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Infographic : Consumer Engagement on Mobile Ads

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Infographic : Consumer Engagement on Mobile Ads

  1. 1. Consumer Engagement on Mobile M�t Engaging Brand Verticals 147 Travel 126 Social Media 122 Retail 113 CPG 112 Technology 109 Automotive 102 Entertainment 102 Food $ Drink tickets M�t Engaging Brand Verticals by Device 101 CPG 225 CPG Smartphone Tablet 135 Travel 203 Travel 122 Social Media 195 Social Media 105 Technology 170 Food & Drink 117 Retail 161 Retail M�t Engaging Creative Formats Video Ads 603 Native Ads 195 Rich Media Ads 160 Banner Ads 101 M�t Engaging Day and �me by Brand Vertical 99 Finance86 Telecom M�t Engaging Content On Mobile www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Retail 11 am Fri Finance 8 pm Wed, Sun Auto 10 pm Thur, Sun Technology 11 am Sun Food $ Drink 9 pm Sun Engagement is measured as Click-Through-Rate (CTR). The numbers presented are indexed against the 2014 global CTR average, with 100 as base. A score of 153 for a brand vertical means that consumer engagements are 53% higher for brands belonging to the that vertical compared to the global average engagement across all brands. Measuring Consumer Engagement 148 Health & Fitness 1 136 Entertainment 2 135 Games 3 131 Food & Drink 4 113 Social Networking 5 1 2 3 4 5 6 7 8 9 10

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