Digital Marketing & SEO for Business in the New Normal (YEMG)

1. Young Entrepreneurship
Meetup Group
(YEMG – Singapore)Digital
Marketing &
SEO for
Business in the
New Normal
Ask SEO King
26 Jun 7pm LIVE @
www.ImSEOKing.com
Subscribe & click Bell to be notified

2. Eugene “SEO King” Macarius
Thank You!!
Think Like A Search Engine Spider !!
1. Certified SEO Practitioner as well as an avid Social Media Enthusiast, with a strong passion
for Information Technology and All Things Digital.
2. He has the deep passion and is ever ready to coach his peers in the Digital Marketing
space, also founded the Internet Marketing Secrets invite-only group; thereby earning his
nickname SEO King in the Digital Marketing world.
3. Eugene is currently an independent Principle SEO, Social Media & Internet Footprint
Expert as well as an Internet Marketing Coach & Mentor and has well over 15 years of
website and digital marketing experience under his belt.
4. Former Director of Digital Marketing, Retail Banking
Standard Chartered Bank
• Eugene was instrumental in the planning, co-ordination and execution of
2 key marketing campaign roll out for Christmas 2018 Promotions and Bonus$aver
Relaunch.

3. Eugene “SEO King” Macarius
Thank You!!
Think Like A Search Engine Spider !!
5. Former Manager, Communications (Digital Media)
Roman Catholic Archdiocese of Singapore
Archbishop’s Communications Office
• Eugene planned and re-designed the database structure and backend for the
Catholic Online Directory as well as project managed the development of the
Catholic.SG Mobile App with external vendor for Singapore Catholics.
• He also developed and streamlined submission workflow systems for the
Archdiocese and provided assistance to 32 Catholic Churches in Singapore in
terms of advice and training to build their individual Digital capability.
• Eugene also ran simple Facebook Ads campaign to increase the reach of Facebook
page video content as well as Google search campaign ads to help Catholic end
user locate information better when they search in Google.
• Catholic Life Editor – Editor in Chief & Community Manager
Managed a team of volunteer editors from the parish (individual churches) and
collaborate with them on content planning and distribution for Catholic Life
Singapore Facebook Page.
My Digital NameCard
Connect me now at
www.ImSeoKing.com

4. Digital Marketing for Business in New Normal
Part 1 - The Business Landscape: Running a Business in the
New Normal (Post Covid-19 & beyond)
UNDERSTANDING THE NEW NORMAL
• What is Business in the new normal?
• Impact & Drastic Changes to businesses due to Covid-19 Pandemic.
UNDERSTANDING DIGITAL MARKETING & SEO
• Introduction to Digital Marketing
• Digital Marketing & Brand Recall
• Digital Marketing & impact of Covid-19 Pandemic?
• Digital Marketing for Business in the New Normal.

5. Part 2 – SEO for Business in the New Normal (Post Covid-19
& beyond)
UNDERSTANDING SEARCH ENGINE OPTIMIZATION (SEO)
• SEO Simplified for Layman – What is SEO? Why is there a need to rank
high on Google & Search Engines?
• The Search Engine Wars & How Google Won it this day!
• The Components of a Good SEO Strategy & How to Think like a Search
Engine Spider!
• Knowing the Target Market & Customer
• How to Decide on Keywords relevant to your business?
• The SEO Research Strategy
• On Page SEO & Off Page SEO
• Putting it all together
Digital Marketing for Business in New Normal

6. Part 3 – Trends, Technology & the Future of SEO, for
Business in the New Normal (Post Covid-19 & beyond)
• Follow Me Marketing
• Bold prediction of the future of SEO post pandemic
• New Trends and Technology that influence Digital Marketing & SEO
Digital Marketing for Business in New Normal

7. Business in the New Normal
Thank You!!
Think Like A Search Engine Spider !!
1. What is Business in the new normal
like?
2. Impact & Drastic Changes Businesses
have to do in the new normal.
www.IMSeoKing.com
PART 1: Doing Business
In the New Normal

