1. Submitted To,
Introduction to business (BUS 101)
School of Business
North South University

3. Marico Bangladesh Limited (MBL) holds a leadership position in the FMCG
space. MBL recorded a turnover of Tk. 5,358 Million ( USD 73.4 Million) in 12
months ended on 30th September, 2010 and Tk. 2,846 Million
( USD 39 Million) in 6 months ended on 31st March, 2011. MBL is the subsidiary
of Marico Limited,
India (Marico).
MBL‟s Products in Pure Coconut oil, Edible Oil, Hair care and Skin Care reach
out to more than 500,000 outlets in Bangladesh. MBL touches the lives of 1 out
of every 3 Bangladeshi through its portfolio of brands such as
Parachute, Saffola, Hair Code, Aromatic, Camelia and Beliphool to name a
few, most of which enjoy leadership positions (No. 1 in coconut oil
segment), with significant market shares in respective categories.
We believe in transforming the lives of our stakeholders be it our
consumers, members, associates or shareholders, by helping them maximise
their true potential. This truly articulates the Mariconian spirit –
to „be more. every day‟TM.

4. Company Vision:
“To be the market leader”
Company Mission:
The vision will be achieved by
· Marico's business model is based on focused growth across all its
brands and territories driven by continuously improving value
propositions to consumers.
· Market expansion and widening of retail reach
· Marico aims to be the leader in each of the businesses; by
heightened sensitivity to consumer needs, setting new standards in
the delivery and quality of products and services through processes
of continuous learning and improvement.

5. Marico Bangladesh Limited is led by a team of talented and
experienced leaders,
with Rohit Jaiswal, Managing Director at the forefront.

6.  The management discussion analysis are made by the Marico
Company management authority.
 The report has been presented in line with the requirements of Sec
184 of the Companies Act, 1994, SEC notification, Listing
Regulations of Dhaka Stock Exchange (DSE) and Chittagong Stock
Exchange (CSE).
 Some Statements in this discussion describing
projections, estimates, expectations or outlook maybe forward
looking.
 Actual results may however differ materially from those stated on
the account of various factors such as changes in government
regulations, tax regimes, economic developments of the
country, exchange rate and interest rate movements, impact of
competing products and their pricing, product demand and supply
constraints.

7. The strategy followed by the company and the quality of the product offers
a customized product in all seasons, to grab the price conscious
customers and to provide value for money. Like,
 Brand name: Parachute
Target Audience: The primary target audience of „Parachute‟ is women of
all ages in both urban and rural population of Bangladesh.
 Brand name: Parachute Advanced refined hair oil and Parachute Jasmine
Target audience: Young and appearance conscious consumer.
 Brand name: Parachute After shower Hair Cream
Target audience: Young men.
 Brand name: Parachute Sampoorna
Target audience: Women customers.
 Brand name: Parachute Natural shampoo
Target audience: Women, Men and kids.

8. Promotion is the process of marketing communication to
inform, persuade, remind and influence consumers or users in favor of your
products and service.
The Company
The product
The channel
Buyer
The Promotion Media:
1.Newspaper.
2. Television.
3. Radio.
4. Cinema halls.
5. Campaigns.

9.  Marico is professionally managed organization that has built for itself a
stimulating work culture that empowers people, promotes team
building and encourages new ideas.
 The organization believes that great people deliver great results and
lay foundation for sustainable profitable growth.
 The organization lays emphasis on recruiting the right talent. It
believes in recruiting the talent not for present but for future.
 It has recently started with its campus programme. The focus is to
recruit the best talent from the premier institutes of the country.
 A strong business linkage of all Human Resource processes and
initiatives are maintained at Marico.
 Marico had formulated a contemporary set of values four years ago
and it is important that all member in the organization are not only
aware of but also consciously practice and “ walk the talk” on all its
values.
 To build this consciousness and commitment to value, workshops are
held for teams to identify their focus areas and plan actions
accordingly.

10.  Marico Bangladesh LTD. Recorded a turnover of Tk. 406 core for the year ended
30th september ,2009, a growth of 53% over the previous year.
 Profit before TAX during the year was Tk. 58 crore, while the profit after TAX
was at 47 crore.
 During the year, the company has written off deferred expenses to tune of Tk.
6.63 crore, which has led to substantial increase in general and administration
expenses.
 Based on the performance of the company, the board of directors
recommended cash dividend @ 25% for the year ended september 30, 2009.
Total dividend for the year amounting Tk. 7.88 crore, which is 150% higher than
the dividend amount paid in the previous year,
 Marico shareholding pattern is given below:
Marico Ltd.
90%
Institutions
2.53%
Individuals
7.47%