For several educational institutions, YouTube serves the purpose of an online video-sharing website. As video content grows, new challenges emerge with respect to management and organization. Some of the challenges faced by institutions with large volume of video content include decentralization of video management, pricing, marketing, web metrics, server traffic, and scalability. Migrating to a video platform can alleviate some of these challenges. Deciding on the right platform can be a daunting task. This presentation highlights various decision-making steps in selecting the right platform that meets institutional requirements.
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Evaluating Online Video Platforms
1. Evaluating
Online Video Platforms
EDUCAUSE Southeast Regional Conference 2010
Aby Rao
Web Application Developer
Division of Student Affairs
Duke University
aby.rao@duke.edu
@indiefilmshow
Thursday, June 3, 2010
2. Presenter Introduction
• Web Developer, Student Affairs
• Content Producer
• Background in TV Management,
Library Science and Computer
Science
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3. Online Video
• Compressed video that can be put on the web for viewing.
-Tufts University, Educational Media Center
• Streaming media is sound (audio) and pictures (video) that are
transmitted on the Internet in a streaming or continuous fashion,
using data packets. The most effective reception of streaming
media requires some form of broadband technology such as cable
modem or DSL.
-National Educational Telecommunications Association
• Related jargons: Streaming Media, Web Video, Progressive
download
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4. Applications of Online
Video
• Teaching and Learning such as recorded class presentations,
video projects, online blogs
• Communication
• Sales
• Distance Education and Online learning
• Student Activities: clubs, associations etc
• Alumni & Athletics
• Events and Conferences
• Emergency Preparedness
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11. Events and Conferences
• National Council for Science and the
Environment
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12. Emergency
Preparedness
• University of California TV
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13. Online Video Platform
• Definition according to Streaming Media
Magazine
“An online video platform is a free or fee-
based self-service platform that offers
hosting, encoding, customizable &
embeddable players, and metrics for
organizations that wish to upload and
distribute their own video content.”
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38. Analysis
➡ Video
Metrics
➡ Revenue
Metrics
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39. Analysis
➡ Video
Metrics
➡ Revenue
Metrics
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40. Analysis
➡ Video
Metrics
➡ Revenue
Metrics
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41. Analysis
➡ Video
Metrics
➡ Revenue
Metrics
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42. Analysis
➡ Video
Metrics
➡ Revenue
Metrics
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43. Decision-making
Needs and Requirements
Team Structure
Demos and Reviews
Total Cost
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44. Evaluation Planning*
Needs and Requirements
* 2008, Brightcove Online Video Platform Evaluation Guide
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45. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
46. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
47. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
✓ Video publishing frequency
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
48. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
✓ Video publishing frequency
✓ No. of videos to be published
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
49. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
✓ Video publishing frequency
✓ No. of videos to be published
✓ Length of Content
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
50. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
✓ Video publishing frequency
✓ No. of videos to be published
✓ Length of Content
✓ No. of Expected visits
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
51. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
✓ Video publishing frequency
✓ No. of videos to be published
✓ Length of Content
✓ No. of Expected visits
✓ No. of Streams
* 2008, Brightcove Online Video Platform Evaluation Guide
Thursday, June 3, 2010
52. Evaluation Planning*
Needs and Requirements
✓ No. of websites to support
✓ Planning and Implementation timeframe
✓ Video publishing frequency
✓ No. of videos to be published
✓ Length of Content
✓ No. of Expected visits
✓ No. of Streams
✓ Requirements for video player design and control
* 2008, Brightcove Online Video Platform Evaluation Guide
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54. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
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55. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
✓ Do you need to monetize your video?
Thursday, June 3, 2010
56. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
✓ Do you need to monetize your video?
✓ Integration
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57. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
✓ Do you need to monetize your video?
✓ Integration
✓ With your current Content Management System?
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58. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
✓ Do you need to monetize your video?
✓ Integration
✓ With your current Content Management System?
✓ With an analytics system?
Thursday, June 3, 2010
59. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
✓ Do you need to monetize your video?
✓ Integration
✓ With your current Content Management System?
✓ With an analytics system?
✓ With Active Directory or Lightweight Directory Access
Protocol (LDAP)?
Thursday, June 3, 2010
60. Evaluation Planning
(contd.)
Needs and Requirements
✓ Requirements for video players
✓ Do you need to monetize your video?
✓ Integration
✓ With your current Content Management System?
✓ With an analytics system?
✓ With Active Directory or Lightweight Directory Access
Protocol (LDAP)?
✓ Other capabilities such as Closed Captioning, Social Media
etc.
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61. Evaluation Planning
(contd.)
Team Structure
• Content Producers : responsible for content
ingestions
• Developers: responsible for technical well-
being of the platform
• Sales Managers (optional): responsible for
advertising revenue and strategies
• Business Manager: responsible for overall
marketing and media strategy
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62. Evaluation Planning
(contd.)
Demos and reviews
• Contact sales engineers
• Review white papers and other technical
information
• Review customer feedback
• Ask for trial period
• Discuss any product customization
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64. Build vs. Buy
• Do-it-yourself
• Development and maintenance cost
• Dedicated technical staff
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65. Building Options
• Drupal Modules
• MediaFront
• Video
• Wordpress
• Video Plugin by Oliver Wunder
• Flash Video Player by Joshua Eldridge
• Smart Video Plus
• VideoPress (as of 06/01/2010: $59.95/year)
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66. Buying Costs
Source: Veeple.com
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67. Resources
• Online Video SEO
http://www.reelseo.com
• Online Video Resources
http://www.onlinevideo.net
• Online Video News
http://newteevee.com/
• Trends and new technologies
http://www.streamingmedia.com
• Video Platform comparison
http://www.vidcompare.com
• Captioning and Subtitles
http://wac.osu.edu/examples/youtube-player-controls/
Thursday, June 3, 2010
