Business Case of Drupal in the Media industry
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In recent years media related organisations have expressed strong interest in Drupal. This sessions aims to encourage more media organisations switch to Drupal and have suceed. From pure player to dead tree press, not forgetting Radio and TV more and more media are choosing Drupal, Why ? This non-technical session is designed primarily for people working in the media industry to help visualise using Drupal for their business needs, it will be of interest to both internal dev teams and independent Drupal shops in this domain. We'll cover the following things: What are the biggest drupal sites in media today? - Trafic wise ? - Community wise ? - Strengs and weaknesso Drupal. What are the phases of a media related project? - best practices. - How to plan a media website in a Drupal way? - List of useful modules. - How to handle traffic peeks. - Staging & methods for continuous deployment. If you are working with clients in the media industries or you are yourself working in media and want to integrate Drupal into your business model, this is the session you do not want to miss. You will walk away with facts and figures combined with state of the art best practices.
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Business Case of Drupal in the Media industry
- 1. Drupal and media websites Momentum
- 6. In France Rue89, qui totalise un million de visiteurs plus d'un an et demi après son lancement.
- 7. created by former journalists from Libération
- 8. 1 million user a month
- 9. Former editor of the LeMonde
- 10. Premium
- 12. Slate.fr founded by the former Publisher of Le Monde
- 13. Meeting at "Le Figaro",
- 16. Onion
- 17. Custom 4.5 able to grow
- 18. TeamSugar
- 22. Mainstream
- 32. Sony Music and Warner Brothers Music
- 34. Why
- 36. Newscorporation
- 37. London Paper cuts costs by 66%
- 39. Since its launch in April 2009
- 41. Hub of social Networking site
- 42. A long history of adaptation to the specific needs of the publishing industry
- 43. River of news
- 46. Type of content
- 49. Grilled content with node reference
- 51. Workflow
- 52. Granular
- 54. Content entry and taxonomy
- 55. Rich Editor
- 56. Asset Management
- 58. Key factor to sucessfully launch a Drupal website in media
- 60. Is the module healthy ?
- 62. Usage of the modules
- 63. Usage of views 90 000/week
- 64. much weaker still very good
- 65. “ leech” an disused module now feedAPI
- 68. rating
- 69. Example a disused module
- 70. Use of coder
- 72. RESULTAT : a list of modules
- 73. Balance module vs performance
- 77. Agile
- 78. Find talent
- 79. DrupalShop
Editor's Notes
- Citizen journalism NowPublic Rapidité public agile Launch : 2 full time employees and 4 consultants in 5 month deployed Team : 10 development team More framework to build a rich on the site and create powerful tools for users that create content.
- Rue89, qui totalise un million de visiteurs plus d'un an et demi après son lancement.
- Rue 89 is a French website created by former journalists from Libération . It was officially launched on 6 May 2007
- Rue 89 is a French website created by former journalists from Libération . It was officially launched on 6 May 2007
- And more major Players are seriously considering running large websites on Drupal. In June, we had a meeting with "Le Figaro", the oldest and first French daily newspaper in circulation.
- So "why has Drupal gained such momentum in the publishing and media world?" is the first question we're going to answer today. The second question we're going to answer is: "is Drupal the right solution for me if I want to run a media site?" And the last question that we are going to answer is: "What are the key success factors to make a successful Drupal project?".
