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MANCHESTER UNITED
   SOCCER CLUB
NITISH SHARMA   NAVJOT SINGH
CASE INTRODUCTION
 Manchester United Soccer Club(MUSC) is a football club located in
  Manchester , New Hampshire.
 Formed in 1992 to bring recreational players to a higher level of
  competition and preparing them for state Olympic development program
  and higher school teams.
 The club currently has 24 boys and girls(age from 9-16) on teams affiliated
  with Hampshire Soccer Association and Granite State Girls Soccer League.
 The club’s Board of Directors have decided to organize a summer
  invitational soccer tournament to generate revenue.
 Hosting a soccer tournament is a popular method of raising funds.
 MUSC teams regularly competes in 3-4 tournaments every year at
  different locations in New England.
 These tournaments have been reported to generate between $50,000 to
  $70,000 for the host club.
Role Of Nicolette Larson
 She has recently been elected as Tournament Director by Manchester
  United Tournament Organizing Committee for organizing the club’s first
  Summer tournament.
 She had proposed a committee brainstorm and then recorded the ideas
  on a flipchart.
 She goes home with a bundle of views and opinions and a headache about
  a major task to be undertaken.
 She tells her husband about the first tournament committee meeting.
 She is worried about event organization and talks to her husband who
  advises her to develop a WORK BREAKDOWN STRUCTURE for the
  tournament.
 THE CASE IS ABOUT ORGANIZING A PROFITABLE EVENT FOR THE FIRST
  TIME .
HIGHLIGHTS OF THE MEETING
                                                                                             I know an artist
We need to consider the                                  We can contact
                                                                                              whom we can
 t-shirts and sweatshirt                                 local corporate
                                                                                           recruit to develop a
          designs                                          sponsors to
                                                                                            unique silk design
                                                            fund the
                                                          tournament.
                                                                            What about
                      We must                                              screening the
                 contact the local   We need to                                                       We must see
                                                                             teams and
                  colleges so that   have qualified                                                   how to reward
                                                                           getting them
                    we may use       refrees. My                                                      the teams-
                                                                             registered
                    their fields     son’s team was                                                   medals or
                                     robbed in a                                                      trophies
                                     poorly officiated
                                     game last time
CODING

1.3 SPONSORS
 1.3.1 T-Shirts
1.3.2 Ceremonies
1.3.3 Accessories

1.4 VENUE
  1.4.1Ground
  1.4.2 Alignment
1.4.1.1 Halves
1.4.1.2 Dees
1.4.1.3 Centre
1.4.3 Goal post



      Scheme of tasks to be performed by MUSC
PROPOSED PLAN OF ACTION

Select suitable venues for tournament


Design and print promotional flyers for event to post around community



Enter team information into a spreadsheet as tournament entries are received



Organize tournament equipment, including ball and other accessories


Contact local soccer organizations and leagues and ask the administrators if they have contacts
for local referees


Arrange the itinerary for soccer tournament.
MAJOR DELIVERABLES
Fund collection and allocation


Teams screening and itinerary scheduling


Venue selection and accessories purchase


Accommodation(players , officials and chief guests)


Security


Sufficient earning as a part of profit making


Performance appraisal and rewards


Fair and healthy disciplined competition
WBS FOR THE TOURNAMENT
                                                                         MUSC




ANNOUNCEMENT                 REGISTRATION                     SPONSORS                       VENUES                     MATCH OFFICIALS             REWARDS



ADVERTISEMENT
                 SCREENING
                                RULES AND      ENTRY FEES
                               REGULATIONS
                                                                                                                               MEDALS       TROPHIES          SPECIAL
 PRESS RELEASE

  INVITATION

                                                   T-SHIRTS     CEREMONIES     ACCSESORIES
                                  MATCH TIME




                                 PENALTIES
                                                                             GROUNDS           ALIGNMENT    GOAL POST

                                  TIME OUT

                                                                                                   HALVES

                                                                                                            REFREES          LINE MEN     SCORERS
                                                                                                    DEES



                                                                                                   CENTRE
CODING FOR WORK BREAKDOWN
                  STRUCTURE
                                WBS CODING:


1 MUSC:
1.1 ANNOUNCEMENT
 1.1.1 Advertisement
 1.1.2 Press Release
 1.1.3 Invitation

1.2 REGISTRATION
  1.2.1 Screening
  1.2.2 Rules and regulations
    1.2.2.1 Match time
    1.2.2.2 Penalties
    1.2.2.3 Time out
   1.2.3 Entry fees
CODING

