India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for game developers. But, with the right monetization strategy and an in-depth understanding of in-app advertising, gaming apps can grab a share of the ever growing pie of app publisher revenues in India.
In this presentation, we will be discussing the major trends in gaming app monetization in 2017 and delve into
Building the right monetization strategy
Unlocking revenues with Video and other in-app ad placements
Leveraging learnings from global game developers