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KEY MANAGEMENT
BOB RUFFOLO
 FOUNDER AND CEO

    @bobruffolo
    Bob	
  is	
  an	
  inbound	
  marke/ng	
  professional	
  with	
  over	
  
    10	
  years	
  of	
  experience	
  in	
  online	
  marke/ng	
  and	
  
    strategy	
  development.	
  Bob	
  has	
  always	
  been	
  on	
  the	
  
    cu>ng	
  edge	
  regarding	
  all	
  aspects	
  of	
  online	
  
    marke/ng,	
  including:	
  web	
  development,	
  search	
  
    engine	
  op/miza/on,	
  social	
  media	
  marke/ng,	
  
    blogging,	
  analy/cs,	
  and	
  much	
  more.	
  Since	
  founding	
  
    IMPACT	
  in	
  2009,	
  Bob	
  oversaw	
  the	
  company	
  
    through	
  an	
  accelerated	
  growth	
  period	
  and	
  
    developed	
  a	
  reputa/on	
  as	
  one	
  of	
  the	
  top	
  small	
  
    business	
  marke/ng	
  agencies	
  in	
  Connec/cut.	
  Bob	
  is	
  
    best	
  known	
  for	
  his	
  dedica/on	
  to	
  developing	
  
    crea/ve	
  inbound	
  marke/ng	
  campaigns	
  that	
  
    produce	
  measurable	
  results.	
  
TOM DISCIPIO
DIRECTOR OF PROJECT MARKETING / PARTNER
               @tomdiscipio
              Ever	
  since	
  his	
  youth,	
  Tom	
  remembers	
  being	
  fascinated	
  
              with	
  all	
  things	
  graphical,	
  whether	
  it	
  was	
  the	
  special	
  
              effects	
  in	
  movies	
  and	
  commercials	
  or	
  the	
  ac/on	
  and	
  
              anima/on	
  in	
  video	
  games.	
  It’s	
  something	
  he	
  hasn’t	
  
              been	
  able	
  to	
  shake.	
  He	
  has	
  built	
  upon	
  that	
  passion	
  
              ever	
  since	
  and	
  therefore	
  brings	
  a	
  unique	
  skill	
  set	
  to	
  
              IMPACT.	
  His	
  imagina/on	
  combined	
  with	
  his	
  graphic	
  
              ability	
  constantly	
  amazes	
  clients.	
  Not	
  only	
  a	
  special	
  
              talent	
  in	
  the	
  crea/ve	
  arena,	
  Tom	
  spearheads	
  projects	
  
              in	
  a	
  management	
  capacity	
  as	
  well.	
  You	
  won’t	
  find	
  a	
  
              product	
  that	
  goes	
  out	
  the	
  door	
  without	
  a	
  special	
  
              touch	
  from	
  Tom.	
  As	
  part	
  of	
  the	
  team,	
  his	
  day	
  to	
  day	
  
              influence	
  on	
  design,	
  logos,	
  and	
  layouts	
  is	
  enhanced	
  by	
  
              his	
  ability	
  to	
  manipulate	
  Vector	
  and	
  Raster	
  based	
  
              graphics.	
  Each	
  project	
  that	
  enters	
  his	
  department	
  has	
  
              specific	
  client	
  driven	
  needs	
  that	
  are	
  met	
  with	
  
              innova/ve	
  solu/ons	
  mixed	
  with	
  a	
  liWle	
  “wow”	
  factor.	
  
NATALIE DAVIS
DIRECTOR OF INBOUND MARKETING


          @natalieimpact
         Since	
  gradua/ng	
  from	
  Marist	
  College	
  in	
  2009	
  with	
  a	
  
         degree	
  in	
  Communica/ons,	
  Natalie	
  has	
  stayed	
  on	
  top	
  
         of	
  the	
  ever-­‐changing	
  marke/ng	
  world.	
  From	
  
         understanding	
  current	
  trends	
  to	
  researching	
  what’s	
  
         coming	
  next,	
  she	
  is	
  an	
  expert	
  at	
  using	
  the	
  best	
  
         techniques	
  for	
  success	
  with	
  all	
  types	
  of	
  businesses.	
  