8. How hard did COVID-19 Pandemic hit Businisses?
• Who was impacted when the Pandemic hit?
Food Outlets, Florists, Neighbourhood Hardware & Furniture Shops
• Why were they impacted?
They relied too much on footfall traffic, when they were forced to close, they had no
means to deliver to their customer!
• No Online Order & Payment Systems!
No online ordering systems, no ecommerce. Mad scramble to get this!
• F&B rely too much on the likes of Grab, Deliveroo and Food Panda. Delivery Cost.
• Their excuse
There is no need for Website! What does this tell us?
PART 1

9. What does it really mean to Operate in
the New Normal?
What is the New Normal?
1. When will Normal return? End of the Year or next year or
even not in the near future? Or will Normal ever return?
2. What does social distancing mean?
* Operating at 50% Capacity.
3. Who is most impacted?
* Restaurants, Retail, Airline, Travel, Hotels, Events &
Conferences.
4. Are you impacted by the new normal?
5. How does the new normal impact our lives?
* Business, Socially, Employment and more...
PART 1

10. What does it really mean to Operate in the New Normal?
RESTAURANTS OPERATING AT 50% CAPACITY
• Alternative tables can be occupied due to
safe distancing, lesser people to dine at
same table.
• Rental, Staff and Food costs as constant
operating cost; this means that they got to
sell more to achieve pre-Covid19 sales
volume.
• Additional cost increase of third party
delivery cost eg. Food Panda, Grab Food due
to increase take out, no dine in.
THIS LOOKS COOL !!
• Additional Renovation Costs perhaps to get the restaurant
to comply to new normal requirements perhaps.
Nobody actually thought COVID-19 would change our life at least for the
mid term.
LIFE in the New Normal Video
https://www.facebook.com/watch/?v=534769593839803
PART 1

11. Digital Marketing & SEO in the
New Normal
Thank You!!
Think Like A Search Engine Spider !!
1. What is Digital Marketing & SEO?
2. Digital Marketing & Brand Recall.
3. Digital Marketing for Business in the
new normal
www.IMSeoKing.com
PART 1: Doing Business
In the New Normal

12. Thank You!!
Think Like A Search Engine Spider !!
1. Digital Marketing is the process or Building an Internet Footprint for
your business.
2. An Internet Footprint acts as an Online Street Sign for the search
engine spider which each have a program known as a “crawler” or a
“bot”.
3. Driving Vs Hansel & Gretel.
4. A spider is a program that visits Web site and reads their pages as
well as Directory Sites and Social Media that points to the web site in
order to create entries for a Search Engine Index (like table of
contents of a book).
www.IMSeoKing.com
What is
Digital Marketing
& SEO?
PART 1

13. Definition of Digital Marketing
1. Customer Avatar: Know your target audience & potential customer.
2. Platforms & Engagement: Know where they hang out & their Preferences
and Lingo.
3. Methods of Outreach: Organic Traffic (SEO), Paid Ads (SEM, Fb Ads)
Social Media Marketing
4. Crafting the Right Message (Copywriting): Know their habits & lingo.
EFFECTIVE COMMUNICATION ACROSS
PLATFORMS TO REACH OUT TO THE
POTENTIAL CUSTOMER (TARGET AUDIENCE)
PART 1

14. Digital Marketing is Often Misunderstood PART 1
I do not need a website! Then what you rely?
Flyers?
Social Media is for young kids! Do u who to
target & the right way of Ads targeting?
Google my What?
Your business is not searchable. Not on maps.
No listing in Google My Business .
Youtube is for watching movies! Oh really?
Youtube is the second largest search engine
in the world after Google.com

15. Digital Marketing & Brand Recall
PART 1
• Branding is not important to me!
Then how you expect people to
remember your business?