- Was able to grow with them Support our popular phylosophien s’adapter The Onion on of the largest website with 5 million unique visitors par month. They are on minority in Drupal with a version 4.5 they are not using the common modules to extend content like CKK or display it Views. The control the configuration as code through custom modules. Drupal is use as a content management not as social media platform/ the social media Django using Ajax Use mostly for it’s ability to edit content as tools for the editor
- Was able to grow with them Suport our popular phylosophien s’adapter The Onion on of the largest website with 5 million unique visitors par month. They are on minority in Drupal with a version 4.5 they are not using the common modules to extend content like CKK or display it Views. The control the configuration as code through custom modules. Drupal is use as a content management not as social media platform/ the social media Django using Ajax Use mostly for it’s ability to edit content as tools for the editor
- http://siteanalytics.compete.com/teamsugar.com/ 1.4 Million Unique User / baisse dramatique 925 000 pages sur google / 400000 maintenant http://www.onsugar.com/user/498658 http://www.techcrunch.com/2006/10/16/sequoia-invests-in-blog-network-team-sugar/ 5 million en 2006 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/ http://drupal.org/node/136095 http://www.plinkers.fr/2009/06/05/sugar-lve-16m-pour-permettre-la-marque-de-pntrer-le-cinma-la-tv-le-web/ Blog and media network Sugar Inc. will announce a third round of funding today, $16 million from Sequoia Capital. They are using at least some of the proceeds, they say, to buy out NBC, which invested $10 million in the company in June 2007. The NBC investment came with an advertising sales deal that the companies dissolved last year . The company has now raised a total of $31 million in capital. Sugar is also announcing the acquisition of Los Angeles-based Shopflick , a video powered fashion marketplace founded by Patrick Yee in 2007. It raised $7 million last year and brought on board David Grant as CEO. Grant, who is the former President of Fox TV Studios, will become president of a newly formed Sugar division called Sugar Digital Entertainment, which will “expand the Sugar brand into online video, television, film, videogames and other content formats.” CEO Brian Sugar says the company is seeing nearly 100 million monthly page views per month. He won’t disclose revenue, but says that the company is now profitable. A year ago we’d heard they were doing around $15 million in annual revenue. They have 97 employees. Explication un peu techniq http://drupal.org/node/116578 farmerje - February 6, 2007 - 19:59 First, some numbers and basic facts. Also, a disclaimer: I'm a senior developer for Sugar Publishing. TeamSugar is the community hub for Sugar Publishing 's 8 content blogs, geared towards women. Across the whole network we reach about 21 million pageviews per month. The largest site of the bunch is PopSugar , which accounts for about 17 million of those pageviews. TeamSugar is the third, with about 1.1 million pageviews per month. Each pageview is served courtesy of Drupal. Obviously the audience here is not so keen on the content (unless you really want to get the latest hullaballoo on Lindsay Lohan), but I'd be happy to answer what technical questions anyone might have since we're one of the larger Drupal installations out there. So, take a look, give us your feedback, and ask whatever questions you might have. A combination of both , farmerje - February 6, 2007 - 21:02 A combination of both, really. We have four app servers now, I believe, and a dedicated database server. We have also extensively edited the code. The architecture of drupal, unfortunately, lends itself to doing things like issuing one query per module per node on a page. For our 8 content sites this isn't too bad because they're easily cached and don't make use of many modules. For TeamSugar it's much worse because each feature generally requires at least one module. We cache where we can and refactor code elsewhere. For example, I see code like this a lot in drupal modules: $res = db_query("select uid from users where ... more SQL ..."); while($u = db_fetch_object($res)) { $user = user_load($u->uid); ... do stuff with $user ... } In fact, this is by and large the ways views work, albeit with nodes rather than users. This hurts because often we don't need *everything* that would get loaded with load hooks and that which we do need is easily attainable by joining to another table. Buddylist does exactly this when displaying your buddylist, for example, even though all you probably need is the username and online status. As for traffic, aside from general architecture stuff, the best thing you can do is keep an eye on third-party modules. I'd say a lot, if not most, of the modules I've seen simply haven't been written from a performance perspective. Also, some modules have huge performance implications regardless. For example, og will kill your site if you're not careful -- it rewrites every query to check for permissions. 1) What version of Drupal are you using? 2) I am extremely interested in your profile configuration. Can you describe what modules and customizations you used to create it? Mainly I'm curious how you managed to make every feature user-specific. For example, you have blog, photo albums, bookmarks, guestbook, comments, and groups fall under the /user/username directory. Is this attained by using taxonomy or CCK or custom code or what? 3) How do you automatically create image galleries (etc) for each user? I'm sure I'll have more questions. Again, great site! Login or register to post comments 1) It's mostly 4.7 with some farmerje - February 6, 2007 - 20:41 It's mostly 4.7 with some select patches from 5.0 and our own customizations. 