THE STATE OF
APP DOWNLOADS &
MONETIZATION NORTH AMERICA- 2015
Insights
USA CONTINUED TO LEAD AS THE #1 MOBILE APP DESTINAT...
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The State of App Downloads and Monetization Infographic : North America 2015

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This infographic captures the trends and patterns in the mobile app world of North America as witnessed on our network for the year of 2015.

Veröffentlicht in: Mobil
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The State of App Downloads and Monetization Infographic : North America 2015

  1. 1. THE STATE OF APP DOWNLOADS & MONETIZATION NORTH AMERICA- 2015 Insights USA CONTINUED TO LEAD AS THE #1 MOBILE APP DESTINATION Top app destinations TRAVEL AND m-COMMERCE APPS DROVE GROWTH IN THE AMERICAN MOBILE MARKET THE OS WARS WERE AS CLOSE AS CAN BE IN THE NORTH AMERICAN MARKETS CPI premium - iOS over Android % share of installs by country Games 53% Entertainment 22% 11% Social & Communication m-Commerce 3% Travel 6% Travel GAMING WAS THE LEADING CATEGORY OF APP INSTALLS IN NORTH AMERICA Share of gaming app installs across top app destinations Canada Mexico USAPuerto Rico 1x 0.1x 0.05x 0.04x iOSPremium 52% USA Mexico 45% +1440% +244% m-Commerce Canada 3% 94% USA Mexico 2% Puerto Rico 1% Canada 84% ios premium = ios CPI - android CPI x= cost of an android app install Share of app categories Growth in app categories gaming share of installs Share of app installs % change over 2014 Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi

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