SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
Event Marketing:
The Key to Being
Remembered.
“As an inbound marketer, I’m all
about finding ways to draw people
in instead of interrupt them to get
my message heard.
It often feels like events are just
totally contrary to the inbound
marketing methodology.
I don’t think it needs to be that
way.”
Rachel Sprung
Brand & Buzz Coordinator @ HubSpot
Want to know
what the
key to being
remembered
is?
Being the one that
stands out...
…and not being boring.
Here’s what
blending in
looks like…
…and here’s what boring looks like.
What’s everyone
else expected to do
at your next event?
…don’t do that.
So…how are you supposed
to stand out and be
remembered?
Cheer up…
Here’s five great ways to transform your
next marketing event.
1
Create a unique campaign for the event.
Come up with something new and fresh that ties your
value proposition into what you’re trying to
accomplish at the show.
Release corresponding ebooks, blog posts, and create
social media teasers in order to create buzz prior to
the event.
Keep all print collateral and flag items consistent with
campaign.
2	
Be Remarkable.
There will be rows upon rows of other vendors, all with similar
booth setups.
Here’s how you can be more remarkable at your next trade show.
•  Feature a cool flag item that creates buzz
•  Wear matching – but unique – attire
•  Make your booth…not a booth. But an experience.
3	
Create an Awesome Experience.
If you’re pushing marketing collateral, or even worse, a sale on
attendees, they’re going to feel more like they’re passing a cell
phone kiosk at the mall rather than an engaging trade show
booth.
In order to have meaningful conversations and make valuable
connections, introduce a little context into the experience.
Give them a reason to stop.
4	
Be Web Friendly.
The overall goal should be to drive people back to your
website. That’s where the true value lies.
Since you’ve already built your entire trade show booth
around a new, original offer, your focus should be to drive
everyone who stops by your booth to its corresponding
landing page.
Everything from print collateral to your cool flag item
should direct people back to your website.
5	
Enable On-Site Lead Generation.
In order to fully integrate inbound marketing into
your next trade show, it’s critical that you’re able
to generate leads on- site.
Don’t count on people calling you back or even
remembering who you are from a business card.
Utilize technology. Bring an iPad. If nothing else,
come equipped with a laptop. You’re much more
likely to develop a relationship if you have
something scheduled or downloaded on the spot.
Don’t be afraid
to stand out.
Remember…
“Playing it safe
is risky.”
Seth Godin
Learn more on how to transform
your event marketing strategy.
impactbnd.com/eventmarketing
By John Bonini
@Bonini84

Weitere ähnliche Inhalte

Was ist angesagt?

#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
 
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsKissmetrics on SlideShare
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
Social media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxSocial media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxneilnapier
 
13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try ImmediatelyKelvin (KC) Claveria
 
21 Indicators You Work With a Castrated Copywriter
21 Indicators You Work With a Castrated Copywriter21 Indicators You Work With a Castrated Copywriter
21 Indicators You Work With a Castrated CopywriterBarry Feldman
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by DesignDavid Armano
 
The Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprThe Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprOnboardly
 
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
 
SEO, With a Spoonful of Sugar
SEO, With a Spoonful of SugarSEO, With a Spoonful of Sugar
SEO, With a Spoonful of SugarBarry Feldman
 
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook RetargetingHow to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook RetargetingDigital Marketer
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationSean Johnson
 
Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media StrategyMohammad Hijazi
 

Was ist angesagt? (20)

#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slides
 
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 Months
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
Social media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxSocial media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptx
 
13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately
 
21 Indicators You Work With a Castrated Copywriter
21 Indicators You Work With a Castrated Copywriter21 Indicators You Work With a Castrated Copywriter
21 Indicators You Work With a Castrated Copywriter
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshare
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by Design
 
The Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprThe Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startuppr
 
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
 
SEO, With a Spoonful of Sugar
SEO, With a Spoonful of SugarSEO, With a Spoonful of Sugar
SEO, With a Spoonful of Sugar
 
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook RetargetingHow to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook Retargeting
 
Creating Cross Platform Engagement
Creating Cross Platform EngagementCreating Cross Platform Engagement
Creating Cross Platform Engagement
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel Optimization
 
Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content Marketing
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
 

Andere mochten auch

Social Media & Event Marketing
Social Media & Event MarketingSocial Media & Event Marketing
Social Media & Event MarketingGemma Craven
 
How Hotels Can Use Social Media to Attract Event Planners
How Hotels Can Use Social Media to Attract Event PlannersHow Hotels Can Use Social Media to Attract Event Planners
How Hotels Can Use Social Media to Attract Event PlannersJulius Solaris
 