         Using	
  innova/ve	
  inbound	
  marke/ng	
  programs	
  and	
  
         techniques,	
  Natalie	
  works	
  with	
  clients	
  to	
  drive	
  more	
  
         leads	
  and	
  sales	
  to	
  reach	
  and	
  exceed	
  desired	
  goals.	
  
         With	
  unique	
  approaches	
  for	
  each	
  client,	
  she	
  plans	
  to	
  
         con/nuously	
  develop	
  her	
  process	
  with	
  every	
  project	
  
         as	
  newer	
  methods	
  are	
  created.	
  
VIN GAETA
WEB SUPPORT MANAGER

      @vinimpact
     Vin	
  graduated	
  from	
  Quinnipiac	
  University	
  with	
  a	
  BA	
  in	
  
     Interac/ve	
  Digital	
  Design.	
  Since	
  then	
  he	
  has	
  started	
  
     studying	
  for	
  his	
  Masters	
  in	
  Interac/ve	
  
     Communica/on.	
  His	
  love	
  for	
  design	
  and	
  technology	
  
     started	
  at	
  a	
  young	
  age	
  playing	
  video	
  games.	
  The	
  
     passion	
  for	
  video	
  game	
  design	
  transi/oned	
  into	
  an	
  
     affec/on	
  for	
  website	
  design.	
  Since	
  joining	
  the	
  IMPACT	
  
     Team	
  as	
  a	
  web	
  developer,	
  Vin	
  has	
  broadened	
  his	
  skills	
  
     to	
  include	
  Pay	
  Per	
  Click	
  Adver/sing	
  as	
  well	
  as	
  PHP	
  and	
  
     Marke/ng.	
  Vin	
  is	
  very	
  dedicated	
  to	
  his	
  work	
  and	
  
     pushes	
  himself	
  to	
  stay	
  up	
  to	
  date	
  on	
  web	
  
     development,	
  search	
  engine	
  op/miza/on,	
  social	
  
     media	
  and	
  more.	
  In	
  his	
  free	
  /me	
  he	
  enjoys	
  a	
  wide	
  
     variety	
  of	
  music,	
  video	
  games,	
  and	
  comic	
  books.	
  
BOBBY KANE
 BRAND MANAGER


    @bobbyjkane
   Bobby	
  comes	
  from	
  a	
  design	
  background,	
  but	
  is	
  
   fascinated	
  by	
  the	
  power	
  of	
  online	
  media.	
  Not	
  just	
  a	
  
   designer,	
  he	
  immerses	
  himself	
  in	
  all	
  things	
  crea/ve.	
  
   From	
  furniture	
  design	
  to	
  typography,	
  Bobby’s	
  passion	
  
   for	
  the	
  arts	
  led	
  him	
  to	
  where	
  he	
  is	
  today.	
  As	
  a	
  
   Graphic/Informa/on	
  Design	
  graduate	
  from	
  Central	
  
   Connec/cut	
  State	
  University,	
  Bobby	
  offers	
  unique	
  
   angles	
  to	
  every	
  project.	
  His	
  dedica/on	
  to	
  the	
  field	
  of	
  
   design	
  allows	
  him	
  to	
  mix	
  modern	
  trends	
  with	
  design	
  
   standards	
  –	
  crea/ng	
  logos,	
  websites,	
  and	
  print	
  media	
  
   that	
  offer	
  fresh	
  perspec/ves.	
  
AMY CHUDY
 OFFICE MANAGER

    @impactamy
   As	
  the	
  Office	
  Manager	
  at	
  IMPACT,	
  Amy’s	
  main	
  job	
  
   func/on	
  is	
  to	
  manage	
  the	
  office.	
  She	
  is	
  currently	
  a	
  
   student	
  at	
  Western	
  Connec/cut	
  State	
  University	
  
   where	
  her	
  concentra/on	
  is	
  Communica/ons	
  and	
  
   Wri/ng.	
  Amy	
  is	
  the	
  welcoming	
  face	
  you	
  see	
  when	
  you	
  
   visit	
  IMPACT,	
  and	
  the	
  friendly	
  voice	
  you	
  hear	
  when	
  
   you	
  call.	
  She	
  is	
  con/nuously	
  teeming	
  with	
  new	
  ideas.	
  
