THE STATE OF
APP DOWNLOADS &
MONETIZATION NORTH AMERICA- 2015
Insights
USA CONTINUED TO LEAD AS THE #1 MOBILE APP DESTINATION
Top app destinations
TRAVEL AND m-COMMERCE APPS DROVE GROWTH IN THE AMERICAN
MOBILE MARKET
THE OS WARS WERE AS CLOSE AS
CAN BE IN THE NORTH AMERICAN
MARKETS
CPI premium - iOS over Android
% share of installs by country
Games 53%
Entertainment 22%
11%
Social &
Communication
m-Commerce 3%
Travel 6%
Travel
GAMING WAS THE LEADING CATEGORY
OF APP INSTALLS IN NORTH AMERICA
Share of gaming app installs across top app destinations
Canada Mexico USAPuerto Rico
1x
0.1x
0.05x 0.04x
iOSPremium
52%
USA Mexico
45%
+1440%
+244%
m-Commerce
Canada
3%
94%
USA
Mexico
2%
Puerto Rico
1%
Canada
84%
ios premium = ios CPI - android CPI
x= cost of an android app install
Share of app categories Growth in app categories
gaming share of installs
Share of app installs % change over 2014
Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi