Inbound Marketing is the new way to gain more leads and customers. Rather than traditional marketing, inbound makes it easy for your potential customers to find and trust your business. In this slideshow, we break the entire process down into 5 steps and explain them in just 24 slides. If you are looking for more info about inbound marketing, visit: http://www.impactbnd.com/what-isinbound-marketing

2. IMPACT Branding & Design LLC
• Creative Inbound Marketing Agency
• Founded in 2009
• Team of 10 professionals
• Over 130 clients nationwide
• Company grew 400% in 2011
• Twitter: @impactbnd
#improcess
Presented by: Bob Ruffolo
Owner @bobruffolo
Layout by: Bobby Kane @bobbyjkane

3. INBOUND MARKETING PROCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

4. STEP 1
Develop a Successful
Marketing Strategy
MARKETING IS AN INVESTMENT IN THE GROWTH
OF YOUR BUSINESS, NOT AN EXPENSE
WHAT IS THE PURPOSE OF THIS MARKETING PLAN?
• What are your goals? What are your objectives?
• What marketing challenges have you faced?
• Who is your ideal customer and how can you attract them?
• Where do potential buyers look for companies like yours?
• How much should you invest in a marketing program?
• How is this marketing program going to provide a ROI?

5. INBOUND MARKETING PROCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

6. STEP 2
CREATE AND MAINTAIN A
POWERFUL WEBSITE
• Easy to Navigate
• Professional Appearance
• Search Engine Friendly
• Mobile Ready
• Easy to Update
AN EFFECTIVE WEBSITE IS THE HUB OF ALL YOUR
ONLINE MARKETING AND LEAD GENERATION!

7. INBOUND MARKETING PROCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

8. STEP 3
GENERATE MORE TRAFFIC
BY INCREASING THE TRAFFIC
TO YOUR WEBSITE, WE
INCREASE THE NUMBER OF
OPPORTUNITIES FOR VISITORS
TO TURN INTO LEADS.

9. STEP 3
GENERATE MORE TRAFFIC
These services are proven ways to bring new
and qualified visitors to your site:
Blogging SOCIAL SEO PPC
MEDIA !"#$%"&'()

10. STEP 3
GENERATE MORE TRAFFIC
• We
build
a
following,
share
your
blog
posts,
and
engage
in
social
media
conversa9ons
• Businesses
see
63%
Blogging increase
in
marke9ng
effec9veness
when
using
social
media

11. STEP 3
GENERATE MORE TRAFFIC
• We
build
a
following,
share
your
blog
posts,
and
engage
in
social
media
conversa9ons
• Businesses
see
63%
increase
SOCIAL in
marke9ng
effec9veness
MEDIA when
using
social
media

12. STEP 3
GENERATE MORE TRAFFIC
• Iden9fy
targeted
keywords,
op9mize
your
website
for
those
keywords,
rou9nely
create
keyword
targeted
content,
and
build
quality
links
to
your
website
• 46%
of
daily
searches
are
for
info
on
products
or
services
SEO
• 20%
of
monthly
Google
searches
are
for
local
businesses

13. STEP 3
GENERATE MORE TRAFFIC
• We
create
and
manage
pay-­‐
per-­‐click
adver9sing
campaigns
that
drive
addi9onal
quality
traffic
to
your
website
• We
op9mize
your
pay-­‐per-­‐
PPC click
campaigns
to
generate
!"#$%"&'() the
most
traffic
and
leads
for
the
lowest
cost-­‐per-­‐click

14. INBOUND MARKETING PROCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

15. STEP 4
CONVERT TRAFFIC TO LEADS
CREATE ATTRACTIVE
OFFERS AND CALLS TO
ACTION THAT APPEAL TO
POTENTIAL BUYERS AT
ALL LEVELS.

16. STEP 4
CONVERT TRAFFIC TO LEADS
The Proven Process:
1. Build landing pages that describe the offer with a form
to collect lead information
2. Upon completing the form, user will gain access to the
offer, receive an auto responder email, and be entered
as a lead on HubSpot
3. Place Call to Actions (CTA’s) throughout the site to
encourage more lead generation

