Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience with 73 percent of mobile-only viewers.
The personal TV-like experience on mobile is notable for in-app videos. With interesting video ad formats such as Vertical videos, 360 degree videos, pre-roll videos and interstitial videos, there are endless possibilities to engage today's consumers through video. But one thing that remains constant is the need to measure performance and effectiveness of the video ads.
In this PPT, you will learn:
1. What are the most important metrics to measure the success of a video ad campaign
2. What are the benchmarks for these different metrics across the globe
3. What are the basic things to keep in mind to ensure the effectiveness of the video ad campaign