HTML5 and MPEG DASH for Broadcasters
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The document discusses HTML5 and MPEG DASH for broadcasters. It provides an overview of HTML5 features like the <video> and <audio> tags that allow embedding video and audio on web pages. It also discusses MPEG DASH (Dynamic Adaptive Streaming over HTTP) which allows delivering media in an adaptive bitrate format over HTTP. MPEG DASH works with HTML5 to provide adaptive streaming of video on the web across different devices.
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HTML5 and MPEG DASH for Broadcasters
- 1. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 1 Today and tomorrow of visual communications, building on 20 years of technology breakthroughs October 8 – 10 Porto, Portugal International Multimedia Telecommunications Consortium David Price, Vice President, Business Development, Media MPEG-DASH Industry Forum The Perfect Storm MPEG DASH with H.265 (HEVC) with HTML5
- 2. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 2 Business to BusinessTV delivery to the home Global presence in tv Telco TerrestrialCable Contribution Distribution Programmer BroadcasterSatellite Over 2,000 global customers
- 3. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 3 It’s all about Video Industry estimates place global IP traffic quadrupling over the next 4 years. • CAGR of 35% • 90% will be Video • 60% will be Internet Video 15 Billion will be Video Enabled
- 4. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 4 Ericsson ConsumerLab › The voice of the consumer into Ericsson since 1995 – Research representing opinions of more than 1.1 billion people – More than 80 000 Interviews every year – More than 40 countries worldwide Operators and service providers Consumers http://www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf
- 5. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 5 TV Consumer trends “TV/Video consumption should be freed from time, device or place restrictions” 67% use tablets or other mobile devices while watching TV 62% of consumers use social media when viewing television 60% of consumers watch video on demand each week 41% of consumers are willing to pay for HD quality television 16% decline IN Weekly DVR viewing since 2010 (61%->45%)
- 6. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 6 TV Consumer Trends From… What do I feel like watching right now? What is on right now? And now also: Who else is watching this right now? …to: Source: Ericsson ConsumerLab TV & Video Consumer Trends 2011
- 7. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 7 Important dates October 23 2001 June 29 2007 April 3 2010
- 8. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 8 Important dates October 23 2001 June 29 2007 April 3 2010
- 9. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 9 Market DRIVERS › An explosion of video traffic delivered by IP › More of that traffic going unicast › Continued drive for better codecs › Drive for smarter CDNs › The last mile cannot keep up with unicast and multiscreen › Drive for adaptive delivery
- 10. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 10 DETAIL Market DRIVERS › An explosion of video traffic delivered by IP › More of that traffic going unicast › Continued drive for better codecs › Drive for smarter CDNs › Last mile cannot keep up with unicast and multiscreen › Drive for adaptive delivery
- 11. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 11 Introducing html5 › HTML4 was created in 1990 (and standardized in 1997) › Previously there was no standard for showing video or playing audio on a web page. › Before HTML5 most videos required plug-ins (e.g. Flash). › Different browsers sometimes required different plug-ins. › HTML5 introduces a new element to embed a video and audio on a web page INTRODUCING THE <VIDEO> & <AUDIO> TagS
- 12. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 12 Html5 additionS › <video> <audio> Defines a video, movie or audio asset › <source> Defines media resources for media elements, › <track> Defines tracks in mediaplayers › <canvas> Defines area for graphics with height/width › And many more new elements (for more information go to http://www.w3.org/TR/html5-diff/)
- 13. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 13 <Video> TAG support Browser Ogg WebM MP4 Apple Safari Google Chrome Firefox ? Opera Internet Explorer
- 14. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 14 <AUDIO> TAG support Browser Ogg Wav AAC MP3 Apple Safari Google Chrome Firefox ? Opera Internet Explorer
- 15. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 15 DETAIL Market DRIVERS › An explosion of video traffic delivered by IP › More of that traffic going unicast › Continued drive for better codecs › Drive for smarter CDNs › Last mile cannot keep up with unicast and multiscreen › Drive for adaptive delivery