16. Digital Marketing for Business in the
New Normal
PART 1
What will be impacted by the new normal?
• Workflows, Customer Service Journey &
Chatbot Follow-ups.
• Integrated Social Media with Customer
Service Functions & CRM.
• Show room Booking Systems, Queue
Systems (eg. Property, Car showrooms).
• Temperature Taking, Attendance Taking,
Clock in, Clock out Systems.
• Online to Offline: Booking of Appointments
(FB Ads to Website to Physical Meetups)
• Offline to Online: Re-marketing of walk-ins
to onboard them online via email newsletter
to continue the customer experience and
journey.
• Video conferencing & meetings. Zoom
Overdoze!

17. SEO for Business
Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
PART 2: SEO for
Business in New Normal
SEO Strategies to
Think Like A Search
Engine Spider !!

18. SEO for Business in the New Normal PART 2
WHAT IS SEO?
• SEO is only one small equation of a
company’s marketing activity.
• If done right results last for years!
• SEO is a set of methods used to
systematically plan, design and structure the
site in terms of:
* Navigation
* Categorization of topics
* Inter-linking of related topics
* The way the content is written.
• An Analogy: Google walking into a
Departmental Store, imagine your website is
that Department Store.
WHY RANK HIGH IN GOOGLE & SEARCH ENGINES?
DO I NEED TO WORRY TO RANK IN BING & YAHOO TOO?

19. The Search Engine Spider
Thank You!!
Think Like A Search Engine Spider !!
1. A spider is a program that visits Web sites and reads their
pages and other information in order to create entries for a
Search Engine Index (like table of contents of a book).
2. Major search engines on the Web all have such a program,
which is also known as a “crawler” or a “bot”.
3. Spiders are typically programmed to visit sites that have
been submitted by their owners as new or updated.
4. Spiders are called spiders because they usually visit many
sites in parallel at the same time, their "legs" spanning a
large area of the "web“.
www.IMSeoKing.com
PART 2

20. Timeline of Search Engines
1990 - 1991 1993 1998 TODAY1994
Pre-web search engine
1990: The Archie search engine,
created by Alan Emtage, Bill
Heelan and J. Peter Deutsch,
computer science students at
McGill University in Montreal, goes
live.
1991: The rise of Gopher (created
in 1991 by Mark McCahill at the
University of Minnesota) leads to
two new search programs,
Veronica and Jughead.
Birth of First web robot
Matthew Gray
produces the first
known web robot, the
Perl-based World
Wide Web Wanderer,
and uses it to generate
an index of the web
called the Wandex.
Yahoo was born
Infoseek, World Wide
Web Worm,
Webcrawler, Lycos
engines were born
Yahoo! Was
born !!
Google was born
The domain
Google.com is
registered.[9] Soon,
Google Search is
available to the public
from this domain
(around 1998).
GOOGLE was born!!
Google is Number #1
Why is
this so?
Timeline of search engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines
www.IMSeoKing.com
PART 2

21. 1. A focus on User Experience: Google started with the
idea that users essentially wanted access to the most
relevant information in relation to their search queries.
2. Indication of Relevancy: Sergei Brin and Larry Page
thought links and clicks as a sort of recommendation,
an indication of relevancy and value. No other search
engine was doing this at that point in time.
3. Search Result Relevancy: A query typed in Google
provided more relevancy than did Excite, Yahoo and
other search engines.
4. No Ads: Google initially didn't include any
advertisements on their page.
5. Be Radical: A search query in Google, directed
users away from their page and towards relevant
website in the search results. This was a radical move,
as Google did not yet have a business model to monetize.
At this time, revenue generation on the web was still being
negotiated, all of the competition was still operating by
trying to keep users on their pages in order to capture more
advertising dollars.GOOGLE KO YAHOO!!
PART 2How Google won the Search Engine Wars!

