Insights
POPULAR APP DOWNLOAD DESTINATIONS
19% PHILIPPINES
21
INDONESIA
19
PHILIPPINES
4
MALAYSIA
3
CHINA
2
INDIA
PHILIPPI...
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The State of App Downloads and Monetization Infographic : Asia Pacific Q2 2015

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This infographic captures the trends and patterns in the mobile app world of Asia Pacific as witnessed on our network for the period of Q2-2015.

Veröffentlicht in: Mobil
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The State of App Downloads and Monetization Infographic : Asia Pacific Q2 2015

  1. 1. Insights POPULAR APP DOWNLOAD DESTINATIONS 19% PHILIPPINES 21 INDONESIA 19 PHILIPPINES 4 MALAYSIA 3 CHINA 2 INDIA PHILIPPINES 5119 MALAYSIA 28 INDONESIA 11 INDIA 30 123 110 108 35 30 CHINA CPD eCPM IOS PREMIUM OVER ANDROID 117 MALAYSIA 85 CHINA 56 INDONESIA 52 PHILIPPINES 12 INDIA CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX = Share of app downloads ASIA PACIFIC | JULY 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 70% GAME 10% mCOMMERCE 7% TRAVEL 5% COMMUNICATION 3% FOOD & DRINK GAME 53 mCOMMERCE 42 TRAVEL 29 COMMUNICATION34 FOOD & DRINK 24 28% INDONESIA 23% CHINA 10% INDIA 9% MALAYSIA COST OF APP DOWNLOADS

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