SlideShare a Scribd company logo

How to create remarkable content - IMUK13

•
•
Deeply Digital
Deeply Digital

Kenneth Whitelaw-Jones explains how he created a remarkable content story out of excel spreadsheets and how he managed the content marketing

MarketingTechnologyBusiness
1 of 20
Download to read offline
hosted by The fully-certified Hubspot Gold Partner
KENNY WHITELAW-JONES @KENNY_WJ
Create marketing people love.
TELLING OUR STORY COMPANIES WASTING MONEY? BANKERS WORKING INEFFICIENCTLY? LACK OF SPREADSHEET INTEROPERABILITY GOVERNMENT WASTING TAX PAYERS MONEY?
Working with a PR agency •  •  •  •  •  •  Provide a detailed brief…. But let us do the work Understand it’s not advertising Come together to produce the idea Research the topic and who is covering it Think about the best way of delivering the story •  Media training and key message development •  Tailor approach accordingly •  Liaison and media management
tv io rad whitepaper web med ia tweet slideshow news news release leadership events s cate dv o a blog post knowledge resources fb post conversations history comments paid media content vehicle tools faq website brand ground d scrib email common ground people image vimeo video four squa podcast infographic user ground twitter conversations re
Key Points to consider •  Get the PRs in early and let them work on strategy as well as delivery •  It’s all about the story •  Understand the bigger picture •  Tie in with existing issues •  Brainstorm •  Be targeted •  Be collaborative •  Be flexible on timing •  Follow the money •  Think about conflict •  Develop compelling content •  Come to terms with compromise •  Be flexible in terms of timing
hosted by The fully-certified Hubspot Gold Partner

Recommended

Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...CharityComms
 
PR Network: managing expectation of senior management, 13 November 2014
PR Network: managing expectation of senior management, 13 November 2014PR Network: managing expectation of senior management, 13 November 2014
PR Network: managing expectation of senior management, 13 November 2014CharityComms
 
Switch your Pitch
Switch your PitchSwitch your Pitch
Switch your PitchCision
 
What's the Word? Social Marketing Buzzwords YOU Need to Know!
What's the Word? Social Marketing Buzzwords YOU Need to Know!What's the Word? Social Marketing Buzzwords YOU Need to Know!
What's the Word? Social Marketing Buzzwords YOU Need to Know!Ansley Sudderth
 
Social Media Breakfast Maine: Content Marketing
Social Media Breakfast Maine: Content MarketingSocial Media Breakfast Maine: Content Marketing
Social Media Breakfast Maine: Content MarketingMichelle LeBlanc
 
What 300+ Content Marketing Campaigns Can Teach You About Earning Links
What 300+ Content Marketing Campaigns Can Teach You About Earning LinksWhat 300+ Content Marketing Campaigns Can Teach You About Earning Links
What 300+ Content Marketing Campaigns Can Teach You About Earning LinksFractl
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
 
5 lessons from Content Marketing World: Day 1
5 lessons from Content Marketing World: Day 15 lessons from Content Marketing World: Day 1
5 lessons from Content Marketing World: Day 1Lenovo
 

Recommended

Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...CharityComms
 
PR Network: managing expectation of senior management, 13 November 2014
PR Network: managing expectation of senior management, 13 November 2014PR Network: managing expectation of senior management, 13 November 2014
PR Network: managing expectation of senior management, 13 November 2014CharityComms
 
Switch your Pitch
Switch your PitchSwitch your Pitch
Switch your PitchCision
 
What's the Word? Social Marketing Buzzwords YOU Need to Know!
What's the Word? Social Marketing Buzzwords YOU Need to Know!What's the Word? Social Marketing Buzzwords YOU Need to Know!
What's the Word? Social Marketing Buzzwords YOU Need to Know!Ansley Sudderth
 
Social Media Breakfast Maine: Content Marketing
Social Media Breakfast Maine: Content MarketingSocial Media Breakfast Maine: Content Marketing
Social Media Breakfast Maine: Content MarketingMichelle LeBlanc
 
What 300+ Content Marketing Campaigns Can Teach You About Earning Links
What 300+ Content Marketing Campaigns Can Teach You About Earning LinksWhat 300+ Content Marketing Campaigns Can Teach You About Earning Links
What 300+ Content Marketing Campaigns Can Teach You About Earning LinksFractl
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
 
5 lessons from Content Marketing World: Day 1
5 lessons from Content Marketing World: Day 15 lessons from Content Marketing World: Day 1
5 lessons from Content Marketing World: Day 1Lenovo
 
