1.
How Successful Brand Marketers Combine the Power
of Mobile Data Science & Creatives

2.
ABOUT INMOBI
3rd largestmobile advertisingplatform, afterGoogle
andFacebook
1.56Bn+ userson theInMobi network
200Bn+ impressions/month
13Bn+ events ingested in aday
GLOBAL REACH AT SCALE WITH LOCAL
SERVICE

3.
Supriya Goswami
Director Marketing, India and
South East Asia at InMobi
Tanvi Kapoor
Director, Product Marketing at
InMobi
Our Speakers Today

4.
Powerhouse of Data signals personal to the user

5.
FIRST PARTY MULTIDIMENSIONAL DATA SIGNALS ENRICH OUR
AUDIENCE PERSONAS - WE DELIVER MORE THAN LAT/LONG
TECHNOGRAPHIC
DATA
USER INTENT /
PREFERENCES
APPOGRAPHIC DATA
LOCATION
HISTORY
DEMOGRAPHIC DATA

6.
Technographic Data
INFORMATION
ABOUT DEVICE
LANGUAGE
SETTINGS
OS & CARRIER

7.
Appograpahic
Data
CATEGORIES OF APPS THAT A
USER INTERACTS WITH AND
LEVELS OF USAGE

8.
Demographic Data
AGE GENDER HOUSEHOLD
INCOME
ETHNICITY

9.
Location
Data
INFORMATION ABOUT THE
USER’S PHYSICAL LOCATION
OVER A PERIOD OF TIME,
ALLOWING US TO UNDERSTAND
THEIR JOURNEY

10.
When all these signals are viewed holistically, it allows us to
chart out the user’s journey in the brick and mortar world.

11.
Case Studies

12.
View the Sunsilk Campaign video here
https://vimeo.com/134935417
In case, you are not directed to the video, please copy the url,
below onto your browser:

13.
Dyson

14.
View the Dyson Campaign video here
https://vimeo.com/147295309
In case, you are not directed to the video, please copy the url,
below onto your browser:

15.
What do you need to ensure you can leverage
data driven immersive ad formats?
1
2
3
Support for
Different Ad
Formats Data Science
Systems to Ingest
and Process
Different Signals
Large scale of users
and robust systems to
optimize on user
experience

16.
THANK YOU! You can contact us at:
brand@inmobi.com