   Her	
  love	
  for	
  wri/ng	
  makes	
  it	
  easy	
  to	
  manage	
  rou/ne	
  
   social	
  media	
  updates	
  and	
  produce	
  website	
  content.	
  
   By	
  having	
  an	
  organized	
  nature	
  she	
  keeps	
  the	
  office	
  
   running	
  smoothly	
  by	
  managing	
  tasks	
  such	
  as	
  invoices,	
  
   contracts	
  and	
  proposals.	
  A	
  passion	
  for	
  crea/vity	
  fuels	
  
   her	
  drive	
  for	
  life.	
  When	
  Amy	
  is	
  not	
  at	
  work,	
  she	
  enjoys	
  
   being	
  outside,	
  yoga,	
  wri/ng	
  and	
  pain/ng.	
  
JOHN BONINI
CONTENT MARKETING MANAGER

        @bonini84
       As	
  a	
  journalism	
  graduate	
  from	
  Southern	
  Connec/cut	
  
       State	
  University,	
  John	
  spent	
  his	
  study	
  crea/ng	
  and	
  
       publishing	
  content	
  in	
  various	
  formats,	
  from	
  marke/ng	
  
       campaigns	
  to	
  wri/ng,	
  edi/ng	
  and	
  repor/ng	
  stories	
  for	
  
       several	
  media	
  outlets,	
  including	
  the	
  New	
  Haven	
  
       Register	
  and	
  Connec/cut	
  Post.	
  

       With	
  an	
  extensive	
  and	
  award	
  winning	
  background	
  in	
  
       wri/ng,	
  John	
  began	
  nurturing	
  this	
  skill	
  set	
  through	
  
       various	
  marke/ng	
  opportuni/es	
  upon	
  gradua/ng,	
  with	
  
       work	
  in	
  content	
  crea/on,	
  copy	
  wri/ng,	
  copy	
  edi/ng	
  and	
  
       brand	
  development.	
  

       John	
  brings	
  a	
  crea/ve	
  and	
  professional	
  approach	
  to	
  his	
  
       work	
  at	
  IMPACT	
  and	
  con/nues	
  to	
  work	
  diligently	
  on	
  
       honing	
  his	
  craf.	
  