Building Support Through Storytelling
Building Support Through StorytellingBuilding Support Through Storytelling
Building Support Through StorytellingBecky Livingston
 
Rethinking media relations (2)
Rethinking media relations (2)Rethinking media relations (2)
Rethinking media relations (2)Jamie Kelly
 
Lego® serious play™ english
Lego® serious play™ englishLego® serious play™ english
Lego® serious play™ englishCarlos Martinez
 
Getting Heard on a Noisy #GivingTuesday
Getting Heard on a Noisy #GivingTuesdayGetting Heard on a Noisy #GivingTuesday
Getting Heard on a Noisy #GivingTuesdayHere's My Chance
 
Lead Generation and Nurturing with Virtual Events
Lead Generation and Nurturing with Virtual EventsLead Generation and Nurturing with Virtual Events
Lead Generation and Nurturing with Virtual EventsDennis Shiao
 
Storytelling and Digital Strategy to Help Your Organization Succeed
Storytelling and Digital Strategy to Help Your Organization SucceedStorytelling and Digital Strategy to Help Your Organization Succeed
Storytelling and Digital Strategy to Help Your Organization SucceedScott Swanson
 
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Britt Brouse
 
WeVue Sales Deck
WeVue Sales DeckWeVue Sales Deck
WeVue Sales DeckSaxon Baum
 
Influencers: The Opportunity and Responsibility | Saralyn Smith
Influencers: The Opportunity and Responsibility | Saralyn SmithInfluencers: The Opportunity and Responsibility | Saralyn Smith
Influencers: The Opportunity and Responsibility | Saralyn SmithJessica Tams
 
Mediakitpcphilly11
Mediakitpcphilly11Mediakitpcphilly11
Mediakitpcphilly11Cecily Kellogg
 
HeckticMediaKit2016 copy
HeckticMediaKit2016 copyHeckticMediaKit2016 copy
HeckticMediaKit2016 copyAndrew Hickey
 
5 Press Release Strategies to Improve Your Online Visibility
5 Press Release Strategies to Improve Your Online Visibility5 Press Release Strategies to Improve Your Online Visibility
5 Press Release Strategies to Improve Your Online VisibilityFisher Vista, LLC
 
Digital DNA - Content Marketing in Travel Industry
Digital DNA - Content Marketing in Travel IndustryDigital DNA - Content Marketing in Travel Industry
Digital DNA - Content Marketing in Travel IndustryNial Toner
 
Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfundingLisa Colton
 
Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
 
RFP Dating Game
RFP Dating GameRFP Dating Game
RFP Dating GameSee3 Communications
 
Future of Online Engagement & Content Marketing - Deepan Siddhu
Future of Online Engagement & Content Marketing - Deepan SiddhuFuture of Online Engagement & Content Marketing - Deepan Siddhu
Future of Online Engagement & Content Marketing - Deepan SiddhuDeepan Siddhu
 
Social Media for Startups
Social Media for StartupsSocial Media for Startups
Social Media for StartupsKemp Edmonds
 
EduWeb 2016 Second Screen Storytelling
EduWeb 2016 Second Screen StorytellingEduWeb 2016 Second Screen Storytelling
EduWeb 2016 Second Screen StorytellingBenson Hendrix, APR
 
GWeBiz Presentation 20 june2012
GWeBiz Presentation 20 june2012GWeBiz Presentation 20 june2012
GWeBiz Presentation 20 june2012Kevin MacKenzie
 
How to invent the Future of Inbound Marketing
How to invent the Future of Inbound MarketingHow to invent the Future of Inbound Marketing
How to invent the Future of Inbound MarketingDeeply Digital
 
Презентация БПМ 2012
Презентация БПМ 2012Презентация БПМ 2012
Презентация БПМ 2012blogerprotiv
 

More Related Content

What's hot

Building Support Through Storytelling
Building Support Through StorytellingBuilding Support Through Storytelling
Building Support Through StorytellingBecky Livingston
 
Rethinking media relations (2)
Rethinking media relations (2)Rethinking media relations (2)
Rethinking media relations (2)Jamie Kelly
 
Lego® serious play™ english
Lego® serious play™ englishLego® serious play™ english
Lego® serious play™ englishCarlos Martinez
 
Getting Heard on a Noisy #GivingTuesday
Getting Heard on a Noisy #GivingTuesdayGetting Heard on a Noisy #GivingTuesday
Getting Heard on a Noisy #GivingTuesdayHere's My Chance
 