- 16. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 16 HEVC (High efficiency video coding) › Study started in 2004 – International standard published June 7 2013 › A new compression standard – An evolution of H.264 (MPEG-4 Part 10) › A collaboration between MPEG and VCEG – To create a codec with half the bitrate at the same Pq as H.264 – Could require 10x computing power for encode – Could require 3x computing power for decode › Now also referred to as H.265 – Supports up to 8K video › 3 Initial profiles, Main, High and Still Picture – 5 range extension profiles (for 10,12 bit and 4:4:2 and 4:4:4) – Thirteen levels for different resolutions and sampling rates
- 17. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 17 HEVC vs AVC performance 720P sequence: moderate difficulty
- 18. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 18 HEVC Adoption timeline Market Solution Application 2013 2014 2015 2016 2017 Content Acquisition News Gathering Trial Early Adopter Mainstream Events Trial Early Adopter Content Exchange All Content Distribution All Trial Early Adopter Mainstream Multi-Platform Video Processing Cable & Sat DTH Trial Early Adopter Telco / IPTV Trial Early Adopter Mainstream DVB-T2 Trial Early Adopter Mainstream UHDTV VoD Trial Early Adopter Mainstream UHDTV Live DTH Trial Early Adopter Mainstream Multi-Screen Video Processing All Trial Early Adopter Mainstream LTE Broadcast HEVC for Mobile Early Adopter Early Adopter Mainstream
- 19. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 19 DETAIL Market DRIVERS › An explosion of video traffic delivered by IP › More of that traffic going unicast › Continued drive for better codecs › Drive for smarter CDNs › Last mile cannot keep up with unicast and multiscreen › Drive for adaptive delivery
- 20. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 20 Multi-Screen Drivers Subscriber Retention Increased broadband penetration New business models for On Demand content Extend Reach to New devices HD Flat screens, HD cameras, mobile cameras laptops, etc. Analog TV turned off New consumer trends - Internet user behavior - From passive to active - From consumers to pro-sumers
- 21. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 21 Multiscreen = Growth › TV operators who extend their services to multiple screens as an integral part of their offering showed greatest success, in terms of revenue and subscriber retention and growth › Multi-screen is not just about sub-SD Cases in Point: › AT&T › Verizon › Orange (France Telecom) › PCCW › Telia Caesar’s Palace www.caesarspalace.com Las Vegas, Nevada Book now! Ray Ban Eye wear, $130 www.sunglasshut.com Urban Outfitters, $20 www.urbanoutfitters.com Bradley Cooper Actor, Hangover 1975~ Born in L.A. United States, Graduated Harvard Law Read More Watch behind the scene! A Key Success Factor
- 22. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 22 HTTP Adaptive Streaming Multiple bit-rate encoding Client Intelligence Stateless servers Standard Internet protocols
- 23. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 23 Asset Encode 2 Mbps 0 8 16 24 32 40 48 56 64 Time All adaptive Encoding is similar
- 24. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 24 MULtistream Encoding Asset Encode 2 Mbps 1 Mbps 0 8 16 24 32 40 48 56 64 Time
- 25. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 25 Asset Encode 2 Mbps 1 Mbps 368 Kbps 0 8 16 24 32 40 48 56 64 Time MULtistream Encoding
- 26. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 26 Stream Segmentation Asset 2 Mbps 1 Mbps 368 Kbps 0 8 Time 16 24 32 40 48 56 64 Manifest
- 27. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 27 Manifest File creation › Each Manifest is split into Segments › Each Segment is split into Representations Manifest Segment time = 8 Segment time = 0 ….. Segment time = 8 ….. Segment time = 16 ….. Representation 1 2 Mbps Representation 2 1 Mbps Representation 3 368 Kbps
- 28. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 28 Putting it all together 2 1 384 2 1 384 2 1 384 2 1 384 Time 2 1 384 2 1 384 Profiles t t+8 t+16 t+24 t+32 2 1 384 t t+8 t+16 t+24 t+32 1 2 t t+8 t+16 t+24 t+32 384 1 2 1 Manifest
- 29. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 29 › Adapts to available network capacity › Firewall, CDN and cache friendly due to HTTP › Intelligence is pushed into the client devices › Unify on-demand network capacity › Adapts well to targeted advertising ADAPTIVE STREAMING benefits
- 30. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 30 Adaptive tv history Courtesy: Thomas Stockhammer, IMTC/nomor/Qualcomm Intellectual property
- 31. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 31 adaptive streaming today › HLS › Published as IETF draft › MPEG-2 TS file structure (.ts) › 8-10s chunks / 5 profiles (suggest) › Standard HTTP server and web delivery › DRM-independent approach › MPEG DASH participant › AT&T, Swisscom, DirecTV, … › HTTP Dynamic Streaming (HLS) › Flash Media Server 3.5 › Fragmented MPEG-4 file structure › 2-5s chunks › RTMP delivery before Flash Player 10.1 › Available on PCs and Android › See http://blogs.adobe.com/ktowes/2012/02/adobe-announces-support-for-mpeg- dash-streaming-standard.html › SmoothStreaming › IIS Media Server / Azure › Support for H.264 and VC-1 › Fragmented MPEG-4 file structure › 2s chunks / 3-5 profiles › PlayReady DRM › MPEG DASH participant › BSkyB, Netflix, AT&T, Canal+, … › Sponsor of royalty-free WebM project › VP8 and Vorbis codecs › Relatively untried technology › Sends video in a single file with variable bitrates? › Now supporting DASH in Chrome as an extension of HTML5 with Media Source API › See http://gpac.wp.mines-telecom.fr/2012/08/23/mpeg-dash-support-in-google-chrome/? goback=%2Egde_4217045_member_153259990 Apple Microsoft Adobe Google
- 32. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 32 impact for broadcasters Multiple Encoding Multiple Delivery Mechanism Multiple DRMs Multiple Control Inevitable Scale Issue Increased Cost • Formatting and delivery Customer dissatisfaction • slower deployments and decreased QoE
- 33. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 33 › The Live profile is based on delivery of the same small chunks to all clients › Chunks are identified by sequence number, start time or by explicitly provided lists of URLs › Chunks are either stored as such or special server capabilities are used to map requests to a different storage model Live Profile › The On Demand profile is based on delivery of a time-to-byte- range index to clients › Clients construct HTTP byte range requests for the required data based on this index › Each encoding of the media is stored as a single file on a standard web server On Demand Profile › DASH.264 uses the ISO Base Media File Format “On Demand” and “Live” profiles defined in MPEG DASH › Both profiles are based on simple aligned fragmentation of the content, meaning that fragment boundaries are at the same positions in each encoding (bitrate) of the content › This simplifies switching and client media pipeline implementation. DASH.264
- 34. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 34 Iso fMP4 vs. mpeg2-TS › Integral DRM Support / Common Encryption – Adobe, Google, Marlin, Microsoft and the Open Mobile Alliance support – Allows targeting of multiple device communities › Metadata Independence – Metadata can be stored and managed quite independently from the essence – Facilitates more user experience options › Independent Tracks – Separate resources for video, various audios etc. – Significantly reduces the number of files needed to service the same user community › Conversion to other formats – Lends itself to easy repurposing to MP2TS (for HLS) or even to a hybrid client › Seamless Stream Splicing – Without need for constrained encoding or demultiplex/remultiplexing or overlap splicing that brings substantial overhead to the operator
- 35. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 35 How do they compare Feature DASH Legacy Streaming International Standard Yes No Regulatory Support Yes Partial Profiles Yes No Easy time shifting Yes Hampered Multiple Language Yes Limited Manifest Updates Template driven Needed frequently Manifest Size Relatively small Relatively large Simple switching Yes Hampered Universal Metrics Yes No Common encryption Yes No Separate metadata Yes No Codec agnostic Yes No
- 36. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 36 implementation Transcoder Segmenter Origin Server CDNCDN › Hardware Transcoder / Software Segmenter – Hardware is ideal for processing load needed for transcoding – Software is ideal for packaging and MPD file manipulation for segmenting › Separate Units – Separate transcoding for ABR and encoding for broadcast – Separate Transcoder and Segmenter, maybe separate locations
- 37. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 37 A new ecosystem INTEGRATED MULTISCREEN CORE SYSTEMS At home Away from home Dense ABR Transcoder Network Processor Origin Server Origin Server Distribution Server Distribution Server Own network CDN or 3PP Network Own network CDN or 3PP Network Receivers / Turnaround DRM Key Management Dense Broadcast Transcoder MDMS File based transcoder Control and Management OIPF TV STB PC LAPTOP Mobile OTHERS MEDIA
- 38. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 38 CONVERGENCE TRANSPORT consumption BROWSER VIDEO OPTIMIZATION SMART DELIVERY MDN embms TV…Anywhere…Anytime
- 39. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 39 CONCLUSION The number of connected devices is surging, 50bn by 2020, 15bn video enabled/focused H.264 is the most widely adopted codec and HEVC will become significant in 2014+ starting in mobile applications MPEG-DASH and HTML5 will become widely adopted on a global basis from 2014+ Linear TV is here to stay but we are changing our viewing habits significantly Demand for choice (unicast) is growing at the same time as demand for higher Quality is increasing
Hinweis der Redaktion
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Ericsson AB 2010 Ericsson AB 2010 2010-10-07 Ericsson ’ s other key asset is it ’ s TV customer base. We have an unrivalled footprint with over 2000x global customers, spanning all regions, TV delivery platforms and backed up by 1300+ systems integration projects per year. We will continue to leverage our pedigree and reputation for technology and market leadership, and with your help we ’ ll continue to add to the map.
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 As well as delivering that joined up experience consumers are already starting to demand 2 major impacts on the operators – first…. The traffic on the Internet is growing GAGR of 35% Its all about video Video VIDEO!
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Areas of competence Market analysis and Segmentation Product research Identifying trends and business opportunities Workshops to enhance consumer knowledge BOTH FOR INDIVIDUAL CONSUMERS (WORKING AND NONWORKING) AS WELL AS FOR COMPANIES AS CONSUMERS (GROUPS OF DECISIONMAKERS AT COMPANIES).
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Ericsson continuously monitors consumer trends (see E/// ConsumerLab at http://internal.ericsson.com/page/hub_inside/sales/consumerlab/index.jsp) to determine the shape of tomorrow’s market. Research representing opinions of more than 430M consumers More than 80 000 Interviews every year More than 40 countries worldwide This slide shows some findings included in the latest report (Oct’11) In 2011 study the 85% that watch broadcast TV several times per week or more, will grow to 89% if we instead measure weekly usage or more. I.e. 4% watch broadcast TV weekly. Video on-demand (streaming and downloading) goes up in all 7 studied markets except China and Germany: UK 62% (63%), US: 42% (39%), Spain 58% (51%) , Taiwan 62% (52%) Sweden 43% (28%) and Germany 26% (26%) and China 82% (88%) “ 35% leisure time is spent watching TV”, “71% of people time-shift weekly” - Source: Consumer Labs MSMC 2010 (Multiscreen Media Consumption) The increase in smartphones and the popularity of youtube has also affected the use of video in the mobile phone. Usage of watching video clips in the mobile phone has gone up from 12% to 16% between 2009 and 2010 (monthly usage). – ConsumerLabs infocom_media_content_entertainment_JUNE2011 Key take-aways: Importance of TV Importance of linear content Importance of take that content with us (time/place-shift it) In general consumers are watching more video on more devices. What is changing is the usage patterns + the role of certain devices (see Consumer Lab report for the role of devices) Video on-demand (streamed or downloaded content) = Streamed TV shows, downloaded video content and streamed Movies (here we include TV/video ondemand content both from OTT providers and traditional TV providers). In 2010 Multiscreen Media Consumption study, we showed that 93% watch Scheduled broadcast once per week or more. If we instead look at how many watch scheduled broadcast TV several times per week or more, we get a slightly lower number – 88%. I.e. we loose the 5% that only watch TV once per week. In 2011 study the 85% that watch broadcast TV several times per week or more, will grow to 89% if we instead measure weekly usage or more. I.e. 4% watch broadcast TV weekly. Compared to 2010, Broadcast TV goes down in all 7 studied markets except Sweden: UK 87% (91%), US: 83% (88%), Spain 83% (89%), Taiwan 84% (86%) Sweden 83% (82%), Germany 87% (91%) and China 88% (92%) Recording of TV broadcasts also decrease in all 7 studied markets except Sweden: UK 62% (63%), US: 55% (58%), Spain 47% (60%) , Taiwan 42% (52%) Sweden 36% (28%) and Germany 33% (37%) and China 58% (71%) Consumers seem to turn to online on-demand streaming services or in some cases actually preferring watching live content, to watching it afterwards – just because they don’t want social media to spoil their viewing experience. In today’s day and age – it is simply too difficult to avoid getting spoilers! Video on-demand (streaming and downloading) goes up in all 7 studied markets except China and Germany: UK 62% (63%), US: 42% (39%), Spain 58% (51%) , Taiwan 62% (52%) Sweden 43% (28%) and Germany 26% (26%) and China 82% (88%)
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 We see a clear trend that consumers are moving from a what is on right now, to a what do I feel like watching right now? But now we also see a new trend – consumers are beginning to say: Who else is watching this right now? The social aspects of TV is thus becoming even more relevant and important! Another aspect of this is that consumers not only care about who else is watching something right now, but also what your friends and family is watching in general – what new shows/movies/series might be good for me to start watching (so that I can start taking part of the social community around that content)…the virtual sofa!
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 We see a clear trend that consumers are moving from a what is on right now, to a what do I feel like watching right now? But now we also see a new trend – consumers are beginning to say: Who else is watching this right now? The social aspects of TV is thus becoming even more relevant and important! Another aspect of this is that consumers not only care about who else is watching something right now, but also what your friends and family is watching in general – what new shows/movies/series might be good for me to start watching (so that I can start taking part of the social community around that content)…the virtual sofa!