Content Marketing for Events
Content Marketing for EventsContent Marketing for Events
Content Marketing for EventsJoe Pulizzi
 
21 ways to boost your event
21 ways to boost your event21 ways to boost your event
21 ways to boost your eventCyriel Kortleven
 
Fundraising events and social media, how to #win
Fundraising events and social media, how to #winFundraising events and social media, how to #win
Fundraising events and social media, how to #winJonathan Waddingham
 
Effective Social Media For Event Exhibitors
Effective Social Media For Event ExhibitorsEffective Social Media For Event Exhibitors
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
 
E for event plus .
E for event plus .E for event plus .
E for event plus .Event Plus
 
Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Tamer Mahmoud
 
How to Install the Tracking Code in Weebly
How to Install the Tracking Code in WeeblyHow to Install the Tracking Code in Weebly
How to Install the Tracking Code in WeeblyBannersnack
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”Content Marketing World
 
How to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHow to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHubSpot
 
24687200 event-marketing-project
24687200 event-marketing-project24687200 event-marketing-project
24687200 event-marketing-projectyashwant434
 
What Content Marketing and Pottery Have in Common
What Content Marketing and Pottery Have in CommonWhat Content Marketing and Pottery Have in Common
What Content Marketing and Pottery Have in CommonKatai Robert
 
How to Scale Lead Generation with Facebook, Instagram and Twitter Ads
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsHow to Scale Lead Generation with Facebook, Instagram and Twitter Ads
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsNanigans
 
Using Events As Content Marketing
Using Events As Content MarketingUsing Events As Content Marketing
Using Events As Content MarketingJeff Hurt
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideSlideShare
 

Andere mochten auch (19)

Social Media & Event Marketing
Social Media & Event MarketingSocial Media & Event Marketing
Social Media & Event Marketing
 
Events Marketing
Events MarketingEvents Marketing
Events Marketing
 
Gapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your EventGapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your Event
 
How Hotels Can Use Social Media to Attract Event Planners
How Hotels Can Use Social Media to Attract Event PlannersHow Hotels Can Use Social Media to Attract Event Planners
How Hotels Can Use Social Media to Attract Event Planners
 
Content Marketing for Events
Content Marketing for EventsContent Marketing for Events
Content Marketing for Events
 
21 ways to boost your event
21 ways to boost your event21 ways to boost your event
21 ways to boost your event
 
Fundraising events and social media, how to #win
Fundraising events and social media, how to #winFundraising events and social media, how to #win
Fundraising events and social media, how to #win
 
Effective Social Media For Event Exhibitors
Effective Social Media For Event ExhibitorsEffective Social Media For Event Exhibitors
Effective Social Media For Event Exhibitors
 
E for event plus .
E for event plus .E for event plus .
E for event plus .
 
Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!
 
How to Install the Tracking Code in Weebly
How to Install the Tracking Code in WeeblyHow to Install the Tracking Code in Weebly
How to Install the Tracking Code in Weebly
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”
 
How to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHow to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social Media
 
24687200 event-marketing-project
24687200 event-marketing-project24687200 event-marketing-project
24687200 event-marketing-project
 
What Content Marketing and Pottery Have in Common
What Content Marketing and Pottery Have in CommonWhat Content Marketing and Pottery Have in Common
What Content Marketing and Pottery Have in Common
 
How to Scale Lead Generation with Facebook, Instagram and Twitter Ads
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsHow to Scale Lead Generation with Facebook, Instagram and Twitter Ads
How to Scale Lead Generation with Facebook, Instagram and Twitter Ads
 
Using Events As Content Marketing
Using Events As Content MarketingUsing Events As Content Marketing
Using Events As Content Marketing
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 
Event management
Event managementEvent management
Event management
 

Ähnlich wie Event Marketing: The Key to Being Remembered

Good Ideas To Be A Successful Network Marketer
Good Ideas To Be A Successful Network MarketerGood Ideas To Be A Successful Network Marketer
Good Ideas To Be A Successful Network Marketerinstabux
 
The Massive Guide To Event Marketing For Small Business
The Massive Guide To Event Marketing For Small BusinessThe Massive Guide To Event Marketing For Small Business
The Massive Guide To Event Marketing For Small BusinessDean Levitt
 
Cornelius crumity great ideas about lead generation that anyone can use
Cornelius crumity great ideas about lead generation that anyone can useCornelius crumity great ideas about lead generation that anyone can use
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
 
The very best Tricks About Lead Generation Are Yours To Discover
The very best Tricks About Lead Generation Are Yours To DiscoverThe very best Tricks About Lead Generation Are Yours To Discover
The very best Tricks About Lead Generation Are Yours To Discovermaliciousvictim11
 
Huge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small businessHuge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
 
Do it Yourself Marketing for Professional Speakers and Consultants
Do it Yourself Marketing for Professional Speakers and ConsultantsDo it Yourself Marketing for Professional Speakers and Consultants
Do it Yourself Marketing for Professional Speakers and ConsultantsAidan Crawford
 
Multilevel Marketing: Make It Work For You
Multilevel Marketing: Make It Work For YouMultilevel Marketing: Make It Work For You
Multilevel Marketing: Make It Work For Youweefluid526
 
Magnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer AttractionMagnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer AttractionBarry Feldman
 
Growing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco MediaGrowing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco MediaBernco Media
 
The Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show MarketingThe Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show MarketingCory Earl
 
How to Build Marketing Presentations for Webinars
How to Build Marketing Presentations for WebinarsHow to Build Marketing Presentations for Webinars
How to Build Marketing Presentations for Webinarstodd.lewis
 
Part Two Attraction Marketing Presentation1
Part Two  Attraction Marketing Presentation1Part Two  Attraction Marketing Presentation1
Part Two Attraction Marketing Presentation1Randa Manning-Johnson
 
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing CopyHow To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing CopyJon Brome
 
Rainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youRainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
 
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Golden Girl Marketing
 
The Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small BusinessThe Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small BusinessFivestars
 
Winning Marketing Strategies
Winning Marketing StrategiesWinning Marketing Strategies
Winning Marketing Strategieslharrison35
 
Startup Selling: How to sell if you really, really have to and don't know how...
Startup Selling: How to sell if you really, really have to and don't know how...Startup Selling: How to sell if you really, really have to and don't know how...
Startup Selling: How to sell if you really, really have to and don't know how...SalesQualia
 

Ähnlich wie Event Marketing: The Key to Being Remembered (20)

Good Ideas To Be A Successful Network Marketer
Good Ideas To Be A Successful Network MarketerGood Ideas To Be A Successful Network Marketer
Good Ideas To Be A Successful Network Marketer
 
Marketing guide for Startups
Marketing guide for StartupsMarketing guide for Startups
Marketing guide for Startups
 
The Massive Guide To Event Marketing For Small Business
The Massive Guide To Event Marketing For Small BusinessThe Massive Guide To Event Marketing For Small Business
The Massive Guide To Event Marketing For Small Business
 
Cornelius crumity great ideas about lead generation that anyone can use
Cornelius crumity great ideas about lead generation that anyone can useCornelius crumity great ideas about lead generation that anyone can use
Cornelius crumity great ideas about lead generation that anyone can use
 
The very best Tricks About Lead Generation Are Yours To Discover
The very best Tricks About Lead Generation Are Yours To DiscoverThe very best Tricks About Lead Generation Are Yours To Discover
The very best Tricks About Lead Generation Are Yours To Discover
 
Huge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small businessHuge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small business
 
Do it Yourself Marketing for Professional Speakers and Consultants
Do it Yourself Marketing for Professional Speakers and ConsultantsDo it Yourself Marketing for Professional Speakers and Consultants
Do it Yourself Marketing for Professional Speakers and Consultants
 
Multilevel Marketing: Make It Work For You
Multilevel Marketing: Make It Work For YouMultilevel Marketing: Make It Work For You
Multilevel Marketing: Make It Work For You
 
Magnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer AttractionMagnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer Attraction
 
No BS Guide42
No BS Guide42No BS Guide42
No BS Guide42
 
Growing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco MediaGrowing a Startup With Inbound Marketing - Bernco Media
Growing a Startup With Inbound Marketing - Bernco Media
 
The Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show MarketingThe Comprehensive Guide to Trade Show Marketing
The Comprehensive Guide to Trade Show Marketing
 
How to Build Marketing Presentations for Webinars
How to Build Marketing Presentations for WebinarsHow to Build Marketing Presentations for Webinars
How to Build Marketing Presentations for Webinars
 
Part Two Attraction Marketing Presentation1
Part Two  Attraction Marketing Presentation1Part Two  Attraction Marketing Presentation1
Part Two Attraction Marketing Presentation1
 
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing CopyHow To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
 
Rainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youRainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for you
 
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
 
The Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small BusinessThe Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small Business
 
Winning Marketing Strategies
Winning Marketing StrategiesWinning Marketing Strategies
Winning Marketing Strategies
 
Startup Selling: How to sell if you really, really have to and don't know how...
Startup Selling: How to sell if you really, really have to and don't know how...Startup Selling: How to sell if you really, really have to and don't know how...
Startup Selling: How to sell if you really, really have to and don't know how...
 