Lead Generation and Nurturing with Virtual Events
Lead Generation and Nurturing with Virtual EventsLead Generation and Nurturing with Virtual Events
Lead Generation and Nurturing with Virtual EventsDennis Shiao
 
Storytelling and Digital Strategy to Help Your Organization Succeed
Storytelling and Digital Strategy to Help Your Organization SucceedStorytelling and Digital Strategy to Help Your Organization Succeed
Storytelling and Digital Strategy to Help Your Organization SucceedScott Swanson
 
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Britt Brouse
 
WeVue Sales Deck
WeVue Sales DeckWeVue Sales Deck
WeVue Sales DeckSaxon Baum
 
Influencers: The Opportunity and Responsibility | Saralyn Smith
Influencers: The Opportunity and Responsibility | Saralyn SmithInfluencers: The Opportunity and Responsibility | Saralyn Smith
Influencers: The Opportunity and Responsibility | Saralyn SmithJessica Tams
 
HeckticMediaKit2016 copy
HeckticMediaKit2016 copyHeckticMediaKit2016 copy
HeckticMediaKit2016 copyAndrew Hickey
 
5 Press Release Strategies to Improve Your Online Visibility
5 Press Release Strategies to Improve Your Online Visibility5 Press Release Strategies to Improve Your Online Visibility
5 Press Release Strategies to Improve Your Online VisibilityFisher Vista, LLC
 
Digital DNA - Content Marketing in Travel Industry
Digital DNA - Content Marketing in Travel IndustryDigital DNA - Content Marketing in Travel Industry
Digital DNA - Content Marketing in Travel IndustryNial Toner
 
Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfundingLisa Colton
 
Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
 
Future of Online Engagement & Content Marketing - Deepan Siddhu
Future of Online Engagement & Content Marketing - Deepan SiddhuFuture of Online Engagement & Content Marketing - Deepan Siddhu
Future of Online Engagement & Content Marketing - Deepan SiddhuDeepan Siddhu
 
Social Media for Startups
Social Media for StartupsSocial Media for Startups
Social Media for StartupsKemp Edmonds
 
EduWeb 2016 Second Screen Storytelling
EduWeb 2016 Second Screen StorytellingEduWeb 2016 Second Screen Storytelling
EduWeb 2016 Second Screen StorytellingBenson Hendrix, APR
 
GWeBiz Presentation 20 june2012
GWeBiz Presentation 20 june2012GWeBiz Presentation 20 june2012
GWeBiz Presentation 20 june2012Kevin MacKenzie
 

What's hot (20)

Building Support Through Storytelling
Building Support Through StorytellingBuilding Support Through Storytelling
Building Support Through Storytelling
 
Rethinking media relations (2)
Rethinking media relations (2)Rethinking media relations (2)
Rethinking media relations (2)
 
Lego® serious play™ english
Lego® serious play™ englishLego® serious play™ english
Lego® serious play™ english
 
Getting Heard on a Noisy #GivingTuesday
Getting Heard on a Noisy #GivingTuesdayGetting Heard on a Noisy #GivingTuesday
Getting Heard on a Noisy #GivingTuesday
 
Lead Generation and Nurturing with Virtual Events
Lead Generation and Nurturing with Virtual EventsLead Generation and Nurturing with Virtual Events
Lead Generation and Nurturing with Virtual Events
 
Storytelling and Digital Strategy to Help Your Organization Succeed
Storytelling and Digital Strategy to Help Your Organization SucceedStorytelling and Digital Strategy to Help Your Organization Succeed
Storytelling and Digital Strategy to Help Your Organization Succeed
 
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018
 
WeVue Sales Deck
WeVue Sales DeckWeVue Sales Deck
WeVue Sales Deck
 
Influencers: The Opportunity and Responsibility | Saralyn Smith
Influencers: The Opportunity and Responsibility | Saralyn SmithInfluencers: The Opportunity and Responsibility | Saralyn Smith
Influencers: The Opportunity and Responsibility | Saralyn Smith
 
Mediakitpcphilly11
Mediakitpcphilly11Mediakitpcphilly11
Mediakitpcphilly11
 
HeckticMediaKit2016 copy
HeckticMediaKit2016 copyHeckticMediaKit2016 copy
HeckticMediaKit2016 copy
 
