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7-point checklist for effective Call to Actions

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Strange PR brings you our top 7 tips to make your call to actions attract attention and convert website visitors.

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7-point checklist for effective Call to Actions

  1. 1. 7-point checklist for effective Call to Actions
  2. 2. #1 Use a dedicated button Rather than just a link in text, make your CTA really clear and obvious with a button or icon
  3. 3. #2 The best call to action is compelling Use snappy verbs to inform your visitors precisely what it is you would like them to do next
  4. 4. #3 Make it specific Each call-to-action should be tailored for a specific use Contact Us For Your Free Contact Us Consultation
  5. 5. #4 Keep descriptions to a minimum Excessive text in a CTA will only help you lose your visitor’s interest
  6. 6. #5 Colour counts Draw the eye with bold colours that contrast with the palette of your website
  7. 7. #6 Position prominently Position it where people are most likely to see it and it will get more clicks
  8. 8. #7 Test your buttons Make subtle changes, such as modifyingwording, colour, or position and analyse the impact on conversion rates
  9. 9. Discover more about how to Convert Contact Strange PR Inboundmarketing.co.uk richard@strangepr.com +44 (0)1926 334003 @strangeprImage credits: apartmenttherapy.com, vipdictionary.com, lanas20something.blogspot.com, wikipedia.org