1.3 SPONSORS
 1.3.1 T-Shirts
1.3.2 Ceremonies
1.3.3 Accessories



1.4 VENUE
  1.4.1Ground
  1.4.2 Alignment
1.4.1.1 Halves
1.4.1.2 Dees
1.4.1.3 Centre
1.4.3 Goal post
CODING

1.5 MATCH OFFICIALS
1.5.1 Refrees
1.5.2 Line men
1.5.3 Scorers


1.6 REWARDS:
  1.6.1 Medals-individual team members
  1.6.2 Trophies-Winners and Runners up
  1.6.3 Special:
    1.6.3.1 Best goal keeper
    1.6.3.2 Top scorer
    1.6.3.3 Player of the tournament
    1.6.3.4 Best ball picker
ALLEVIATION OF PROBLEMS OF FIRST MEETING

Opinions of all the concerned persons are taken into consideration


Any issues arising in any of the sub deliverables can be identified


The project leader can plan and schematize at any point


Every member concerned knows their respective tasks and minimizes any conflict


Sequential scheduling ,Valuation of costs involved and resource allocation

A basic blueprint of major task is undertaken and splitting of major deliverables is
drafted out

WBS would be able to help determine costs, risks, time and manpower needed
ADDITIONAL SOURCES OF INFORMATION
                COUNTER-PARTS
   Records of previous events(failure or success)
   Strategies used by other clubs
   • NEW IDEAS FROMMETHOD
             DELPHI THEM
   Event organizers, Retired players, coaches , refrees ,project managers


                INTERNET
   Outlines of mock WBS
   Additional deliverables that can be thought of
   Sponsors details
               LITERATURE
   Books on event organization
   Magazines and news articles
                  SURVEY
   colleges(youth fan following)-expectations and emotions
   Groundsmen and field people-improvements,innovations
COST ESTIMATES

Idea regarding probable areas where funds are required:
(sponsor hunt ,fees for grounds ,printing , salaries to officials ,catering, accessories
,rewards , etc)

Scale of the event determined after WBS can help estimate expenditure on:
Opening ceremony
Award distribution
Closing ceremony

Giving estimates about scale of event to sponsors and respective fund provisions

The limitation/availability of the fund can help her schedule and plan expenditures
of minute expenses as well(needs of grounds men, refreshment of players and officials
etc
Evaluation of revenues that are expected to come from the tournament
WHY THIS IS A USEFUL INFORMATION

 REGISTRATION OF TEAMS- cost on announcement
 SPONSORS- advertisement, follow up, commitment
 PLANNING FIELDS- fees for the grounds , optional
    renovation, seating arrangement
 ACCESSORIES- Tournament t-shirts ,football kits,
    miscellaneous
 MAJOR EVENTS-expenditure in opening and closing
    ceremonies , prize distribution
 SALARIES- refrees, officials, linemen, ball-pickers grounds
    men ,caterers
Thank you!

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Manchester united soccer club