5 Press Release Strategies to Improve Your Online Visibility
5 Press Release Strategies to Improve Your Online Visibility5 Press Release Strategies to Improve Your Online Visibility
5 Press Release Strategies to Improve Your Online Visibility
 
Digital DNA - Content Marketing in Travel Industry
Digital DNA - Content Marketing in Travel IndustryDigital DNA - Content Marketing in Travel Industry
Digital DNA - Content Marketing in Travel Industry
 
Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfunding
 
Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015Next-level collaboration: The future of content and design | Confab 2015
Next-level collaboration: The future of content and design | Confab 2015
 
RFP Dating Game
RFP Dating GameRFP Dating Game
RFP Dating Game
 
Future of Online Engagement & Content Marketing - Deepan Siddhu
Future of Online Engagement & Content Marketing - Deepan SiddhuFuture of Online Engagement & Content Marketing - Deepan Siddhu
Future of Online Engagement & Content Marketing - Deepan Siddhu
 
Social Media for Startups
Social Media for StartupsSocial Media for Startups
Social Media for Startups
 
EduWeb 2016 Second Screen Storytelling
EduWeb 2016 Second Screen StorytellingEduWeb 2016 Second Screen Storytelling
EduWeb 2016 Second Screen Storytelling
 
GWeBiz Presentation 20 june2012
GWeBiz Presentation 20 june2012GWeBiz Presentation 20 june2012
GWeBiz Presentation 20 june2012
 

Viewers also liked

How to invent the Future of Inbound Marketing
How to invent the Future of Inbound MarketingHow to invent the Future of Inbound Marketing
How to invent the Future of Inbound MarketingDeeply Digital
 
Презентация БПМ 2012
Презентация БПМ 2012Презентация БПМ 2012
Презентация БПМ 2012blogerprotiv
 
How to do Inbound Marketing for resellers - a quick start guide
How to do Inbound Marketing for resellers - a quick start guideHow to do Inbound Marketing for resellers - a quick start guide
How to do Inbound Marketing for resellers - a quick start guideDeeply Digital
 
Grote rekendag 2012
Grote rekendag 2012Grote rekendag 2012
Grote rekendag 2012BartVerleyen
 
Brosura | Eurrone Finance Solar Energy 2013
Brosura | Eurrone Finance Solar Energy 2013Brosura | Eurrone Finance Solar Energy 2013
Brosura | Eurrone Finance Solar Energy 2013Mantescu Andrei
 

Viewers also liked (7)

How to invent the Future of Inbound Marketing
How to invent the Future of Inbound MarketingHow to invent the Future of Inbound Marketing
How to invent the Future of Inbound Marketing
 
Презентация БПМ 2012
Презентация БПМ 2012Презентация БПМ 2012
Презентация БПМ 2012
 
How to do Inbound Marketing for resellers - a quick start guide
How to do Inbound Marketing for resellers - a quick start guideHow to do Inbound Marketing for resellers - a quick start guide
How to do Inbound Marketing for resellers - a quick start guide
 
Grote rekendag 2012
Grote rekendag 2012Grote rekendag 2012
Grote rekendag 2012
 
Brosura | Eurrone Finance Solar Energy 2013
Brosura | Eurrone Finance Solar Energy 2013Brosura | Eurrone Finance Solar Energy 2013
Brosura | Eurrone Finance Solar Energy 2013
 
Pacet facebook
Pacet facebookPacet facebook
Pacet facebook
 
P272 infographic
P272 infographicP272 infographic
P272 infographic
 

Similar to How to create remarkable content - IMUK13

Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...Social Media Today
 
Week 4. moat. promotion and sales
Week 4. moat. promotion and salesWeek 4. moat. promotion and sales
Week 4. moat. promotion and salesJames Cracknell
 
Content Marketing Demystified
Content Marketing DemystifiedContent Marketing Demystified
Content Marketing DemystifiedWAKSTER Limited
 
Using social media_to_launch_your_campaign_or_
Using social media_to_launch_your_campaign_or_Using social media_to_launch_your_campaign_or_
Using social media_to_launch_your_campaign_or_Women Online
 
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipUsing Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
 
Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Cision
 
Social Branding - Create your Niche
Social Branding - Create your NicheSocial Branding - Create your Niche
Social Branding - Create your NicheKnowledge360
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small businessDoug Hay & Associates
 
How To Pave The Way For a Successful #GivingTuesday
How To Pave The Way For a Successful #GivingTuesdayHow To Pave The Way For a Successful #GivingTuesday
How To Pave The Way For a Successful #GivingTuesdayBloomerang
 