22. Getting into.. The Inside of the
Search Engine Spider’s mind!
TOPICAL
What is the key
Topic / Idea?
1. Keyword & synonyms.
2. Keyword repeat ion
on different pages
stress that site is
about this keyword.
AUTHORITY
Where is Info Seen?
1. Initially volume of
backlinks.
2. PR & Social Media.
3. Quality of backlinks
vs quantity.
4. Don’t go crazy on
backlinks.
CONTEXTUAL
What Type of Info?
For eg. Apple
1. Apple the Fruit
2. Apple the
Company & its
Products
RELEVANCY
Is it Relevant?
1. The moment
Google stops
being relevant in
its search results,
Yahoo takes over.
2. This is a BIG
factor!! Hence
Google Dance.
1. Today Google as a dominant force in search.
2. Google boasts an impressive market share and largely overshadows its competition in many of the
world's key markets (except China).
3. No other search engine has its name used as a verb in a sentence
(ie: "I don't know, why don't you Google it"?). www.IMSeoKing.com
PART 2

23. Google Love
Google
Concept
= Relevancy
1. Who has Google bought?
2. What Google has Developed?
3. What Google is Developing?
1. Failed Technologies and lessons
behind them.
2. When technologies disappear,
what other technologies will take
its place?
Be Ready to have an intimate
Relationship with Google!
Knowing &
Understanding
The
Google Love
Google
Concept
PART 2

24. Google Love Google
THE INTEGRATED GOOGLE CLOUD
1. Google Classroom: On 28 November 2018,
Google bought Workbench, an Education
technology firm.
2. Google Maps: On 11 June 2013, Google bought
Waze, a GPS navigation software
3. Google Sites: On 31 October 2006, Google
bought JotSpot, a Web application
4. Blogger: In October 2003, Google bought
Genius Labs, a Blogging software company
5. Google Suite: Gmail, Docs, Drive & Hangouts
6. Google Cloud Platform: A new & smarter way
to work
ADVERTISING & AD SERVING
PLATFORM
Google Adsense & Adwords
1. In April 2003, Google bought
Applied Semantics, an Online
advertising company.
2. This technology forms the core
technology behind Google Adsense
and Google Adwords.
PHOTO & VIDEO SERVING
PLATFORM
Google Photos
1. In July 13, 2004, Google bought
Picasa, an online Image organizer,
this forms the core technology
behind Google Photos today.
YouTube
1. In October 9, 2006, Google bought
YouTube, for $1,650,000,000
2. Today Youtube.com is the number
#2 Search Engine in the world.
STATISTICS & ANALYTICS PLATFORM
Google Analytics
1. In March 28, 2005, Google bought Urchin
Software Corporation, a Web analytics
company.
2. This technology forms the core of what is
known as Google Analytics today.
Google acquired, on average, more than one
company per week in 2010 and 2011. – In the race
to be relevant!!
List of mergers and acquisitions by Alphabet
https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet

25. The SEO Research Process
How to Identify Your Target Audience?
PART 2

26. Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
SEO Research Process
Knowing & Understanding
The Market
• Market: "Weight loss" is a big, general, market rather than a niche.
• Niche: "Weight loss for women" is a niche but still quite broad.
How do we identify a sub-niche within a niche then? A sub niche is
simply a smaller segment of the market.
• Sub-Niche: "Weight loss for women who've recently given birth" is
a sub-niche.
It's Specific and Focused and caters to a very particular sub-section
of the wider weight loss market.
PART 2

27. Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
SEO Research Process
Knowing & Understanding
The Market
PART 2

28. Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
SEO Research Process
Knowing & Understanding
Competitors
• After researching and understanding the
Market, Niche and Sub niches; we now
proceed to Analyse Competitors Outreach.
• We look at how strong the presence is in
both online and off line media.
PART 2

29. Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
SEO Research Process
Knowing & Understanding
Competitors
Offline Media Research & Analysis
• Industry specific publications: not
limiting to magazines, journals, trade
publications
• BookStores: How bookstores arrange
books in the niche?
• Top-sellers: What are the top sellers in
bookstores?
• Newspaper: What is the top news of
your niche, which competitor or yourself
is in the news and how is it reported
(favourably or unfavourably)
In offline media, just as an example (but not limiting to); we look at who is on the first physical
page and why are they on it and for what topic or purpose as well as what is the angle of the
story pitched at.
• Flyer marketing: Did they use any
banner marketing to get nearby
traffic to their store? What is the
promotion they use to draw the
crowd in?
• Banner Stands: Any banner
stands in front of your competitor
storefront and how are they
worded?
PART 2

30. Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
SEO Research Process
Online Media Research & Analysis
• Vertical Industry Portals:
not limiting to Property
Guru (if property niche),
Global Sources or Alibaba
(if it’s in the supplier
products niche),
Hotfrog or eGuide (or any
other business listing
directories)
Selling Platforms:
not limiting to Zalora, Shopee, Lazada
Amazon, Ebay, Etsy
Industry Specific News Sites/Portals or Business Times or
Channel News Asia or other Global News Sources
Social Media: How strong are you vs competitor in the
following but not limiting platforms (Facebook, Instagram,
Twitter, Pinterest, LinkedIn)
Knowing & Understanding
Competitors
PART 2

31. Knowing Your Customer Avatar
Why having a customer
avatar is important?
When you try to sell to everyone,
you end up selling to no one!
• If you do not understand who your market is,
you will be advertising wrongly and might be
attracting the wrong crowd even.
• If you are targeting to the right audience, they
will feel that you understand their problem or
pain or needs and BUY from you!
• Can you map her to a person
E.g. your niece
PART 2

32. PART 2

33. Primary Audience Definition – Anchor Position
Target Audience Identification – The Halal Satay Company Case
Study
Like Satay
Malays or Muslims
Muslim Food, Muslim Related Culture
Halal Related Interests Like Barbeque (BBQ) Food PART 2

34. Target Audience Identification – The Halal Satay Company Case
Study
Secondary Audience Definition – Capture New Markets
People who “Grab Food”
People with interest as Grab Food, Food Panda,
Catering.
Associated or Similar Food
Otah, Kebab or even the Korean equivalent of
their Satay.
Dining Preferences – Type of Food
Indian, Korean, Mediterranean, Japanese,
Thai, Taiwanese, Chinese
Food Parings : Satay with Food or
Drink
Make Satay Pairings as popular as the Wine &
Cheese pairing. Satay with Chicken Wing or
Beer.
Satay Bonds People
Interest as “family”, “children”. Position a team
building event around Satay. Friends /
Colleagues.
Satay as Party Food or Soul Food
People who like party, having upcoming
birthdays, wedding anniversary.
PART 2

35. Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
SEO Research Process
SEO KEYWORD
RESEARCH
DEMO
PART 2

36. The Anatomy of an Online Business / Website
You can install Pixels to help gather
information for you: Google Adword
Pixel, Facebook Pixel & LinkedIn Insight
Tag
TRACKING & INFO GATHERING
Tools that can be installed to help you
capture site visitor stats (Google
Analytics) and behaviour (HotJar)
STATISTICS & ANALYTICS
“Hey Google, wave wave, my site has got
new content!!”
Google XML Sitemap & HTML Sitemap
SECRET INFORMANT TO GOOGLE
Small considerations like if your audience
is in Singapore, preferably hosting should
be in Singapore too. Also Secured
Sockets Layer (SSL) should be considered.
DOMAIN & WEB HOSTING
Website content management platform,
functions, theme or skins. Design of
menu structure, category, tags and
internal linking of posts.
INTERNAL OR ON PAGE FACTORS
Submission of Google XML Sitemap. Only
prominent Directory Submissions.
Promotion on key Social Media platforms.
EXTERNAL OR OFF PAGE FACTORS
www.IMSeoKing.com
PART 2

37. Main Title: The main title of the article should contain the article
keyword that we wish to rank for. The keyword is usually located
closer towards the left or starting the title.
Sub Titles: For an article minimum is to have at least 2 or 3 subtitles.
Each subtitle will have to contain the keyword in it.
Images: rename images to include keyword as part of image name.
First Paragraph: The first paragraph of the article must contain the
keyword preferable as starting with the keyword or placing the
keyword at the left most possible position, nearer to the starting
sentence of the paragraph.
Content Block: As a tough guide if your content is 3 paragraphs, then
the keyword should at least appear 2 times in that content block. Each
content block must build upon the previous one to tell a story. An
article can contain as many content block as possible so that the total
words meets the article requirement of at least 500 to 600 words per
article.
Last Paragraph: In the last paragraph, the last sentence has to have
the keyword towards the end of the sentence when possible or
closest to it.

38. How to Structure your site for Search Relevancy
On Page Optimisation
1. Content has to be Topical as
well as Contextual.
2. Content optimisation
considerations:
• Definition of primary
keyword.
• Associated keywords in
pages.
• Keyword in URL.
• Well organised and easy
to find information
(category/tag).
• Image optimisation on
website.
Off Page Optimisation
1. Build Quality backlinks on
prominent directory.
2. Image optimisation in
Google Photos.
3. Video optimisation in
Youtube.
4. Do not go crazy over this.
www.IMSeoKing.com
PART 2

39. Putting it altogether!
Google Analytics
Google Spider
Domain & Hosting
External Backlinks
External Backlinks (Social Media )
also known as Social Signals
Google XML Sitemap
“Hey Google, wave
wave, my site has
got new content!!”
Informs Google when
site is updated.
www.web.com
A good website should contain the following.
1. Tracking & Analytics Code:
a) Google Adword Pixel, Facebook Pixel & LinkedIn
Insight Tag
b) Hotjar
c) Google Analytics
2. Website Platform based on purpose:
a) Normal Website: Wordpress (no Wix)
b) E-Commerce: Shopify / Woo Commerce
3. The Look: Theme or Skins
4. Functions Needed:
a) Wordpress: Plugins
b) Shopify: Apps
5. Website Structure & Content
a) Keyword in Domain
b) Design of menu structure
c) Post topic, category and tags
d) Internal linking of posts.
Website
Ads
1. Google Ads
a) Search Ads
b) Youtube Ads
c) GDN Ads – Adsense sites
2. FB Ads
3. LinkedIn Ads
PART 2

40. Measure, Measure, Measure
How you know what you Doing is
Effective? Do you want to learn this?
Hotjar Tells you how your
Customers behave!!
Google Analytics is a web analytics service
offered by Google that tracks and reports website
traffic, currently as a platform inside
the Google Marketing Platform brand. ...
Google Analytics became the most widely used
web analytics service on the web.Launched:
November 14, 2005; 13 years ago
Analytics help you see any Blindspots !!
See how visitors are really using your website,
collect user feedback and turn more visitors
into customers with Website Heatmaps &
Behaviour Analytics Tools.
PART 2

41. How can SEO help your business?
• Know that SEO is demand based search. People search based on
demand of what they need.
• Both SEO and Google Ads are demand based search.
• Do you know what is a buying keyword or keyword with strong
commercial intent?
Eg. Property
• SEO or any component of Digital Marketing cannot be
compartmentalise. They never walk alone!
• SEO is often done blindly – I need traffic so I do SEO; without
properly defining business objectives, customer experience and
journey.
PART 2

42. Immediate Tips on Improving SEO for your business!
• List your business in Google My Business.
• Take note of your website Load Speed.
• Buy an SSL secured domain for your site.
• Pay attention to Mobile Optimisation of your
website (Responsive Design).
• Beautiful Images too little text.
• Always write with readers in mind and then the
search engines.
• Optimise the image file names with keywords.
• Have branded images in Google Photos.
• Have a presence in Youtube.

