The document discusses organizing Manchester United Soccer Club's first summer invitational soccer tournament. Nicolette Larson has been selected as the tournament director. At the first committee meeting, various ideas were proposed, including finding sponsors, designing t-shirts, screening teams, and arranging venues and officials. Larson's husband advised developing a work breakdown structure (WBS) to help plan the tournament. The WBS would include announcements, registration, sponsors, venues, officials, and rewards to code the major tasks and ensure all areas are addressed to make the tournament profitable.
2. CASE INTRODUCTION
Manchester United Soccer Club(MUSC) is a football club located in
Manchester , New Hampshire.
Formed in 1992 to bring recreational players to a higher level of
competition and preparing them for state Olympic development program
and higher school teams.
The club currently has 24 boys and girls(age from 9-16) on teams affiliated
with Hampshire Soccer Association and Granite State Girls Soccer League.
The club’s Board of Directors have decided to organize a summer
invitational soccer tournament to generate revenue.
Hosting a soccer tournament is a popular method of raising funds.
MUSC teams regularly competes in 3-4 tournaments every year at
different locations in New England.
These tournaments have been reported to generate between $50,000 to
$70,000 for the host club.
3. Role Of Nicolette Larson
She has recently been elected as Tournament Director by Manchester
United Tournament Organizing Committee for organizing the club’s first
Summer tournament.
She had proposed a committee brainstorm and then recorded the ideas
on a flipchart.
She goes home with a bundle of views and opinions and a headache about
a major task to be undertaken.
She tells her husband about the first tournament committee meeting.
She is worried about event organization and talks to her husband who
advises her to develop a WORK BREAKDOWN STRUCTURE for the
tournament.
THE CASE IS ABOUT ORGANIZING A PROFITABLE EVENT FOR THE FIRST
TIME .
4. HIGHLIGHTS OF THE MEETING
I know an artist
We need to consider the We can contact
whom we can
t-shirts and sweatshirt local corporate
recruit to develop a
designs sponsors to
unique silk design
fund the
tournament.
What about
We must screening the
contact the local We need to We must see
teams and
colleges so that have qualified how to reward
getting them
we may use refrees. My the teams-
registered
their fields son’s team was medals or
robbed in a trophies
poorly officiated
game last time
5. CODING
1.3 SPONSORS
1.3.1 T-Shirts
1.3.2 Ceremonies
1.3.3 Accessories
1.4 VENUE
1.4.1Ground
1.4.2 Alignment
1.4.1.1 Halves
1.4.1.2 Dees
1.4.1.3 Centre
1.4.3 Goal post
Scheme of tasks to be performed by MUSC
6. PROPOSED PLAN OF ACTION
Select suitable venues for tournament
Design and print promotional flyers for event to post around community
Enter team information into a spreadsheet as tournament entries are received
Organize tournament equipment, including ball and other accessories
Contact local soccer organizations and leagues and ask the administrators if they have contacts
for local referees
Arrange the itinerary for soccer tournament.
7. MAJOR DELIVERABLES
Fund collection and allocation
Teams screening and itinerary scheduling
Venue selection and accessories purchase
Accommodation(players , officials and chief guests)
Security
Sufficient earning as a part of profit making
Performance appraisal and rewards
Fair and healthy disciplined competition
8. WBS FOR THE TOURNAMENT
MUSC
ANNOUNCEMENT REGISTRATION SPONSORS VENUES MATCH OFFICIALS REWARDS
ADVERTISEMENT
SCREENING
RULES AND ENTRY FEES
REGULATIONS
MEDALS TROPHIES SPECIAL
PRESS RELEASE
INVITATION
T-SHIRTS CEREMONIES ACCSESORIES
MATCH TIME
PENALTIES
GROUNDS ALIGNMENT GOAL POST
TIME OUT
HALVES
REFREES LINE MEN SCORERS
DEES
CENTRE
9. CODING FOR WORK BREAKDOWN
STRUCTURE
WBS CODING:
1 MUSC:
1.1 ANNOUNCEMENT
1.1.1 Advertisement
1.1.2 Press Release
1.1.3 Invitation
1.2 REGISTRATION
1.2.1 Screening
1.2.2 Rules and regulations
1.2.2.1 Match time
1.2.2.2 Penalties
1.2.2.3 Time out
1.2.3 Entry fees
11. CODING
1.5 MATCH OFFICIALS
1.5.1 Refrees
1.5.2 Line men
1.5.3 Scorers
1.6 REWARDS:
1.6.1 Medals-individual team members
1.6.2 Trophies-Winners and Runners up
1.6.3 Special:
1.6.3.1 Best goal keeper
1.6.3.2 Top scorer
1.6.3.3 Player of the tournament
1.6.3.4 Best ball picker
12. ALLEVIATION OF PROBLEMS OF FIRST MEETING
Opinions of all the concerned persons are taken into consideration
Any issues arising in any of the sub deliverables can be identified
The project leader can plan and schematize at any point
Every member concerned knows their respective tasks and minimizes any conflict
Sequential scheduling ,Valuation of costs involved and resource allocation
A basic blueprint of major task is undertaken and splitting of major deliverables is
drafted out
WBS would be able to help determine costs, risks, time and manpower needed
13. ADDITIONAL SOURCES OF INFORMATION
COUNTER-PARTS
Records of previous events(failure or success)
Strategies used by other clubs
• NEW IDEAS FROMMETHOD
DELPHI THEM
Event organizers, Retired players, coaches , refrees ,project managers
INTERNET
Outlines of mock WBS
Additional deliverables that can be thought of
Sponsors details
LITERATURE
Books on event organization
Magazines and news articles
SURVEY
colleges(youth fan following)-expectations and emotions
Groundsmen and field people-improvements,innovations
14. COST ESTIMATES
Idea regarding probable areas where funds are required:
(sponsor hunt ,fees for grounds ,printing , salaries to officials ,catering, accessories
,rewards , etc)
Scale of the event determined after WBS can help estimate expenditure on:
Opening ceremony
Award distribution
Closing ceremony
Giving estimates about scale of event to sponsors and respective fund provisions
The limitation/availability of the fund can help her schedule and plan expenditures
of minute expenses as well(needs of grounds men, refreshment of players and officials
etc
Evaluation of revenues that are expected to come from the tournament
15. WHY THIS IS A USEFUL INFORMATION
REGISTRATION OF TEAMS- cost on announcement
SPONSORS- advertisement, follow up, commitment
PLANNING FIELDS- fees for the grounds , optional
renovation, seating arrangement
ACCESSORIES- Tournament t-shirts ,football kits,
miscellaneous
MAJOR EVENTS-expenditure in opening and closing
ceremonies , prize distribution
SALARIES- refrees, officials, linemen, ball-pickers grounds
men ,caterers