IMPACT Team

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IMPACT Team

  • 2. BOB RUFFOLO FOUNDER AND CEO @bobruffolo Bob  is  an  inbound  marke/ng  professional  with  over   10  years  of  experience  in  online  marke/ng  and   strategy  development.  Bob  has  always  been  on  the   cu>ng  edge  regarding  all  aspects  of  online   marke/ng,  including:  web  development,  search   engine  op/miza/on,  social  media  marke/ng,   blogging,  analy/cs,  and  much  more.  Since  founding   IMPACT  in  2009,  Bob  oversaw  the  company   through  an  accelerated  growth  period  and   developed  a  reputa/on  as  one  of  the  top  small   business  marke/ng  agencies  in  Connec/cut.  Bob  is   best  known  for  his  dedica/on  to  developing   crea/ve  inbound  marke/ng  campaigns  that   produce  measurable  results.  
  • 3. TOM DISCIPIO DIRECTOR OF PROJECT MARKETING / PARTNER @tomdiscipio Ever  since  his  youth,  Tom  remembers  being  fascinated   with  all  things  graphical,  whether  it  was  the  special   effects  in  movies  and  commercials  or  the  ac/on  and   anima/on  in  video  games.  It’s  something  he  hasn’t   been  able  to  shake.  He  has  built  upon  that  passion   ever  since  and  therefore  brings  a  unique  skill  set  to   IMPACT.  His  imagina/on  combined  with  his  graphic   ability  constantly  amazes  clients.  Not  only  a  special   talent  in  the  crea/ve  arena,  Tom  spearheads  projects   in  a  management  capacity  as  well.  You  won’t  find  a   product  that  goes  out  the  door  without  a  special   touch  from  Tom.  As  part  of  the  team,  his  day  to  day   influence  on  design,  logos,  and  layouts  is  enhanced  by   his  ability  to  manipulate  Vector  and  Raster  based   graphics.  Each  project  that  enters  his  department  has   specific  client  driven  needs  that  are  met  with   innova/ve  solu/ons  mixed  with  a  liWle  “wow”  factor.  
  • 4. NATALIE DAVIS DIRECTOR OF INBOUND MARKETING @natalieimpact Since  gradua/ng  from  Marist  College  in  2009  with  a   degree  in  Communica/ons,  Natalie  has  stayed  on  top   of  the  ever-­‐changing  marke/ng  world.  From   understanding  current  trends  to  researching  what’s   coming  next,  she  is  an  expert  at  using  the  best   techniques  for  success  with  all  types  of  businesses.   Using  innova/ve  inbound  marke/ng  programs  and   techniques,  Natalie  works  with  clients  to  drive  more   leads  and  sales  to  reach  and  exceed  desired  goals.   With  unique  approaches  for  each  client,  she  plans  to   con/nuously  develop  her  process  with  every  project   as  newer  methods  are  created.  
  • 5. VIN GAETA WEB SUPPORT MANAGER @vinimpact Vin  graduated  from  Quinnipiac  University  with  a  BA  in   Interac/ve  Digital  Design.  Since  then  he  has  started   studying  for  his  Masters  in  Interac/ve   Communica/on.  His  love  for  design  and  technology   started  at  a  young  age  playing  video  games.  The   passion  for  video  game  design  transi/oned  into  an   affec/on  for  website  design.  Since  joining  the  IMPACT   Team  as  a  web  developer,  Vin  has  broadened  his  skills   to  include  Pay  Per  Click  Adver/sing  as  well  as  PHP  and   Marke/ng.  Vin  is  very  dedicated  to  his  work  and   pushes  himself  to  stay  up  to  date  on  web   development,  search  engine  op/miza/on,  social   media  and  more.  In  his  free  /me  he  enjoys  a  wide   variety  of  music,  video  games,  and  comic  books.  
  • 6. BOBBY KANE BRAND MANAGER @bobbyjkane Bobby  comes  from  a  design  background,  but  is   fascinated  by  the  power  of  online  media.  Not  just  a   designer,  he  immerses  himself  in  all  things  crea/ve.   From  furniture  design  to  typography,  Bobby’s  passion   for  the  arts  led  him  to  where  he  is  today.  As  a   Graphic/Informa/on  Design  graduate  from  Central   Connec/cut  State  University,  Bobby  offers  unique   angles  to  every  project.  His  dedica/on  to  the  field  of   design  allows  him  to  mix  modern  trends  with  design   standards  –  crea/ng  logos,  websites,  and  print  media   that  offer  fresh  perspec/ves.  
  • 7. AMY CHUDY OFFICE MANAGER @impactamy As  the  Office  Manager  at  IMPACT,  Amy’s  main  job   func/on  is  to  manage  the  office.  She  is  currently  a   student  at  Western  Connec/cut  State  University   where  her  concentra/on  is  Communica/ons  and   Wri/ng.  Amy  is  the  welcoming  face  you  see  when  you   visit  IMPACT,  and  the  friendly  voice  you  hear  when   you  call.  She  is  con/nuously  teeming  with  new  ideas.   Her  love  for  wri/ng  makes  it  easy  to  manage  rou/ne   social  media  updates  and  produce  website  content.   By  having  an  organized  nature  she  keeps  the  office   running  smoothly  by  managing  tasks  such  as  invoices,   contracts  and  proposals.  A  passion  for  crea/vity  fuels   her  drive  for  life.  When  Amy  is  not  at  work,  she  enjoys   being  outside,  yoga,  wri/ng  and  pain/ng.  
  • 8. JOHN BONINI CONTENT MARKETING MANAGER @bonini84 As  a  journalism  graduate  from  Southern  Connec/cut   State  University,  John  spent  his  study  crea/ng  and   publishing  content  in  various  formats,  from  marke/ng   campaigns  to  wri/ng,  edi/ng  and  repor/ng  stories  for   several  media  outlets,  including  the  New  Haven   Register  and  Connec/cut  Post.   With  an  extensive  and  award  winning  background  in   wri/ng,  John  began  nurturing  this  skill  set  through   various  marke/ng  opportuni/es  upon  gradua/ng,  with   work  in  content  crea/on,  copy  wri/ng,  copy  edi/ng  and   brand  development.   John  brings  a  crea/ve  and  professional  approach  to  his   work  at  IMPACT  and  con/nues  to  work  diligently  on   honing  his  craf.