Content Marketing World 2014 - Summary and Highlights
Content Marketing World 2014 - Summary and HighlightsContent Marketing World 2014 - Summary and Highlights
Content Marketing World 2014 - Summary and HighlightsThomas Armitage
 
Living Your Brand Through Storytelling
Living Your Brand Through StorytellingLiving Your Brand Through Storytelling
Living Your Brand Through StorytellingThink Again Media
 
Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
 
How to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media SuccessHow to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media SuccessGrant Tilus
 
Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Nick Landers
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingDeirdre Walsh
 
Local Media Innovation Mission Top Takeaways
Local Media Innovation Mission Top TakeawaysLocal Media Innovation Mission Top Takeaways
Local Media Innovation Mission Top TakeawaysLocal Media Association
 
Haley Marketing Online Branding
Haley Marketing Online BrandingHaley Marketing Online Branding
Haley Marketing Online BrandingKyle Denhoff
 
ContentBacon and Gianell Title Real Estate Seminar
ContentBacon and Gianell Title Real Estate SeminarContentBacon and Gianell Title Real Estate Seminar
ContentBacon and Gianell Title Real Estate SeminarWendy Lieber
 

Similar to How to create remarkable content - IMUK13 (20)

John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012
 
Content Marketing Strategies for 2015
Content Marketing Strategies for 2015Content Marketing Strategies for 2015
Content Marketing Strategies for 2015
 
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
 
Week 4. moat. promotion and sales
Week 4. moat. promotion and salesWeek 4. moat. promotion and sales
Week 4. moat. promotion and sales
 
Content Marketing Demystified
Content Marketing DemystifiedContent Marketing Demystified
Content Marketing Demystified
 
Using social media_to_launch_your_campaign_or_
Using social media_to_launch_your_campaign_or_Using social media_to_launch_your_campaign_or_
Using social media_to_launch_your_campaign_or_
 
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipUsing Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
 
Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012
 
Social Branding - Create your Niche
Social Branding - Create your NicheSocial Branding - Create your Niche
Social Branding - Create your Niche
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small business
 
How To Pave The Way For a Successful #GivingTuesday
How To Pave The Way For a Successful #GivingTuesdayHow To Pave The Way For a Successful #GivingTuesday
How To Pave The Way For a Successful #GivingTuesday
 
Content Marketing World 2014 - Summary and Highlights
Content Marketing World 2014 - Summary and HighlightsContent Marketing World 2014 - Summary and Highlights
Content Marketing World 2014 - Summary and Highlights
 
Living Your Brand Through Storytelling
Living Your Brand Through StorytellingLiving Your Brand Through Storytelling
Living Your Brand Through Storytelling
 
Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...
 
How to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media SuccessHow to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media Success
 
Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
 
Local Media Innovation Mission Top Takeaways
Local Media Innovation Mission Top TakeawaysLocal Media Innovation Mission Top Takeaways
Local Media Innovation Mission Top Takeaways
 
Haley Marketing Online Branding
Haley Marketing Online BrandingHaley Marketing Online Branding
Haley Marketing Online Branding
 
ContentBacon and Gianell Title Real Estate Seminar
ContentBacon and Gianell Title Real Estate SeminarContentBacon and Gianell Title Real Estate Seminar
ContentBacon and Gianell Title Real Estate Seminar
 

More from Deeply Digital

Slideshare -the_abc_of_the_crc_phase_2_energy_team
Slideshare -the_abc_of_the_crc_phase_2_energy_teamSlideshare -the_abc_of_the_crc_phase_2_energy_team
Slideshare -the_abc_of_the_crc_phase_2_energy_teamDeeply Digital
 
Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...
Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...
Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...Deeply Digital
 
Working together-what-you-need-to-know-about-collective-energy-buying june-2015
Working together-what-you-need-to-know-about-collective-energy-buying june-2015Working together-what-you-need-to-know-about-collective-energy-buying june-2015
Working together-what-you-need-to-know-about-collective-energy-buying june-2015Deeply Digital
 
Content marketing in the age of crap
Content marketing in the age of crapContent marketing in the age of crap
Content marketing in the age of crapDeeply Digital
 
How Sales has to change what it does in 2014 - or today
How Sales has to change what it does in 2014 - or todayHow Sales has to change what it does in 2014 - or today
How Sales has to change what it does in 2014 - or todayDeeply Digital
 
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran FlanaganImuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran FlanaganDeeply Digital
 
