Looking for a guide on how to select the right social media influencer for your brand? Well, you're in the right place! In this PPT, you'll find how to find the right influencers according to your business.

1. Factors To Consider When
Developing The Ideal Influencer
Profile

2. Introduction
Just like you need to create a customer persona, you’ll need to create a
profile of your ideal influencer too. You can develop this profile based
on a number of factors.
Here are some factors to consider.

3. Personality Type
Different influencers have different personality types. Based on the
purpose of your campaign, you should decide if you require an informer,
an activist, or an authority.

4. Influencer Niche
The niche of your influencer matters a lot. You need to find niches which
are similar to the niche in which you’re operating.

5. Type Of Reach Required
You need to decide the purpose of the collaboration. Do you need to
spread the word about your brand? Maybe get influencers to drive
traffic to your website? Or even drive some sales from their posts?
Once you have decided on it, you can proceed with your campaign.

6. Choice Of Topics
You should figure out a few topics that you want your influencers to
discuss on their social media profiles or blog. Based on this topic, you
can then start scouting and reaching out to the influencers.

7. Influencer Qualities
There are loads of influencers out there. However, there are various parameters based
on which you can define the right influencer for your brand:
• Reach
• Context
• Actionability

8. Created By
www.influglue.com