This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q1-2015.

1. Insights
POPULAR APP DOWNLOAD DESTINATIONS
UAE
142
134
IRAQ
52
87
BAHRAIN
25
80
SAUDI ARABIA
55
64
121
151
SOUTH AFRICA
CPD
eCPM
IOS PREMIUM OVER ANDROID
206
SOUTH AFRICA
35
BAHRAIN
8
IRAQ
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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THE STATE OF
APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
MIDDLE EAST & AFRICA | June| 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q1 2015 DATA
Cost = CPD
50%GAME
27% mCOMMERCE
14% COMMUNICATION
4% TRAVEL
1% SPORTS
GAME 72
mCOMMERCE 54
COMMUNICATION 72
TRAVEL 52
SPORTS 87
3
BAHRAIN SAUDI ARABIA
2 2
UAE
2
SOUTH AFRICA
1
IRAQ
23
SAUDI ARABIA
UAE
APP CRAZY NATIONS
49%
SAUDI
ARABIA
9%
6%
BAHRAIN 6%
IRAQ
5%
SOUTH
AFRICA
-48
UAE
COST OF APP DOWNLOADS