deseable podemos estar hablando de redefinición de mercados, de ajuste del problema detectado, de nuevo enfoque de proyecto… En lo posible podemos estar hablando de aumento de costes, de búsqueda de recursos externos…
  7. 7. El objetivo final es encontrar el punto en el que lo deseable y lo posible se tocan para convertirse en algo real, que podamos gestionar y convertir en un producto o servicio concreto. Deseable Posible
  8. 8. Deseable 1 Deseable 2 Posible 2 Posible 1 Posible 2 Deseable 2
  9. 9. Podemos completar el ejercicio poniendo en cada paso que demos las causas de ese cambio para tenerlas presentes en la reflexión y que nos permitan ver el camino que hemos ido recorriendo para ir de lo deseable a lo posible
  10. 10. Deseable 1 Deseable 2 Posible 2 Posible 1 Posible 2 Deseable 2 Causas de este cambio Causas de este cambio
  11. 11. Este análisis se puede meter en el proceso que va del propósito a la propuesta de valor. En algún caso puede llegar a ir desde el problema hasta la propuesta de valor. Siempre que se hace un cambio en el gráfico del ejercicio es interesante ver cómo afecta a los demás componentes del modelo de negocio (costes, partners, clientes, usuarios, relaciones…)
  12. 12. Deseable 1 Deseable 2 Posible 2 Posible 1 Posible 3 Deseable 3
  13. 13. Balance Canvas innodriven.com

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