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Insights
POPULAR APP DOWNLOAD DESTINATIONS
COSTA RICA
13
70
COLUMBIA
68
61
CHILE
28
37
BRAZIL
32
35
95
83
ARGENTINA
CPD
eC...
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The State of App Downloads and Monetization Infographic : Latin America Q2 2015

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This infographic capture the trends and patterns in the mobile app world of Latin America as witnessed on our network for the period of Q2-2015.

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The State of App Downloads and Monetization Infographic : Latin America Q2 2015

  1. 1. Insights POPULAR APP DOWNLOAD DESTINATIONS COSTA RICA 13 70 COLUMBIA 68 61 CHILE 28 37 BRAZIL 32 35 95 83 ARGENTINA CPD eCPM IOS PREMIUM OVER ANDROID 200 ARGENTINA 41 COLUMBIA 31 CHILE 31 COSTA RICA 29 BRAZIL CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX = Share of app downloads LATIN AMERICA | JULY 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 79% GAME 13% COMMUNICATION 4% ENTERTAINMENT 3% TECHNOLOGY 0.4% mCOMMERCE GAME 24 COMMUNICATION 46 ENTERTAINMENT 35 TECHNOLOGY 42 mCOMMERCE 65 3 BRAZIL COSTA RICA 1 1 ARGENTINA COSTA RICA CHILE ARGENTINA 75% BRAZIL 14% 1% 6% COST OF APP DOWNLOADS

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