How to target your audience just through Twitter data
How to target your audience just through Twitter dataHow to target your audience just through Twitter data
How to target your audience just through Twitter dataDeeply Digital
 
Inspiring quotes from Seth Godin, Chris Brogan, Dharmesh
Inspiring quotes from Seth Godin, Chris Brogan, DharmeshInspiring quotes from Seth Godin, Chris Brogan, Dharmesh
Inspiring quotes from Seth Godin, Chris Brogan, DharmeshDeeply Digital
 
IMUK13 international inbound_marketing_shaun_mcdougall
IMUK13 international inbound_marketing_shaun_mcdougallIMUK13 international inbound_marketing_shaun_mcdougall
IMUK13 international inbound_marketing_shaun_mcdougallDeeply Digital
 
The Art of Marketing Personas
The Art of Marketing PersonasThe Art of Marketing Personas
The Art of Marketing PersonasDeeply Digital
 

More from Deeply Digital (12)

Slideshare -the_abc_of_the_crc_phase_2_energy_team
Slideshare -the_abc_of_the_crc_phase_2_energy_teamSlideshare -the_abc_of_the_crc_phase_2_energy_team
Slideshare -the_abc_of_the_crc_phase_2_energy_team
 
Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...
Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...
Slideshare -energy_prices_explained_what_are_feed-in_tariffs_and_the_renewab...
 
Working together-what-you-need-to-know-about-collective-energy-buying june-2015
Working together-what-you-need-to-know-about-collective-energy-buying june-2015Working together-what-you-need-to-know-about-collective-energy-buying june-2015
Working together-what-you-need-to-know-about-collective-energy-buying june-2015
 
Content marketing in the age of crap
Content marketing in the age of crapContent marketing in the age of crap
Content marketing in the age of crap
 
James Cox
James CoxJames Cox
James Cox
 
How Sales has to change what it does in 2014 - or today
How Sales has to change what it does in 2014 - or todayHow Sales has to change what it does in 2014 - or today
How Sales has to change what it does in 2014 - or today
 
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran FlanaganImuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
 
How to target your audience just through Twitter data
How to target your audience just through Twitter dataHow to target your audience just through Twitter data
How to target your audience just through Twitter data
 
Inspiring quotes from Seth Godin, Chris Brogan, Dharmesh
Inspiring quotes from Seth Godin, Chris Brogan, DharmeshInspiring quotes from Seth Godin, Chris Brogan, Dharmesh
Inspiring quotes from Seth Godin, Chris Brogan, Dharmesh
 
Imuk will-critchlow
Imuk will-critchlowImuk will-critchlow
Imuk will-critchlow
 
IMUK13 international inbound_marketing_shaun_mcdougall
IMUK13 international inbound_marketing_shaun_mcdougallIMUK13 international inbound_marketing_shaun_mcdougall
IMUK13 international inbound_marketing_shaun_mcdougall
 
The Art of Marketing Personas
The Art of Marketing PersonasThe Art of Marketing Personas
The Art of Marketing Personas
 

Recently uploaded

Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 

Recently uploaded (20)

Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 

How to create remarkable content - IMUK13

  • 1. hosted by The fully-certified Hubspot Gold Partner
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. TELLING OUR STORY COMPANIES WASTING MONEY? BANKERS WORKING INEFFICIENCTLY? LACK OF SPREADSHEET INTEROPERABILITY GOVERNMENT WASTING TAX PAYERS MONEY?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Working with a PR agency •  •  •  •  •  •  Provide a detailed brief…. But let us do the work Understand it’s not advertising Come together to produce the idea Research the topic and who is covering it Think about the best way of delivering the story •  Media training and key message development •  Tailor approach accordingly •  Liaison and media management
  • 17. tv io rad whitepaper web med ia tweet slideshow news news release leadership events s cate dv o a blog post knowledge resources fb post conversations history comments paid media content vehicle tools faq website brand ground d scrib email common ground people image vimeo video four squa podcast infographic user ground twitter conversations re
  • 18.
  • 19. Key Points to consider •  Get the PRs in early and let them work on strategy as well as delivery •  It’s all about the story •  Understand the bigger picture •  Tie in with existing issues •  Brainstorm •  Be targeted •  Be collaborative •  Be flexible on timing •  Follow the money •  Think about conflict •  Develop compelling content •  Come to terms with compromise •  Be flexible in terms of timing
  • 20. hosted by The fully-certified Hubspot Gold Partner