THE STATE OF
APP DOWNLOADS &
MONETIZATION MENA- 2015
Insights
SAUDI ARABIA REMAINED THE LEADING MOBILE APP MARKET IN
2015 Top app destinations
m-COMMERCE AND TRAVEL CONTINUED TO DRIVE GROWTH IN THE MENA
REGION
THE POPULARITY OF IPHONES
HAS DRIVEN THE OS GAP TO A
MINIMUM
CPI premium - iOS over Android
% share of installs by country
Games 48%
m-Commerce 34%
6%Travel
Entertainment 2%
Social &
Communication
6% m-Commerce
m-COMMERCE APPS REMAINED
POPULAR ACROSS MIDDLE EASTERN
MARKETS
Share of m-Commerce app installs across top app
destinations
Saudi
Arabia
Israel South
Africa
Egypt
2x
1x 1x 1x
iOSPremium
54%
Kuwait UAE Saudi Arabia
52%
46%
+1255%
+277%
Travel
+788%
Entertainment
Bahrain
8%
Saudi Arabia
56%
9%
UAE
3%
Kuwait
5%
Bahrain
South Africa
6%
Israel
3%
Share of app categories Growth in app categories
Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi
ios premium = ios CPI - android CPI
x= cost of an android app install
m-Commerce share of installs
Share of app installs % change over 2014