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 We see a clear trend that consumers are moving from a what is on right now, to a what do I feel like watching right now? But now we also see a new trend – consumers are beginning to say: Who else is watching this right now? The social aspects of TV is thus becoming even more relevant and important! Another aspect of this is that consumers not only care about who else is watching something right now, but also what your friends and family is watching in general – what new shows/movies/series might be good for me to start watching (so that I can start taking part of the social community around that content)…the virtual sofa!
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012
- LTE Broadcast is the first market to adopt HEVC 2013-04-24 SA Media Sales Conference 2013
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Ericsson AB 2010 Ericsson AB 2010 SATV Application Software Overview 2010-06-10
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 I would like to share with you some proof points showing that multiscreen is indeed becoming a key source of success in terms of subscriber and revenue growth for service providers. Conclusions from recent studies have shown that common features amongst the most successful TV service providers were: Innovative and modernized offerings An attractive channel line-up containing categories of entertainment for all audiences Bundling home and out-of-home access across several devices. AT&T’s U-verse IPTV service showed the fastest growth with a compound annual growth rate (CAGR) of 134% between 2007 and 2010. Support for multiple devices: Operators who showed market leadership supported TV viewing on the most number of mobile devices when benchmarked with their competition. PCCW in Hong Kong even extends Multiscreen video to fixed line home phones, while European operators such as Telia and France Telecom are not behind in the game as they have rapidly began launching services to even more mobile devices. I recently read through Twitter that Comcast has just announced a mobile TV app for BlackBerry smartphones. Indeed, no devices are being left behind.
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 … a word about HTTP streaming technologies… because, although H.264 is the dominant video codec (apart from WebM), streaming can happen in many different ways and operators will have to think about which devices they want to target early on and choose one or more streaming technologies (and DRMs) accordingly. Even when talking about adaptive streaming we are not talking about a single methodology (or even a single coded, e.g. Google and VP8). Listed on this slide are the principal adaptive streaming technologies being deployed today. With regards to live content, their requirements are spread between transcoding devices providing the necessary profiles in the right format and a segmenter constructing the chunks, protecting them, building a manifest file and making them available to origin servers.
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Increased cost for service delivery (content formatting for all devices/protocols/drms – especially live, no caching) Customers expect better device convergence as explained above. Consequences are churn and decreased service revenue
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Assumptions: 24 HD in 24x broadcast out (1080i out VBR statmux) 24x multi-screen out (1x 720p60, 2x 720p30, 8x SD)
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Finally, let’s look at where/how a multiscreen deployment fits into a delivery ecosystem (IPTV focused example, but applies to other use cases also) A turnaround headend will typically consist of many different “boxes”, each serving different functions. With the introduction of multiscreen, an operator will need to purchase a multiscreen function “box”, and at the same time maintain dense non-ABR transcoder. Separate box solution means: Flexibility to expand the different infrastructures when and where needed Co-location is not necessary (broadcast + IT often geographically separate) Optimisation of each architecture to maximum density (e.g. don’t lose profiles in ABR transcoder because the broadcaster transcoder needs BNCs, look-ahead resources, Mux resource, stat mux engine, etc..) Others…? Diagram of a broadcast (turnaround) headend Highlight complexity (system integration capabilities to enable scalability) Multiscreen will be integral part of it (not seen in isolation if target is ‘TV everywhere’ experience)
- IBC: Multi-Network Solutions in the Real World 2013-09-09
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 The market and consumer knowledge within Ericsson is such that the following pillars of belief are driving the development of our solutions (its not all about technology, but consumer needs and sustainable business models for the operators) Core beliefs… Importance of linear: 93% of people still watch linear content every week ( ConsumerLab data) The importance of high quality pictures and sound to the user. Willingness to pay for better experience. Scale problem: Convergence (TV anywhere and the decoupling from the client device) means a scale problem. H.264 as the main codec today and in the short/medium term future (where scale problem will appear first at least) Multiscreen as new TV consumption a true TV experience needs to be built into operators business model integral part of broadcast operations Multiscreen will become a main revenue system for operators and therefore we need to make a sustainable ecosystem out of it. Multiscreen will become a core part of operator’s revenue generation, therefore it is becoming critical that multiscreen solutions become integrated in the main systems. Note: this is not the same as saying that broadcast + adaptive bitrate equipment should be the same but that the both systems should have the same level of integration with ad-insertion, tstv, vod solutions as well as the same reliability, etc.
- 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012