43. Where is the Opportunity? Probing Questions to ask….
• “Can people find you?”
• In cases where location plays an
important part of the business.
• Client could be “Restaurant”, “Car-repair
workshop”, “Property Launch”
• Method: Use Google My Business
• Appears in Google Organic Result as a
“Map section”
• Appears in Map Result
• Did you Claim Your Business?
Google My Business 25

44. SEO Case Study
• Google SERPs Explained
• 2 Examples of SEO done right
• Google Page 1 Listing – Easy
• Can an SEO Company get you
Multiple Google Page 1 Listings?

45. Digital Marketing & SEO in
the New Normal
Thank You!!
Think Like A Search Engine Spider !!
www.IMSeoKing.com
PART 3: Predictions,
Trends & Technology
1. Follow Me Marketing
2. Bold Predictions of SEO
3. Trends, Technology & Digital
Marketing and SEO

46. Social Media & Follow Me Marketing
Your prospect is out there…
in Social Media!!
You can simply impress your audience
and personalise your reach to them to
get them interested in what you offer.
Provide Better Customer Service
“Thank you for showing your interest in the
Wonder Face Cream. To make sure you will get
a Wonder Face, we will offer you a 20%
discount if you buy with this code :
WONDERFACEME
Give a Discount
Bring across your message to
people who like similar interest
as to what your Brand or
business would offer.
Offer a more Targeted Message
When you overdo the “Follow You”
marketing it becomes SPAM !!
PLEASE Don’t Overdo it !!
By placing Pixels on your website, you can follow your prospect when he/she browses on Social
Media. Do you see this in real life?
The Concept of “Follow You” Marketing
PART 3

47. Bold Predictions of SEO
Google Love
Google Concept
Google buying more
technologies
1. Expect Google to buy more
technologies.
2. What are some of Google’s failed
technology?
3. What are the possible searches to
get your business listed in Google?
Image Search, Maps, Videos,
Organic, News, Shopping
Relevancy &
Contextual Search
A more relevant search engine
1. Google’s name of the game is
relevant.
2. Google’s shift of focus from
keyword centric to a more
wholesome search that involves
contextual search.
Voice Search
Search More
Conveniently
1. Allows for search on the
go, eg. when driving.
2. Not fully adopted yet but
this might be fully adopted
in the next 5-8 years.
Better detection
of Fake News
Relevant Information
1. Google putting more
emphasis on the following
considerations in pulling out
relevant content:
(a) Reviews of Biz
(b) Reputation of Biz
(c) Locality of Business
(d) Media Exposure of Biz
01 02 03 04
PART 3

48. Emerging Trends or Technology
Go Live Technology
Reach out Instantly
1. Group of ready users online,
technology reaches out to them
automatically the moment you go
live.
2. Dual streaming technology allows
you to stream live on at least 2
platforms.
3. Insta Story, Fb Live, IG TV, Tiktok,
Webinars.
4. LinkedIn Live trial for go live in USA.
Chat Bots
Customer Centric Marketing
1. Marketing Bots: Good
customer journey as easy as
filling up a form, answer
question to get to what you
need.
2. Chatbots can be programmed
for customer service issues or
support.
3. FB Messenger Bots, Telegram
Bots
Instant Messaging (IM)
Or Conferencing
Communicate Effectively
1. Facebook Ads can be
blocked; browser ad
blocker.
2. Emails can go to spam
folder.
3. Reach out instantly.
4. Run Fb Ads to Fb
Messenger or WhatsApp.
5. WhatsApp, Telegram,
WeChat, Line, Skype
Big Data
Analytics
1. Visitor Analytics & Behaviour
2. Competitor Spying
3. Customer Service
Information – Customer
preference
4. Loyalty program
5. Sales Data
6. Google Analytics is key to
understanding your web
visitor.
01 02 03 04
PART 3

49. FREE ONLINE MARKETING COMMUNITY
MY FREE GIFT TO ALL
The learning continues at:
IMSecrets.IMSeoKing.com
Thank You!!
Be on the Radar, DO not be
Out of Sight, Out of Mind!!