The State of App Downloads and Monetization Infographic : North America Q2 2015

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This infographic capture the trends and patterns in the mobile app world of North America as witnessed on our network for the period of Q2-2015.

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The State of App Downloads and Monetization Infographic : North America Q2 2015

  1. 1. POPULAR APP DOWNLOAD DESTINATIONS IOS PREMIUM OVER ANDROID CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CANADA 408 136 PUERTO RICO 21 52 MEXICO 65 43 210 189 USA CPD eCPM = Share of app downloads NORTH AMERICA | JULY 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 58% GAME 23% ENTERTAINMENT 9% COMMUNICATION 2% TRAVEL 2% TECHNOLOGY GAME 296 ENTERTAINMENT 61 COMMUNICATION 61 TRAVEL 199 TECHNOLOGY 43 5 CANADA USA 2 PUERTO RICO 94% USA 3% CANADA 2% MEXICO 1% 67 USA 27 CANADA PUERTO RICO -32 -21 MEXICO COST OF APP DOWNLOADS Insights

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