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Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for APAC
InMobi Network Research APAC: Q1,2015
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As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
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Q1 2015 Network Research reports on the latest mobile device and OS share Global trends on InMobi Network
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This infographic captures the trends and patterns in the mobile app world of North America as witnessed on our network for the period of Q3-2015.
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Prajyot Mainkar, Director - Androcid Media, talking about 'Gaining App Visibility That Matters' at InMobi's inDecode event. Learn more at indecode.inmobi.com
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This report captures the trends and patterns in the mobile app world of North America as witnessed on our network for the year of 2015.
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This report captures the trends and patterns in the Global mobile app world as witnessed on our network for the year of 2015.
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As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
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Q1 2015 Network Research reports on the latest mobile device and OS share Global trends on InMobi Network
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This infographic captures the trends and patterns in the mobile app world of North America as witnessed on our network for the period of Q3-2015.
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Prajyot Mainkar, Director - Androcid Media, talking about 'Gaining App Visibility That Matters' at InMobi's inDecode event. Learn more at indecode.inmobi.com
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This report captures the trends and patterns in the mobile app world of North America as witnessed on our network for the year of 2015.
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This report captures the trends and patterns in the Global mobile app world as witnessed on our network for the year of 2015.
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1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
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This infographic captures the trends and patterns in the mobile app world of Latin America as witnessed on our network for the year of 2015.
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This Slideshare preso covers off on an overview of Twitter’s ad products (Promoted Accounts, Promoted Tweets, Promoted Trends) as well as the strengths and weaknesses of both.
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This report captures the trends and patterns in the mobile app world of Asia Pacific as witnessed on our network for the year of 2015.
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This infographic captures the trends and patterns in the mobile app world of the MENA markets as witnessed on our network for the period of Q3-2015.
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Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Europe
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Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign. In this presentation, you will 1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing 2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment 3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
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Sharath Bulusu, Head of Products at Myntra speaks about 'The criticality of Customer LTV' at inDecode meetup
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Murtza Manzur, Developer Evangelist @ InMobi spoke about "Knowing When To Build Versus Buy A Mobile Backend" at InMobi's inDecode event. Learn more at indecode.inmobi.com
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This infographic captures the trends and patterns in the mobile app world of MENA as witnessed on our network for the year of 2015.
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Ian Anderson,Principal Data Scientist at InMobi, talking on finer aspects of harnessing the power of Location Services in the context of mobile . Learn more at indecode.inmobi.com
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This presentation was given by Gregory Kennedy at the San Francisco Android Meet Up. It provides an overview of different business models and how app developers can use them to monetize their apps.
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The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this. This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
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Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans? Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
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The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
Responding to Coronavirus: How marketers can leverage digital responsibly
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India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
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This infographic captures the trends and patterns in the mobile app world of the MENA markets as witnessed on our network for the period of Q3-2015.
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Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Europe
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Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign. In this presentation, you will 1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing 2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment 3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
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This infographic captures the trends and patterns in the mobile app world of MENA as witnessed on our network for the year of 2015.
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The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
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While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
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