17. STEP 4
CONVERT TRAFFIC TO LEADS
LEVELS OF WHAT ARE THEY WHAT TYPES OF OFFERS ATTRACT
POTENTIAL BUYERS THINKING? THESE BUYERS?
UNAWARE BUYERS What is it? Who are you? !"#$%&%''(!"#$%&"'()*+$,-."'/-."0,1"#233,(-."45"678-)%9,(":)%(*,-;."
'()*+$,-."'32$<-)"42=,(-.">$2-?"@,9%-
Who needs it and why?
INTERESTED )*+,#-./&#0(122%$'(!",#%%A-."0?*),"42=,(-."B3/,=,3/,3)"'()*+$,-."
BUYERS B3)(%/8+)%(<"C*/,%-
What are the consequences
of not having it?
PROBLEM 3#0.*#-./&(122%$'"!"0,1*32(-."4%/+2-)-.":,9*32(-."78-)%9,("
RECOGNIZED
What are my options? 5,D,(,3+,-."#(%+?8(,-.":,$$":?,,)-
READY
TO 4#0%'(122%$'"!"5,E8,-)"2"4(%=%-2$.":+?,/8$,"2"F,,)*3&."
BUY Why should I choose you? 4(,-,3)2)*%3-."G(*2$-."@,9%-

18. INBOUND MARKETING PROCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

19. STEP 5
CONVERT LEADS INTO SALES
These 5 services help you convert more
sales:
LEAD SEGMENT LEAD EMAIL CRM
INTELLIGENCE LEADS NURTURING MARKETING INTEGRATION

20. STEP 5
CONVERT LEADS INTO SALES
Know
which
pages
your
leads
view
&
when
they
return
to
your
site.
Lead
scores
are
generated
for
all
leads
so
you
know
LEAD who
to
contact
first.
INTELLIGENCE

21. STEP 5
CONVERT LEADS INTO SALES
Leads
are
segmented
into
lists
based
on
the
form
they
completed
or
informa9on
you
collect.
This
allows
you
to
quickly
SEGMENT send
targeted
messages.
LEADS

22. STEP 5
CONVERT LEADS INTO SALES
Various
lead
nurturing
campaigns
are
developed
to
further
educate
“ Top
of
the
Funnel”
leads
down
to
sales.
LEAD
NURTURING

23. STEP 5
CONVERT LEADS INTO SALES
Email
marke9ng
is
used
to
send
9mely
messages
to
all
contacts
in
your
system.
EMAIL
MARKETING

24. STEP 5
CONVERT LEADS INTO SALES
Integrate
a
Customer
Rela9onship
Management
soWware
for
an
improved
sales
process
and
a
closed-­‐
loop
marke9ng
campaign.
CRM
INTEGRATION

25. STEP 5
CONVERT LEADS INTO SALES
MARKETING AUTOMATION IS
USED TO PERFORM THESE
LABORIOUS TASKS
COST-EFFECTIVELY AND
HANDS FREE!

26. INBOUND MARKETING PROCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

27. !"#$%&'(#)#*+,)
-&.'/)0'1&2&3*'(#)#*+,)
4,355#6'7+%,6&)
1&5&,,#"8'9&:)#*&)
;+2%<3,';38&)
TRAFFIC
='+5';38&)'#"'>++8<&
?+%"6&'13*&)
@4A';&,5+,B3"6&
C&D.+,E';&,5+,B3"6&
7&3,6F'13"G#"8)
SEO
4,355#6'5,+B'7&3,6F
H":+%"E'I#"G)
@<#6GJ4F,+%8F'13*&
@+)*'2&,'@<#6G
PPC
4,355#6'5,+B'7&3,6F
H":+%"E'I#"G)
STEP 6
1&5&,,3<'7+%,6&)
?<+8'7%:)6,#:&,)
A%E#&"6&'7#K&'L'>,+.*F
MEASURE EVERYTHING
M"838&B&"*
BLOG SOCIAL
7%:)6,#:&,)
@<#6GJ4F,+%8F'13*&
>,+.*F'13*&
EMAIL
7F3,#"8'L'N+,.3,E#"8

28. STEP 6
CONVERT LEADS INTO SALES
*

29. STEP 6
CONVERT LEADS INTO SALES
• Review daily, weekly, and monthly reports that break
down the statistics measuring the success of your
online marketing.
• Regularly analyze marketing strategy and make
improvements accordingly.

30. KEY TAKEAWAYS
5 STEPS TO ONLINE LEAD GENERATION SUCCESS
• Step 1 – Develop a Successful Marketing
Strategy
• Step 2 – Create & Maintain a Powerful Website
• Step 3 – Generate More Traffic
• Step 4 – Convert Traffic to Leads
• Step 5 – Convert Leads into Sales
• Step 6 – Measure Everything

31. (203) 265-4377 / Impactbnd.com
/impactbnd @impactbnd