2) It's a big, ugly hack. I'd elaborate but there's not much interesting going on. 3) We use a modified version of shazamgallery . Software recommendations farmerje - February 9, 2007 - 07:24 1) Drupal has a hard time scaling with the number of modules and a lot of modules that a social network would want, e.g., the og module, are really bad performers. We get a lot of hits on the "my unread" page and it's absolutely brutal. Views also generate atrocious SQL which will pound your database into oblivion if you don't actively monitor the situation. We do not, for example, have a view for each block on the team homepage — the SQL is hand-written. When you're creating web applications you're typically going for one of three things: speed/scalability, flexibility, or maintainability. Drupal is high on flexibility, average on maintainability, and poor on speed, in my opinion. If your priority is maintainability then I'd go for one of the RAD environments like Rails or CakePHP. If speed is your priority then I'd write your own lightweight framework, or whatever, and do it yourself. Of course, the most important thing about a social networking site is that it has features which are compelling for its users, assuming it can actually attract a user base. We did it using drupal because that was the framework we were already using for our content sites and it was general enough that it could be made to work, albeit with a lot of fiddilng on our parts. If you're most comfortable with drupal then it's a viable solution, but I'd say it would take no less time to develop a fully-featured social network in drupal than it would in, say, CakePHP. YMMV, of course. 2) We wrote each block on the frontpage of Team ourselves, I believe. "Popular" here just means that node has a lot of activity, be it views, comments, or whatever else.
- http://www.quantcast.com/p-36POJYHTosuxU/traffic/sites Have raised $31 million in capital 100 million monthly page views per month. 97 employees. Sugar Inc is a big destination that reaches over 11 million monthly people, of which 6.2 million (58%) are in the U.S. They are using at least some of the proceeds, they say, to buy out NBC, which invested $10 million in the company in June 2007. The NBC investment came with an advertising sales deal that the companies dissolved last year. The company has now raised a total of $31 million in capital. Sugar is also announcing the acquisition of Los Angeles-based Shopflick , a video powered fashion marketplace founded by Patrick Yee in 2007. It raised $7 million last year and brought on board David Grant as CEO. Grant, who is the former President of Fox TV Studios, will become president of a newly formed Sugar division called Sugar Digital Entertainment, which will “expand the Sugar brand into online video, television, film, videogames and other content formats.” CEO Brian Sugar says the company is seeing nearly 100 million monthly page views per month. He won’t disclose revenue, but says that the company is now profitable. A year ago we’d heard they were doing around $15 million in annual revenue. They have 100 million monthly page views per month. 97 employees.
- Morris Publishing Morris a group of daily or non daily local newspapers in the USA. The three dozen newspaper have total combined circulation of 700 000. Morris Publishing is using Drupal to experimented hyper local website Benefit for Morris publishing is the ability to innovate and interact with their users. The original Drupal project was BlufftonToday.com, a hyperlocal blog-centered community website paired with a new tabloid daily newspaper, originally free and designed for a quick read along the lines of 20minutes. Our second was SavannahNow.com CJOnline.com and Jacksonville.com were launched on Drupal 5 about six months ago. A new website is going to be played We are beginning to plan for their upgrades but have not yet done much work. Website in Drupal running 5.19, to our new standard platform in a few weeks. Savannah trapped in a very old Drupal 4.6 installation but will be relaunched in a couple of weeks on our Drupal 6.13-based standard platform. Are planing to migrate their curent local website in one standard installation of Drupal. Easy maintain and reduce cost.
- http://www.blufftontoday.com/
- A set of local newspaper website with a standard platform rolling the system out to 11 more daily newspapers.
- McClatchy 85 website running on Drupal from Minami Herald to small blogs and microsites. Sony Music and Warner Brothers Music
- SO WHY SUCH A LARGE NUMBER OF MEDIA ORGANISATION AN PUBLISHER ARE CHOOSING DRUPAL ? Now, we've seen Drupal was the right choice for them. If we summarize the reasons why they chose Drupal, it pretty much answers the second question: is Drupal the right choice for other media? Well, yes if: - Able to handle more than 1 million users a month - Can run a community of 10000 users at the same time - Reduced time to market
- If this is what you want to do, then Drupal is probably the best solution for you tooTime to Market “ Time to market at a reduce cost” because of its modularity or extension. A zero acquisition cost the ease of prebuild add-on (named module) that come to extend the core functionality of Drupal. Drupal enable quick prototyping of website. Among the 4000 contrib module can cover 80% of the functionality. It enable company to quickly test new features. The V model or the cascade model is not adapted to Drupal. Rather an agile approach with short iterations. We will see that after this prototype phase you need to refin and sometime built again some of the make them more robust.
