In this presentation, using examples, facts and figures, Pierre Zarokian from Submit Express will provide a guide to reputation management using social media monitoring

1. Reputation Management
Pierre Zarokian
President/CEO
Submit Express
pierre@submitexpress.com

2. About Submit Express
- Launched in 1998
- Ranked #1 SEO firm by Website Magazine
(Oct 2009)
- INC 5000 (2007-2009)
- Deloitte FAST 500 (2008-2009)
- SEO, PPC Management, Reputation
Management, Optin Email Ads
- Social Media Services at iClimber.com

3. Reputation Management
• Sites you should not be on
• Sites you should be on
• What to do to repair your
reputation
• Social Media Tips
• Monitoring Tools

6. RipOffReport.com
• Owner: Ed Magedson
• Ezripofflawsuit.com

7. Sites to watch out for
• Any review or complaint site
• Yelp
• BBB – Better Business Bureau
• Merchant Circle
• City Search
• Industry Related - Amazon, Trip Advisor
• Local Engines – Google, Yahoo, etc
• Yellow Pages
• Social Media, Forums, Blogs & Video sites

8. What to do
• Ask customers to leave positive reviews
• Contact site owner
• Create new sites
• Create many social media profiles
• Buy sponsored ads
• Press releases
• Article Writing

10. Creating New Sites
• Register and launch sites in .net, .org
and with dashes
• Use subdomains on main website
i.e. http://blog.yourcompany.com
• Launch external blogs (Wordpress,
Blogger, Tumblr)
• SEO & Link Building must be done

11. Top Social Media Sites
• Facebook
• Linkedin
• Twitter
• Myspace
• Youtube
• Tumblr
• Metacafe
• Answers.com
• Wikipedia
• Yelp
• Aboutus.org
• Xomreviews.com
• Spoke.com
• Flickr

12. Other Sites
• Forum Profiles & Participation
• Yellow Page Sites
– Yellowpages.com
– Superpages
– Insiderpages
– MagicYellow
• Merchant Circle

13. Social Media Profiles
• Knowem.com - $250 for 100 profiles
• Create Company or fan page
• Use keywords in user ID or custom URL
with keywords
• Complete your info page (Company info &
URL)
• Post relevant industry news

14. Free Monitoring Tools
– Google Alerts
– Yahoo Alerts
– Twitter keyword alert tools (SocialOomph)
– Technorati : Blog Monitoring
– Backtype : Blog comment monitoring
– Yacktracks : Social comments
– BoardTracker, Board Reader, Big Boards :
discussion boards
– Social Mentions; Whos Talkin; Daymix

15. Paid Monitoring Tools
• Trackur - $18/m indv. & $88/m companies
• Radian6 - starts at $600/month
• Reputation Defender - $15 to $99/month
• Brand Eye - $1 to $350/month
• Techrigy SM2 / Alterian
• Nielson Buzzmetrics & ThreatTracker
• Cision
• Cymfony
• Biz360
• Visible Technologies
• Dow Jones Insights - $5000/month

16. Final Tips
• Own your brand – Top 10 results in
Google should be all your websites
• Monitor Social Media & respond to
negative feedback right away
• Be honest & apologize if you made a
mistake
• Offer solutions, rather than fight

17. THANK YOU
Blog: http://blog.iclimber.com
Twitter: http://twitter.com/submitexpress
Email: pierre@submitexpress.com