The State of App Downloads and Monetization: North America

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This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q1-2015.

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The State of App Downloads and Monetization: North America

  1. 1. POPULAR APP DOWNLOAD DESTINATIONS IOS PREMIUM OVER ANDROID CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CANADA 447 136 MEXICO 145 66 PUERTO RICO 34 62 268 164 USA CPD eCPM = Share of app downloads NORTH AMERICA | June | 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q1 2015 DATA Cost = CPD 58% GAME 32% ENTERTAINMENT 4% COMMUNICATION 2% TRAVEL 1% TECHNOLOGY GAME 394 ENTERTAINMENT 39 COMMUNICATION 127 TRAVEL 296 TECHNOLOGY 102 2 USA PUERTO RICO 1 1 CANADA PUERTO RICO 93% USA 4% CANADA 2% MEXICO 1% 150 CANADA 89 USA -21 MEXICO -70 PUERTO RICO COST OF APP DOWNLOADS Insights

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