- Example of cost reduction : Newscorporation of Rubert Mordoch. London Paper (free-sheet paper in London) reported 60% reduction in cost while dramatically increase reader engagement and its stickiness. The rise of this website since its relaunch in Drupal April this year compare to its challenger. Next Pierre-Jean of Edipress will give you a first hand account of a success story of switching to Drupal.
- Experience 66 after former expertimse
- Engage the audience Drupal give also the option to engaging the audience from commenting on newsitems to UGC through pools and voting or rating. Drupal is Social Media ready. Runing a Drupal means you will be able to involve as new needs appear. OpenID, semantic web, facebook connect etc… Drupal have a sweet touth on community website that gather their audience around their content.
- Engage the audience Drupal give also the option to engaging the audience from commenting on newsitems to UGC through pools and voting or rating. Drupal is Social Media ready. Runing a Drupal means you will be able to involve as new needs appear. OpenID, semantic web, facebook connect etc… Drupal have a sweet touth on community website that gather their audience around their content.
- A long history of adaptation to the specific needs of the publishing industry
- River of news Out of the box Drupal display for a river of news. More and more newswebsite are using this blog like format. It especially fitted for newspaper daily or weekly that are considering them self as 24 or 7 to 7 newsdesk. Radio or TV show whose audience is connecting to the website as the media broadcast programs.
- Drupal also have track history to fit the need of the publishing industry. NY Observers a weekly publication published by Conde Nast was the first to find carfuly crafted layout. Type of content with title/subtitle. Grilled content with node reference to display content. Ability to create “edition” and schedule publication. Using content type to reproduce all the categories and content.
- Type of content with title/subtitle.
- Workflow Along with user management the workflow is a good asset for Drupal. Workflow-ng and now rules is able to reproduce most of workflow. It can also integrate in a larger workflow with Xpress or Indesign.
- Content Entry and taxomy Tagging system is a very powerful way to easily classified content. The taxonomy can be linked to access control, workflow management, make it easy to expose content to search engine, and link to live site map and menus.
- Riche editor: TinyMCE or FCK editor is a popular addon to give unexperience editor or user gererated content through a wysiwig texte entry Some more experience user can prefer markup editor that give trouble free data entry.
- Asset management With image and video. Image can be stored in different format have various traitment applied to it. For video their is also the possibility convert in flash format publish it in an remote platform.
- http://spreadsheets.google.com/ccc?key=p3qg7VugLpxoCiE9njUaNNw
- Exemple de http://drupal.org/node/316575
- PROTOTYPE AADND REIMPLEMENT COST CONFIGURATION MANAGEMENT
- Performance LAMP REVERSE PROXY CDN FIRST MODEL CACH UN-AUTHENTIFICATION MEMCACHED
- Agile methode is a good fit with Drupal
- Find talent using : BASIC DEVELLOPEMENT CAN GIVE DEVELLOPEUR A FALSE SENS OF COMPETENCY DRUPALER CAN BE ASSESS BY READING THEIR POSTS, ASSESS THEIR WORK. SUPER-STAR MAY BE DIFFICULT BE MORE INTO IN DEPH WORKS. ARCHITECTURE TO BIG NAME AND BUILD INTERNALLY FOR DAY TO DAY DrupalCon Drupal.org Trained in house good Php develloppeur
- CONCLUSION I'm confident the next speakers will confirm this trend and will provide more insight into Drupal and its uses Remember large website for instance teamsuger with 11 millions users a month Short time to market remember like launch of now public 2 full time employees with 5 consutant. Reduce cost 66% reduce cost for LondonPaper Good fit with publishing industry needs NyObservers We had three main point. Large and versatile version of media and publishing related website :. We have seen what were the advantage to choose Drupal. : Finaly we study the key factor to succed in managing a Drupal project. If you have any question, please don’t hesitate to contact me I will be at the cafetaria at 12PM.