THE STATE OF
APP DOWNLOADS &
MONETIZATION GLOBAL - 2015
Insights
CHINESE AND INDIAN USERS CONTINUED TO SHOW THEIR LOVE FOR...
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The State of App Downloads and Monetization Infographic : Global 2015

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This infographic captures the trends and patterns in the Global mobile app world as witnessed on our network for the year of 2015.

Veröffentlicht in: Mobil
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The State of App Downloads and Monetization Infographic : Global 2015

  1. 1. THE STATE OF APP DOWNLOADS & MONETIZATION GLOBAL - 2015 Insights CHINESE AND INDIAN USERS CONTINUED TO SHOW THEIR LOVE FOR MOBILE APPS Top app destinations m-COMMERCE AND TRAVEL APPS DROVE GROWTH IN 2015 INDONESIA CONTINUED TO REMAIN AN EXPENSIVE iOS MARKET FOR DEVELOPERS CPI premium - iOS over Android % share of installs by country Games 56% m-Commerce 20% 9%Travel Entertainment 4% Social & Communication 6% Games Travel ios premium = ios CPI - android CPI x= cost of an android app install COUNTRIES IN ASIA DROVE GROWTH VIA m-COMMERCE APP INSTALLS Share of m-Commerce app installs across top 10 app destinations South Korea USAChina IndiaIndonesia 3x 3x 0.6x 0.4x 0.05x iOSPremium 57% South Korea IndiaChina Indonesia 17% 41% 25% Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi +1718% +26% +400% m-Commerce Russia 5% China 28% 5% India 13% USA Philippines 9% South Korea 3% Indonesia 15% Share of app categories Growth in app categories m-Commerce share of installs Share of app installs % change over 2014

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