Cat Williams Mindshare - The Myths of Social Marketing
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The Myths of Social Marketing as presented at Social Media Advertising Event on 20 September 2010.
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Cat Williams Mindshare - The Myths of Social Marketing
- 1. MYTHS OF SOCIAL MARKETING CAT WILLIAMSMINDSHARE
- 2. THE LADDER Creators Critics Collectors Joiners Spectators Inactives Forrester’s Social Technographic Ladder 2007 ambientlight.ca
- 4. Mobile Internet Usage 80% 55% 10%
- 5. NEW YORK, 2009 @jkrums
- 6. 6 THE LADDER’SFALLEN OVER ambientlight.ca
- 7. 7
- 8. MYTHS
- 9. 1. ADVERTISING’S DEAD THE FUTURE’S VIRAL
- 13. O P E
- 14. 2. UGC IS TAKING OVER THE WORLD
- 15. ONLY 20%OF MOST POPULAR VIDEOS ARE UGC
- 16. 80%OF LINKS ON TWITTER ARE TO PROFESSIONAL MEDIA SOURCES
- 17. 3. SOCIAL DOESN’T WORK FOR B2B
- 18. 130 friends average Facebook user: 130 97 followers & following average Twitter user: 126 followers connections 88 average LinkedIn user: 32-67 Source: CNBC ViewerConnect May 2010; user data from Facebook, Twitter and LinkedIn/Andersen Analytics How many people would you say you are connected to on the social networking sites you use?
- 21. 4. YOU WANT LOTS OF INFLUENCERS
- 25. Mindshare case study: Volvo UK
- 26. Mindshare case study: Volvo UK
- 27. 5. YOU CAN’T MEASURE SOCIAL
- 28. WHAT IS YOUR OBJECTIVE? Recommendation Awareness Purchase Consideration SYNDICATE OPEN-SOURCE ON-DEMAND ADVOCACY
- 30. Mindshare case study: Slumdog Millionaire India
- 31. Mindshare case study: First Direct Live
- 32. Mindshare case study: Impulse Diaries
- 33. 6. SOCIAL’S KILLING TV
- 34. TV DRIVES SOCIAL INTERACTION
- 35. O P E
- 36. MYTHS OF SOCIAL MARKETING catherine.williams@mindshareworld.com@mindsharesocial