2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.
As 2016 comes to a close, you are probably looking forward - planning and strategizing on how to succeed in the coming year.
This presentation covers:
- Key mobile advertising developments in 2016
- How changes in 2016 are shaping mobile advertising trends in 2017
- Key trends that you need to watch out for in 2017
- How you can incorporate these insights in your 2017 Marketing Plan to effectively meet marketing goals