Econtact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts from them.

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Case Study: Econtact Pro
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Econtact Pro iPhone App Sees Up To A 50%
Increase In Downloads With InMobi
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Client Target Platform
Econtact Pro Business Professionals and iPhone only
Enterprise Users
Objective Solution Results
Drive app downloads Text and display ads 50% increase in app downloads
The Challenge The Solution The Results
Econtact Pro is an iPhone app for As part of an integrated marketing Julian Nachtigal the marketing
enterprise users who want a simple campaign which included email manager for Econtact Pro said, "The
way to organize their business cards and social media, the InMobi ad InMobi platform clearly drove
and create a digital library of network was selected for it's ability downloads of our iPhone app and
contacts from them. After launch, to reach the proper the target functioned as an essential direct
the app was featured by Apple and segment and drive app downloads. marketing tool for us. During the
downloads were strong. But once InMobi's handset targeting allowed campaign Econtact Pro saw up to a
the initial excitement around the eContact to Pro target enterprise 50% increase in downloads.”
launch faded, and a few users on the iPhone platform. Econtact Pro was satisfied with the
competitors entered the space, Sophisticated self service tools results and plans to use InMobi in
Econtact Pro needed to respond in enabled them to closely monitor the the future to promote new apps
order to keep their app top of mind campaign and ensure they hit their
with their target customers. CPA.
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