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Business Plan Guide Sections
- 3. TABLE OF CONTENTS • Outline the topics that will addressed in the business plan. • List which page they are covered on.
- 5. EXECUTIVE SUMMARY • Describe in simple terms what your company does. • Describe a current problem or need that exists in the market. • What is your company’s competitive advantage that allows it solve that problem? • What is the current status of the company, and what has it done and what will it accomplish. More from IncWell’s
- 7. COMPANY PROFILE • Provide a simple description of the business. • Consider this the “About Us” section of your business plan • What is your company’s mission statement, its vision statement, etc. • What is the company’s goals and objectives. • How do these relate to the mission statement and the problem or need you are trying to address?
- 9. MARKETPLACE • What is the primary market your company will be working in. • What is the current state of this market? • Size • Growth • Trends • What problem will you be addressing in this market. • Who is the target customer in this market? • Provide details about these target customers. • Consumer or Business? • Will they be purchasing retail or whole sale? • What are their purchasing habits?
- 11. COMPETITIVE ANALYSIS • What is the current environment of the market. • Who are the market participants? • How many buyers and sellers are there. • What is the pattern of sales? • What is the nature of competition in this industry. • Who are the market leaders? • How difficult is it to enter the market? • Will there be high switching costs? • Who are your primary competitors? • How will you differentiate yourself from your competitors?
- 13. STRATEGY/VALUE PROPOSITION • What is your businesses strategy? • How will you add value for your customers? • Why should the customer buy your product over a competitors? • What are your key competitive capabilities, and how do they relate to your customers? • What will you compete on? • Price • Quality • Customization • What are your weaknesses? • Knowing your weakness allows you better address them.
- 15. BUSINESS MODEL • How will your company make money? • What will be your sources of revenue? • What other costs will be associated with your business? • What will be your cost of sales? • What will be your operating costs? • How will you finance your business? • Debt vs. outside investment
- 17. PRODUCTS/SERVICES • Describe the products/services you will be selling? • What are these products/services attributes? • If it is a technical product explain in further detail how it will work. • Are there similar products on the market? • What Intellectual Property is tied to these products? • What is the status of the I/P • What products/services does your company plan to offer in the future? • What is the timeline of future products? • Is further capital necessary?
- 19. MARKETING • What will your overall sales strategy be? • Direct sales, licensing agreements, e-commerce? • What forms of advertising and promotion will be used? • Social media, trade publications, online advertising • What is the geographic location for this market? • What is the pricing strategy? • Does this pricing make sense considering your target market? • How do you plan on manage your ongoing and future customer relationships? • Who are/will be your suppliers?
- 21. MANAGEMENT TEAM • Who is the current management team? • Who is the CEO,CFO, CTO, CMO. • Include a very basic background, including relevant education and experience. • What are the current roles and responsibilities of the management team? • What are their day to day responsibilities? • What particular skills and experience does your management team possess that gives them a unique advantage?
- 23. FINANCIALS • Key Financial Statement Projections • Income Statement • Balance Sheet • Statement of Stockholders Equity • Growth Assumptions • What will be the growth of your Users/customers • Breakdown of revenue sources • What % of revenue comes from each source • Capital Requested • What capital is being requested for what % of equity • List previous investment rounds and capital raised • Exit Strategy • Timeframe and Valuation