3. #2
Get your content found
Follow, friend, connect and share
Write headlines that get clicked
Do it often: the shelf-life of a
tweet is just 3 hours
Monitor for opportunities. Then act fast
4. #3
Max-out on conversion
Write great calls-to-action and use them -
prominently and often
Build many targeted landing pages
Test varied buttons/words/colours/images
5. #4
Test. Learn. Keep testing
You don’t know what people want
Test to find out. Do more
Set up tests. Review them regularly
Stop doing things that don’t work