  • 1. MANCHESTER UNITED SOCCER CLUB NITISH SHARMA NAVJOT SINGH
  • 2. CASE INTRODUCTION  Manchester United Soccer Club(MUSC) is a football club located in Manchester , New Hampshire.  Formed in 1992 to bring recreational players to a higher level of competition and preparing them for state Olympic development program and higher school teams.  The club currently has 24 boys and girls(age from 9-16) on teams affiliated with Hampshire Soccer Association and Granite State Girls Soccer League.  The club’s Board of Directors have decided to organize a summer invitational soccer tournament to generate revenue.  Hosting a soccer tournament is a popular method of raising funds.  MUSC teams regularly competes in 3-4 tournaments every year at different locations in New England.  These tournaments have been reported to generate between $50,000 to $70,000 for the host club.
  • 3. Role Of Nicolette Larson  She has recently been elected as Tournament Director by Manchester United Tournament Organizing Committee for organizing the club’s first Summer tournament.  She had proposed a committee brainstorm and then recorded the ideas on a flipchart.  She goes home with a bundle of views and opinions and a headache about a major task to be undertaken.  She tells her husband about the first tournament committee meeting.  She is worried about event organization and talks to her husband who advises her to develop a WORK BREAKDOWN STRUCTURE for the tournament.  THE CASE IS ABOUT ORGANIZING A PROFITABLE EVENT FOR THE FIRST TIME .
  • 4. HIGHLIGHTS OF THE MEETING I know an artist We need to consider the We can contact whom we can t-shirts and sweatshirt local corporate recruit to develop a designs sponsors to unique silk design fund the tournament. What about We must screening the contact the local We need to We must see teams and colleges so that have qualified how to reward getting them we may use refrees. My the teams- registered their fields son’s team was medals or robbed in a trophies poorly officiated game last time
  • 5. CODING 1.3 SPONSORS 1.3.1 T-Shirts 1.3.2 Ceremonies 1.3.3 Accessories 1.4 VENUE 1.4.1Ground 1.4.2 Alignment 1.4.1.1 Halves 1.4.1.2 Dees 1.4.1.3 Centre 1.4.3 Goal post Scheme of tasks to be performed by MUSC
  • 6. PROPOSED PLAN OF ACTION Select suitable venues for tournament Design and print promotional flyers for event to post around community Enter team information into a spreadsheet as tournament entries are received Organize tournament equipment, including ball and other accessories Contact local soccer organizations and leagues and ask the administrators if they have contacts for local referees Arrange the itinerary for soccer tournament.
  • 7. MAJOR DELIVERABLES Fund collection and allocation Teams screening and itinerary scheduling Venue selection and accessories purchase Accommodation(players , officials and chief guests) Security Sufficient earning as a part of profit making Performance appraisal and rewards Fair and healthy disciplined competition
  • 8. WBS FOR THE TOURNAMENT MUSC ANNOUNCEMENT REGISTRATION SPONSORS VENUES MATCH OFFICIALS REWARDS ADVERTISEMENT SCREENING RULES AND ENTRY FEES REGULATIONS MEDALS TROPHIES SPECIAL PRESS RELEASE INVITATION T-SHIRTS CEREMONIES ACCSESORIES MATCH TIME PENALTIES GROUNDS ALIGNMENT GOAL POST TIME OUT HALVES REFREES LINE MEN SCORERS DEES CENTRE
  • 9. CODING FOR WORK BREAKDOWN STRUCTURE WBS CODING: 1 MUSC: 1.1 ANNOUNCEMENT 1.1.1 Advertisement 1.1.2 Press Release 1.1.3 Invitation 1.2 REGISTRATION 1.2.1 Screening 1.2.2 Rules and regulations 1.2.2.1 Match time 1.2.2.2 Penalties 1.2.2.3 Time out 1.2.3 Entry fees
  • 10. CODING 1.3 SPONSORS 1.3.1 T-Shirts 1.3.2 Ceremonies 1.3.3 Accessories 1.4 VENUE 1.4.1Ground 1.4.2 Alignment 1.4.1.1 Halves 1.4.1.2 Dees 1.4.1.3 Centre 1.4.3 Goal post
  • 11. CODING 1.5 MATCH OFFICIALS 1.5.1 Refrees 1.5.2 Line men 1.5.3 Scorers 1.6 REWARDS: 1.6.1 Medals-individual team members 1.6.2 Trophies-Winners and Runners up 1.6.3 Special: 1.6.3.1 Best goal keeper 1.6.3.2 Top scorer 1.6.3.3 Player of the tournament 1.6.3.4 Best ball picker
  • 12. ALLEVIATION OF PROBLEMS OF FIRST MEETING Opinions of all the concerned persons are taken into consideration Any issues arising in any of the sub deliverables can be identified The project leader can plan and schematize at any point Every member concerned knows their respective tasks and minimizes any conflict Sequential scheduling ,Valuation of costs involved and resource allocation A basic blueprint of major task is undertaken and splitting of major deliverables is drafted out WBS would be able to help determine costs, risks, time and manpower needed
  • 13. ADDITIONAL SOURCES OF INFORMATION COUNTER-PARTS Records of previous events(failure or success) Strategies used by other clubs • NEW IDEAS FROMMETHOD DELPHI THEM Event organizers, Retired players, coaches , refrees ,project managers INTERNET Outlines of mock WBS Additional deliverables that can be thought of Sponsors details LITERATURE Books on event organization Magazines and news articles SURVEY colleges(youth fan following)-expectations and emotions Groundsmen and field people-improvements,innovations
  • 14. COST ESTIMATES Idea regarding probable areas where funds are required: (sponsor hunt ,fees for grounds ,printing , salaries to officials ,catering, accessories ,rewards , etc) Scale of the event determined after WBS can help estimate expenditure on: Opening ceremony Award distribution Closing ceremony Giving estimates about scale of event to sponsors and respective fund provisions The limitation/availability of the fund can help her schedule and plan expenditures of minute expenses as well(needs of grounds men, refreshment of players and officials etc Evaluation of revenues that are expected to come from the tournament
  • 15. WHY THIS IS A USEFUL INFORMATION  REGISTRATION OF TEAMS- cost on announcement  SPONSORS- advertisement, follow up, commitment  PLANNING FIELDS- fees for the grounds , optional renovation, seating arrangement  ACCESSORIES- Tournament t-shirts ,football kits, miscellaneous  MAJOR EVENTS-expenditure in opening and closing ceremonies , prize distribution  SALARIES- refrees, officials, linemen, ball-pickers grounds men ,caterers