Mehr von IMPACT Branding & Design LLC

People Need to See Their Future at [Your Company Here]
People Need to See Their Future at [Your Company Here]People Need to See Their Future at [Your Company Here]
People Need to See Their Future at [Your Company Here]IMPACT Branding & Design LLC
 
10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)IMPACT Branding & Design LLC
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014IMPACT Branding & Design LLC
 
The 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever HearThe 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever HearIMPACT Branding & Design LLC
 
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...IMPACT Branding & Design LLC
 
Positioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and GrowthPositioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and GrowthIMPACT Branding & Design LLC
 
What the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable ContentWhat the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable ContentIMPACT Branding & Design LLC
 

Mehr von IMPACT Branding & Design LLC (13)

People Need to See Their Future at [Your Company Here]
People Need to See Their Future at [Your Company Here]People Need to See Their Future at [Your Company Here]
People Need to See Their Future at [Your Company Here]
 
10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
How to Choose the Perfect Stock Photo
How to Choose the Perfect Stock PhotoHow to Choose the Perfect Stock Photo
How to Choose the Perfect Stock Photo
 
8 Ways to Use Social Media to Land Your Dream Job
8 Ways to Use Social Media to Land Your Dream Job8 Ways to Use Social Media to Land Your Dream Job
8 Ways to Use Social Media to Land Your Dream Job
 
Build the Ultimate Inbound Website
Build the Ultimate Inbound WebsiteBuild the Ultimate Inbound Website
Build the Ultimate Inbound Website
 
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014Everything You Need to Know About Your Next Website Redesign from Inbound 2014
Everything You Need to Know About Your Next Website Redesign from Inbound 2014
 
INBOUND Networking Dos and Don'ts
INBOUND Networking Dos and Don'tsINBOUND Networking Dos and Don'ts
INBOUND Networking Dos and Don'ts
 
The 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever HearThe 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
 
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
 
Positioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and GrowthPositioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and Growth
 
What the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable ContentWhat the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable Content
 
IMPACT Team
IMPACT TeamIMPACT Team
IMPACT Team
 

Kürzlich hochgeladen

unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 

Kürzlich hochgeladen (20)

unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 

Event Marketing: The Key to Being Remembered

  • 1. Event Marketing: The Key to Being Remembered.
  • 2. “As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. It often feels like events are just totally contrary to the inbound marketing methodology. I don’t think it needs to be that way.” Rachel Sprung Brand & Buzz Coordinator @ HubSpot
  • 3. Want to know what the key to being remembered is?
  • 4. Being the one that stands out...
  • 7. …and here’s what boring looks like.
  • 8. What’s everyone else expected to do at your next event? …don’t do that.
  • 9. So…how are you supposed to stand out and be remembered?
  • 10. Cheer up… Here’s five great ways to transform your next marketing event.
  • 11. 1 Create a unique campaign for the event. Come up with something new and fresh that ties your value proposition into what you’re trying to accomplish at the show. Release corresponding ebooks, blog posts, and create social media teasers in order to create buzz prior to the event. Keep all print collateral and flag items consistent with campaign.
  • 12. 2 Be Remarkable. There will be rows upon rows of other vendors, all with similar booth setups. Here’s how you can be more remarkable at your next trade show. •  Feature a cool flag item that creates buzz •  Wear matching – but unique – attire •  Make your booth…not a booth. But an experience.
  • 13. 3 Create an Awesome Experience. If you’re pushing marketing collateral, or even worse, a sale on attendees, they’re going to feel more like they’re passing a cell phone kiosk at the mall rather than an engaging trade show booth. In order to have meaningful conversations and make valuable connections, introduce a little context into the experience. Give them a reason to stop.
  • 14. 4 Be Web Friendly. The overall goal should be to drive people back to your website. That’s where the true value lies. Since you’ve already built your entire trade show booth around a new, original offer, your focus should be to drive everyone who stops by your booth to its corresponding landing page. Everything from print collateral to your cool flag item should direct people back to your website.
  • 15. 5 Enable On-Site Lead Generation. In order to fully integrate inbound marketing into your next trade show, it’s critical that you’re able to generate leads on- site. Don’t count on people calling you back or even remembering who you are from a business card. Utilize technology. Bring an iPad. If nothing else, come equipped with a laptop. You’re much more likely to develop a relationship if you have something scheduled or downloaded on the spot.
  • 16. Don’t be afraid to stand out. Remember…
  • 17. “Playing it safe is risky.” Seth Godin
  • 18. Learn more on how to transform your event marketing strategy. impactbnd.com/eventmarketing