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social networking sites.

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Ppt ankii

  1. 1. What is social networking? A social networking service is an online service,platform,or site that focuses on building and reflecting of social networks or social relation among people who, for example,share interest and/or activities.
  2. 2. Social networking sites:- Wikipedia states that a social network is”…..a social structure made of nodes(which are generally of individuals or organisations that are tied of one or more specific type of relation”…..(social network 2007)
  3. 3. What are social networking sites? Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.
  4. 4. Some top social networking sites:-
  5. 5. Key players:- Facebook Founded:- 2004 No. of users:- 600 million Revenue:- US $800 million Alexa rank:- 2 Revenue from:- Banner ads,referral marketing, partnerships,branding elements,virtual currency.
  6. 6. Key players LinkedIn Founded:- 2002 No.of users:- 100 millions Revenue:- US $161.4 million(Jan- Sep 2010) Alexa rank:- 18 Revenue from:- premimum accounts,hiring service,advertisements partnership,Google Adsense
  7. 7. Key players:- Myspace Founded:-2003 No.of users:-100 millions Revenue:-US $385 million(2009 est.) Alexa rank:-68 Revenue from:- Advertisement, google Adsense
  8. 8. Key player:- Orkut Founded:- 2004 No. of users:- 120 millions Alexa rank:-106 Revenue from:- advertisement
  9. 9. objectives of social networkingsites:- 1. To examine how social media has impacted upon key issues such as politics and privacy. 2. To become part of daily life by becoming a complete communication tool. 3. Bring people and business on same page to deliver service. 4. Creat a usefull and enjoyable online experience so that user’s engagement grow.
  10. 10. Advantages of Social networking Sites:- 1. World wide connectivity 2. Commanality of interest 3. Real-time information sharing 4. Free advertising 5. Increased news cycle speed
  11. 11. Disadvantages of social networking sites:- 1.Face-to-face connections are endangered 2.Risks of fraud or identity Theft 3.Time wastor 4.Academics effected 5.Causes distractions