THE STATE OF
APP DOWNLOADS &
MONETIZATION EUROPE - 2015
Insights
RUSSIA CONTINUED TO LEAD THE MOBILE APP MARKET IN 2015
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The State of App Downloads and Monetization Infographic : Europe 2015

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This infographic captures the trends and patterns in the mobile app world of Europe as witnessed on our network for the year of 2015.

Veröffentlicht in: Mobil
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The State of App Downloads and Monetization Infographic : Europe 2015

  1. 1. THE STATE OF APP DOWNLOADS & MONETIZATION EUROPE - 2015 Insights RUSSIA CONTINUED TO LEAD THE MOBILE APP MARKET IN 2015 Top ten app destinations in Europe m-COMMERCE AND TRAVEL APPS GAINED MOMENTUM IN 2015 THE OS GAP WAS THE CLOSEST IN UK THIS PAST YEAR CPI premium - iOS over Android % share of installs by country Games 88% Social & Communication 5% 2%Entertainment Travel 1% m-Commerce 2% Games ios premium = ios CPI - android CPI x= cost of an android app install GAMING WAS THE LEADING CATEGORY OF APP INSTALLS IN EUROPE Share of gaming app installs across top 10 app destinations Spain United Kingdom France GermanyRussia 5x 2x 0.6x 0.4x 0.02x iOSPremium 99% Russia Spain France United Kingdom 93% 90% 65% Italy 5% 15% France 6% Spain Germany 4% Portugal 2% 124 mCommerce 230 63 Social & Communication 267 Travel Russia 47% United Kingdom 12% Entertainment 140 Share of app categories 2015 CPI Index across category gaming share of installs Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi Share of app installs 2015 CPI Index

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