SEO is a marketing discipline focused on growing visibility in organic search engine results, not paid search results. SEO focuses on on-page elements like relevant content, keywords in titles and meta descriptions, image alt text, and fast page loading. Off-page elements include natural, unmanipulated links from other sites. Proper keyword research, content creation and linking are important for organic search engine ranking. Common myths include that page rank alone determines ranking, keyword stuffing works, or that paid search helps organic search engine optimization.

1. What the www is SEO?

2. SEO is a marketing
discipline focused
on growing visibility
in organic (non-paid)
search engine
results.

3. SEO = VISIBILITY

4. Paid vs Organic

5. • Authentic and value beyond self-promotion
• Content quality
• Text, images, rich media
• User is here to stay, unlikely to hit “back” button
• KW focus content (and associated KW phrases)
• KW in <title>, URL, meta description
• KW appear in headlines and is found in body 2x+
• KW highlighted (heading/bold/italic)
• Images on the page have alt KW attributes
• Avoid KW stuffing
• Write for humans
ON PAGE SEO.
CONTENT IS KING
• Design/UX
• Responsive
• Pages render fast
• SM share
• Google friendly (SEF URL’s, canonical,
sitemap, unique (no duplicate titles,
descriptions, robots.txt does not block
crawler access, key pages elements
character length limited (TITLE<75,
URL<90, META DESC.<160 etc.
WEB SITE CONTENT
KEYWORD-TARGETED
WordPress solves 90%
of SEO issues.
Matt Cutts, head of Google’s
Web-spam team

6. OFF PAGE SEO
• Links that are given naturally by sites to
your content or company.
"Natural" Editorial Links
Any link building pattern that
appears non-standard,
unnatural, or manipulative
will eventually become a
target for advancing search
algorithms to discount.
• Pay for listing
• PR releases
• Ask bloggers to write about you
• Convince others to add a link
Manual "Outreach" Link Building
• Social Media
• Guest book signings, forum signatures,
blog comments, or user profiles
Self-Created, Non-Editorial

7. SEARCH RANKING FACTORS

8. 1. Keyword Research
The Recipe for SEO Success
2. Content Planning
3. Write SEO-friendly copy
4. Build links in a safe way
5. Track, measure and analyse
6. Repeat

9. SEO Myths & Misconceptions
Page Rank (PR)
Relevance is the new PR.
Meta keywords tag.
Once upon a time…
Keyword stuffing
Mihai electricianul este cel mai ieftin electrician din Mures care iti rezolva toate
problemele la instalatiile electrice. Contacteaza-l pe Mihai instalatorul electric pana
nu e prea tarziu!!!
Paid search (Adwords) improves SEO
No special treatment.
Manipulative Linking
• Link exchange
• Link farms/networks
• Spam with blog comments
• Directory links
• Cloaking (SE vs Human)
• Paid links

10. SEO is all about
words linksand