10. HELLO@IMPRESSION.CO.UK
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
defined audience….
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14. HELLO@IMPRESSION.CO.UK
93% of B2B Marketers use content marketing.
Source: http://contentmarketinginstitute.com/
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15. HELLO@IMPRESSION.CO.UK
It’s much easier to communicate with a new audience
by creating and giving away quality content, rather
than just asking them to buy your product.
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18. HELLO@IMPRESSION.CO.UK
Without trust, consumers won’t buy from you. We
shop at Amazon because we trust that our items will
be delivered promptly and that the product is as
promised
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79. HELLO@IMPRESSION.CO.UKwww.impression.co.uk/sdm
Google Keyword Planner - Topic research tool
Answer The Public - Topic research
http://answerthepublic.com/
Reddit - Research industry content via community
https://www.reddit.com/
Quora - Questions per industry
https://www.quora.com/
Buzzsumo - Find high performing content
http://buzzsumo.com/
Online communities, industry publications, authors, competitors!!!
Research Tools
80. HELLO@IMPRESSION.CO.UKwww.impression.co.uk/sdm
Visual.ly - Outsource content and get quotes
http://visual.ly/
GIMP - Free photoshop software
https://www.gimp.org/
Easely - Free infographic tool
https://www.easel.ly/
Animoto - Quick and easy video editing
https://animoto.com/
Content creation tools
81. HELLO@IMPRESSION.CO.UKwww.impression.co.uk/sdm
Buzzstream or Google Sheets - Relationship management tool
http://www.buzzstream.com/
ResponseSource - Connect with publications/journalists
http://www.responsesource.com/
HARO - Connect with publications/journalists
https://www.helpareporter.com/
Ahrefs/Majestic SEO/Open Site Explorer - Find which publications link to your competitors
https://ahrefs.com
Search Engine Queries - https://www.optimizesmart.com/10000-search-engine-queries-
for-your-link-building-campaign/
Promotion tools