There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S. How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by Espresso's Managing Director, US at Boston's Social Media Breakfast #14 on June 18, 2009

1. SMB 14: Social Media OverloadMaking Sense of it All June 18, 2009

2. June 17, 2009 2 http://www.flickr.com/photos/waltjabsco/2512102476/ Friends don’t let friends suffer from social media overload.

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4. Satisfying, but not recommended. 4

5. A few “cautionary tales”. Dominos “gross out” Exxon Mobil gets Punk’d on Twitter Motrin Moms JetBlue Runway fiasco CNN reports Apple “news” 5

6. 6 “…Be diligent about what is being said about you,by you, and those pretending to be you.” Alan Jeffers, Spokesperson of Exxon Mobil

7. A few suggestions! 7

8. 1 START SIMPLE. 8

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12. 2 TRY A FEW TOOLS. 12

13. Socialmention.com Backtype.com Boardreader.com Facebook Lexicon Twitter Search Google Alerts, Google News, Google Trends Industry Newsletters Blogs Addictomatic.com TweetDeck Radian6 Sysomos Buzzmetrics/ Nielson Online Scout Labs DNA13 Media Miser VoxTrot Visible Measures 13 FREE TOOLS FOR-A-FEE TOOLS (JUST TO NAME A FEW)

14. June 17, 2009 14 http://www.flickr.com/photos/jurvetson/2798315677/

15. 3. Protect your brand! 15 http://www.flickr.com/photos/toptechwriter/45465432/

17. Reality check! 17

18. 18 Make it a habit. June 17, 2009 http://www.flickr.com/photos/archiemcphee/3419269356/

19. 19 Sharing is caring. http://www.flickr.com/photos/ryanr/142455033/

20. June 17, 2009 20 (Commence shameless self-promotion) http://www.flickr.com/photos/balakov/2468552226/in/set-72157617248349427

21. Marta Kagan Managing Director, US Espresso w: brandinfiltration.com t: @mzkagan b: BonafideMarketingGenius.com e: marta@brandinfiltration.com 21 Hi there.

22. Photo credits.All photos purchased on iStockPhoto.com except the following, sourced via Creative Commons License on Flickr Help the Homeless Balakov CLINTON CONDOMS TopTechWriter.US Sharing ryancr Keep Out Experimentin Progress Jurvetson Breakfast Floss! Archie McPhee Seattle Off Me Head Walt Jabsco 22