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Inbound mantra Credentials Pack
1. Data Driven Inbound Marketing Company
By Section 12(3)(c ) of the Companies Act, 2013
Pragmatic Learning Private Limited
404, Tower - E, PVC - 1, Sohna Road, Gurgaon - 122018
CIN - U80302HR2012PTC045093
+91 - 971 724 0021 | www.inboundmantra.com
- First and Only Tiered Partner in India
2. India’s Top Inbound Marketing Team
● Founded - 2011 | We are Inbound from the very start.
● Small - 9 member team.
● Purist - Inbound marketing is core. We say ‘NO’ to piecemeal projects.
● Buyer Persona Fans - We are heavily invested in this. We will not rest
till we crack this.
● Fail Fast - We fail fast. We ruthlessly test our hypothesis using lean
startup methods, for we are up against a high velocity buyer.
● Humble - We do not know everything.
● Performance - Outcomes drive us. We love ROI. That is why we
devised the A+B+C performance model. It is super-exciting to have
skin in the game.
3. We solve it. We help businesses do sustainable customer
acquisition through inbound marketing.
We develop and execute an inbound marketing strategy that
generates leads, nurtures them and closes customers at
competitive costs, below conventional marketing methods:
Delivering ROI and Business Outcomes.
Do you have a customer acquisition problem?
4. As on date, Inbound Mantra has generated
business of more than ₹ 450 crores (US $ 67
Million) and created an opportunity pipeline of
another ₹ 300 crores (US $ 45 Million) for its
Clients.
Brand Value has been a Bonus.
5. Website Traffic
Our Clients have doubled non-paid
relevant website traffic in 6 months.
One of them grew traffic by 10X over
a year to 500 users / day and is now
a ‘branded keyword’.
Low Cost Quality Leads
Qualified lead generation at 60% less
cost, and predictable.
Visitor to Lead Conversion
Improved from less than 1% to 8%.
Are you for marketing ROI, performance and
predictability?
Outbound to Inbound
B2B Clients with markets in India and
US have completely moved to
inbound; no more cold calling and
plea for referrals.
Nurturing is Key
The sales process becomes sticky
with long and complex buying cycles.
Lead nurturing reactivated 30% of
this list.
7. Each engagement has two phases.
How it works? | Pricing
Phase 1 Phase 2 >>
Duration 1 Month 12 Months >>
Scope Strategy
➔ As-Is Assessment
➔ Keyword Research
➔ Business Research
➔ Buyer Persona
Development
➔ Goal Setting
Execution
➔ SEO
➔ Social Media Management
➔ Content Marketing
➔ Campaigns
➔ Nurturing
➔ Analytics
Pricing
(Indicative)
One Time Fee
₹ 250,000 or US $ 4,000
Monthly Retainer
Starts ₹ 150,000 or US $ 2,500
8. A+B+C
➔ A - Fixed Fees
➔ B - Linked to a Marketing
Outcome (e.g. Lead)
➔ C - Revenue Share
Inbound Mantra pursues the above
performance marketing model.
Pricing Model
9. Immediate
Driven by campaigns on social media
and email prospecting
6 Months
For sustainable intent-driven organic
search and social leads
Time to Results
10. Step 1
Kindly fill a preliminary assessment
questionnaire
Step 2
1 - 2 meetings / conference calls to
discuss the preliminary assessment
Step 3
Proposal
Step 4
Lets Begin
Next Steps