THE STATE OF
APP DOWNLOADS &
MONETIZATION LATAM - 2015
Insights
BRAZIL CONTINUED TO RANK AS THE #1 APP DESTINATION IN LATI...
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The State of App Downloads and Monetization Infographic : Latin America 2015

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This infographic captures the trends and patterns in the mobile app world of Latin America as witnessed on our network for the year of 2015.

Veröffentlicht in: Mobil
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The State of App Downloads and Monetization Infographic : Latin America 2015

  1. 1. THE STATE OF APP DOWNLOADS & MONETIZATION LATAM - 2015 Insights BRAZIL CONTINUED TO RANK AS THE #1 APP DESTINATION IN LATIN AMERICA Top 5 app destinations in LATAM GAMES AND SOCIAL APPS WERE POPULAR IN LATIN AMERICA COLOMBIA WAS AN EXPENSIVE iOS MARKET FOR DEVELOPERS IN 2015 CPI premium - iOS over Android % share of installs by country Games 70% Social & Communication 18% 8%Entertainment Business 1% Technology 3% Technology ios premium = ios CPI - android CPI x= cost of an android app install SOCIAL & COMMUNICATION APPS REMAINED POPULAR ACROSS MOST LATIN AMERICAN COUNTRIES Share of Social & Communication app installs across top 10 app destinations Costa Rica VenezuelaBrazil ChileColombia 7x 3x 1x 1x -0.5x iOSPremium 52% Colombia Brazil Argentina Venezuela 21% 7% 5% Chile 6% Brazil 75% 13% Costa Rica 2% Colombia 1% Venezuela Honduras 2% 22 Business 16Games 30 Social & Communication 54 Entertainment 50 Social & Communication share of installs Share of app categories 2015 CPI Index across category Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi Share of app installs 2015 CPI Index

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